Modash vs Later vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Modash, Later and Influencer Hero is how each platform handles the full influencer-marketing workflow.
Modash focuses primarily on influencer discovery and audience analytics with detailed filtering for campaign fit. Later expands into social-media scheduling and content planning alongside its influencer directory. Influencer Hero, on the other hand, offers a true end-to-end influencer marketing platform — from influencer discovery and outreach, through campaign management, to performance and ROI tracking — all built with D2C brands in mind.
If you’re a D2C brand or ecommerce marketer weighing which platform to use, you’ll want to understand not just features, but where each tool excels (or falls short) in real-world brand use cases. In this article, we’ll dive deep into the comparison between Modash, Later and Influencer Hero, exploring their features, pricing, pros and cons to help you decide which is best for your brand.
Modash vs Later vs Influencer Hero Comparison
Feature
Modash
Later
Influencer Hero
Influencer Discovery
Database of 350M+ creators (Instagram, TikTok, YouTube); advanced filters, AI visual search, and “Find Your Fans” tool to locate creators who already follow your brand.
~10M influencer database; focused on creator marketing + content planning rather than deep search; filters by niche, platform, and engagement.
Comprehensive search with AI matching, lookalike creators, fake-follower detection, and Chrome extension for real-time insights.
Outreach & Campaign Management
Built-in CRM with email templates, Gmail/Outlook sync, and campaign status tracking; limited automation.
Combines influencer campaigns with content scheduling tools; outreach and approvals managed alongside social posts.
Advanced CRM boards, multi-step drip campaigns, automated follow-ups, and bulk actions for scaling outreach.
Analytics & ROI Tracking
Real-time dashboards tracking impressions, engagement, and Shopify-attributed sales.
Tracks campaign metrics + performance benchmarking; limited direct sales attribution.
Full ROI per influencer, affiliate sales, clicks, content performance, and predictive ROI forecasting.
E-commerce Integrations
Native Shopify integration for gifting, discount codes, affiliate links, and payouts.
Integrates with Shopify and TikTok Shop for creator campaigns; limited beyond that.
Supports Shopify, WooCommerce, and custom stores with automated payouts and product seeding tracking.
UGC & Content Management
UGC reuse possible only via manual agreements; no content licensing tools.
Strong UGC library + content calendar integration for multi-channel repurposing.
Auto-collects influencer content, tags best performers for ads, and supports rights management within campaigns.
Discovery and Database Depth
Modash offers the largest creator pool (350 M +), ideal for broad discovery and influencer vetting. Later focuses more on social scheduling with moderate discovery, while Influencer Hero combines search accuracy with AI-powered matching and Chrome extension tools for real-time prospecting.
Campaign Automation and CRM
Influencer Hero clearly leads here — its AI-driven CRM automates multi-step outreach and campaign follow-ups, ideal for large D2C programs. Modash tracks campaign stages but lacks deep automation. Later’s campaign features are integrated with content scheduling, which suits teams blending influencer and brand content workflows.
ROI Tracking and Analytics
Both Modash and Influencer Hero integrate sales attribution directly with Shopify, but Influencer Hero goes further by tracking ROI per influencer and predictive campaign forecasts, something Later’s analytics do not fully cover. For performance-focused D2C teams, that’s a major differentiator.
E-commerce and Integrations
Modash supports Shopify only; Later offers light e-commerce support through TikTok Shop and link tracking; Influencer Hero supports Shopify, WooCommerce, and custom setups, making it more versatile for multi-store or omnichannel brands.
UGC and Content Repurposing
Later excels at managing social media content calendars and reusing influencer content across channels. Modash provides UGC downloads manually, while Influencer Hero automatically compiles influencer posts for repurposing and paid amplification.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Modash and Later
If your brand is Shopify-first and focused on influencer discovery at scale, Modash is an excellent choice — its 350M + creator database and AI search make it unbeatable for finding the right influencers fast.
If your team wants to combine influencer marketing with social content scheduling, Later shines for managing both workflows from one dashboard.
However, D2C brands increasingly choose Influencer Hero when they need a true all-in-one solution — combining discovery, automated outreach, campaign CRM, UGC reuse, and affiliate payments across multiple platforms. Based on our demo data, it’s the only tool among the three offering Shopify, WooCommerce, and custom store tracking in one system, making it the strongest option for scaling ecommerce teams that prioritize ROI visibility and automation.
Modash Overview
Modash is an end-to-end influencer marketing platform designed to help brands discover, manage, and track influencers across Instagram, TikTok, and YouTube. It gives D2C and eCommerce companies a centralized system to identify creators, manage outreach, automate affiliate tracking, and connect directly with Shopify for campaign performance and payments.
Its core focus is precision discovery and analytics—offering one of the largest influencer databases (350M+ profiles) without requiring opt-ins.
Modash Standout Features:
Discovery Engine: Modash provides one of the most advanced influencer search tools in the market. Brands can filter by niche topics, hashtags, captions, engagement rate, audience location, gender, or language. For Shopify-based D2C startups launching in new markets, this means you can find local micro-influencers who match your brand aesthetics and target regions.
Shopify Integration: Built specifically for eCommerce, Modash integrates directly with Shopify to automate gifting, discount codes, UTM tracking, affiliate links, and influencer payments — perfect for Shopify-first brands managing frequent seeding campaigns or affiliate partnerships.
AI-Powered Discovery & “Find Your Fans” Tool: Using Modash’s AI discovery, brands can describe their ideal influencer (e.g., “Japandi kitchen creator”) or upload an image to find visually similar creators. The “Find Your Fans” feature identifies influencers already following your brand — particularly powerful for startups looking to collaborate with creators who are already genuine brand advocates.
Real-Time Campaign Tracking & Analytics: Campaign tracking in Modash automatically collects content tagged with hashtags or mentions, displaying engagement, impressions, and affiliate sales data in real time. D2C teams running multiple product drops can monitor which influencers drive the most sales, thanks to Shopify-linked attribution dashboards.
Automated Affiliate Payments: Modash allows brands to set commission tiers, track sales, and pay creators automatically once monthly payouts are triggered. This is particularly valuable for growing influencer programs that want to scale affiliate operations without manual reconciliations.
Best For: Modash is best for Shopify-based D2C brands, startups, and growing eCommerce teams focused on influencer discovery at scale and affiliate program automation. It suits companies looking for a powerful search and analytics engine rather than a full social scheduling suite.
Pricing & Contract Length
According to demo data, Modash pricing is billed yearly, though monthly options are available:
Essentials Plan: $199/month — basic discovery, tracking, and outreach
Performance Plan: $499/month — includes 800 profile views/month, 400 email unlocks, and 250 tracked creators with 5 team seats
Enterprise: Custom pricing for larger teams with higher search and outreach limits
Annual contracts offer up to 16% savings compared to monthly billing.
Pros
Access to 350M+ creator profiles (no opt-in required)
Robust filtering with AI and lookalike search
Integrated Shopify gifting and affiliate tracking
Automated influencer payments and commission management
Built-in analytics with real-time campaign dashboards
Excellent customer service and onboarding support
Cons
Only integrates with Shopify (no WooCommerce or Magento support)
No built-in content licensing or UGC reuse agreements (handled manually)
Lacks support for paid ad whitelisting or boosted post management
Limited functionality outside of the core influencer workflow
Free Tools
Modash offers a range of free influencer marketing tools to help you get started:
Influencer Search Tool: Search creators (1K+ followers) on Instagram, TikTok, and YouTube by niche or audience type.
Fake Follower Checker: Instantly verify influencer authenticity and audience engagement.
Engagement Rate Calculator: Measure engagement levels across multiple platforms.
Influencer Lookalike Tool: Discover new creators similar to your best performers for faster scaling.
Later Overview
Later is a social-media and creator-marketing platform designed to help brands schedule, publish and track content and run influencer campaigns at scale. It offers a unified toolset for content planning (posts, Reels, visuals), influencer discovery and collaboration, and influencer-campaign analytics. For D2C marketers, it’s positioned as a platform that bridges “social content” + “creator collaborations” rather than solely focusing on one or the other.
Later Standout Features
Here are five of Later’s most distinctive features, each tied to a concrete use case:
Visual Content Calendar & Scheduling: Later’s drag-and-drop calendar makes it easy for ecommerce brands (e.g., Shopify-based D2C) to plan multi-platform posts (Instagram, TikTok, Facebook) in one place.
Creator/Influencer Marketplace + 10M+ Influencers: Enables brands to search, filter and recruit from a large pool of influencers (10 M+), useful for scaling influencer programs and for industries like beauty/fashion where volume matters.
Workflow Automation & Campaign Management: Later supports campaign briefing, content approval, affiliate link tracking and conversion measurement—ideal for teams running simultaneous influencer campaigns across regions.
Link in Bio & Social Monetisation Tools: For brands selling directly from social, Later offers “Link in Bio” landing pages and traffic conversion features, supporting the journey from discovery to sale.
Data & Benchmarking: Later claims “10+ years of data” and built-in performance benchmarking so marketers can see how their creator programs stack up and optimise accordingly.
Best For: Later is best for brands and teams that blend social-content production + influencer campaigns—especially where content scheduling, multi-platform publishing and creator collaboration need to live in the same tool.
Pricing & Contract Length
Later's essential plans start at $28,500 and are billed annually. Plus there is a $5,000 onboarding fee for new customers only.
Pros
Unified platform for social content + influencer campaigns, reducing tool-stack complexity.
Strong for content-first D2C brands that need scheduling, visuals, multi-platform posts.
Large influencer marketplace and filtering makes recruitment easier.
Good automation and workflow features for campaign management.
Free tier (for social scheduling) lowers barrier to entry.
Cons
The influencer-marketing module (Later Influence) has less transparent pricing, making budgeting harder.
For brands focused solely on deep influencer discovery + advanced analytics/attribution, Later may be less specialised than platforms built purely around influencer workflows.
Some users report limitations in analytics depth and that onboarding may require support.
The link between influencer-campaign attribution and e-commerce sales may not be as robust as dedicated influencer-ROI platforms (depending on integration).
Free Tools
Later offers a Free plan for its social-media scheduling module: 1 social set, 1 user, 30 posts per social profile (as per review)
For the influencer-marketing side, there is no publicly listed fully free tier for “Later Influence” (you must contact for quote)
Additionally, Later provides free resources (blogs, guides) for creators and brands (not exactly tool functionality, but knowledge-based).
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform built to help D2C and eCommerce brands scale, automate, and manage influencer campaigns across multiple social platforms. It combines everything marketers need—influencer discovery, CRM automation, UGC collection, affiliate tracking, and campaign management—in one seamless dashboard.
With Shopify and WooCommerce integrations, plus AI-powered outreach and ROI tracking, Influencer Hero empowers marketing teams to run large-scale influencer programs efficiently while maintaining a personal touch.
Influencer Hero Standout Features:
AI-Powered CRM for Scalable Campaigns: Influencer Hero’s advanced CRM enables teams to manage anywhere from 10 to 10,000 influencers with ease. It keeps communications personalized and organized, making it ideal for enterprise D2C brands and fast-growing eCommerce businesses.
Multi-Platform eCommerce Support: Seamlessly integrated with Shopify, WooCommerce, and custom stores, the platform offers real-time visibility into influencer-driven sales, gifting, and commissions—perfect for brands focused on ROI and conversion tracking.
Automated & Personalized Outreach: AI-enhanced workflows allow brands to send tailored email sequences at scale, boosting reply and conversion rates. It’s a powerful solution for startups and teams seeking to automate influencer communication without losing authenticity.
Chrome Extension for Instant Discovery: The Influencer Hero Chrome Extension lets users extract creator insights directly from Instagram, TikTok, and YouTube. Instantly access influencer data, evaluate profiles, and make informed decisions in real time.
UGC Collection & Product Gifting: Automatically collect and organize influencer-generated content. The platform identifies top-performing UGC for ads, manages product seeding, and builds a reusable content library to enhance product-led campaigns.
Best For: Influencer Hero is designed for D2C and eCommerce brands—especially Shopify and WooCommerce users—looking to scale influencer and affiliate programs, automate outreach, and track ROI across multiple social channels.
Pricing & Contract Length
Standard – $649/month: Up to 1,000 creators
Pro – $1,049/month: Up to 5,000 creators
Business – $2,490/month: Up to 10,000 creators
Custom & Agency Plans – Tailored pricing for larger teams or agencies
All plans are billed monthly and include influencer discovery, CRM automation, campaign management, UGC collection, and affiliate tracking as core features.
Pros
Complete influencer marketing suite (discovery, outreach, CRM, UGC, affiliate)
When comparing Modash, Later, and Influencer Hero, the key differences come down to focus and functionality. Modash stands out for its massive influencer database and precision search tools — ideal for teams that prioritize discovery and analytics.
Later, on the other hand, shines for social media scheduling and content planning, making it great for teams who manage both influencer and brand-owned content within one workflow. Both are strong at specific parts of the influencer marketing journey but lack an all-in-one solution for brands that need to run large-scale influencer programs tied directly to sales performance.
That’s where Influencer Hero clearly leads. It combines influencer discovery, CRM, outreach automation, campaign management, content rights, and ROI tracking — all within a single system. For D2C and Shopify-based brands, Influencer Hero’s eCommerce integrations, automated affiliate payouts, and predictive ROI analytics make it far more scalable for real business impact.
If your brand is ready to move beyond fragmented tools and manage influencer marketing end-to-end with measurable results, book a free demo with Influencer Hero today to see how it can simplify and scale your influencer operations.
FAQs
Which platform offers the best all-in-one influencer marketing solution?
Influencer Hero is the only platform that covers discovery, outreach, campaign management, and ROI tracking in one place — ideal for D2C and Shopify brands.
How do Modash and Influencer Hero differ in influencer discovery?
While Modash has a larger database, Influencer Hero offers deeper audience insights, AI-powered matching, and integrated outreach, saving time for growing marketing teams.
Does Later support influencer ROI tracking like Influencer Hero?
No. Later focuses more on content scheduling and collaboration, while Influencer Hero integrates influencer performance directly with Shopify and WooCommerce for real-time ROI visibility.
Which platform is better for eCommerce brands?
For brands selling through Shopify or WooCommerce, Influencer Hero offers native integrations, affiliate tracking, and automated payouts — something neither Modash nor Later fully supports.
What’s the best option for startups or small D2C teams?
Startups can use Modash for quick influencer discovery or Later for combined content scheduling, but Influencer Hero is the smarter long-term investment for scaling, as it centralizes all influencer workflows and directly tracks revenue impact.
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