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Fashion

The Influencer Marketing Platform For Fashion Brands

Upload a lookbook image or describe the style you sell, and find creators who already dress that way, in every size you make. Then seed your next drop and track every sale from one platform.

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Profiles

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Lookalike

Fashion creators in the Netherlands who post outfit try-ons and street style on Instagram

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Followers ≥ 10k

✦ Engagement rate ≥ 2%

✦ Countries:

Netherlands

Has email: Yes

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influencers found

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Influencer

Why Fashion Influencer Marketing Is Hard To Get Right

Aesthetic Is The Brief

A quiet luxury label and a Y2K streetwear brand need completely different creators, even when the audiences overlap on age and location. Hashtags like #fashion and #ootd don't separate them.

Shoppers Want To See Their Body, Not A Model's

Petite, tall, curvy and plus-size shoppers want to see how a piece fits someone like them before they buy. Brands that only work with one body type leave most of their size range unsold.

Collections Move Faster Than Campaigns

Fashion drops happen seasonally, monthly or weekly. Content has to be live the week a collection lands, which means seeding the right sizes to the right creators weeks before.

How Influencer Hero helps

Everything A Fashion Brand Needs To Run Creators At Scale

Find Creators By Aesthetic With A Single Image

Upload a lookbook shot, a campaign image or a product flat lay, and the AI-powered Influencer Finder returns creators whose content already matches that look from 450M+ profiles across Instagram, TikTok and YouTube. Or describe it in plain words, like "menswear creators who post vintage workwear outfits."

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Fashion creators in the Netherlands who post outfit try-ons and street style on Instagram

Build Size-Inclusive Creator Lists

Search by body type and size in plain words, like "plus-size creators who post swimwear try-ons" or "tall women who post denim reviews," so every size in your range has creators showing it. Then find lookalikes of the creators whose try-ons already sell.

Seed Every Drop In The Right Size

Creators choose their pieces and sizes and enter their shipping details, and orders are created in your store automatically. Ship weeks ahead of a launch so content goes live the week the collection lands.

Get On-Body Content For Every Size

Influencer Hero collects creators' posts and stories automatically, so you have real try-ons across your size range for product pages, paid social and email, without booking a studio shoot for every fit.

Run The Commission Programs Fashion Creators Expect

Most fashion creators already earn through affiliate links. Give each creator a commission, code and link, track sales per creator and handle payouts in the same place.

Playbook

What Works In Fashion Influencer Marketing

Five patterns behind the creator programs that actually drive sales.

Who to partner with

Match every size you sell

Brief creators across your size range for each drop, not just your sample size. A plus-size creator's try-on reaches shoppers your standard campaign never does.

Program design

Commission keeps creators posting

Fashion creators already earn through affiliate links. An ongoing commission rate on every sale gives them a reason to keep featuring your pieces after the first post.

Content

Try-on hauls sell fit

Try-ons with the creator's height and size in the caption answer the question every shopper has: how will this fit me? Ask creators to share both.

Timing

Seed ahead of the drop, post on launch week

Ship 2–3 weeks before a collection launches and agree on a posting window, so a wave of content lands the week the drop goes live. Plan around the fashion calendar too: new-season drops, festival and vacation season, back-to-school, holiday party season and Black Friday are the peaks.

Styling

"One piece, five ways" sells versatility

Styling a single item across several outfits shows value per wear, which helps justify a higher price.

Success stories

See What Brands Achieve With Influencer Hero

Ready To Put Your Next Drop On The Right Creators?

Trusted by 1,200+ brands & 150+ agencies scaling creator programs with Influencer Hero.

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FAQ

What is the best influencer marketing platform for fashion brands?

Influencer Hero is an all-in-one influencer marketing platform used by fashion and apparel brands including H&M, Levi's and Summersalt. Fashion teams use it to find creators by uploading a lookbook image, build size-inclusive creator lists, seed collection drops in the right sizes and run commission programs.

How do I find fashion influencers who match my brand's aesthetic?

Search by image instead of hashtags. In Influencer Hero's AI-powered Influencer Finder, upload a lookbook or campaign image and get creators whose content already matches that style from 450M+ profiles. Then narrow by audience age, gender and location.

How do I find plus-size, petite or tall fashion influencers?

Describe the body type and the content you want in plain words, like "plus-size creators who post denim try-ons" or "petite creators who review workwear," in Influencer Hero's AI-powered Influencer Finder. Build a list for each part of your size range, so every size has someone showing how it fits.

Can influencer try-on content help fashion brands with sizing and returns?

It helps. Try-ons that show a creator's height and size give shoppers a real reference for fit before they buy. Brands that collect try-ons across their full size range and use them on product pages give shoppers more ways to choose the right size the first time.

When should fashion brands send pieces to influencers for a new collection?

2–3 weeks before launch, with an agreed posting window around launch week. That gives creators time to shoot and means a wave of content lands when the collection goes live, not after it sells through.