How to Find Who You’re Following on Amazon (Step-by-Step Guide)

Amazon content creators and influences provide engaging content to enhance users' shopping experience. Through their personalized storefronts, you can find their top recommendations and shop what they use the most. Which is why, following them can be the best way to keep track of their lists and updates.

However, a while back you could easily find who you follow on Amazon through your profile page under “Your Amazon Profile.” Now, Amazon has removed that link, which can make it confusing to find the creators you follow.

There are still two simple ways to do this: By finding Amazon influencers through the app, or by using a direct link. In this article, we’ll walk you through these steps.

‍

What Happens When You Follow Someone on Amazon

Most users follow influencers or brands' storefronts to keep up with seasonal favorites, exclusive deals and product recommendations. Especially if you regularly shop on Amazon, by following influencers you can check on their activity regularly.

Unlike other social media platforms, Amazon doesn’t send push notifications or alerts, however by following Amazon influencers you can personalize your shopping experience.

Here’s what changes once you start following someone on Amazon:

• You can regularly check their content in your feed: This includes product recommendations, livestreams, and shoppable lists.
• You receive email updates: Depending on your notification settings, when an influencer or content creator you’re following hosts a Live or updates their storefront, Amazon may notify you via email.
• It’s completely private: The person or brand you follow won’t be notified. Unlike Instagram or TikTok, Amazon doesn’t show a “follower count” publicly on individual profiles.

‍Pro tip: Want to explore influencer storefronts directly? Check out our full guide on How to Find Amazon Influencer Storefronts.

‍

How to Find Who You’re Following on Amazon (Desktop)

Previously finding who you followed on Amazon was as simple as logging in to your Amazon and going to “Your Amazon Profile” section. Now, Amazon has deleted that option.

The only way you can view who you follow on Amazon through the website is from a direct link. You first need to log in to your Amazon and then click on the following link:

• For your list of followed accounts: https://www.amazon.com/gp/profile/follow/recommendations

Once you click on that link, you’ll be able to see the list of the people you follow:

• For Live recommendations based on who you follow: https://www.amazon.com/live/following

Through that link, you’ll be able to see recent and upcoming Amazon influencer lives, and content from the creators you follow, as well as recommendations:

‍

How to View Your Following List on the Amazon App

If you’re using the Amazon App, here are the steps you need to take to find who you’re following:

Step 1: Open the Amazon Shopping App

Step 2: Tap the person icon at the bottom of the screen (Third from left)

Step 3: Scroll to the bottom of the page. Here you’ll find “Following,” tap on “See more updates”

Step 4: Tap on “who you follow” and see the list of the Amazon influencers you’re following.

Discover: Best Amazon Influencer Marketing Campaigns

‍

‍

Final Thoughts on How To Find Who You’re following on Amazon

While Amazon doesn’t make it as easy as it once did to view who you’re following, there are still quick and simple ways to access this information—whether through the app or a direct link to your profile.

Whether you want to track what your favorite influencers are wearing or look for inspiration, by knowing how to find and manage your follow list, you can personalize and make your Amazon shopping experience better.