Top 10 Macro, Micro, Nano Beauty Instagram US Influencers

June 13, 2024
|
Published
13 Min
|
Reading
Denise Michelle
| Author
Peter Nettesheim
| Collaborator
See Which Influencers Follow Your Instagram
They are 8X more likely to work with you
ACCESS FREE LIST
Summary
Platform
Key affiliate features
Pricing/Month
Shopify Reviews
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
Read More
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Top 10 Macro, Micro, Nano Beauty Instagram US Influencers

In the dynamic realm of beauty, Instagram stands out as a vibrant hub where influencers of varying sizes—from macro to micro to nano—unveil their artistry and captivate audiences. These influencers, each with a distinct flair and dedicated following, wield significant influence in shaping beauty trends and engaging consumers. This article presents the top 10 macro, micro, and nano beauty Instagram influencers in the US, showcasing their impact on the beauty community. Whether you seek makeup advice, skincare recommendations, or simply inspiration, these influencers offer a treasure trove of beauty insights for enthusiasts at every level.

The Difference Between Macro, Micro, and Nano Influencers

Macro Influencers

Macro influencers typically have follower counts ranging from 100,000 to 500,000. They are ideal for boosting national or regional awareness, driving web traffic, and launching products. Working with macro influencers can increase brand awareness, boost sales, reach new audiences, and enhance a brand’s social presence.

Micro Influencers

Micro influencers typically have follower counts ranging from 10,000 to 100,000. They are well-suited for initiatives like brand awareness campaigns, product reviews, tutorials, and niche product launches. Partnering with micro influencers can lead to high engagement rates, access to targeted audiences, genuine brand connections, and cost-effective partnerships.

Nano Influencers

Nano influencers have follower counts ranging from 1,000 to 10,000. They are effective for increasing local and national brand awareness, promoting events, and showcasing seasonal product lines. Collaborating with nano influencers can result in high engagement rates, genuine connections to the brand, and cost-effective partnerships.

Macro Influencers

1. Mangomoniica: Monica Hamada creates engaging content on Instagram, primarily focusing on makeup routines and beauty tips.

  • Topics: Beauty
  • Followers: 296K
  • ER: 9.1%
  • Average Likes: 27.1K
  • Fake followers: 9%
  • Top audience country %: US (44%), Mexico (5%), UK (4%)


2. Elinayael
: Elina Yael, a digital creator known for her unique makeup looks, embodies your favorite TV characters with her makeup artistry.

  • Topics: Makeup
  • Followers: 147K
  • ER: 5.1%
  • Average Likes: 7.9K
  • Fake followers: 6%
  • Top audience country %: US (61%), UK (7%), Brazil (3%)


3. Lindceybeauty
: Lindcey Nava, a Los Angeles-based makeup artist, shares captivating content on makeup routines, beauty tips, and "get ready with me" sessions on Instagram.

  • Topics: Beauty, Lifestyle
  • Followers: 128K
  • ER: 13.4%
  • Average Likes: 16.6K
  • Fake followers: 11%
  • Top audience country %: US (31%), Brazil (9%), Mexico (7%) 


4. Kbeautyinsideout
: Ruchi Gupta is a digital creator who unveils new lipstick looks daily and shares content mostly about makeup routines, especially lip products, and beauty.

  • Topics: Beauty, Lifestyle
  • Followers: 280K
  • ER: 4.5%
  • Average Likes: 12.5K
  • Fake followers: 10%
  • Top audience country %: Brazil (23%), US (15%), UK (12%) 


5. Kbelllbeauty
: Kaitlynn Bell shares content focused on makeup routines, hairstyles, and beauty tips, helping you get ready and unready.

  • Topics: Beauty, Fashion
  • Followers: 321K
  • ER: 3.5%
  • Average Likes: 11.1K
  • Fake followers: 10%
  • Top audience country %: US (47%), Australia (7%), UK (6%)


6. Joplacencio
: Jo Placencio, a lifestyle blogger from Austin, Texas, shares soulful content about fashion, style, makeup, and skincare, empowering midlife individuals with clean beauty tips and style advice.

  • Topics: Beauty, Fashion, Style Tips
  • Followers: 183K
  • ER: 3.9%
  • Average Likes: 7.2K
  • Fake followers: 7%
  • Top audience country %: US (26%), Colombia (9%), Mexico (7%)


7. Kianadbeauty
: Kiana Davis shares her expertise on hair care, curly hair, skincare, and makeup, offering beauty, cosmetic, and personal care tips on Instagram

  • Topics: Beauty, Makeup, Hair, Skin, Health 
  • Followers: 402K
  • ER: 7.8%
  • Average Likes: 31.1K
  • Fake followers: 12%
  • Top audience country %: US (23%), Brazil (7%), UK (5%)


8. Ericanicole
: Erica Nicole is a digital creator specializing in fashion, skincare, and lifestyle content, promoting beauty and wellness through her engaging posts.

  • Topics: Beauty, Wellness, Fashion, Skincare
  • Followers: 108K
  • ER: 8.1%
  • Average Likes: 8.8K
  • Fake followers: 13%
  • Top audience country %: US (31%), India (6%), UK (3%)


9. Muaythaijody
: Jody Boehmer, a digital creator, specializes in aged skincare, offering routine advice and product recommendations to help individuals 40+ achieve their skincare goals.

  • Topics: Skincare
  • Followers: 124K
  • ER: 4.8%
  • Average Likes: 6K
  • Fake followers: 12%
  • Top audience country %: US (30%), Mexico (10%), Philippines (9%) 


10. Organicbeautylover
: Andrea Lee, a clean beauty and living blogger, shares her passion for skincare through insightful routines and product recommendations.

  • Topics: Clean Beauty
  • Followers: 172K
  • ER: 23.1%
  • Average Likes: 39.8K
  • Fake followers: 5%
  • Top audience country %: US (52%), UK (6%), Canada (5%) 

Micro Influencers

1. Andreamatillano: Shares expert advice on makeup routines and reviews, guiding you to your best beauty choices.

  • Topics: Makeup, Beauty
  • Followers: 100K
  • ER: 3.7%
  • Average Likes: 3.7K
  • Fake followers: 8%
  • Top audience country %: US (74%), Canada (4%), UK (2%)


2. Afrozuri_
: Tierra shares her expertise in natural hair care, beauty, and lifestyle, offering insightful tips and tutorials on hair and makeup routines.

  • Topics: Natural Hair, Beauty, Lifestyle
  • Followers: 98.3K
  • ER: 2.6%
  • Average Likes: 2.6K
  • Fake followers: 11%
  • Top audience country %: US (50%), Brazil (7%), France (5%)


3. Madisonmiller
: Is a beauty and lifestyle creator whose content revolves around makeup routines, family, and lifestyle.

  • Topics: Beauty, Lifestyle, Motherhood
  • Followers: 99.3K
  • ER: 2.6%
  • Average Likes: 2.6K
  • Fake followers: 10%
  • Top audience country %: US (68%), UK (5%), Canada (3%)


4. Islobodianik
: Ivana Slobodianik, a digital creator, shares empowering fashion and makeup tips to help you look and feel your best, with a focus on makeup tutorials and beauty looks.

  • Topics: Fashion, Makeup 
  • Followers: 94K
  • ER: 2.9%
  • Average Likes: 2.7K
  • Fake followers: 4%
  • Top audience country %: US (32%), Venezuela (27%), Colombia (7%) 


5. Mariah.Houghton
: Mariah Houghton shares her stylish take on fashion, interiors, and beauty, showcasing stunning outfits and beauty looks.

  • Topics: Fashion, Interiors, Beauty
  • Followers: 93.5K
  • ER: 6.3%
  • Average Likes: 5.9K
  • Fake followers: 5%
  • Top audience country %: US (69%), South Africa (4%), UK (2%)


6. Sabrynasalmon
: Sabryna Salmon is a digital creator specializing in beauty and fashion reviews, with a focus on makeup and skincare content.

  • Topics: Beauty, Fashion
  • Followers: 91.2K
  • ER: 4%
  • Average Likes: 3.6K
  • Fake followers: 5%
  • Top audience country %: Brazil (29%), India (18%), US (16%)


7. Taylorbosmann
: a skincare, beauty, and life enthusiast, offering makeup and skincare tips and recommendations, especially for those with acne-prone skin.

  • Topics: Acne prone skincare, beauty, lifestyle
  • Followers: 93.8K
  • ER: 4.1%
  • Average Likes: 3.8K
  • Fake followers: 9%
  • Top audience country %: US (64%), Canada (6%), UK (5%)


8. Itscrystaltan
: Crystal Tan, a digital creator in her 20s, shares her love for fashion, beauty, and skincare through outfit inspirations and makeup tutorials.

  • Topics: Beauty, Outfit
  • Followers: 91.8K
  • ER: 3.5%
  • Average Likes: 3.2K
  • Fake followers: 10%
  • Top audience country %: US (48%), UK (8%), Canada (6%) 


9. Narjisseglow
: Focuses on ASMR, skincare routines, and haircare routines, promoting beauty and self-care.

  • Topics: Beauty, Self-care, ASMR
  • Followers: 86.5K
  • ER: 6%
  • Average Likes: 5.4K
  • Fake followers: 7%
  • Top audience country %: US (34%), UK (6%), India (6%)


10. Skin.illustrated
: Emily, a beauty content creator and illustrator, focuses on makeup, beauty, and creating detailed illustrations of makeup products.

  • Topics: Makeup, Beauty
  • Followers: 91.8K
  • ER: 8.9%
  • Average Likes:  7.8K
  • Fake followers: 4%
  • Top audience country %: US (20%), Brazil (13%), Mexico (8%)

Nano Influencers

1. Smolandsilky: Kara is a content creator who shares her passion for beauty, fashion, food, and travel, with a focus on makeup and skincare routines.

  • Topics: Beauty, Fashion, Food, Travels
  • Followers: 9.9K
  • ER: 4.2%
  • Average Likes: 414
  • Fake followers: 9%
  • Top audience country %: US (55%), Canada (7%), UK (7%) 


2. Prettypinkbarbiebombshell
: a content creator who shares fashion, makeup, and skincare tips with a pink-themed aesthetic, focusing on outfit inspiration, beauty advice, and her rosy lifestyle.

  • Topics: Beauty, Fashion, Home
  • Followers: 9.8K
  • ER: 4.3%
  • Average Likes: 428
  • Fake followers: 5%
  • Top audience country %: US (94%), Canada (1%), Mexico (1%)


3. Rxfiqah
: Rafiqah Akhdar creates content focused on beauty, modest fashion, and lifestyle, with a particular emphasis on makeup, skincare, and outfits.

  • Topics: Beauty, Modest Fashion, Lifestyle
  • Followers: 9.8K
  • ER: 2.4%
  • Average Likes: 237
  • Fake followers: 8%
  • Top audience country %: US (67%), UK (7%), Canada (3%)


4. Budget.beauty0805
: Aleisha is a UGC creator who shares budget-friendly tips on makeup, outfits, and perfumes.

  • Topics: Beauty, Fragrance, Fashion
  • Followers: 9.9K
  • ER: 2.1%
  • Average Likes: 209
  • Fake followers: 7%
  • Top audience country %: US (52%), UK (11%), Canada (6%)


5. Keepingitsavy
: Savanna Bradfield is a fashion and lifestyle influencer who shares stylish outfit inspirations and travel fashion tips.

  • Topics: Fashion, Lifestyle, Beauty, Travel
  • Followers: 9.8K
  • ER: 8.9%
  • Average Likes: 873
  • Fake followers: 4%
  • Top audience country %: US (83%), Canada (4%), Philippines (2%)


6. Thislifestyled
: Lisa Lynn, the creator behind @thislifestyled, shares affordable fashion, beauty, and lifestyle content, focusing mostly on outfit looks.

  • Topics: Fashion, Beauty, Lifestyle, Affordable Finds
  • Followers: 9.8K
  • ER: 2.4%
  • Average Likes: 234
  • Fake followers: 5%
  • Top audience country %: US (68%), Canada (3%), Mexico (2%)


7. Riri_roman
: Riri Roman, a content creator focusing on beauty, motherhood, and fashion, shares her life and style inspirations on Instagram

  • Topics: Beauty, Motherhood, Home, Lifestyle
  • Followers: 9.7K
  • ER: 13.4%
  • Average Likes: 1.3K
  • Fake followers: 6% 
  • Top audience country %: US (65%), Brazil (6%), Nigeria (2%)


8. Jacynichelle
: Jacy Nichelle is a digital creator specializing in fashion, lifestyle, and beauty, with a focus on outfit and fashion content.

  • Topics: Fashion, Lifestyle, Beauty
  • Followers: 10.3K
  • ER: 18%
  • Average Likes: 1.7K
  • Fake followers: 7%
  • Top audience country %: US (85%), Canada (2%), UK (1%)


9. Tianagidley
: Tiana Gidley, sharing style, beauty, meaning, and a touch of charm through her Instagram, where she showcases mostly outfit and fashion content.

  • Topics: Style, Beauty
  • Followers: 9.6K
  • ER: 4.1%
  • Average Likes: 395
  • Fake followers: 5%
  • Top audience country %: US (82%), Canada (2%), UK (1%) 


10. Claudiadevarona
: Claudia De Varona, a digital creator from Miami, shares her favorite daily essentials, beauty tips, and stylish outfits on Instagram.

  • Topics: Beauty, Outfit, Daily Essentials
  • Followers: 9.5K
  • ER: 8%
  • Average Likes: 761
  • Fake followers: 10%
  • Top audience country %: US (72%), Canada (3%), Mexico (2%) 

Finding the right beauty influencers for your brand is crucial for the success of your campaign. In the list above, we have curated top influencers along with their key data, providing you with valuable insights before collaborating. Our guide to finding makeup influencers can further assist you in discovering relevant influencers for your beauty brand. To enhance your search results, utilize Influencer Hero's influencer finder, equipped with advanced search filters. These filters allow you to narrow down your search based on criteria such as follower count, location, engagement rate, category, interests, and even lookalike influencers. Additionally, with Influencer Hero's full-suite influencer marketing platform, you can seamlessly manage your campaign from start to finish.

<img src="Influencer-hero-influencer-finder-feature.png" alt="Influencer hero influencer finder feature">

Conclusion

In conclusion, these top 10 Macro, Micro, and Nano beauty Instagram influencers in the US showcase the diverse landscape of beauty content creators, each offering a unique perspective and style. From makeup tutorials to skincare tips, these influencers have cultivated dedicated followings, making them valuable partners for beauty brands looking to reach a wide range of audiences. By leveraging their influence and engagement, brands can collaborate with these influencers to create authentic and impactful campaigns that resonate with beauty enthusiasts across the country.

FAQs
How do you define a beauty influencer?
What criteria were used to select the top influencers on this list?
How can I use these influencers to promote my beauty products?
How does Influencer Hero help me find beauty Instagram US influencers?
Can I use Influencer Hero to track the performance of beauty influencers?

Most Popular Blogs

Ready to achieve 10X+ ROI?

Schedule a Demo with one of our media experts below.