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Influencer marketing platforms like Make Influence offer performance-based payouts but can present limited social platform support and high campaign fees. These gaps often push brands to explore alternatives that deliver broader platform coverage, better ROI transparency, and more global creator access.
Influencer Hero stands out as a powerful alternative because it brings together advanced CRM, AI-driven outreach, and affiliate/UGC tools—all within one intuitive platform designed for growing DTC brands. On top of that, it supports more social networks and offers clearer pricing, giving you more control and flexibility from day one.
Influencer marketing spend grew nearly 3.5× faster than social ad budgets in 2023, highlighting the increasing importance of tools that manage creator partnerships effectively across platforms. With that momentum in mind, this article dives into the Top 10 Make Influence alternatives that offer stronger features, clearer pricing, and better fit for brands seeking scale now.
While Make Influence offers a strong performance-based model for e-commerce brands, there are several practical limitations and concerns—raised both in industry reviews and user discussions—that might prompt you to explore other influencer marketing platforms.
Make Influence currently has no reviews on major platforms like TrustRadius, G2, or Capterra. This absence of third-party input makes it difficult for prospective users to gauge real-world usability, customer satisfaction, or ROI.
The platform only supports Instagram at present, with TikTok and other social media integrations still “in the works.” Brands that need a multi-platform presence—especially on TikTok or YouTube—may find this limiting.
Make Influence’s influencer base is heavily concentrated in European markets, particularly the UK, Germany, Denmark, Sweden, Finland, and the Netherlands. For brands aiming to reach global or non-EU audiences, this can reduce campaign reach and relevance.
In addition to subscription fees, the platform applies a 15–25% campaign payment fee on creator payouts. As brands scale campaigns or work with more influencers, these fees can significantly increase overall costs.
Our comparison focuses on several key aspects:
Best For: Make Influence is ideal for DTC and e-commerce brands, particularly those on Shopify, Magento, WooCommerce, or Dandomain, looking to run performance-based influencer campaigns with accurate first-party sales tracking and automated payouts.
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Pricing: There are different plans and prices. All prices are shown euros alongside approximate USD conversions.
Reviews: 4.3/ 5.0 (Trustpilot)
Ease of Use (UX/UI): Make Influence’s interface is designed for quick campaign setup and streamlined influencer management, with all workflows—recruitment, messaging, contracts, and payouts—handled in one dashboard. The marketplace search tools and integrated e-commerce tracking reduce reliance on spreadsheets and manual reporting.
Customer Support: All plans above Entry include a dedicated Customer Success Manager to help brands onboard and optimize campaigns. Growth and Pro tiers also feature a 14-day return-order cancellation window to protect ROI. While public review data is limited, the inclusion of CSMs suggests a proactive support model.
Best For: Influencer Hero is ideal for D2C and eCommerce brands, agencies, and scaling marketing teams that want an all-in-one influencer marketing platform. It’s designed for running multi-platform campaigns with advanced discovery, AI-powered outreach, robust CRM, and deep ROI tracking—perfect for brands focused on measurable growth.
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Pricing: Influencer Hero offers flexible pricing plans to accommodate growing brands. All plans include core features and can scale as the influencer program grows.
Reviews: 5.0 / 5.0 (Capterra)
Ease of Use (UX/UI): Clean, intuitive dashboard with drag-and-drop campaign setup. Automated workflows, AI-assisted outreach, Chrome extension for on-the-fly creator insights, and logical campaign organization help teams launch and manage campaigns quickly—no steep learning curve.Customer Support: 24/7 real-human live chat, responsive email, and a detailed Help Center with written and video tutorials. Every plan includes a dedicated account manager from day one, plus optional strategy consultations. Pro and higher-tier plans get a private Slack channel for fast, ongoing communication.
Make Influence is a performance-driven influencer marketplace focused on eCommerce brands, offering pay-per-click or sale campaigns. While it provides strong webshop integrations and automated payouts, it’s limited to Instagram (TikTok coming soon), has a Europe-heavy network, and charges a 15–25% campaign fee on top of subscription costs.
Influencer Hero, on the other hand, supports eight major social platforms, combines AI-powered discovery with automated outreach and a robust CRM, and charges transparent flat monthly rates starting at $649—with no extra campaign fees. With premium support and scalability up to 10,000 creators, it delivers a more versatile and cost-efficient solution for global, multi-platform campaigns.
Best For: Modash is ideal for brands and agencies that need a powerful, AI-driven influencer discovery tool with multi-platform reach (Instagram, TikTok, and YouTube), built-in outreach, affiliate automation, and Shopify integration for seamless gifting and commission tracking.
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Pricing: There are different plans and options.
Reviews: 4.7/5 (G2)
Ease of Use (UX/UI): Users praise Modash for its intuitive interface and powerful search filters that make finding influencers fast and accurate. The clean dashboard design allows brands to move from discovery to outreach and campaign tracking in one streamlined workflow without juggling multiple tools. Many note that its AI discovery and lookalike search save hours of manual research.
Customer Support: Modash is often commended for responsive and knowledgeable support, especially during onboarding. Users highlight that the team is proactive in resolving issues and providing best-practice guidance, ensuring brands can maximize the platform’s discovery and affiliate automation features.
Make Influence operates as a performance-driven marketplace where brands pay per click or sale, making it particularly appealing for eCommerce brands seeking guaranteed ROI. It’s heavily integrated with European markets and offers native webshop integrations for Shopify, Magento, WooCommerce, and Dandomain.
Modash, on the other hand, focuses on massive-scale influencer discovery (350M+ profiles) across Instagram, TikTok, and YouTube, combined with AI-powered search, affiliate automation, and built-in outreach tools. Its pricing starts at $199/month for Essentials and $499/month for the Performance plan, without additional campaign payment fees. However, it’s currently limited to Shopify for eCommerce integrations, which may be a dealbreaker for non-Shopify brands.
Choose Make Influence if you want a pay-per-performance marketplace model with strong EU presence and broader eCommerce integration. Opt for Modash if you prioritize advanced influencer discovery, AI-powered search, and automated affiliate management across multiple social platforms without paying ongoing percentage fees.
Best For: Sprout Social is best for enterprise-level brands and agencies managing large-scale, multi-platform influencer campaigns who need advanced analytics, brand safety controls, and built-in content approval workflows alongside campaign management.
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Pricing & Commitment: Pricing varies depending on every brand's needs.
Reviews: 4.5 / 5.0 (Capterra)
Ease of Use (UX/UI): Users find Sprout Social’s interface professional and well-organized, with clear dashboards for tracking campaign progress from creator vetting to post-performance reporting. The content approval workflow and customizable lists make managing multiple creators easy, though the depth of features can require a learning curve for first-time users.
Customer Support: Sprout Social is recognized for its attentive and knowledgeable customer success team, especially for onboarding and helping teams customize workflows. Enterprise users report that support is responsive to requests and capable of providing strategic recommendations. However, given the higher-tier pricing, expectations are elevated, and users expect — and generally receive — white-glove service.
Make Influence focuses on a performance-based marketplace where brands pay per click or sale, with native webshop integrations across Shopify, Magento, WooCommerce, and Dandomain. Pricing starts at around $578/month plus a 15–25% campaign payment fee, making it suitable for DTC eCommerce brands seeking first-party sales attribution.
Sprout Social, in contrast, is positioned as a premium influencer marketing management solution with advanced analytics, competitive benchmarking, and robust brand safety features. Its pricing starts at $1,599 per user per month (annual contract required) without additional percentage fees, making it more appealing for enterprise teams running complex, multi-platform campaigns at scale.
Choose Make Influence if you want a cost-effective, ROI-focused marketplace model with strong eCommerce integrations. Opt for Sprout Social if your brand values deep analytics, brand safety, and a fully integrated campaign management workflow, and you have the budget for an enterprise-level tool.
Best For: Upfluence is best for eCommerce brands—especially Shopify and Amazon sellers—looking for an all-in-one platform that combines influencer discovery, AI-powered outreach, affiliate tracking, and payment processing without commission-based fees.
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Reviews: 4.5/5 (G2)
Ease of Use (UX/UI): Users highlight that while Upfluence offers an extensive feature set, the learning curve can be steeper for beginners due to its depth. Once set up, the interface allows streamlined influencer management from discovery to payment, reducing the need for multiple tools. The AI campaign assistant and automated workflows help make outreach more efficient.
Customer Support: Upfluence provides dedicated support for onboarding and ongoing assistance, with a focus on helping brands maximize ROI through its eCommerce integrations. Some users note that the support team is responsive and knowledgeable, while others mention that the platform’s complexity may require more frequent interactions with the support team during the initial setup phase.
Make Influence focuses on a performance-based marketplace model where brands pay per click or sale, with additional campaign fees of 15–25%. This makes it attractive for ROI-focused brands that want to limit upfront costs and only pay for measurable results, but it is currently Instagram-focused and more Europe-centric.
Upfluence, on the other hand, uses a fixed subscription model without commission fees, starting at $1,276/month on an annual plan. It offers a far broader global influencer database (12M+), supports multiple platforms (Instagram, TikTok, YouTube, X, Twitch, Pinterest, blogs), and has deep Shopify and Amazon integrations. While this makes it ideal for large-scale, multi-platform campaigns, the higher cost and annual commitment can be a barrier for smaller teams.
For brands seeking predictable monthly costs, multi-channel coverage, and advanced eCommerce tracking, Upfluence is the stronger choice. For those preferring a pay-for-performance model with lower upfront costs and simpler campaign structures—especially in European markets—Make Influence may be more appealing.
Best For: Captiv8 is best for large brands and enterprise-level teams looking for advanced influencer discovery, in-depth analytics, and competitive tracking, with a strong focus on multi-campaign collaboration and detailed reporting.
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Pricing: There are different pricing options:
Reviews: 4.1/5 (G2)
Ease of Use (UX/UI): Users find Captiv8’s search and filtering system powerful but acknowledge it can feel overwhelming for newcomers due to its vast number of options. The ability to save filter sets and customize reports with drag-and-drop metrics helps streamline repeated tasks once the platform is set up. Team collaboration tools make managing multiple campaigns easier, but smaller teams may find the interface overbuilt for their needs.
Customer Support: Feedback on Captiv8’s customer service is mixed to negative. While some enterprise clients receive dedicated support, others—both brands and creators—report slow or unresponsive service and unresolved payment issues. Given the investment level, users expect more consistent and proactive assistance.
Make Influence follows a pay-per-performance model with lower entry costs (starting at $578/month) plus a campaign payment fee of 15–25%, making it appealing for ROI-focused brands that want to limit upfront expenses. However, it’s currently Instagram-focused and Europe-centric, which may limit reach for global campaigns.
Captiv8, in contrast, is built for large brands with big budgets. It starts at $25K/year plus a $3K onboarding fee, with optional enterprise-level Storefronts and Affiliate programs costing an additional $20–30K/month. Its discovery tools, competitive tracking, and in-depth analytics are far more advanced, but the cost and complexity make it inaccessible to smaller brands.
For budget-conscious eCommerce teams wanting straightforward performance-based payouts and strong eCommerce tracking, Make Influence is a better fit. For enterprise brands seeking powerful multi-platform discovery, deep analytics, and competitive intelligence—regardless of cost—Captiv8 offers the more robust solution.
Best For: CreatorIQ is best for large to enterprise-level brands and agencies managing global, multi-platform influencer campaigns, especially those requiring deep data access, advanced search filters, and end-to-end campaign management.
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Pricing: There are different plans:
Reviews: 4.7/5 (G2)
Ease of Use (UX/UI): Users note that CreatorIQ’s interface is feature-rich yet intuitive once onboarded, with powerful filtering tools for influencer discovery and customizable dashboards for reporting. The learning curve can feel steep for beginners, but templates, approval sheets, and guided workflows help streamline campaign creation and management.
Customer Support: Reviews highlight strong support, with each client assigned an implementation manager and a customer success team to guide onboarding, quarterly planning, and troubleshooting. Users appreciate the proactive, strategic input provided—describing it as “more than just software, but a partnership.”
Make Influence focuses on performance-based influencer campaigns for DTC and e-commerce brands, charging a subscription plus a 15–25% campaign fee, and offering automated payouts tied to clicks or sales. It’s especially attractive for Shopify, Magento, WooCommerce, and Dandomain users who want precise first-party sales attribution but are fine with Instagram-only coverage (for now). Pricing starts at $578/month for Basic plans, scaling to ~$1,397/month for Pro.
CreatorIQ, on the other hand, is an enterprise-grade, full-lifecycle influencer marketing platform covering all major social networks. It offers advanced AI-powered search, deep API integrations, customizable live reporting, and built-in payments. Contracts are annual only, with typical pricing for most brands ranging from $2,000–$5,000/month depending on plan, plus optional $15K/year add-ons.
If your priority is low-cost, pay-for-performance influencer programs with direct e-commerce tracking, Make Influence is the more budget-friendly choice. But if you need multi-platform reach, real-time data accuracy, and robust enterprise campaign management tools, CreatorIQ delivers a more comprehensive (but higher-priced) solution.
Best For: HypeAuditor is best for brands and agencies that prioritize deep influencer analytics, audience authenticity checks, and multi-platform discovery across Instagram, TikTok, YouTube, Twitch, X, and Snapchat, while also needing tools for outreach, campaign tracking, and ROI measurement.
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Pricing: HypeAuditor’s pricing is customizable, with the standard “Business” plan starting at around $10,000/year. Pricing can be adjusted based on the number of reports, active campaigns, and platform usage. They also offer a 24–48 hour free trial for new users.
Reviews: 4.6/5 (G2)
Ease of Use (UX/UI): Users describe HypeAuditor as data-rich with a clean interface that’s easy to navigate once you get familiar with its workflows. The platform’s AI-driven search and audience quality scoring simplify the process of finding the right creators, although beginners may need some onboarding to fully leverage its more advanced tools.
Customer Support: HypeAuditor offers onboarding assistance and responsive customer support, with users noting that questions are answered quickly and setup is guided. The inclusion of a free 24/48-hour trial helps new users test features before committing, which many see as a plus compared to competitors without trials.
Make Influence focuses on performance-based campaigns where brands only pay for results (clicks or sales) and offers strong native e-commerce integrations for accurate first-party sales tracking. Its pricing starts at $578/month but includes a 15–25% campaign fee on payouts to creators, and it currently only has native support for Instagram (with TikTok in development).
HypeAuditor, in contrast, is built for data-driven influencer selection and campaign analytics. It supports six major social platforms, provides AI-powered discovery tools, and includes e-commerce tracking with ROI reporting. The pricing is customizable but starts higher—around $10,000/year for the Business plan—making it more suitable for brands with bigger budgets that value advanced analytics and broad platform coverage.
If you’re an e-commerce brand seeking affordable, performance-focused campaigns with built-in payouts and attribution, Make Influence is the more cost-effective choice. But if your priority is multi-platform discovery, advanced audience analysis, and detailed ROI tracking, HypeAuditor delivers deeper insights and broader reach, albeit at a higher price point.
Best For: GRIN is best for DTC and eCommerce brands that want an all-in-one influencer marketing platform to manage discovery, outreach, gifting, payments, affiliate tracking, and UGC collection—especially those with large product catalogs and Shopify, WooCommerce, or Magento stores.
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Reviews: 4.5 / 5.0 (G2)
Ease of Use (UX/UI): Users appreciate GRIN’s clean interface and how it centralizes every step of influencer marketing into one dashboard—reducing the need to juggle multiple tools. While its campaign workflows are praised for being scalable and time-saving, some users have mentioned occasional glitches, slow loading times, and bugs that can interrupt productivity.
Customer Support: Customer support generally receives positive feedback for being helpful and knowledgeable, particularly with onboarding and strategic guidance. However, some users have experienced delays in response times or unresolved tickets, especially for more technical issues, which can be frustrating when managing active campaigns.
Make Influence operates on a performance-based model where brands pay per click or sale, making it more budget-friendly for smaller to mid-sized teams. Its pricing starts at around $578/month for basic plans, though campaign fees of 15–25% can add to total costs.
In contrast, GRIN is a premium all-in-one platform starting at around $25,000/year, which may be a stretch for brands without large budgets but offers unlimited creator partnerships, advanced AI tools, and deep integrations.
For brands prioritizing cost control and a pay-per-performance model, Make Influence can deliver strong ROI without heavy upfront investment. However, for larger brands with the budget to invest in robust automation, multi-platform support, and unlimited influencer scaling, GRIN offers a more comprehensive solution that can centralize all aspects of influencer marketing in one place.
Best For: Wednesday.App is ideal for small to mid-sized businesses and emerging DTC brands looking for a lightweight, affordable influencer marketing tool with AI-powered discovery, integrated CRM, and simple outreach features—without committing to enterprise-level costs or contracts.
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Reviews: 4.6/5.0 (G2)
Ease of Use (UX/UI): Users highlight Wednesday’s clean, uncluttered interface and logical workflows, making it easy to move from influencer discovery to outreach without jumping between tools. The built-in CRM and messaging features are straightforward to use, even for teams new to influencer marketing. However, the free plan’s feature caps can slow down larger campaigns until you upgrade.
Customer Support: Wednesday offers responsive email-based support and an easy onboarding experience, particularly for brands upgrading from the free plan. While users appreciate the platform’s helpful resources and trial flexibility, live support options are limited, and enterprise-level service features like dedicated account managers are not included in lower tiers.
Make Influence is designed for performance-based campaigns where brands pay per click or sale, making it a strong choice for ROI-focused eCommerce teams with established sales funnels. Its pricing starts at around $578/month, but campaign payment fees of 15–25% can add up as you scale. In contrast, Wednesday.App has no commission structure—brands pay a flat monthly fee starting at $79 for unlimited searches and outreach.
For smaller brands or those testing influencer marketing for the first time, Wednesday.App offers a low-risk entry point with multi-platform reach and flexible scaling. Larger eCommerce brands wanting robust sales tracking and a performance-pay model may find Make Influence’s infrastructure better suited to driving measurable ROI.
Best For: Social Cat is best for small to medium-sized brands—especially those active on Instagram and TikTok—looking for a simple, affordable way to run influencer collaborations, manage relationships, and secure user-generated content without the complexity of enterprise-level tools.
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Reviews: 4.3/5.0 (Trustpilot)
Ease of Use (UX/UI): Users consistently highlight Social Cat’s clean, beginner-friendly interface. The platform’s workflows are intuitive, making it easy to create campaigns, review applications, and manage influencer relationships without steep learning curves. Many appreciate that it’s not overloaded with unnecessary features, keeping the experience streamlined.
Customer Support: Brands report that Social Cat provides reliable and responsive support, with email assistance for all plans and priority support in higher tiers. The platform’s team is known for being approachable and quick to address questions, helping smaller brands feel supported as they scale.
Make Influence offers a range of plans, starting from $578/month for smaller campaigns and scaling up to $1,397/month for large, multi-market campaigns. The platform specializes in performance-based influencer marketing, with deep e-commerce integrations (Shopify, WooCommerce), first-party sales tracking, and automated influencer payouts.
Social Cat, on the other hand, keeps things simple and cost-effective, with plans starting at $99/month and topping out at $299/month. It’s designed for brands that prioritize ease of use, relationship building, and securing content usage rights, rather than complex analytics or attribution. Social Cat uses a creator application model that makes finding willing collaborators straightforward, especially for smaller teams focused on steady UGC generation.
If you need robust sales attribution, advanced e-commerce integrations, and are willing to pay more for automation and performance-based payouts, Make Influence offers the infrastructure — and the higher-tier pricing — to support that. If your priority is affordable, easy-to-manage influencer relationships and content acquisition, Social Cat delivers what you need without the enterprise-level overhead.
While Make Influence has made a name for itself with its campaign management and influencer matchmaking tools, it may not always deliver the flexibility, scalability, or depth of analytics that growing brands need.
That’s where Influencer Hero stands out — offering an all-in-one platform with influencer search, outreach, CRM, affiliate tracking, and performance analytics in one place. If you’re ready to streamline your influencer marketing and see real results, book a meeting with us today.
Yes. While Make Influence offers advanced analytics that can benefit larger brands, it also caters to smaller businesses looking to work with influencers through performance-based partnerships.
When choosing an influencer marketing platform, focus on features like influencer discovery with detailed filters, integrated outreach tools, content tracking, performance analytics, and CRM capabilities for relationship management. Platforms that combine these in one place, like Influencer Hero, help you manage campaigns more efficiently without juggling multiple tools.
You can measure ROI by tracking metrics such as engagement rate, reach, conversions, and overall revenue generated from your campaigns. The most effective way is to use a platform with built-in sales tracking and analytics, so you can directly connect influencer activities to business results.
Absolutely. Even with a smaller budget, influencer marketing tools can help small businesses find relevant micro and nano influencers, automate outreach, and track performance without wasting time on manual processes. This levels the playing field and helps smaller brands compete with larger companies.
You can easily book a meeting with the Influencer Hero team to get a personalized walkthrough and see how the platform can help your brand find, manage, and track influencer collaborations effectively.
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