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Pets

The Influencer Marketing Platform For Pet Brands

Upload a photo of a breed or describe the pet parent you need, and find matching creators in seconds. Then send product, collect content and track sales from one platform.

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Profiles

Visual

Lookalike

Sphynx cat owners in the US who post on Instagram

Filters

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Broad

Medium

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Followers ≥ 10k

✦ Engagement rate ≥ 2%

✦ Countries:

United States

Has email: Yes

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136

influencers found

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Influencer

Why Pet Influencer Marketing Is Hard To Get Right

Your Product Fits Some Pets, Not All

A large-breed joint supplement means nothing to a cat owner, and a puppy toy won't sell to senior-dog parents. Keyword searches for "pet influencer" can't tell the difference.

The Best Pet Accounts Don't Look Like Influencers

Many top pet creators run accounts in their pet's name, with no bio keywords or niche labels. They're easy to see and hard to search for.

Pet Products Are Bought Again And Again

Food, treats and supplements are repeat purchases. One viral post helps, but the real value is creators who keep feeding and posting about your product every month.

How Influencer Hero helps

Everything A Pet Brand Needs To Run Creators At Scale

Search By Species, Breed And Lifestyle

Describe the creator you want in plain words, like "golden retriever owners who post hiking content in Colorado," or upload a photo of a breed, a product or a home setting. The AI-powered Influencer Finder returns matching creators from 450M+ profiles across Instagram, TikTok and YouTube, including pet-named accounts that keyword search misses. Filter by audience location and engagement, or find lookalikes of your best creators.

Try searching

Sphynx cat owners in the US who post on Instagram

Start With Pet Parents Who Already Buy From You

Influencer Hero shows you creators who follow your brand on Instagram, subscribe to your emails through Klaviyo or have bought from your Shopify store. Their pets already use your product, which makes the content real.

Seed Product By Pet Size And Type

Creators pick their products, flavours and sizes and enter their shipping details, and orders are created in your store automatically. Send refills to creators who performed, without starting from scratch.

Get Every Post Without Chasing It

Influencer Hero collects creators' posts and stories automatically, so you have a library of pet content ready for ads, product pages and email.

See Which Creators Drive Repeat Sales

Track sales from affiliate links and discount codes per creator, and manage commissions and payments in the same place.

Playbook

What Works In Pet Influencer Marketing

Five patterns behind the creator programs that actually drive sales.

Who to partner with

Segment by species and breed first

Breed communities (Frenchie, doodle, Husky owners) are tight-knit and trust each other's recommendations. Build creator lists by the pets your product actually fits, and remember the pet is the creator: brief the owner on the message, but let the pet carry the content.

Program design

Add experts for credibility

Vets, trainers and groomers carry authority on food, health and behaviour products. Pair them with pet parents for reach.

Content

Show the reaction

Unboxing, first-taste and "testing a toy that claims to be indestructible" videos work because the pet's reaction is the proof.

Timing

Plan around the pet calendar

New-puppy season after the holidays, National Pet Day in April, summer travel, Halloween costumes and the holiday gift season are the peaks.

Compliance

Stay careful with health claims

Food and supplement brands should brief creators on which benefit claims they can and can't make, and require clear #ad disclosure.

Success stories

See What Brands Achieve With Influencer Hero

Ready To Reach The Right Pet Parents?

Trusted by 1,200+ brands & 150+ agencies scaling creator programs with Influencer Hero.

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FAQ

What is the best influencer marketing platform for pet brands?

Influencer Hero is an all-in-one influencer marketing platform used by pet brands including Purina, Pedigree and Wild One. It combines AI-powered and visual creator search, product seeding, content collection and sales tracking in one tool.

How do I find pet influencers for a specific breed?

With Influencer Hero's AI-powered Influencer Finder, you describe the creator in plain words, like "dachshund owners in Texas," or upload a photo of the breed, and get matching creators from 450M+ profiles. Image search also finds pet-named accounts that don't use niche keywords in their bio.

Do pet influencers work for food and supplement brands?

Yes, especially with an always-on program. Because pet food and supplements are repeat purchases, creators who feed your product and post about it every month drive more sales over time than one-off posts. Pair pet parents with vets or trainers for credibility.

How much do pet influencers charge?

Most pet brands start with product seeding plus a commission on sales, which keeps costs low with micro creators. Larger pet accounts often charge a flat fee per post. Influencer Hero manages gifting, commissions and payments in one place.

How do I track sales from pet influencers?

Give each creator a unique discount code or affiliate link. Influencer Hero tracks the sales, revenue and content performance per creator in one dashboard.