Home & Living
The Influencer Marketing Platform For Home And Living Brands
Upload a photo of your product or describe the home you sell to, and find creators whose style matches. Then send product, collect content and track sales from one platform.
Profiles
Visual
Lookalike
Cozy home decor creators in the UK who post on Instagram
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Followers ≥ 10k
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✦ Engagement rate ≥ 2%
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✦ Countries:
United Kingdom
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Has email: Yes
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136
influencers found
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Influencer
Recent posts
Followers
Eng.
ER
Reports
The Linen Nook
@thelinennook
Cozy cottage home · Cotswolds · Bedroom & living room styling
41.5k
1.9k
4.49%
View Analytics
Nest No. 9
@nestno9
Neutral minimal home · London · Calm, clutter-free interiors
151k
4.4k
2.93%
View Analytics
Hearth & Oak
@hearthandoak.home
Warm vintage home · Manchester · Wood, leather & fireplace corners
49.9k
1k
2.06%
View Analytics
Trusted by leading brands
At a glance
Influencer Hero is an all-in-one influencer marketing platform used by kitchenware, bedding, decor, cleaning and home appliance brands such as Ondecor, Le Creuset and Crate & Barrel. Its AI-powered Influencer Finder lets home brands search 450M+ creators by describing the creator they want in plain words, such as "home organization creators in apartments who post on TikTok," or by uploading a photo of a product or room style. Brands then automate outreach and product seeding, collect creator content automatically and track sales from affiliate links and discount codes.
450M+
Creators indexed
3
Instagram · TikTok · YouTube
1,200+
Brands
65+
Integrations
Industry challenges
Why Home And Living Influencer Marketing Is Hard To Get Right
Style Fit Matters As Much As Audience Fit
A minimalist Scandinavian kitchen brand looks wrong in a maximalist farmhouse home, even with the perfect audience. Keyword search can't see a creator's style.
Home Buyers Want To See It In A Real Home
Studio photos don't show how a pan cooks, how a duvet looks after a week or whether a vacuum fits under the sofa. Buyers trust creators who use the product in their own space.
Home Content Drives Sales Slowly, Then All At Once
Home purchases spike around moving, hosting and seasonal resets. Brands need a library of creator content ready before those moments, not a scramble during them.
How Influencer Hero helps
Everything A Home Brand Needs To Run Creators At Scale
Find Creators Whose Home Looks Like Your Brand
Upload a photo of your product, a room or a moodboard, or describe what you need in plain words, like "cozy maximalist home creators in the UK who post kitchen content." The AI-powered Influencer Finder returns creators whose content matches that style from 450M+ profiles across Instagram, TikTok and YouTube. Then filter by audience location and engagement, or find lookalikes of creators who already sell for you.
Try searching
Cozy home decor creators in the UK who post on Instagram
Start With Creators Who Already Own Your Products
Influencer Hero shows you creators who follow your brand on Instagram, subscribe to your emails through Klaviyo or have bought from your Shopify store. Your product is already in their home, so the content is real from day one.
Seed Product Without The Logistics Headache
Creators pick their products, colours and sizes and enter their shipping details, and orders are created in your store automatically.
Build A Content Library For Every Season
Influencer Hero collects creators' posts and stories automatically, so you have real-home content ready for ads, product pages and email before moving season, the holidays and Black Friday.
See Which Creators Actually Sell
Track sales from affiliate links and discount codes per creator, and manage commissions and payments in the same place.
Playbook
What Works In Home And Living Influencer Marketing
Five patterns behind the creator programs that actually drive sales.
Who to partner with
Match by aesthetic, not just niche
Minimalist, cozy, coastal, modern farmhouse and maximalist audiences buy differently. Build creator lists by the style your products fit.
Program design
Long-term partners beat one-off posts
A creator who cooks with your pan every week sells more than one dedicated review. Build always-on partnerships with the creators who already perform.
Content
Show the product doing its job
Cleaning routines, kitchen hacks, "organize with me" and recipe videos sell everyday products. Before-and-after content like room refreshes and pantry makeovers gives buyers visible proof the product works.
Timing
Plan around the home calendar
New year organization, spring cleaning, moving season, back-to-college, holiday hosting and Black Friday are the peaks. Seed 4–6 weeks before each.
Channels
TikTok and Instagram for discovery, Pinterest and YouTube for planning
Short-form drives impulse buys on lower-priced items. Pinterest and longer YouTube reviews support higher-priced purchases like cookware sets and appliances.
Success stories
See What Brands Achieve With Influencer Hero
Ready To Get Your Products Into More Homes?
Trusted by 1,200+ brands & 150+ agencies scaling creator programs with Influencer Hero.
Book a DemoFAQ
What is the best influencer marketing platform for home and living brands?
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Influencer Hero is an all-in-one influencer marketing platform used by home brands including Ondecor, Le Creuset and Crate & Barrel. It combines AI-powered and visual creator search, product seeding, content collection and sales tracking in one tool.
How do I find home influencers whose style matches my brand?
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With Influencer Hero's AI-powered Influencer Finder, you upload a photo of your product, a room or a moodboard, or describe the style in plain words, and get creators whose content matches from 450M+ profiles. You can then filter by audience location and engagement and check which creators already follow your brand or have bought from your store.
What type of influencer content works best for home products?
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Content that shows the product in daily use: cleaning and organizing routines, cooking videos, room refreshes and before-and-after transformations. It answers the questions home buyers have that studio photos can't.
Which social platforms work best for home and living brands?
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TikTok and Instagram Reels drive discovery for everyday and lower-priced home products. Pinterest and YouTube work better for planning higher-priced purchases like cookware sets, appliances and bedding. Influencer Hero supports creator discovery and tracking across Instagram, TikTok and YouTube.
How do I track sales from home influencers?
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Give each creator a unique discount code or affiliate link. Influencer Hero tracks the sales, revenue and content performance per creator in one dashboard.