Outdoor
The Influencer Marketing Platform For Outdoor Brands
Find thru-hikers, climbers and van lifers by the terrain they explore, just by describing them or uploading a photo. Then seed gear before the season and collect every trail post automatically.
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Hikers and campers in Canada who post trail and camping trips on Instagram
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Followers ≥ 10k
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✦ Engagement rate ≥ 2%
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136
influencers found
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Influencer
Recent posts
Followers
Eng.
ER
Reports
Emma Clarke
@emma.ontrail
Backpacker · Banff · Trail reports & gear lists
41.5k
1.9k
4.49%
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Olivia Martin
@olivia.camps
Camping & hiking · Vancouver Island · Boot reviews & waterfall hikes
151k
4.4k
2.93%
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Liam Walker
@liam.outside
Climber & hiker · Squamish · Bouldering & backcountry trips
49.9k
1k
2.06%
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Trusted by leading brands
At a glance
Influencer Hero is an all-in-one influencer marketing platform used by outdoor gear and apparel brands such as The North Face, YETI and Cotopaxi. Its AI-powered Influencer Finder lets outdoor brands search 450M+ creators by activity and terrain, like "ultralight backpackers in the Pacific Northwest who post gear lists on YouTube," or by uploading a photo of a tent on a ridgeline or a kayak on a lake. Brands then seed gear ahead of each season, collect trail and trip content automatically whenever creators get back online and track sales per creator.
450M+
Creators indexed
3
Instagram · TikTok · YouTube
1,200+
Brands
65+
Integrations
Industry challenges
Why Outdoor Influencer Marketing Is Hard To Get Right
"Outdoor" Is A Dozen Different Buyers
An ultralight thru-hiker, a car camper, a sport climber and an overlander need completely different gear. A generic "outdoor influencer" sells none of it well.
Outdoor Audiences Spot Fake Field Testing
Spotless boots on a photoshoot trail kill credibility. Buyers trust creators whose gear shows real miles and whose trip reports hold up.
Your Best Creators Are Off-Grid
A creator on a three-week trek or a month-long thru-hike can't post on your schedule. Campaigns built on fixed posting dates fall apart in the backcountry.
How Influencer Hero helps
Everything An Outdoor Brand Needs To Run Creators At Scale
Search By Activity And Terrain, Not By "Outdoors"
Describe exactly who you need, like "female sport climbers in Colorado on Instagram" or "overlanders who post vehicle builds on YouTube," or upload a photo of your gear in its environment: desert camp, alpine ridge, snowy trailhead. The AI-powered Influencer Finder returns creators whose content matches from 450M+ profiles across Instagram, TikTok and YouTube. Then filter by audience location to match the regions and climates your gear is built for.
Try searching
Hikers and campers in Canada who post trail and camping trips on Instagram
Check Field Credibility Before You Send Gear
Review each creator's recent content, engagement and fake-follower rate in one profile, so you can see who actually spends time on the trail and how they treat the places they visit before you send a $400 tent.
Seed Gear Before The Season Starts
Creators choose their gear, sizes and colourways and enter their shipping details, and orders are created in your store automatically. Ship hiking gear before spring, ski kit before the first snow and thru-hike gear before start dates.
Catch Every Post, Whenever They're Back In Signal
Influencer Hero collects creators' posts and stories automatically, so trip content from a three-week trek is captured the day it goes live, without your team chasing creators who are back from the backcountry.
Track Direct Sales Alongside Retail
Many outdoor brands sell through specialist retailers as well as their own site. Track sales from each creator's code or link on your store, alongside the reach and engagement their content drives.
Playbook
What Works In Outdoor Influencer Marketing
Five patterns behind the creator programs that actually drive sales.
Who to partner with
Guides and instructors carry authority
Mountain guides, climbing instructors and fishing guides have smaller audiences but their gear choices are copied by their clients and followers.
Program design
Sponsor the trip, not just the post
Thru-hikers, expedition creators and long-distance cyclists announce trips months ahead. Seed gear before they start and agree on pre-trip gear lists, on-trail updates and a post-trip review.
Content
Long-term reviews outsell first impressions
"500 miles in these boots", "one season with this tent" and "what I'd change in my pack" content carries the credibility outdoor buyers look for. Gear lists are a format of their own too: "what's in my pack", loadout and van tour videos show every product with its weight, price and use, and YouTube is strongest here.
Timing
Plan around seasons and hemispheres
Spring trail season, summer camping, autumn shoulder season and winter ski and snow are separate pushes, and the seasons flip between northern and southern hemisphere audiences.
Responsibility
Respect the land in every brief
Outdoor audiences watch for off-trail shots, drones in protected areas and Leave No Trace mistakes. Brief creators on it and check their past content.
Success stories
See What Brands Achieve With Influencer Hero
Ready To Get Your Gear On The Right Trails?
Trusted by 1,200+ brands & 150+ agencies scaling creator programs with Influencer Hero.
Book a DemoFAQ
What is the best influencer marketing platform for outdoor brands?
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Influencer Hero is an all-in-one influencer marketing platform used by outdoor gear and apparel brands including The North Face, YETI and Cotopaxi. Outdoor teams use it to find creators by activity and terrain with AI and image search, seed gear ahead of each season and collect trail content automatically, even from creators who post weeks after a trip.
How do I find hiking and camping influencers who actually use gear in the backcountry?
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Search by the specific activity and terrain, then check their content. In Influencer Hero's AI-powered Influencer Finder, describe the creator, like "backpackers who post multi-day trip reports from the Sierra Nevada," or upload a photo of your gear in the field. Then review their recent posts for real trail time, worn gear and detailed trip reports before you reach out.
When should outdoor brands send gear to influencers?
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6–10 weeks before the season or trip it's for: early spring for hiking and backpacking, late summer for autumn layers and early autumn for ski and snow gear. For thru-hikers, seed before their start date, which for most long trails is in spring.
How do I work with adventure creators who are offline for weeks?
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Agree on content around the trip instead of fixed posting dates: a pre-trip gear list, updates when they're in signal and a full review after. Influencer Hero collects their posts automatically whenever they go live, so nothing gets missed.
What influencer content sells outdoor gear?
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Long-term reviews, "what's in my pack" gear lists, trip reports and van or vehicle tours. Content that shows gear after real use, like worn boots or a tent after a storm, sells better than new-gear unboxings.