Platform Resources For partners For creators API Pricing Book a Demo

Health & Wellness

The Influencer Marketing Platform For Health And Wellness Brands

Find dietitians, coaches and wellness creators your customers already trust, just by describing them. Then send product, collect content and track sales from one platform.

Book a Demo See How It Works

Profiles

Visual

Lookalike

Yoga teachers and wellness coaches in Australia who post morning routines

Filters

Very Broad

Broad

Medium

Strict

Followers ≥ 10k

✦ Engagement rate ≥ 2%

✦ Countries:

Australia

Has email: Yes

Clear all

136

influencers found

Bulk Select

Add to Campaign

Influencer

Why Health And Wellness Influencer Marketing Is Hard To Get Right

Trust Is The Whole Sale

Wellness buyers are sceptical of hype. They buy when someone with real knowledge, like a dietitian, nurse or coach, explains why a product works and uses it themselves.

One Wrong Claim Is A Real Risk

Supplements and wellness products carry strict rules on what creators can say. A creator who promises to cure or treat something exposes your brand, not just themselves.

Results Take Weeks, Not One Post

Supplements and sleep or gut-health products show results over time. A single post can't show that; repeat content from the same creators can.

How Influencer Hero helps

Everything A Wellness Brand Needs To Run Creators At Scale

Find Credentialed And Trusted Creators

Describe the creator you want in plain words, like "nurses who talk about sleep and recovery on TikTok" or "health coaches in Australia who post meal prep," or upload an image of your product or a routine. The AI-powered Influencer Finder returns matching creators from 450M+ profiles across Instagram, TikTok and YouTube. Then filter by audience location, age and fake-follower rate, or find lookalikes of creators who already sell for you.

Try searching

Yoga teachers and wellness coaches in Australia who post morning routines

Start With Creators Who Already Take Your Products

Influencer Hero shows you creators who follow your brand on Instagram, subscribe to your emails through Klaviyo or have bought from your Shopify store. They can talk about real results because they're real customers.

Run Always-On Seeding For Products That Need Time

Creators pick their products and enter their shipping details, and orders are created in your store automatically. Send refills to creators who performed, so they keep posting through their 30, 60 and 90-day results.

Review Every Post In One Place

Influencer Hero collects creators' posts and stories automatically, so your team can check what was said about your product and reuse approved content in ads and on product pages.

Track Repeat Sales, Not Just First Orders

Track sales from affiliate links and discount codes per creator, and manage commissions and payments in the same place.

Playbook

What Works In Health And Wellness Influencer Marketing

Five patterns behind the creator programs that actually drive sales.

Who to partner with

Pair experts with everyday users

Dietitians, nurses, pharmacists and coaches give credibility. Everyday creators sharing their routine give relatability. The strongest programs use both.

Program design

Optimise for lifetime value

Most wellness products are subscriptions or repeat purchases, so judge creators on the customers they keep, not just first orders.

Content

Show routines and results over time

Morning routines, "what I take every day" and "what I eat in a day" content shows the product as part of a habit. 30-day challenges and progress check-ins show change, which is what wellness buyers need to see before they buy.

Timing

Plan around wellness moments

January resets, spring routines, back-to-school immunity season and Black Friday stock-ups are the peaks.

Compliance

Brief creators on claims

Give every creator a clear list of what they can and can't say about benefits, and require clear #ad disclosure on every post. Avoid any language about curing, treating or preventing conditions.

Success stories

See What Brands Achieve With Influencer Hero

Ready To Grow Your Wellness Brand With Trusted Creators?

Trusted by 1,200+ brands & 150+ agencies scaling creator programs with Influencer Hero.

Book a Demo

FAQ

What is the best influencer marketing platform for health and wellness brands?

Influencer Hero is an all-in-one influencer marketing platform used by wellness brands including Centrum, Nature's Bounty and Ritual. It combines AI-powered creator search, product seeding, content collection and sales tracking in one tool.

How do I find credible health and wellness influencers?

Look for creators with relevant credentials or a long track record in your niche, and an audience that matches your customer. With Influencer Hero's AI-powered Influencer Finder, you describe the creator you need in plain words, such as "registered dietitians who post about protein," and get matching creators from 450M+ profiles, with fake-follower and audience data for each.

What can supplement influencers say about a product?

Creators should only share their personal experience and benefit claims your brand can back up, and should never say a product cures, treats or prevents a disease. Every sponsored post needs clear disclosure. Give creators a written claims brief before they post. This isn't legal advice, so check your product's rules with your compliance team.

Do micro-influencers work for wellness brands?

Yes. Wellness creators with 10K–100K followers often have higher trust and engagement than large accounts, and their audiences come to them for specific advice. They also cost less, which makes long-term programs affordable.

How do I measure ROI from wellness influencers?

Track first orders and repeat purchases per creator through unique discount codes and affiliate links. Influencer Hero shows sales, revenue and content performance per creator in one dashboard.