Free Youtube Influencer Outreach Templates: Email Negotiation Templates

May 14, 2024
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12 Min
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Peter Nettesheim
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Free Youtube Influencer Outreach Templates: Email Negotiation Templates

In the dynamic world of influencer marketing, mastering influencer outreach and negotiation via email is paramount for brands and agencies seeking to collaborate with YouTube influencers. From securing partnerships to navigating compensation discussions, the ability to craft compelling negotiation emails can make all the difference in driving successful influencer marketing campaigns. Join us as we explore the why and how behind negotiating with YouTube influencers, equipping you with the strategies and templates needed to forge mutually beneficial collaborations with confidence and finesse.

3 Key Stages Covered in this article

1. Responding to an interested influencer

2. Responding to negotiation - Negotiating the budget with an influencer and following up if they don't respond

3. Handling rejection or objections - Addressing an influencer who declines our offer

Key Elements of a Successful YouTube Negotiation Email

1. Clear Subject Line

The subject line should be concise yet attention-grabbing, providing a glimpse of the email's content and piquing the recipient's curiosity.

2. Personalized Introduction

Begin the email with a personalized greeting that addresses the recipient by name. Establishing a connection from the outset can help create a positive impression and foster rapport. Influencer Hero offers automatic AI-generated personalized sentences based on the latest social media posts to maximize your reply rates and also improve relationships.

3. Statement of Purpose

Clearly state the purpose of the email upfront, whether it's seeking a collaboration, sponsorship, or partnership opportunity. Avoid beating around the bush and get straight to the point.

4. Value Proposition

Articulate the value you bring to the table and why collaborating with you would be beneficial for the recipient. Highlight your unique selling points, such as your audience demographics, engagement metrics, or previous successful partnerships.

5. Proposal Details

Provide detailed information about the proposed collaboration, including the scope of work, deliverables, timeline, and any specific requirements or expectations. Be transparent and comprehensive to avoid misunderstandings later on. Make sure to also include your contact details in a DKIM signature so that they can reach out to you immediately if necessary.

6. Benefits for the Recipient

Emphasize the benefits or outcomes the recipient can expect from the collaboration, whether it's increased brand exposure, access to a targeted audience, or potential revenue opportunities. Tailor your pitch to align with the recipient's goals and objectives.

<img src="influencer-negotiation.png" alt="Influencer negotiation email for Youtube">

Responding to an Interested influencer

Hi {{firstname}},

Thank you so much for your response. We're glad you're interested in this collaboration.

For this first collaboration, you would receive an
ENTER PRODUCT NAME to keep + ENTER % COMMISSION YOU OFFER commission and/or discount code in exchange for a YouTube video with the sticker link.

If this trial video goes well, you can expect us to make an offer based on your video's performance which includes fixed payments or our brand ambassador program. 

If this works for you, please provide your shipping details including your full name and contact number so I can send you our
ENTER PRODUCT NAME.

Looking forward to your response :)


Best,


ENTER YOUR NAME

Responding to Negotiation Emails

After reviewing your outreach email, when you receive an initial offer from an influencer, carefully examine the terms and conditions to ensure they align with your marketing goals and values. If any aspects are unclear, do not hesitate to seek further clarification or additional details. When crafting a counteroffer, maintain a respectful and professional tone, aiming to find common ground that leads to a mutually beneficial agreement.

Template if Influencer asks for a Budget

Hi {{firstname}},

Thank you for your reply.

We completely understand that you don’t work on an affiliate basis. However, we hope you understand that the first video content is only to get a better understanding of the match towards the brand.

We work with a wide variety of different compensation packages which include fixed payments and long-term brand ambassador programs. We have been collaborating with creators for a few years now and from our experience, we know that the performance varies widely which is why we work with an initial video content in order for us to make a fair offer. 

Based on the results of this initial video content, we would be making you an offer that includes one or a combination of the before mentioned packages.

[IF INITIAL OFFER IS INCREASED]
Usually, we only send out the
ENTER INITIAL PRODUCT OFFERED, however, because we value your work and accommodation, we'd love to offer ENTER UPDATED OFFER

Please let me know if I can send you the
ENTER UPDATED PRODUCT OFFER.  
Looking forward to hearing from you.


Best,


ENTER YOUR NAME

1st Negotiation Follow-up (No Response)

Hi {{ firstname|default(influencer_handle) }},

How are you? I hope you’re having a great week!

I just want to make a quick follow-up on our offer. We would like to send you our
ENTER PRODUCT NAME + RETAIL PRICE

If you're still interested, please provide your shipping details including your full name and contact number so we can send you the product.

Also, please feel free to browse through the website if you want to know more about our brand:
ENTER WEBSITE URL

Looking forward to hearing from you!


Best,

ENTER YOUR NAME

2nd Negotiation Follow-Up

Hi {{ firstname|default(influencer_handle) }},

I hope you’re having a great week!

I just want to make a quick follow-up on our offer. I know our offer is below what you usually receive for this kind of collaboration. However, we are looking for longer term brand collaborations which is why we need this initial video to see the match towards the brand.

If everything goes well with the initial video you can expect us to make an offer based on the video's performance.

[IF INITIAL OFFER IS INCREASED]
Usually, we only send out the
ENTER INITIAL PRODUCT OFFERED, however, because we value your work and accommodation, we'd love to offer ENTER UPDATED OFFER

If you're interested, please provide your shipping details including your full name and contact number so I can send you the product.

Looking forward to hearing from you!


Best,


ENTER YOUR NAME

Handling Rejection and Objections

When an influencer declines your collaboration proposal, it’s important not to view it as a setback, but as a learning opportunity. First, respectfully ask Rejection is a natural part of the negotiation process, and it's essential not to take it personally. Instead, view rejection as an opportunity to learn and grow, gaining insights into areas where you can improve or adjust your approach. When faced with objections, address them head-on with persuasive language and evidence to support your position. Remember, objections are often an indication of interest, so don't be discouraged—keep the lines of communication open and explore alternative solutions.

Email Template if Influencer Declines

Hi {{ firstname|default(influencer_handle) }},

Thank you for your honest response. We understand and respect your decision. For feedback purposes, would you mind letting me know your reason for declining?


Best,

ENTER YOUR NAME

Conclusion

In conclusion, mastering the art of negotiation via email is essential for brands and agencies looking to harness the power of YouTube influencers in their marketing campaigns. By understanding the unique dynamics of influencer collaborations and employing effective negotiation strategies, brands can forge strong partnerships that drive engagement, brand awareness, and ultimately, business growth. Furthermore, leveraging influencer marketing platforms like Influencer Hero can streamline the influencer marketing campaign management process, providing valuable insights, tools, and support to navigate negotiations with YouTube influencers successfully. As the influencer marketing landscape continues to evolve, embracing negotiation as a key skillset is not just advantageous—it's essential for staying ahead in this dynamic and ever-changing industry.

FAQs
Why is negotiation important when collaborating with YouTube influencers?
What are the benefits of collaborating with YouTube influencers over other social media platforms?
What role does timing play in negotiation emails with YouTube influencers?
Why is Influencer Hero a suitable platform for managing influencer marketing campaigns?
How can I measure the success of influencer collaborations on YouTube?

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