Onclusive Pricing: Plans, Costs & What You Actually Get

Onclusive pricing isn't published publicly, every plan is quoted by their sales team, with estimates landing somewhere between $8,000 and $20,000+ per year depending on the modules and media types you need.

That range covers the two main products: Onclusive Social (the social listening and influencer monitoring side, formerly Digimind) and Critical Mention (TV, radio, podcast, and earned media tracking). Most contracts are annual, with monthly billing only available case-by-case.

Below is what you can actually expect to pay, what's included, and how it stacks up against an alternative if your real goal is running influencer campaigns rather than just monitoring mentions.

Onclusive Pricing

Onclusive Social

• Tracks Instagram, TikTok, YouTube, X, LinkedIn, Reddit, Facebook, BlueSky, Weibo and 25+ channels

• Mention volume tied to plan (capped, not unlimited on entry tiers)

• Sentiment analysis, competitor benchmarking, influencer discovery

This is the social listening product, formerly known as Digimind. It's built for PR and comms teams that want to track brand mentions, identify creators already posting about them, and measure share of voice. Expect to pay in the $5K–$15K range for small-to-mid setups, climbing higher with more users, mentions, or historical data access.

Critical Mention

• TV, radio, podcast, online news, and print monitoring with live clips

• Built-in journalist contact database

• Email outreach and mail merge functionality, publicity value reporting

Critical Mention is the earned media side. The standout feature is broadcast monitoring, TV and radio clips you can pull within minutes, which is rare in this category. Most brands bundle it with Social when both PR and digital coverage matter.

Enterprise (multi-module)

• Combined Social + Critical Mention access

• Dedicated account manager and onboarding

• Higher mention quotas and historical data depth

The full stack is what Onclusive pitches to enterprise PR teams. Pricing is fully custom and depends on user count, geographies covered, and how much historical data you need (they offer up to 2 years).

API Pricing

Onclusive doesn't publicly offer API access as a standard line item, and any data integration is handled through enterprise contracts. If APIs matter for your stack, that's worth flagging early in the sales call, Influencer Hero, by comparison, offers API access as part of standard plans.

Onclusive Overview

Onclusive is a PR, media monitoring, and social listening platform built for communications and comms-adjacent marketing teams. Its two core products, Onclusive Social and Critical Mention, sit alongside a media contacts database, sentiment analytics, and reporting tools.

The platform is primarily aimed at PR teams measuring earned media impact, not D2C brands running paid influencer campaigns. You can find creators already mentioning your brand, but you can't run outreach, manage gifting, pay influencers, or track conversions inside the platform.

New to building an influencer program from scratch? The Ultimate Influencer Marketing Guide walks through the full setup.

Onclusive Best Features

• Broad social and broadcast monitoring Onclusive covers 25+ channels including niche platforms like BlueSky and Weibo that most listening tools miss. Critical Mention adds TV, radio, and podcast clips on top, useful for brands that need both digital and traditional media coverage in one view.

• Sentiment analysis G2 reviewers consistently flag sentiment as one of Onclusive's strongest features, scoring 9.2/10 versus Brandwatch's 7.3 in head-to-head comparisons. It's reliable enough for real-time crisis monitoring and competitor benchmarking.

• Media contacts database Critical Mention includes a journalist database with email outreach and mail merge tools. It's a PR workflow, not an influencer outreach workflow, useful for press releases, less so for running creator campaigns that need personalized, high-reply-rate outreach.

• Dedicated account manager Every paying customer gets an account manager from onboarding onward, handling training, query setup, and ongoing support. This is repeatedly cited in G2 reviews as a real strength, Onclusive scores 9.3/10 for quality of support.

• 2 years of historical data You can search and analyze mentions going back two years from over 850M sources. Useful for trend analysis, retroactive campaign reporting, and benchmarking before launching new initiatives.

Onclusive Reviews

Onclusive holds a 4.3/5 rating on G2 from 188 reviews of the core product, and 4.5/5 from 212 reviews of Onclusive Social. The numbers are solid, though Trustpilot tells a different story, with only 4 reviews that lean heavily negative around customer service and billing.

Positive reviews focus on sentiment analysis, the user-friendly interface, and the responsive support team. A G2 reviewer notes the tool is intuitive and can be learned quickly, with sentiment analysis as one of its greatest strengths.

Negative feedback tends to land on three themes: limited social data collection on certain networks, occasional issues hitting mention caps on lower-tier plans, and a price tag that feels steep for the scope. One Capterra reviewer flagged that the fees can run into many thousands per month and the scope is narrow enough that you need significant scale to generate clear ROI.

Onclusive vs Influencer Hero Pricing

These two tools solve different problems.

Onclusive is a media monitoring platform, you use it to see who's already talking about your brand, measure sentiment, and report earned media value. Influencer Hero is an influencer marketing platform, you use it to find creators, reach out, manage relationships, ship products, run affiliate programs, and track sales.

The pricing reflects that scope difference: Onclusive's $8K–$20K annual range gets you listening and analytics; Influencer Hero's $649–$2,490/month range gets you the full operational stack to actually run campaigns end-to-end.

Influencer Hero handles all of that natively, with outreach automation, influencer CRM, gifting, affiliate management, Shopify and Klaviyo integrations, and campaign-level ROI tracking, plus deeper guidance on how to identify high-ROI influencers before you spend. It also includes monitoring features so you don't lose the listening capability, you just get the rest of the workflow alongside it.

Final Thoughts

Onclusive pricing makes sense if your team's primary job is PR measurement and earned media tracking. The sentiment analysis is strong, Critical Mention's broadcast monitoring is genuinely hard to find elsewhere, and the support team gets consistently good reviews. For PR and comms departments at mid-market and enterprise companies, it's a reasonable choice.

The platform doesn't handle outreach, payments, gifting, or affiliate management, meaning Onclusive becomes one piece of a stack rather than the stack itself. If that's your use case, Influencer Hero is built for it.

Book a demo with Influencer Hero to see how the platform handles discovery, outreach, and full campaign management in one place.

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