Top 10 Social Native (formerly Olapic) Alternatives: Features, Pricing and Review [Updated 2025]
The creator economy is a billionaire industry with over 50 million influencers around the world. As brands chase reach, credibility and real impact, working with creators becomes the obvious choice and sometimes partnering with a full service platform is the best way to go.
Social Native (formerly Olapic) offers a full-service campaign management from creator discovery, to content review, payments and post campaign reporting. The ideal choice for brands seeking an expert partner in which they can rely on.
However, if you want to run your own campaigns inside a reliable platform and manage creator discovery on your own, you might need to explore different options.
Platforms like Influencer Hero are great alternatives as they offer more flexibility: you get access to advanced tools like an AI-powered CRM for large-scale seeding campaigns, intuitive interface, strong influencer discovery capabilities, and premium support, including a dedicated account manager and in-depth educational materials..
Whether you are looking for hands-off service or prefer to manage campaigns in-house, here’s a list of Top 10 Social Native Alternatives:
1. Influencer Hero
2. Modash
3. Upfluence
4. GRIN
5. HypeAuditor
6. Sprout Social
7. CreatorIQ
8. Aspire
9. Traackr
10. Later
We’ll go over each platform's details so you can make an informed decision. Let’s dive in!
Why Look For Social Native Alternatives?
While Social Native offers a strong full-service solution, it might not be the best match for every brand. Here are some common reasons why marketing teams decide to explore alternatives:
Lack of Pricing Transparency & High Minimum Investment
Social Natives uses a custom pricing model that requires a meeting to estimate a price as there are no fixed plans or public general tiers.
Also the platform is designed for scale, with an implied minimum time and creator commitment (for instance 6 months pilot and 15-20 influencers/month). This not only makes it harder to budget in advance but also a harder choice for brands looking to run smaller campaigns.
Limited Database Access
Unlike platforms that let you explore their entire creator network, Social Native only shares with your team a curated shortlist of potential profiles. While this can be also considered a benefit as this saves time, it also limits visibility and control for brands that prefer to explore niche profiles or hand pick talent.
Not Designed For Short-Term Campaigns
Social Native is optimized for brands running continuous large influencer programs. If you are planning a one-off or seasonal campaign, the set-up process and strategic framework may feel too complex and time consuming for short-term needs.
Criteria for Selecting Social Native Alternatives
Our comparison focuses on several key aspects:
Social Media Platform Coverage: The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
Reviews: G2/Capterra/Shopify
Pricing and Commitments: Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.
Ease of Use (UX/UI): The overall user experience, including dashboard design, navigation, and onboarding, especially important for teams with limited time or tech support.
Customer Support: Availability and responsiveness of support channels, including live chat, email, onboarding assistance, and resolution speed for technical or billing issues.
Key Features: Including influencer discovery, outreach, CRM, reporting, gifting, UGC / content collection, affiliate & payments, storefronts, application page, and AI capabilities.
Standout Features: Those unique or innovative features that differentiate each platform (e.g. live tracking dashboards, creator benchmarking, TikTok email finders, etc.).
Social Native Brand Overview
Social Native (formerly Olapic by Social Native) is a full service influencer marketing platform, It blends AI-powered content insights with expert-led campaigns execution. With exclusive partnerships with Meta and TikTok, access to a 3M creator community and universal content rights, it helps brands launch scalable, high-impact campaigns.
Best for: Brands looking for a full-service influencer marketing partner with AI driven content intelligence, exclusive Meta, Tiktok and Shopify integrations.
Platform coverage:
Instagram
Facebook
TikTok
Pricing & Commitment: There are no fixed plans or public tiers available. Upon an introductory meeting, there’s a custom made plan for each brand. However, custom enterprise pricing implies a minimum campaign duration (6 months) and number of creators included (between 15-20/month).
Reviews: 3.8 / 5 (G2)
Ease of Use (UX/UI): Social Native offers simplicity and automation during the process, although some users feel it can be rigid and lacks customization.
Customer Support: Social Native holds a full-service model with a dedicated account team for every brand.
Social Native Standout Features:
Full-service Campaign Management: End-to-end support covering creator discovery, onboarding, payments, content review, and timeline management.
Extensive Creator Database: You have access to a curated 3M creator community plus over 1M creators through platform integrations.
AI-Driven Creator Matchmaking: Social Native has advanced filters leveraging demographic and psychographic data to curate pre-vetted influencer shortlists tailored to your own campaign goals.
Content Intelligence Layer: the platform combines data from Meta, TikTok and their own to analyze what content resonates best and why, guiding smarter campaign decisions.
Universal Content Rights: you have access to full licensing for all influencer content, allowing you to repurpose assets across ads, social media, eCommerce and traditional marketing channels.
Real-time Analytics Dashboard: Live performance tracking per asset and creator, complemented by weekly updates and strategic post-campaign reports with actionable insights.
Shopify Integration & Shoppable Galleries: Social Native enables product-tagged influencer content directly on product detail pages, driving measurable conversions through interactive shopping experiences.
Dedicated Account Team: A strategic partner works closely with brands to adjust, scale, and iterate campaigns for continuous improvement and enhanced ROI.
Gifting Support: Social Native streamlines product gifting via Shopify, managing fulfillment and enabling creators to select and receive gifts in a simple way.
Social Native Pros & Cons
Pros
Cons
Hands-Off Campaign Management: Full-service execution with curated influencer shortlists and end-to-end orchestration.
Custom Pricing & High Minimums: Pricing is bespoke and requires a significant budget, limiting accessibility for smaller or one-off campaigns.
Real-Time Performance Tracking: Access to live dashboards and detailed post-campaign analytics.
Limited Flexibility: Platform and processes are rigid, making niche or highly targeted campaigns challenging.
Seamless Gifting & Logistics: Integrated Shopify workflows for product gifting and fulfillment support.
No Self-Serve Discovery: Influencer outreach and selection are managed entirely by Social Native’s team, reducing client control.
Universal Content Rights: Full licensing allowing brands to repurpose creator content across channels.
Restricted Creator Access: Brands only see curated shortlists, with no ability to browse the full influencer database.
Top 10 Alternatives
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Influencer Discovery
CRM
Outreach
Reporting
Gifting
Content & UGC
Affiliate & Payments
Storefront
Influencer Hero
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Modash
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Upfluence
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GRIN
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HypeAuditor
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Sprout Social
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CreatorIQ
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Aspire
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Traackr
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Later
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1. Influencer Hero
Influencer Hero is the all-in-one influencer marketing platform.
Best for: Brands looking for an all-in-one platform for insights and scaling campaigns.
Platform coverage:
Instagram
TikTok
YouTube
Facebook
Pinterest
Snapchat
X (Twitter)
Twitch
Pricing & Commitment: There are different plans:
Standard Plan: Starts at $649/month. Allows you to contact up to 1,000 creators a month.
Pro Plan: Starts at $1,049/month. Allows you to contact up to 5,000 creators a month.
Business Plan: Starts at $2,490/month. Allows you to contact up to 10,000 creators a month.
Custom & Agency: Custom pricing based on your brand needs.
Ease of USE (UX/UI): Influencer Hero offers a clean dashboard with automated workflows and ready-to-use email templates. This way they help brands streamline search and outreach in a fraction of the time.
Customer Support: From onboarding to daily operations, users benefit from personalized support, including a dedicated account manager and access to a comprehensive help Center loaded with step-by-step guides and tutorials. Users can also get access to a slack channel for 24/7 live chat support.
Influencer Hero Standout Features:
AI-Powered Outreach Automation: Influencer Hero enables personalized communication at scale. With AI-driven email sequencing, brands can craft tailored messages based on each influencer’s profile, boosting open rates and conversion potential.
AI Workflow Optimization: The platform recommends relevant creators, drafts outreach messages and even predicts campaign performance, saving time and improving accuracy.
Advanced CRM & Relationship Management: Influencer Hero built-in CRM lets you track conversions, schedule content and monitor results across platforms. Brands can also create custom application pages to attract interested influencers and identify those already engaging with their brand.
Cross-Platform Discovery: Use detailed filters: like engagement rate, niche, region, and audience quality, to find creators across Instagram, TikTok, YouTube, Twitch, Snapchat, and X (Twitter).
Real-Time Data via Chrome Extension: You can easily view metrics such as engagement rates or audience demographics, directly while browsing social media platforms. You can also add creators to your campaign in one click.
All-in-One Platform: Covers discovery, outreach, payments, reporting, and more across Instagram, TikTok, YouTube, Pinterest, Facebook, X, Twitch, and LinkedIn.
Higher Entry Cost: Starts at $649/month, which might be steep for small teams or startups.
Advanced Discovery: Includes AI lookalike search, fake follower checks, deep filters, plus a Chrome extension for instant creator insights.
Manual UGC Rights: Requires direct permissions for content reuse; no automated licensing built in.
Automated Outreach: AI-powered bulk emails and follow-ups save time and keep influencer communication personalized.
No Built-In Whitelisting: Boosting posts as ads needs to be managed manually outside the platform.
Robust CRM & Workflow: Custom boards organize relationship stages, content approvals, gifting, and affiliate tracking in one place.
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eCommerce & Reporting: Supports Shopify, WooCommerce, and custom setups for gifting, affiliate tracking, plus detailed real-time ROI dashboards.
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Social Native vs Influencer Hero
Social Native is a strong choice for brands wanting fully managed campaigns, offering AI-driven insights, exclusive Meta and TikTok tools, and end-to-end service, though it comes with custom pricing and a higher minimum investment.
In contrast, Influencer Hero provides similar advanced AI features and robust CRM workflows but with far more flexibility. Starting at $649/month, the platform empowers brands to run campaigns in-house with full access to discovery, outreach, gifting, and reporting tools, all while offering premium support and educational resources at a competitive price point.
2. Modash
Modash is end-to-end influencer marketing for Shopify.
Best for: Brands looking for large scale discovery and Shopify based campaigns.
Platform Coverage:
Instagram
TikTok
YouTube
Limited support (basically profile recognition) for X, Snapchat and others. No campaign features available.
Pricing & Commitment: There are different plans and options.
Essential Plan: Starts at $199/month (is paid annually). Allows you to contact up to 100 creators a month.
Performance Plan: Starts at $499/month (is paid annually). Allows you to contact up to 250 creators a month and gives you access to the Shopify integration.
Enterprise Plan: Custom pricing based on your brand needs.
Reviews: 4.9 / 5.0 (Capterra)
Ease of Use (UX/UI): Modash features a user friendly interface with strong search filters, making it easy to find and manage creators.
Customer Support: Modash has a responsive support team, offering help via direct messages and a structured onboarding process for first time users.
Modash Standout Features:
Extensive Creator Database: With access to over 350M profiles, Modash is ideal for brands managing large-scale influencer campaigns across multiple regions and niches.
Streamlined Outreach: Modash supports bulk emailing with customizable templates and integrates with Gmail and Outlook, allowing you to track conversations and send follow-ups without leaving the platform.
AI-Powered Discovery & Fan Finder: Modash uses AI prompts and even image-based search to help brands find the best influencers that match their style and tone. The “Find Your Fans” feature identifies creators who already follow your brand, perfect for building authentic partnerships.
Real-Time Tracking: You can monitor all influencer content data related to your campaign in real time. Modash automatically collects posts and stories as they go live.
Shopify Focused Affiliate Tools: Built with Shopify brands in mind, Modash lets you manage gifting workflows, generate discount codes and affiliate links while automating influencer payouts, all from one dashboard.
Modash Pros & Cons
Pros
Cons
Massive Creator Database: Access to over 350 million profiles without requiring opt-ins.
Limited CRM: Primarily built for discovery, the CRM is basic and not ideal for managing large, multi-stage campaigns.
Advanced Discovery: Use powerful filters, lookalike tools, and AI-driven visual search to find the right creators.
Shopify Only: Gifting and affiliate tracking are restricted to Shopify, with no support for WooCommerce or other platforms.
Streamlined Outreach: Bulk email capabilities with easy Gmail and Outlook integrations for follow-ups.
No Content Licensing: Rights to reuse creator content must be negotiated manually.
Real-Time Performance Tracking: Dashboards monitor engagement, sales, and campaign content as it happens.
No Paid Ad Whitelisting: The platform does not support automating the boosting of influencer posts into paid ads.
Automated Affiliate Payouts: Manages commission tracking and monthly payouts directly through Shopify.
Limited eCommerce Integrations: Beyond Shopify, lacks native connections to other eCommerce systems.
Social Native vs Modash
Social Native is built for brands that want a full-service, hands-off approach. They handle everything: finding creators, managing campaigns, even predicting what content will work best in paid ads, through exclusive Meta and TikTok partnerships. However, this comes at a custom price with higher minimum spends, making it better suited for brands running continuous programs rather than smaller or one-off efforts.
Modash, on the other hand, focuses on giving teams powerful self-serve discovery tools. With access to over 350M creator profiles, advanced lookalike and vibe-based search, plus Shopify-centered affiliate and gifting workflows, Modash is ideal for brands that want to keep campaign control in-house. It’s also more budget-friendly, with plans starting at $199/month, making it easier for growing brands to scale without committing to a managed service.
3. Upfluence
Upfluence is an influencer marketing platform now infused with Jace AI for e-commerce and direct-to-consumer brands.
Best for: Brands looking for turning customers into creators.
Platform coverage:
Instagram
TikTok
YouTube
X (Twitter)
Pinterest
Twitch
WordPress
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. There’s a minimum full year of service you have to commit to with monthly payments. On average plans start around $2,000/month ($24,000 yearly)
Ease of Use (UX/UI): Upfluence offers a clean dashboard. While it can be slightly overwhelming for first time users, the platform is overall intuitive and easy to navigate once you get familiar with it.
Customer Support: Upfluence provides strong customer support, including onboarding assistance, weekly Q&A sessions and dedicated account managers to help brands optimize their campaigns.
Upfluence Standout Features:
Built For Shopify & Amazon Sellers: The platform integrates with Shopify and Amazon, allowing brands to track sales, manage affiliate campaigns and monitor performance in one place.
AI-Powered Outreach With “Jace”: After setting a campaign brief, brands can automate outreach at scale using Upfluence AI assistant: Jace, making communication faster and more efficient.
Identify Influential Customers: Thanks to Shopify integration, Upfluence can detect which of your existing customers are also influencers, unlocking opportunities for more authentic and impactful collaborations.
Flexible Gifting Experience: Creators can browse and choose products directly from our online store, simplifying and personalizing the gifting process.
Social Listening Tools: You can monitor brand mentions, track competitor activity and stay on top of relevant trends through Upfluence’s social listening features.
Leverage Past Collaborations: You have the possibility to upload previous creator partnerships to keep track of influencer performance and reuse top collaboration in future campaigns.
Upfluence Pros & Cons
Pros
Cons
E-commerce Integrations: Connects directly with Shopify and Amazon to track sales, affiliate links, and identify influencers who are already customers.
High Cost & Annual Contracts: Pricing typically starts around $2,000 per month, billed annually, with no free trial option.
No Commission Fees: Operates on a flat-rate pricing model, so you’re not charged based on sales volume or outreach activity.
Steep Learning Curve: Robust features can be overwhelming for small teams or brands just starting out.
Comprehensive Platform: Brings together influencer discovery (12M+ profiles), AI-driven outreach, CRM, gifting, affiliate tracking, and payments in one place.
No Flexible Cancellation: Requires a full-year commitment with no month-to-month flexibility.
AI-Powered Outreach: Uses the “Jace” AI assistant to automate briefs, select creators, and manage follow-ups.
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Automated Tracking & Payments: Collects campaign content, oversees affiliate programs (including Amazon), and handles payouts via Stripe.
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Social Native vs Upfluence
Social Native is best for brands that want a completely hands-off experience, offering managed campaigns, predictive AI content insights, and universal content rights through exclusive Meta and TikTok partnerships. However, it only works on a custom, full-service basis with minimum spend levels.
Upfluence, by contrast, gives brands full control with a robust self-serve platform. It combines influencer discovery across 12M+ profiles, automated outreach with its “Jace AI,” Shopify and Amazon integrations, and end-to-end tracking. Pricing starts around $1,276/month on annual contracts, it lets brands keep campaigns in-house, making it a better fit for teams that want to directly manage costs, performance, and influencer relationships.
4. GRIN
GRIN helps brands build and scale world-class creator programs.
Best for: eCommerce product seeding and payouts.
Platform coverage:
Instagram
TikTok
YouTube
Twitch
(Twitter)
Snapchat
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. There’s a minimum full year of service you have to commit to with monthly payments. On average plans start around $2,500/month up to $10,000/month.
Reviews: 4.5/5.0 (G2)
Ease of Use (UX/UI): GRIN features an intuitive, CRM-style interface that simplifies influencer discovery, content approvals, and campaign tracking, making it easy to manage every stage of the influencer workflow.
Customer Support: The platform offers a guided onboarding process and a comprehensive Help Center with detailed articles to assist users in navigating the platform and resolving common issues.
GRIN Standout Features:
Built For Ecommerce Brands: GRIN is tailored for brands with large product catalogs, handling everything from product seeding to affiliate sales tracking. Ideal platform for high-volume influencer programs.
Influencer Discovery: GRIN’s Creator Discovery Suite lets you filter influencers by niche, platform, audience insights, and brand alignment.
Integrated Marketing Ecosystem: GRIN connects seamlessly with tools like Shopify, Klaviyo, PayPal and more, bringing your influencer marketing, sales and communication stack into one unified workspace.
Strategic Support Options: Brands have the option to work with a dedicated Creator Strategist who can assist with onboarding, campaign execution and performance optimization for maximum results.
Influencer-Friendly Portals: GRIN provides creators with personalized portals where they can view briefs, access links and upload content for review, streamlining collaboration and reducing friction for both sides.
GRIN Pros & Cons
Pros
Cons
Robust eCommerce Integrations & ROI Tracking: Connects directly with Shopify, WooCommerce, and Magento to automate sales, gifting, and affiliate management—many brands see clear ROI gains.
High Cost & Annual Contracts: Pricing starts around $2,000–$2,500 per month with annual commitments, reducing flexibility for smaller teams.
Complete Campaign Management: Covers everything from discovery and outreach to gifting, contracts (via DocuSign), content approvals, payments, and affiliate tracking.
Inconsistent Discovery: Users report duplicate profiles, low-quality curated lists, and declining reliability in search results.
Integrated Creator Communication: Built-in email system connects with Gmail, Outlook, and Klaviyo for sending proposals, sequences, and brief templates.
Performance Issues: Some users experience slow load times, site crashes, upload errors, and duplicate records.
Branded Application Pages: Allows influencers to apply directly to campaigns, widening reach and simplifying opt-ins.
Uneven Support: While generally helpful, some users face slow responses, billing challenges, or difficulties canceling.
UGC & Whitelisting Tools: Provides dedicated portals for creators to upload content and includes built-in options for paid ad whitelisting.
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Social Native vs GRIN
Social Native is a fully managed solution, ideal for brands that want an expert team to handle everything from influencer selection to payments, powered by exclusive Meta and TikTok AI tools. It focuses on curated matchmaking, predictive content performance, and universal rights for repurposing, but it only offers custom full-service campaigns with minimum budgets.
GRIN, meanwhile, is best for eCommerce brands that want to control influencer programs in-house. It combines influencer discovery, gifting, content collection, affiliate tracking, and direct payments in one platform. With deep integrations for Shopify, WooCommerce, and Magento, GRIN makes it easy to tie influencer campaigns directly to sales. Pricing starts at $2,500/month with long contracts.
5. HypeAuditor
HypeAuditor is an influencer marketing platform designed to find, vet, and activate creators.
Best for: Brands looking for audience quality and fraud detection.
Platform coverage:
Instagram
TikTok
YouTube
X (Twitter)
Twitch
Snapchat
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $10,000/year, there’s an annual commitment needed.
Reviews: 4.8 / 5.0 (Capterra)
Ease of Use (UX/UI): HypeAuditor offers a clean interface, although some features may feel a bit complex for first-time users.
Customer Support: Support is available throughout multiple channels: live chat, dedicated onboarding assistance and a comprehensive Help Center.
HypeAuditor Standout Features:
AI-Powered Influencer Discovery: The platform scans creator bios, captions and images to accurately categorize influencers helping brands quickly find the most relevant creators.
Social Listening & Competitor Insights: You can identify creators already discussing your brand or the competition, making it easy to engage with influencers who are genuinely interested in your niche/product.
Comprehensive Campaign Management: You can manage everything from outreach and payments to reporting within one platform.
Advanced Fraud Detection: HypeAuditor uses AI to identify fake followers and inauthentic engagement, ensuring your campaigns reach real and active audiences.
Shareable & Searchable Reports: Export reports as PDFs to share with your team or send direct links so stakeholders can review detailed metrics like revenue, conversion rates, and clicks by creator.
HypeAuditor Pros & Cons
Pros
Cons
Flexible Pricing & Free Trial: Modular plans with a 24–48 hour free trial allow brands to test features before committing.
High Entry Cost: The standard “Business” plan starts around $10,000 per year, often too costly for small teams.
Advanced Discovery & AI: Filter across 200M profiles, run lookalike searches, and use prompt-based AI to uncover niche or untapped creators.
Limited Opt-in Pool: Of the 200M analyzed profiles, only about 200K are actively registered and available for direct applications.
Omnichannel Outreach & CRM: Manage email, DM, briefs, contracts, and approvals all within HypeAuditor’s integrated platform.
Steep Learning Curve: The extensive feature set often requires onboarding or extra training to use effectively.
ROI & Affiliate Tracking: Tracks clicks, orders, revenue, and promo code performance, tying outcomes to individual influencers.
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Branded Application Pages: Build custom landing pages so influencers can apply directly to your campaigns.
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Social Native vs HypeAuditor
Social Native is a fully managed influencer solution. Great if you want a team to handle everything from discovery to payments, backed by exclusive Meta and TikTok partnerships for predictive content performance. It excels in hands-off execution and guarantees universal content rights, but only runs on custom full-service contracts with minimum investment requirements.
HypeAuditor, by contrast, is a self-serve platform built for brands that want to do their own discovery, outreach, and tracking across Instagram, TikTok, YouTube, Twitch, X, and Snapchat. It offers advanced AI-powered search, lookalike tools, social listening, and flexible eCommerce tracking. Pricing starts around $10K/year.
6. Sprout Social
Sprout Social (formerly Tagger) offers several tools to turn social into a strategic powerhouse to drive revenue and transform your brand's organization.
Best for: Brands looking to manage social media, content control and brand safety.
Platform Coverage:
Instagram
TikTok
YouTube
Pricing & Commitment: Pricing varies depending on every brand's needs.
Base Plan: Starts around $1,600/month per user plus $600 per extra user. You can pay monthly or annually, but a full-year commitment is mandatory. This translates into an annual investment of over $19,200 for one person or $25,200 for a team of two.
Ease of Use (UX/UI): Sprout Social features an intuitive interface with clear dashboards and simple campaign workflows, making it easy to navigate.
Customer Support: Sprout Social support team is strong, offering live chat, phone and email consultations, plus a help center and a system status page to keep users informed of any issues.
Sprout Social Standout Features:
Brand Affinity Scores: The platform helps brands connect with creators aligned with their values, tone and audience.
Shopify & Affiliate Integration: Sprout Social manages product seeding, discount code tracking and affiliate payouts via Shopify and PayPal, linking sales directly to specific creators.
Content Approval Workflow: Creators can submit content drafts for brand approval directly in the platform before publishing.
UGC & Content Collection: You can download approved content from influencers or users with 1,000+ followers who mention your brand or use your campaign hashtag.
Competitive Benchmarking: There are customizable dashboards that let you compare performance against competitors and track the most important metrics in real time.
Sprout Social Pros & Cons
Pros
Cons
Advanced Discovery Filters: Find creators by age, location, and engagement for highly targeted campaigns.
High Cost & Long Contracts: Starts at $1,599 per user/month with a mandatory 12-month agreement, with no monthly flexibility.
AI Brand Fit & Safety: Uses smart scoring to match brand values and content safety checks to vet creators.
No Visual AI Search: Missing tools like image-based or “describe a vibe” searches to discover creators by aesthetic.
Integrated Outreach & CRM: Manage campaigns through Gmail/Outlook templates or DMs, all tracked in a visual pipeline.
Limited UGC Licensing: Content rights must be negotiated manually since there’s no built-in licensing automation.
Content Approvals & Detailed Reporting: Supports multi-stage content approvals and provides EMV and engagement reports.
Shopify Dependency: Gifting and affiliate tracking are tied to Shopify, offering less flexibility for other platforms.
Payments & Gifting: Easily handles product seeding and creator payouts via Shopify and PayPal.
Extra Ad Analysis Required: For deep ad performance, brands still need to use native Meta or TikTok dashboards.
Social Native vs Sprout Social
Social Native is best for brands wanting a fully managed service: they handle everything from creator selection to payments, using exclusive Meta and TikTok AI tools to boost ROI. It’s great for hands-off, always-on campaigns but requires a flexible minimum spend.
Sprout Social, on the other hand, is for teams that prefer in-house control. It offers advanced discovery with AI Brand Fit, Shopify gifting, and detailed EMV reporting, but at a high starting cost of $1,599/user/month with annual contracts.
Unlike Social Native’s done-for-you model, Sprout gives you full oversight, ideal for brands wanting to run campaigns themselves.
7. CreatorIQ
CreatorIQ helps leading brands across multiple industries grow, manage, scale, and measure their creator programs.
Best for: Brands looking to run complex and enterprise-level campaigns.
Platform coverage:
Instagram
TikTok
YouTube
X (Twitter)
Twitch
Snapchat
Pricing & Commitment: There are different plans based on specific brand’s needs.
Basic Plan: Starts at $35,000/year. Includes 1,000 contact creators per month
Standard Plan: Starts at $50,000/year. Includes 2,500 contact creators per month
Professional Plan: Starts at $90,000/year. Includes 5,000 contact creators per month
Enterprise Plan: Starts at $200,000/year. Includes 7,500 contact creators per month
Reviews: 4.4/5.0 (Capterra)
Ease of Use (UX/UI): CreatorIQ offers a clear, organized dashboard that makes campaign management simple and intuitive.
Customer Support: They provide dedicated implementation managers, customer success teams, onboarding, and quarterly strategy sessions.
Creator IQ Standout Features:
AI- Powered Influencer Discovery: You can find creators using advanced filters by niche, platform, audience, verification, brand mentions or semantic keywords.
Real-Time Data Integrations: You can access accurate reporting with API connected data from major platforms.
Branded One-Sheets & Live Approvals: You can review creator profiles, preview content and gather stakeholder feedback all within the platform.
Affiliate & Gifting: The Shopify integration streamlines shipping and product management. Affiliate campaigns support manual conversion tracking.
Integrated Payments & Tax Compliance: You can manage creator payments with one-click payouts and built-in tax documentation.
CreatorIQ Pros & Cons
Pros
Cons
Direct API Integrations: Pulls data directly from Meta, TikTok, and YouTube for precise metrics and early access to new platform features.
Manual Affiliate Tracking: Lacks automated conversion tracking, affiliate results must be entered manually.
Custom Dashboards: Offers fully customizable reports with live shareable links and in-depth performance analytics.
No Free Trial & Annual Contracts: Requires a 12-month commitment, with pricing only shared after a demo.
Robust CRM & Dedicated Support: Provides hands-on onboarding and a dedicated success team to help maximize campaign results.
No Monthly Option: Only available as annual agreements, which reduces flexibility for short-term projects.
AI-Driven Discovery: Features advanced filters, AI-powered audience matching, and predictive brand fit tools for smarter creator selection.
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Social Native vs CreatorIQ
Social Native is perfect for brands wanting a hands-off, full-service approach, blending AI insights from exclusive Meta and TikTok partnerships with a dedicated team that handles everything: from creator selection to payments and strategic reporting.
CreatorIQ, meanwhile, is a robust end-to-end software platform that gives brands complete control over discovery, campaign setup, content approvals, Shopify gifting, payments, and custom reporting. With direct API integrations to Meta, TikTok, and YouTube. Pricing starts at $2K–$5K/month plus a 2% payout fee after $100K, ideal for brands running influencer marketing in-house.
Unlike Social Native’s managed model, CreatorIQ requires more internal resources but offers unmatched flexibility and detailed oversight.
8. Aspire
Aspire (formerly AspireIQ) is a platform that focuses on word of mouth commerce to enable brands to build unique influencer programs.
Best for: Brands looking for inbound creator applications and storefronts.
Platform coverage:
Instagram
TikTok
YouTube
Facebook
Pinterest
Pricing & Commitment: All plans are custom made, tailored to your brand’s needs. Plans usually start at $2,000/month, with annual agreements.
Ease of Use (UX/UI): Aspire has a clean, user-friendly interface that makes the whole process straightforward, from discovery to tracking and reporting.
Customer Support: Every brand gets an implementation manager during onboarding and the first month, plus a dedicated success manager for long-term support.
Aspire Standout Features:
Dual Discovery Model: Aspire combines manual creator search with a marketplace of over 1M influencers actively applying to your campaigns.
Shopify Gifting & Affiliate Tools: You can create promo codes, manage gifting carts, track affiliate sales, and process payouts.
End-To-End Campaign Workflow: You can handle contracts, briefs, automated follow-ups, content approvals and performance tracking from a single dashboard.
CreatorStores: You can allow influencers to build personalized storefronts featuring your products, boosting visibility and conversions.
AI & Social Listening: You can discover creators already engaging with your brand on social media. Plus get lookalike recommendations to expand your creator network with AI-powered insights.
Aspire Pros & Cons
Pros
Cons
Dual Discovery & Inbound Marketplace: Combines advanced search filters with a large pool of influencers actively applying to campaigns.
High Starting Cost: Typically begins at $2,000–$2,300/month on annual contracts, which can be a hurdle for smaller brands.
Complete Workflow Management: Handles everything from outreach and contracts to content approvals, tracking, and automated follow-ups.
No Mobile App: Limits the ability to monitor or manage campaigns on the go.
Commerce & Affiliate Support: Includes deep Shopify integration, affiliate tracking, PayPal payouts, and tiered commission structures.
Narrow Platform Coverage: Primarily optimized for Instagram, TikTok, and YouTube, with limited emphasis on Twitch or LinkedIn.
Advanced UGC & Storefront Features: Secures ad usage rights with digital term sheets and lets influencers build product storefronts.
Basic AI for Outreach: Still depends on external tools like ChatGPT for drafting outreach content.
Strong Reporting & Support: Offers detailed performance tracking, CSV exports, robust onboarding, and a dedicated client success team.
Occasional Performance Issues: Some users report slow load times or minor technical glitches.
Social Native vs Aspire
Social Native is a fully managed influencer solution blending AI-powered predictive tools with expert teams, ideal for brands wanting a hands-off approach. Focused on long-term, large-scale programs with exclusive Meta/TikTok partnerships and universal content rights.
Aspire, on the other hand, is a self-serve plus support platform that gives brands more control with robust workflow automations, first-party social data, a vast inbound creator marketplace, and seamless Shopify gifting. Pricing starts at $2,300/month.
9. Traackr
Traackr is an influencer marketing platform that helps brands deliver growth with data-driven influencer insights.
Best for: Brands looking to track ROI and measure performance.
Platform coverage:
Instagram
TikTok
YouTube
Facebook
Pinterest
X (Twitter)
Snapchat
Twitch
LinkedIn
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $32,500/year.
Reviews: 4.3 / 5.0 (G2)
Ease of Use (UX/UI): Traackr features an intuitive platform with clean workflows for influencer discovery, campaign management and reporting.
Customer Support: Traackr offers onboarding sessions and technical assistance to ensure a smooth set-up for every brand.
Traackr Standout Features:
Brand Vitality Score: A proprietary metric that combines visibility, impact, and trust to benchmark your brand against competitors.
Built-In CRM: You can manage influencer relationships with shared notes, customizable fields and synced email communication.
Budget Calculator: You can estimate creator investment needs based on past performance and campaign goals.
Comprehensive Reporting: Track performance across campaigns, content and individual influencers with detailed analytics.
Product Gifting Management: You can monitor delivery status and measure impact of gifting programs directly within the platform.
Cost-Per Metrics: You can evaluate ROI using cost-per-click, engagement and view across multiple campaigns.
Traackr Pros & Cons
Pros
Cons
Global Reach & Enterprise Capabilities: Access a database of over 6 million influencers and manage complex, multi-market campaigns with ease.
High Cost & Long-Term Contracts: Starts around $32K/year, billed annually, which can be too steep for smaller teams or short-term projects.
Sophisticated Analytics & ROI Tools: Offers detailed metrics like cost-per-post/view, Brand Vitality Score (VIT), and comprehensive ROI tracking.
Platform Performance Issues: Users have reported slow load times, syncing delays (especially for Stories), and occasional bugs.
Complete End-to-End Platform: Covers discovery, CRM, gifting, affiliate management, and detailed reporting all in one system.
Data Reliability Challenges: Estimated demographics (age, gender, location) may be inconsistent or inaccurate.
Strong Customer Success Support: Includes tailored onboarding, strategic consulting, and responsive help to maximize campaign success.
Steeper Learning Curve: The depth of features can feel overwhelming and takes time to fully leverage.
Branded Application Pages: Allows you to create custom recruitment pages for influencers to apply, simplifying outreach.
Limited Depth in Niche Segments: May not always surface emerging or highly specialized micro-influencers.
Social Native vs Traackr
Social Native is a full-service solution combining AI with hands-on campaign management, best for brands wanting to outsource influencer programs entirely. It offers predictive analytics, exclusive Meta & TikTok partnerships, and universal content rights.
Traackr, by contrast, is built for enterprise, performance-driven teams that want to manage everything in-house with powerful analytics. It shines with tools like its proprietary Brand Vitality Score, advanced cost-per metrics (CPC, CPE, CPV), and budget optimization calculators, starting around $32K/year on annual contracts.
Social Native is ideal if you want a managed, creative-led program, while Traackr suits brands needing deep ROI benchmarking and control over every dollar spent.
10. Later
Later is a platform that helps brands discover creators, manage campaigns, and measure performance.
Best for: Influencer discovery and social media management platforms.
Platform coverage:
Instagram
TikTok
YouTube
Facebook
Pinterest
X (twitter)
Snapchat
LinkedIn
Pricing & Commitment: All plans come with an additional one-time onboarding fee of $5,000 for all new customers.
Essentials Plan: Starts at $28,500/year. Best for brands starting in influencer marketing.
Pro Plan: Starts at $42,000/year. Best for data and automation to make your campaigns run faster and achieve better ROI.
Premier Plan: Starts at $60,000/year. Everything you need for a scaled influencer program.
Reviews: 4.4 / 5.0 (Capterra)
Ease of Use (UX/UI): Later is easy to navigate with an onboarding process that lasts typically between 4-6 weeks.
Customer Support: Each brand receives 3 onboarding sessions and a dedicated account manager for ongoing support.
Later Standout Features:
AI-Assisted Discovery: Later’s AI analyzes keywords, audiences, and content to surface top creators and suggest niche opportunities.
Advanced Sourcing Support: Prefer a hands-off approach? Later’s team can handle creator discovery for you, you just need to provide a clear brief.
Flexible Campaign Management: Run campaigns independently or choose hybrid/full-service support for Later’s in-house team.
Brand Safety Tools: Creator profiles include fake follower detection, flagged content alerts and engagement authenticity checks for secure vetting.
Custom Application Pages: Easily build branded pages where creators can apply directly to your campaigns.
Later Pros & Cons
Pros
Cons
AI-Powered Discovery & Vast Network: Search over 15 million influencers with advanced filters and AI keyword suggestions.
Few Unique Differentiators: Many features are standard and don’t stand out compared to other platforms.
Unified Campaign Management: Manages outreach, CRM, and campaign tracking all in one central platform.
Core Tools Locked Behind Higher Tiers: Some advanced capabilities require upgrading to more expensive plans.
Versatile Campaign Options: Supports gifting, paid, or hybrid collaborations, with performance tracked through Meta and TikTok APIs.
Lengthy Onboarding: Typically takes 4–6 weeks to move from signup to live campaigns, which may slow quick launches.
Custom Application Pages: Build branded landing pages for influencers to apply, expanding recruitment beyond Later’s existing database.
No Built-In Whitelisting: Doesn’t offer direct tools to amplify influencer content as paid ads.
Social Native vs Later
Social Native is a fully managed solution blending AI with hands-on campaign execution—ideal if you want a done-for-you program, with predictive analytics, exclusive Meta & TikTok partnerships, and universal content rights.
Later offers a large self-serve platform (15M+ creators), or optional hybrid/full-service help for brands that want more control or flexibility. With plans from $28K/year (self-serve) to $50–60K/year (with agency-style support), it suits teams needing scalable tools, custom application pages, strong brand safety filters, and Shopify gifting.
Unlike Social Native’s pure managed approach, Later lets you run campaigns yourself, or pay more to let their team handle it.
Final Thoughts
If you are looking for a full service influencer marketing agency to handle all your creator partnerships, Social Native can be a good choice, especially for brands seeking a dedicated team and predictive content tools backed by exclusive Meta and TikTok data partnerships.
On the other hand, if you want to get yourself or your team more involved in the influencer discovery process, Influencer Hero stands out as the best alternative. With AI-powered CRM, advanced filters and end-to-end support for gifting and ROI reporting, the platform is designed to give your brand more control.
What is the best alternative to Social Native if I want full control over my influencer campaigns
If you’re looking for more flexibility than Social Native’s fully managed model, Influencer Hero stands out as one of the best options. Unlike Social Native, which handles everything for you (often at a higher cost and with minimum spend requirements), Influencer Hero lets you run campaigns entirely in-house or with optional agency support. You’ll get robust tools for influencer discovery, outreach automation, gifting, affiliate tracking, and detailed reporting—all from a single platform. This means you can decide when to keep things hands-on and when to scale with expert help, making it a versatile choice for brands that want ownership of their campaigns.
Which Social Native alternatives integrate best with Shopify or WooCommerce for gifting and affiliate tracking?
Platforms like Influencer Hero, GRIN, and Upfluence integrate closely with Shopify, automating gifting, discount code creation, and sales attribution. What makes Influencer Hero unique is that it also supports WooCommerce and even custom store setups—so you’re not tied to Shopify alone. This flexibility is crucial if your eCommerce stack is more complex or multi-platform. You can track sales, commissions, and see ROI directly inside your Influencer Hero dashboard.
How do Social Native alternatives compare on pricing for small to mid-sized brands?
Social Native typically operates with custom contracts and high minimum commitments, which can make it tough for smaller or seasonal campaigns. By contrast, tools like Influencer Hero start at just $649/month, letting you scale up or down as needed. Many competitors such as GRIN, Upfluence, and Aspire also use custom enterprise pricing that often starts around $2,000–$2,500/month with long annual contracts. So, if you’re watching the budget closely, Influencer Hero offers a more accessible starting point with the same advanced tools.
Can I still get AI-driven discovery and automated outreach like Social Native with these alternatives?
Absolutely. Influencer Hero matches Social Native on AI capabilities—offering AI-powered creator discovery, lookalike search, and predictive outreach tools. You can set automated sequences that personalize messages based on creator profiles, saving time while improving reply rates. Platforms like Modash and HypeAuditor also offer AI discovery, but Influencer Hero combines this with CRM pipelines, content scheduling, gifting, and affiliate management, all under one roof—so you’re not juggling multiple tools.
Why do brands often switch from Social Native to self-serve or hybrid platforms like Influencer Hero?
The biggest reason is control and cost. With Social Native, you get a full-service partner, but you lose direct access to browsing influencer profiles, setting flexible campaign sizes, or experimenting with micro-campaigns. Brands switching to Influencer Hero often want to keep campaign execution internal—leveraging powerful tools to handle discovery, outreach, payments, and reporting themselves. It also allows you to run short-term campaigns without long contracts or minimum influencer counts, while still accessing expert support if you need it later.
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