10 Best Micro-Influencer Marketing Platforms

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10 Best Micro-Influencer Marketing Platforms

Compared to influencers in other tiers, micro-influencers have a higher engagement rate, and according to 44% marketers, they are also more affordable, making them a top choice for all sorts of marketing campaigns.

This growth underscores the increasing importance of platforms that connect brands with micro-influencers. These platforms offer tools for influencer discovery, campaign management, and performance analytics, enabling brands to execute effective and measurable marketing campaigns.

In this article, we explore the top 10 micro-influencer marketing platforms, highlighting their features, benefits, and how they can enhance your brand's marketing strategy.

The top 10 micro-influencer marketing platforms are:

  1. Influencer Hero
  2. Insense
  3. Skeepers
  4. CreatorIQ
  5. Grin
  6. Creators.co
  7. LTK
  8. Upfluence
  9. Modash
  10. TRIBE

What Is A Micro-Influencer Marketing Platform?

A micro-influencer platform is the best place for brands to find content creators that have a following of 10k to 100k, and who are willing to collaborate either for a fixed rate or a gifting basis, in exchange for content on their social media.

Unlike macro-influencers, micro-influencers have a smaller amount of followers, but also a higher engagement rate and are usually more willing to partner for a lower rate, making them stand out among other influencers.

With the help of the right platform, you can find the ideal micro-influencer for your brand and create a collaboration that is lucrative for both parties.

What To Look For In A Micro-Influencer Platform  - Criteria of Selection

There are several key factors that you need to keep in mind before choosing one platform or another, as they will have a major impact on the success of your campaign. Here, we will explore essential aspects to look for in micro-influencer platforms:

Influencer Discovery and Database Size

Micro-influencers are the largest group among all influencer tiers, accounting for 47.3% of the total, so a good database and search functionality are essential on these platforms to make the searching process less overwhelming.

A larger database will allow you to search within a more diverse pool of micro-influencers. On the other hand, a proper influencer discovery tool is key to filtering that database on criteria such as demographics, follower range, location, and more. This will allow you to find the content creator that aligns the most with your brand.

Audience Insights and Analytics

Micro-influencer platforms must provide insights about the influencers’ audience. This will give you more clues whether their followers are the target audience you are looking for.

Among this data, you should find information about the engagement rate, to know how much followers interact with the influencer's content, since it adds to the chances of conversions for your brand. There are also other data such as age, gender, and geographic location of their followers that are powerful insights.

Campaign Management Tools

The best platforms also have to give you an all-round campaign management service and tools.

From the creation of the campaign, the outreach to the influencers, and performance tracking, with detailed reports to advise you on whether you're on the right track. Always aim for them to offer real-time data analytics, so you can have a better overview of how things are going.

Pricing and Accessibility

This factor depends on the budget of each brand, but you should evaluate a platform based on what you receive in return for your money, as well as their reputation. The best ones have transparent pricing models, so there will be no hidden costs to worry about.

It is best to lean toward the platforms that have a structure based on the size of the company, or the type of service that each brand requires. In some cases, they also allow you to try out free tools or make a tailored budget.

The 10 Best Micro-Influencer Marketing Platforms

1. Influencer Hero

Pricing: Influencer Hero offers free influencer marketing tools. For advanced features and comprehensive CRM capabilities, plans start at $384 per month.

Best For: D2C e-commerce brands and marketing agencies.

Reviews: 4.8/5.0 (Shopify Apps)

Free Trial: No

Influencer Hero is a leading all-in-one influencer marketing platform, which helps brands connect with influencers. It also provides the necessary tools to manage campaigns and analyze the performance of these collaborations.

Among the various influencer marketing tools it offers, it also has an advanced software to find influencers, which with its detailed filters allows you to choose the right one for your brand and focus only on micro-influencers if preferred.

Influencer Hero’s Features

Find The Right Micro-Influencer

With the help of specific filters, you can find the right micro-influencer. You will be able to select characteristics such as gender, age range, location, niche, number of followers, and more. You can also filter based on the demographics of their followers, to make sure that they are the same audience that your brand is looking for.

Campaign Management And Outreach

Forget the headaches of finding, contacting, and managing a micro-influencer campaign. Influencer Hero will handle outreach for micro-influencers, ensure collaborations are carried out correctly, and provide an analytical report during and after the campaign so you can understand its effectiveness. Being an AI powered platform, it also helps with hyperpersonalization, offering better solutions.

Automated Analytics Reporting

Thanks to its aggregated influencer campaign reporting tool, brands can track everything from conversions, clicks, impressions, earned media value, and more. It also offers a table to see which micro-influencers generated the best results, which is essential for evaluating whether it is worth partnering with them again.

Influencer Hero’s ‍Pros

  • Comprehensive Influencer Discovery: Their filters for finding influencers are varied but precise. This allows you to start with a large pool of micro-influencers and work your way down until you find the right ones. The process is extremely simple, making the selection a matter of minutes.
  • Detailed Analytics: Influencer Hero provides in-depth metrics, including engagement rates, audience credibility, subscriber growth, and estimated ROI, making it easy to evaluate influencer performance and campaign success.
  • AI-Powered Outreach: Facilitates the entire process of communicating with influencers by enabling the sending of personalized mass messages. This is essential for improving open rates and saving time when managing large-scale campaigns.
  • Centralized CRM: The all-in-one CRM simplifies campaign management. This includes tracking influencer partnerships, a content wall with the UGC organized, and the management of payments or affiliate partnerships when applicable.

Influencer Hero’s Cons

  • Premium Features Are Paid: Although Influencer Hero has several free tools, to access the premium versions you must be subscribed to one of the packages. This can be limiting for businesses with a tight budget.
  • Customization Limitations: Influencer Hero has a system that works and can be adjusted to suit different types of brands. However, in some cases, brands may feel like there are fewer customization options compared to other influencer marketing tools.

Our Insights

Influencer Hero is perfect for small businesses, brands just launching into the market, and everything in between. It provides advanced tools that help you from the beginning when you have to find the influencer, to the end when you have to evaluate the performance of the collaboration. Its pricing and monthly subscription options (unlike competitors who only offer annual options) also make it stand out in the market.

2. Insense

Pricing: Starts at $400 per month

Best For: Medium-sized companies and brands looking to scale

Reviews: 4.4/5.0 (G2)

Free Trial: No

Insense is a marketing platform that focuses primarily on connecting brands with content creators so they can obtain authentic and organic UGC. They are in charge of managing the relationship between the two parties and providing a report on the effectiveness of the collaboration.

Insense’s Features

Just Content Feature

The Just Content Feature allows influencers to produce authentic UGC that you can share on your brand's social media. Insense takes care of setting up the rights and permits so you can share it as many times as you like, within an agreed time frame.

Organic Content Feature

Don't want it to look like it was a paid collaboration? Insense has you covered. Select the "Organic Content" option so it doesn't run as an ad on their social media. This also helps the content creator look like a real user of your product, and your account will be tagged so it will receive visibility.

Creator Ads Feature

This feature allows you to distribute content generated by influencers as ads, both on the brand's social media and on the content creator's. It's a great option to scale the partnership to new levels, and Insense is responsible for managing the payments for the ads on different platforms (included in this package payment).

Measure Post Performance in Real-Time

Once the ads stop circulating, or when one month of collaboration has passed, you will receive a report with the performance of the post. This report is organized according to the chosen platforms -TikTok, Instagram, and YouTube-, their ROI, and all the relevant KPIs you need to know.

Other Key Features

Insense provides a handbook to inspire you when choosing the content you want the influencer to produce. If you already have an idea in mind, you can stick with that, but the guide is really useful. Insense also takes care of the outreach to micro-influencers, based on your brand's preferences.

Insense’s  Pros 

  • Payments and Copyright Features: Something that can cause a lot of headaches is the moment when influencers must give up their rights - since not all of them are used to doing so. Insense takes care of all this, as well as the necessary payments - already included in the price you pay.
  • Social Media Focused Partnerships: Insense knows that not all social media work the same, so it offers specific services for Meta platforms and TikTok. This will help you if you want to focus on just one of them.
  • Active Influencer Pool: Since its strength is in collaborations, Insense has its own pool of influencers with whom it regularly manages partnerships. This makes the micro-influencer selection process faster because they have an account on the Insense platform.

Insense’s Cons

  • Creator Centered Platform: Insense works wonders for building long-lasting relationships, but the platform is creator-centric because it only allows you to work with its pool of micro-influencers. This happens because they have arrangements with them, so if you want to partner with a micro-influencer who is not with them, you will have to do it on your own.
  • Little Flexibility in Management: Brands have access to campaign dashboards, but exclusively to view reports (data on campaign effectiveness, influencers who accepted the partnership, etc.). It is not designed for the brand to make modifications, reducing its flexibility of action.

Our Insights

Insense's strong point is its way of outreach to the influencers, handling UGC creation, as well as other key parts of the collaboration. However, it lacks additional features that could make the platform stand out more. It's useful for people who simply want to get content made by micro-influencers without the fuzz of managing relationships with them.

3. Skeepers

Pricing: Starts at $1,250 EUR per month

Best For: Medium and large companies

Reviews: 4.4/5.0 (G2)

Free Trial: No

Skeepers is one of the marketing platforms that dominates the European market, offering solutions for partnerships with micro-influencers. With Skeepers, you can say goodbye to the tedious process of outreach, campaign management, and obtaining UGC content, as they take care of everything.

Skeepers’ Features

Pre-vetted Micro-Influencer Data Base

Skeepers has a database of over 100,000 influencers that have already been vetted by them, to ensure that you partner with influencers who stand out for the content they generate and their metrics.

UGC Management

You just have to tell them what you are looking for in the collaboration and the goal for your brand, and Skeepers will take care of everything else. They will send the instructions to the content creator, who will create content to be shared on their social media and those of your brand.

Campaign Performance Tracker

As the campaign develops, you can access a performance tracker. This will help you make decisions about whether you want to include paid ads, or make any changes to it.

Measure Post Performance in Real-Time

Once the campaign is finished, you will access a post-performance report. This helps you evaluate the overall effectiveness, with all the necessary KPIs.

Other Key Features

Skeepers has a strong customer support feature, making sure that you receive the help that you need in a timely manner.  

Skeepers’ Pros

  • The Micro-influencers Have Already Been Evaluated
    When you work with Skeepers you know that the influencers have already gone through an evaluation process. This ensures that you work with those whose quality has already been evaluated and approved.
  • Strategic Approach
    Skeepers ensure that the entire campaign is carried out with a strategic approach based on the brand's requirements and goals. This is essential to achieve its effectiveness.
  • High Recommendation Rate
    Among their reviews on G2, 95% of brands say they would recommend using Skeepers to other brands. This makes the platform reliable and keeps it at the top in Europe.

Skeepers’ Cons

  • Unhappy Content Creators
    Some influencers have criticized the way Skeepers has handled the collaboration. This discontent stems from the lack of support when there are problems with the delivery of products to generate the content.
  • Exclusive Partnerships With Their Influencers
    Skeepers manages the campaign from start to finish and makes sure you receive top-quality content, but they only do this for partnerships with influencers in their database. If you want to work with others, you will have to do so outside of the platform.

  • Regional Focus
    Skeepers is located in Europe, so it works with brands and influencers from that region. It can occasionally collaborate with others from North America, but its main focus is on the Old Continent.

Our Insights

Skeepers works well for European brands, with a pool of pre-vetted influencers ensuring successful partnerships. It may not be ideal for brands from other parts of the world, or those looking to choose their micro-influencers more freely. Their campaign and performance reports will be useful for evaluating partnerships.

4. CreatorIQ

Pricing: $2.35k/month with an annual commitment

Best For: Large sized brands and agencies

Reviews: 4.6/5.0 (G2)

Free Trial: No

CreatorIQ is a leading platform for managing influencer collaborations, offering AI-powered insights for each campaign. Its advanced interface makes it easy for agencies or brands to evaluate the results of their partnerships.

CreatorIQ’s Features

Influencer Discovery

CreatorIQ has a software to find the right influencer for your brand. In an automated way, the content creator is contacted to establish a specific collaboration with your brand.

Campaign Management

Once the influencer accepts, CreatorIQ will take the reins of the partnership and do everything that is necessary: ​​sending guides for the UGC, ensuring that the influencers receive the product and payments -if applicable-, and that the publications are made in a timely manner.

Performance Analysis and Reporting

Once the partnership is completed, brands will have access to a detailed report with the KPIs. If applicable, they will also estimate a profit value obtained from the collaboration.

Other Key Features

If your brand doesn't have a marketing strategy, you can hire a CreatorIQ package to develop one for you. Their experts will analyze the trends in your niche based on the needs of your brand, to create a successful campaign.

CreatorIQ’s Pros

  • 24/7 Customer Service: CreatorIQ's customer service for its brands is top-notch in the world of influencer marketing. They have representatives available 24/7, ensuring that any issues can be resolved even on weekends.
  • Global Influencer Finder: With their influencer finder, you don't have to worry about being regionally limited, as they have a database of content creators spread across the globe.
  • Easy-to-Understand Reports: Have you ever been sent reports with performance analysis that are incomprehensible? Well, with CreatorIQ that's a thing of the past. Their reports have the data categorized into understandable tables, so you don't have to be a marketing expert to understand it.

CreatorIQ’s Cons

  • Confusing Pricing System: Since it isn’t publicly established, the pricing system causes confusion for potential customers. There are no standardized packages, so at the end of the day, it can vary without many parameters.
  • Focused on Large Brands: If you are a small brand or one that doesn’t have intentions of scaling up in a big way this year, CreatorIQ is not for you. Its services focus on brands and companies that have a large revenue or that target a global market.

Our Insights

For brands looking to revamp their marketing strategy or start from scratch, CreatorIQ can provide the perfect service. They have great software for finding influencers, and their campaign management interface is easy to use. They are not as open about their pricing and packages, which can cause some brands to be wary.

5. Grin

Pricing: Starts at $2.500 per month

Best For: Businesses of all sizes

Reviews: 4.2/5.0 (Shopify)

Free Trial: No

Grin focuses primarily on the process of establishing collaborations between brands and micro-influencers. As experts in influencer marketing, they focus on ensuring that each partnership is tailored to the brand's needs.

Grin’s Features

Brand Ambassador and Affiliate Management

Grin stands out for its focus on relationships above all else, so one of its strong points is the management of brand ambassadors and affiliates. With this, they guarantee long-lasting partnerships between brands and content creators.

Influencer Discovery Tools

Grin is responsible for finding the perfect influencer for you among hundreds of thousands. If you wish, as a brand you can take a more active position and participate in the selection process.

Custom Reports

All analysis reports on the performance of collaborations are custom-made for each company. This is done to highlight the points that were of primary interest to your brand and to review whether the goal was achieved.

Other Key Features

As we mentioned, Grin stands out for prioritizing long-term partnerships, and one feature that makes this work wonderfully is that it allows you to access a report with the timeline of those collaborations, so you can see their fluctuations, and evaluate whether it is still suitable for your brand.

Grin’s Pros

  • Renowned Among Influencers: Micro-influencers know Grin because it is trusted in the field, and they appreciate the intention to establish long-lasting collaborations. This makes them more willing to collaborate when they receive the invitation from Grin.
  • Competitive Prices: Grin is neither the cheapest nor the most expensive, it is at a balanced point in terms of pricing and the service that you receive for your money. It also has packages with competitive and attractive values ​​for brands.
  • Detailed Campaign Reports: Sending you a detailed report is essential so that you can know point by point the development of the campaign. Not only do they deliver the report, but they also add recommendations to guide you in future campaigns.

Grin’s Cons

  • Annual Contracts: To sign up for Grin's service you have to do it annually. It's cheaper if you pay everything in one or two payments, but you can't sign up for the service for less than a year, while some of the competition like Influencer Hero offer monthly packages.
  • Difficult to Understand Software: Grin has a great team of specialists, but if you want to use the software on your own, you may find this difficult. It's not an intuitive platform, so it will take you a couple of tries until you can use it without assistance.

Our Insights

Few influencer marketing platforms enable brands to establish long-term relationships with influencers. This is especially important when you want to work with micro-influencers because it gives the right amount of authenticity to collaborations. If you are looking to generate partnerships with content creators, Grin will help you with that.

6. Creator.co

Pricing: Starts at $495 per month

Best For: Brands and agencies of all sizes

Reviews: 4.6/5.0 (G2)

Free Trial: No

Creator.co is an influencer marketing platform that offers services for both brands and content creators. Its purpose is to connect brands with the ideal influencers for them, handling the entire process from the creator discovery to the completion of the campaign.

Creator.co’s Features

Influencer Discovery

With a database of 250 million influencers from all categories - but mainly micro-influencers - you're sure to find multiple ones to collaborate with. Creator.co takes care of outreach and the entire process of establishing relationships.

All Marketing Services in One Platform

Creator.co not only focuses on managing collaborations but can design your brand's marketing campaign and strategy from scratch.

Optimize Existing Campaigns

Do you have an influencer marketing campaign underway but feel like it's not bearing fruit? With the help of the Creator.co you can give it a new life and improve its results.

UGC Focus

Good quality UGC is essential to make a campaign successful. To do this, Creator.co guides influencers in creating content, getting them to generate posts that align with the brand but also manage to attract the attention of potential customers.

Other Key Features

With creator.co you will have access to a campaign dashboard, to evaluate its performance in real-time. You will also receive a report at the end with the relevant KPIs and detailed information to take into account in future collaborations.

Creator.co’s Pros

  • Large Influencer Data Base: For the influencer discovery process, Creator.co's software allows you to filter from over 250 million influencers, focusing on the characteristics that your brand is looking for.

  • User Friendly Platform: Creator.co's platform was made with the user in mind: its interface is easy to use and intuitive, ensuring that you don't have any complications when using it.

  • Wide Pricing Range: With Creartor.co you will find a package that fits your budget. They start from $495 per month to more expensive ones, but you have the opportunity to choose the one that you consider best for your brand.

Creator.co’s Cons

  • Regional Focus on North America: Based in Vancouver, Creator.co best serves brands in North America. This is because they have greater insights into that region, and don't tend to focus on other parts of the world.
  • Premium Versions Are Expensive: While their packages start at a competitive price compared to other influencer marketing platforms, the more comprehensive versions are more expensive.

Our Insights

Creator.co is useful for companies that want to establish short-term collaborations with micro-influencers for specific campaigns. Their software is mainly good for finding the right influencer, mostly thanks to their own pool of content creators who are ready to work.

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7. LTK (formerly rewardStyle)

Pricing: Starts at $417 per month

Best For: Ecommerce Brands

Reviews: 4.0/5.0 (G2)

Free Trial: No

Founded in 2011 as RewardStyle, and rebranded as LTK in 2021, the influencer marketing platform has been in the market for years and has worked with hundreds of companies of all kinds. Its solutions cover the entire influencer marketing process, with unique features that make it stand out from the rest.

LTK Features

360 Reporting Tools

Their 360 reporting tools give you access to various data that allow you to measure performance in a comprehensive way. You can keep track of performance while the campaign is underway, and also once it is finished.

Marketplace Feature

The search for influencers is usually overwhelming, but with the help of the LTK marketplace feature this task is a thousand times easier. You apply for your brand, and it is the content creators who approach you to establish a partnership, which you can accept, reject, or discuss.

Wide Content Creators Data Base

Being a platform that has its own talent pool, they have micro-influencers who are ready to start working almost immediately. If you prefer, you can ask them to contact micro-influencers who are not on their list, since they have a wide database.

Other Key Features

With LTK you don't have to choose between one platform or the other: they usually contact influencers who are willing to generate multi-platform UGC. This feature skyrockets the visibility levels of your brand and products.

LTK’S Pros

  • User-Friendly Interface: While their tools are cutting-edge, at LTK they understand that in order for them to be useful they have to be usable by all users, beyond their technological literacy.
  • Allows You to Establish Long-Term Collaborations: Not only does it have a good outreach system, but if you liked the collaboration you did with a micro-influencer, LTK allows you to transform it into a long-term one. Then, you will have access to a history of collaborations with that content creator, to evaluate the performance.
  • Active Customer Support: During business days, their customer support agents are ready to help you with whatever you need. From technical assistance to problems with influencers, they can fix everything.

LTK’s Cons

  • Limited Customizations: LTK has a number of limitations when it comes to customization, making it less useful for brands looking for something unique or specific.
  • High Commissions for Micro-Influencers: Micro-influencers need to consider commissions ranging from 10% to 30% of their earnings. This affects brands because it can make it difficult for them to get influencers to partner with, or charge a higher rate than other platforms.

Our Insights

Its marketplace function makes it stand out from other influencer marketing platforms, as it resembles the storefronts of industry giants. Its interface is easy to use and the large database of content creators can be very useful, but keep in mind that some may not want a long-term partner due to LTK's high commissions.

8. Upfluence

Pricing: Starts at $478 per month

Best For: Businesses and brands of all sizes

Reviews: 4.5/5.0 (G2)

Free Trial: No

Upfluence is an all-in-one platform that helps brands and companies carry out influencer marketing campaigns. With their data-driven approach, they manage the campaign from start to finish, offering analytical reports to evaluate performance and sales conversions.

Upfluence Features

Multi-platform Influencer Finder

With Upfluence you can go further than TikTok, YouTube, or Instagram influencers, as they have a database of content creators from Twitch, Pinterest, and X (formerly Twitter). This opens the game for other types of collaborations and to meet talents that often go unnoticed by influencer marketing platforms.

AI-Powered Solutions

Thanks to its integration of ChatGPT/AI, Upfluence provides solutions driven by these tools, automating the sending of emails and contact with content creators. This benefits the speed at which collaborations are made.

Performance Analytics Campaign

During the campaign and once it has ended, brands working with Upfluence will receive a detailed report. Among the KPIs, Upfluence gives greater relevance to ROI, with accurate data on whether the partnership was successful.

Other Key Features

Upfluence generates special codes and links automatically. Once the micro-influencer agrees to the collaboration, they quickly receive these tools, which are then used to track performance.

Upfluence’s Pros

  • Wide Influencer Discovery: Having a database on most platforms where you can find micro-influencers invites more creative and effective partnerships. This could be your brand being the protagonist of an influencer's content wall on Pinterest, or having their banner on Twitch streams.
  • Automated Outreach: Their AI-powered communications automation helps reach a larger number of micro-influencers per campaign, maximizing the opportunity to partner with them.
  • No-Fees In Generated Sales: Many influencer marketing platforms that focus on e-commerce add additional fees when their influencers manage to generate sales. This is not the case with Upfluence, as it only requires you to pay for the chosen package, with no additional fees (the content creator may require commission rates).

Upfluence’s Cons

  • Customer Support: Upfluence's customer support is limited, so if you run into specific issues it may take a while for them to resolve them.
  • Non-intuitive Platform: The platform is not difficult to use, but you may find it difficult to get used to or fully understand at first, as it is not intuitive.

Our Insights

If you need bulk collaborations with micro-influencers, between 30 and 100 per month, Upfluence can help you with that. As a brand, you just need to get used to its interface or ask for help if you need it. Besides that, Upfluence provides good-quality reports and has a large database of content creators.

9. Modash

Pricing: Starts at $299 per month

Best For: Brands of all sizes

Reviews: 4.9/5.0 (Capterra)

Free Trial: Yes (14 days)

Founded in 2018, Modash quickly became a leading platform in the world of influencer marketing. It has one of the largest databases of micro-influencers, which combined with its other tools helps brands make data-driven decisions.

Modash Features

Fraud Detection

Modash has tools to detect when a micro-influencer has fake followers or receives a high number of comments or likes from bots. This helps partner only with micro-influencers with a higher number of real followers, maximizing the effectiveness of the campaign.

API Integration

With its advanced API integration, brands can use it to create custom solutions, obtain raw data, or generate more accurate performance reports.

Real-time Campaign Monitoring

As the campaign develops, Modash evaluates the performance, and brands have access to reports in real-time.

Other Key Features

Modash handles the communication between both parties from the first outreach until the campaign is completed. Their customer service experts make sure to use friendly and assertive language to guarantee a better experience for both micro-influencers and brands.

Modash’s Pros

  • Communication Between Both Parties: The process of outreach and establishing relationships with micro-influencers is often one of the most exhausting. Modash takes care of all that, getting your brand's message across in an understandable and effective way.
  • Micro-influencers from Multiple Platforms: With Modash you can partner with micro-influencers from different social media, beyond the typical Instagram or TikTok. It allows you to partner with micro-influencers from Twitch, so that they can sell your products in their livestreams, do reviews, or have your brand appear on banners.
  • Advanced Software: Modash was founded in 2018, so it is already one of the newest on this list. Following this imprint, they make sure to always be up to date with the latest trends and features of influencer marketing platforms.

Modash’s Cons

  • Limited Inbox Functionality: For most packages, Modash does not offer bulk outreach and gives few customization options overall when it comes to inbox functionality.
  • Geographic Limitation: Due to their type of influencer finder filters, there are limitations for small cities. This can affect your brand if it is not global or located in a large city.

Our Insights

Modash can be useful for brands based in larger cities or targeting that market. It focuses on organic and partnering with valuable micro-influencers for your brand, but if you need bulk outreach, it may not be ideal for you.

10. TRIBE

Pricing: Two pricing plans available upon request

Best For: Brands and agencies 

Reviews: 4.3/5.0 (G2)

Free Trial: No

TRIBE stands out in the market for providing tech-driven influencer marketing solutions to brands and agencies. Their focus is on managing campaigns with micro-influencers, as they recognize that this is often more effective for brands of different sizes.

TRIBE Features

Micro-Influencer Pool

As TRIBE provides services for both parties, it has its own micro-influencer pool. This guarantees that there is already a database available to partner with brands.

Robust Customer Support

TRIBE has one of the best customer support services on the market, with representatives who are marketing and tech specialists. This means that you have experts ready to solve your problems.

Campaign Effectiveness Tracking

You no longer have to wait until the end of the campaign or face unpleasant surprises. With its Campaign Effectiveness Tracking feature, you can track the performance throughout the development of the campaign, evaluating the need for changes or updates

Other Key Features

TRIBE conducts audience analysis of micro-influencers to ensure that their followers are real and have a good engagement rate. They also analyze the demographic characteristics of their followers.

TRIBE’s Pros 

  • Focus on Micro-Influencers: Because their focus is on micro-influencers exclusively, their UGC is seen as authentic by potential clients. This ends up giving better ROI and leading to successful collaborations.
  • Customized Solutions: Their packages provide solutions tailored to the needs of each brand and agency. You won't receive something generic, but something specific and appropriate to what you're looking for.
  • Accessible Reporting and Dashboard: What would be the point of providing tech-driven solutions if the client can't understand them? At TRIBE they recognize the importance of this, which is why their dashboard and performance reporting are accessible and intuitive.

TRIBE’S Cons

  • Unique Micro-Influencer Database: TRIBE only offers partnerships with micro-influencers who are part of its database - that is, they have an account on its platform. This limits who you can collaborate with.
  • Campaign Delays: While TRIBE is responsible for being the link between both parties, it sometimes fails to get the influencer to publish the content in the established time.

Our Insights

For those who focus on micro-influencers and want to collaborate with small amounts during the month, or establish long-term partnerships, TRIBE is a good option. It is not recommended for seasonal campaigns, due to delays from some content creators and TRIBE's lack of action on the matter.

Final Thoughts on Micro-Influencer Platforms

Micro-influencer marketing platforms are essential for brands seeking authentic, high-engagement collaborations. The 10 platforms outlined here offer unique features like advanced influencer discovery, campaign management, and performance tracking. 

Whether you are a small business or a large company, the right platform can streamline partnerships, boost conversions, and increase brand visibility. By understanding your budget, goals, and target audience, you can select the ideal platform to drive impactful marketing campaigns and foster long-term brand growth.

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FAQs
What types of brands typically work with micro-influencers?

Brands across industries—such as fashion, beauty, fitness, food, and tech—often work with micro-influencers to promote their products and build stronger community engagement.

How do brands measure the success of a micro-influencer campaign?

Success is typically measured through engagement metrics (likes, comments, shares), click-through rates, conversions (sales or sign-ups), and overall brand visibility.

Are micro-influencer campaigns better suited for small or large businesses?

Both small and large businesses benefit from micro-influencer campaigns. Smaller businesses often use them to build brand awareness, while larger companies leverage them to reach niche audiences.

How much should brands expect to pay for micro-influencer collaborations?

Costs vary depending on the influencer’s reach, engagement rate, and niche. On average, brands can expect to pay anywhere from $50 to $500 per post for a micro-influencer. Some platforms may offer fixed pricing or provide negotiation tools for brands and influencers to agree on fair rates.

How do brands ensure micro-influencers create authentic content?

To foster authenticity, brands should provide clear campaign guidelines while allowing creative freedom. Many platforms offer content approval features, so brands can review posts before they are published. Additionally, working with influencers who are genuinely aligned with the brand’s values ensures more organic, relatable content.

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