Over 72% of marketers use Instagram for their influencer campaigns. If you’re part of this percentage, then you’re probably wondering how to make sure that your influencer partnerships are effective. With Instagram analytics tools like Influencer Hero, Sprout Social, among others, you can have a deeper understanding of how your content is performing.
Instagram analytics tools offer advanced features that allow your brand to track follower growth, engagement rates, content reach and audience demographics, helping you optimize your posts, stories and reels for maximum impact.
Whether you’re a digital marketer or a small business, choosing the right analytics platform will help you stay on top of trends, analyze content performance and refine your Instagram strategy for data-driven success. In his guide, we’ll walk you through the best Instagram analytics tools to help you monitor performance.
As we mentioned, engagement rate is one of the key KPIs for evaluating Instagram profiles and performance, but it’s not the only relevant metric. Here are other essential aspects to look for in an Instagram analytics tool:
When selecting the top Instagram influencer analytics tools, we considered several critical factors to ensure they provide in-depth performance monitoring. Each tool was evaluated based on the following criteria:
We prioritized platforms that offer detailed Instagram-specific analytics, including follower growth and engagement, audience demographics, content performance, and more.
The overall satisfaction of users played a key role in our selection. We considered reviews from Shopify and Capterra.
We assessed the pricing of each tool to ensure they offer value for money, considering affordability, pricing tiers, free trial or free plan.
The ease of use and user experience are crucial for selecting an analytics tool. We evaluated: intuitive interface, customizable reports and integration capabilities.
We examined the contract terms to ensure there is flexibility, such as: subscription options, cancellation policy, and long-term policies.
Pricing: Influencer Hero offers basic Instagram Influencer Analytics for free. For advanced features and full access to its CRM, pricing starts at $349 per month.
Best For: D2C e-commerce brands and marketing agencies.
Reviews: 5.0/5.0 (Shopify Apps)
Free Trial: No
Influencer Hero is an all-in-one influencer marketing platform designed to help brands and agencies find, connect with and manage collaboration with influencers. The platform provides powerful analytics and tracking tools that allow users to monitor influencer performance, audience engagement and campaign ROI across multiple social media channels.
With its free Instagram Influencer Analytics tool, you can get detailed insights of a specific influencer that will help you understand more about their profile and whether they are a good match or not.
Beyond Instagram analytics, Influencer Hero provides a variety of free resources that brands can use to enhance their influencer marketing campaigns. However, for those looking for more specific and in-depth analytics and functionalities, the Influencer Hero CRM allows you to:
With detailed filters (including lookalikes, engagement rate, growth, brand affinity, and more), you can discover influencers that perfectly align with your brand. The platform also provides comprehensive influencer reports, covering audience credibility, average likes, comments, views, engagement over time, content performance, and more.
Influencer Hero’s AI-powered influencer outreach tool enables you to send personalized messages to hundreds of influencers at once, boosting open rates and enhancing outreach efficiency.
The platform’s CRM helps you manage your influencer outreach campaigns with ease. Keep track of existing partnerships, gather relevant information, manage affiliates, track UGC, send products, and more—all in one place.
Streamline your affiliate and gifting processes with personalized tracking links, discount codes, and seamless payment processing directly through the CRM, saving valuable time.
Influencer Hero’s CRM automatically stores all influencer posts in a content library, making it easy to download high-quality videos and images. This feature helps boost your conversion rate by leveraging authentic user-generated content (UGC).
If you're interested in learning more about Influencer Hero’s CRM, book a free demo to gain a deeper understanding of how the platform can elevate your influencer marketing efforts.
Influencer Hero differentiates itself from other Instagram analytics tools with its comprehensive suite of features designed for in-depth performance monitoring. From detailed audience insights to engagement rate tracking and content performance analysis, the platform provides brands with actionable data to refine their Instagram strategies. Unique functionalities, like fake follower detection and audience growth pattern analysis, ensure that brands can work with authentic influencers, while its real-time tracking and customizable reporting features allow for efficient, data-driven decision-making.
Pricing: Free
Best For: Small businesses, influencers, and content creators looking for basic, in-app Instagram metrics without additional costs.
Reviews: Not applicable
Instagram Insights is Instagram's native analytics tool. It’s completely free and you get access to relevant data inside the app itself.
To use Instagram Insights you’ll need to have a business account. Once you have your business account, you can find it under the “Insights” section of their settings menu.
The dashboard showcases basic statistics like the accounts reached and engaged within a period of time. You can also view insights for specific posts, stories, reels and live videos which is helpful to see if a campaign has resonated with your audience, or to see which type of content performs best.
You can view these insights from your business profile in the Instagram app:
In your profile insights, you'll find a summary page along with tappable metrics that guide you to different screens for more detailed information. On each screen, tap the (i) icon in the top right corner to view definitions for the listed metrics.
You can also use the drop-down menu at the top to select a preset or custom timeframe (within the past 90 days) for viewing your insights. Additionally, you can tap "View Insights" under individual posts and Reels, or swipe up on your Stories and Instagram Live videos to see insights specific to that content.
Instagram Insights, being a free tool, offers a valuable option for brands looking to track campaign performance and gain a deeper understanding of their audience without additional costs. It provides essential data on engagement, audience demographics, and content performance, making it a great starting point for brands aiming to optimize their Instagram strategy. However, while it offers useful metrics, the tool is still quite limited in terms of advanced features, such as real-time tracking, influencer comparison, and in-depth reporting capabilities.
Pricing: Starting price of $199 per month.
Best For: Medium to large businesses, agencies, and enterprise-level organizations
Reviews: 4.4/5.0 (Capterra)
Free Trial: Yes (30 days)
Sprout Social is a social media management platform that helps brands optimize their social media strategy, engagement, and analytics. It offers advanced Instagram analytics, allowing brands to track key metrics like engagement, audience demographics and content performance.
Sprout Social offers a variety of key features beyond Instagram analytics, making it a comprehensive tool for social media management. Its AI-driven tools streamline workflows by automating repetitive tasks, like prioritizing customer messages, providing optimal post-time recommendations, and generating AI-powered insights on trends and sentiment. Additionally, its social listening capabilities allow businesses to track trends, measure consumer sentiment, and set up alerts for sudden spikes in conversation about key topics.
Sprout Social is a powerful Instagram analytics tool that provides brands with comprehensive insights into their social media performance. From detailed post and profile analytics to advanced features like competitor benchmarking and hashtag trend analysis, it offers metrics useful to optimize your Instagram strategy. The downside is that Sprout Social doesn’t have any free version, with a starting price of $199 per month.
Pricing: Free
Best For: Individuals or brands looking for a free and straightforward tool to evaluate Instagram profiles.
Reviews: 4.3/5.0 (Capterra)
SocialStats is an Instagram analytics tool that helps users track and analyze accounts, providing insights on followers, engagement rates, top hashtags, and mentions. It offers historical data, side-by-side account comparisons, and downloadable PDF reports, making it easy to monitor and improve social strategies.
In addition to Instagram analytics, SocialStats provides YouTube analytics for tracking subscribers, views, and daily stats to monitor growth. Users can access engagement insights on recent videos, including likes and comments, and see future projections for long-term goals. For Facebook, SocialStats allows marketers to track up to 10 pages, making it affordable and efficient for analyzing page performance and engagement. Together, these features support multi-platform insights for social media growth.
SocialStats is a budget-friendly tool that offers multi-platform analytics for Instagram, YouTube, and Facebook. While it provides helpful features like daily tracking and automated reports, it falls short in offering in-depth Instagram analytics, making it best suited for users seeking a basic overview rather than detailed insights.
Pricing: Starting price of $49 per month.
Best For: Businesses and individuals looking to deepen their social media analytics.
Reviews: 4.4/5.0 (Capterra)
Free Trial: Yes (2 weeks)
Iconosquare is a flexible and user-friendly Instagram analytics tool that stands out for its comprehensive features and intuitive design.
Tailored for agencies and brands managing multiple accounts, it includes advanced tools like hashtag tracking and growth monitoring. Additionally, Iconosquare offers a free Instagram audit that assesses your account's profile completeness, recent posts, and adherence to platform best practices, ensuring that your profile is optimized for success.
In addition to its robust Instagram analytics, Iconosquare offers several other key features that make it a valuable tool for social media management. It provides Facebook, YouTube, TikTok, LinkedIn, and YouTube analytics, enabling businesses to track metrics such as engagement, audience growth, and reach on multiple social media pages. Iconosquare also includes social media scheduling capabilities, allowing users to plan posts ahead of time.
Iconosquare is a powerful Instagram analytics tool that offers a wide range of features, including over 100 metrics and detailed community insights, making it an excellent choice for brands and agencies looking for comprehensive data. However, the platform does not offer a free plan, and pricing starts at $49 per month. Additionally, some users have reported issues with customer support, which may be a consideration for those requiring more responsive assistance.
Pricing: Starting price set at $20 per month (billed annually).
Best For: Entrepreneur, growing businesses and digital marketing agencies.
Reviews: 4.6/5.0 (G2)
Free Trial: Yes (2 weeks)
ContentStudio is an Instagram analytics platform designed to help users track key metrics such as engagement, follower growth, and content performance. By providing insights into which posts drive the most interaction, ContentStudio makes it easier to identify successful content and optimize strategies.
The tool also offers demographic analysis and suggests optimal posting times to enhance scheduling efficiency. For brands managing multiple profiles, ContentStudio’s reporting feature consolidates data from various accounts, providing a centralized view of performance across platforms.
Besides Instagram analytics, ContentStudio offers several key features to streamline content creation and management. The platform includes content planning and scheduling, which helps businesses organize and schedule posts across multiple social media platforms. Its AI Assistant can generate captions, create images, and discover trending content, making content creation more efficient.
ContentStudio stands out for its robust and flexible reporting tools, particularly the white-labeled, automated reports that make it easy to share data with clients or teams. The platform’s insights into optimal posting times, hashtags, and audience engagement offer brands a valuable resource for developing more effective strategies. However, ContentStudio doesn’t offer a free plan, with the starting price set at $20 per month (billed annually). While the tool is competitively priced, some users may find it lacking in advanced analytics features compared to higher-end platforms.
Pricing: Offers a free plan with basic features, after which paid plans, starting at $39 per month, unlock more advanced functionality
Best For: Ideal for marketing agencies, social media teams, and collaborative businesses that need efficient workflows.
Reviews: 4.6/5.0 (G2)
Free Trial: Yes (2 months)
Planable is a social media management tool ideal to streamline planning, collaboration and analysis of social media content. The platform provides powerful analytics features that help you understand more about your performance and enhance engagement with your audience.
The platform’s organized, calendar-style dashboard supports collaboration across multiple accounts and is particularly popular among agencies and teams managing high volumes of content. Planable also offers scheduling automation, making it a go-to for brands seeking efficient content workflows.
In addition to Instagram analytics, Planable offers a suite of collaboration-focused features that streamline content planning and approval processes. The platform allows users to visually plan and schedule social media posts across multiple platforms, making it easy to create a cohesive, organized content calendar. Planable also provides real-time collaboration tools where team members and clients can review, edit, comment on, and approve posts, all within a single platform.
Planable offers a streamlined approach to Instagram analytics that’s especially appealing for teams and agencies looking for simplicity and collaboration. With a free plan, users can access essential features to start tracking performance without upfront costs, and it provides an easy entry point for smaller brands or teams to get started. However, the free plan has its limitations in terms of analytics depth, so upgrading to a paid plan may be necessary for teams that need more detailed reporting and advanced insights.
Pricing: No pricing structure, it’s upon contact.
Best For: Best suited for e-commerce brands, marketing agencies, and large brands
Reviews: 4.8/5.0 (Capterra)
Free trial: Yes
HypeAuditor is an AI-powered platform designed to help brands analyze Instagram profiles. With a database of nearly 3 million profiles, the platform excels at distinguishing genuine influencers from those with fake followers or artificially inflated engagement.
Additionally, HypeAuditor’s Instagram analytics offer detailed metrics like engagement rate, authentic engagement, and follower reachability, comparing these against industry benchmarks to highlight influencer quality.
To get a more detailed overview of HypeAuditor, check our HypeAuditor Review Guide.
Beyond Instagram analytics, HypeAuditor offers a variety of tools to support influencer marketing strategies across multiple platforms. It features AI-driven influencer discovery to help brands identify suitable influencers based on audience demographics, engagement rates, and niche interests. For campaign management, the platform provides detailed reporting and benchmarking, allowing users to compare performance metrics against industry standards.
HypeAuditor offers standout fraud detection, competitor tracking and detailed content analysis which are invaluable for brands who want to focus on influencer marketing on Instagram. The downside is that there’s not a specific pricing structure. While there are free resources and tools, to know the real cost of the platform you’ll need to contact the company. Discover other HypeAuditor alternatives that can be ideal for what your brand is looking for.
Pricing: Upon request
Best For: Ideal for marketing agencies, B2C companies, media and entertainment companies.
Reviews: 4.3/5.0 (G2)
Free trial: No
Keyhole is a comprehensive social media analytics and influencer tracking tool designed to help brands monitor their Instagram performance and social campaigns in real time. It offers key insights into engagement metrics, follower growth, and hashtag performance, enabling users to track trends and measure campaign ROI.
Keyhole’s user-friendly dashboard consolidates analytics across posts, profiles, and hashtags, providing visualizations that make data easy to interpret and act on.
Keyhole offers a variety of features designed to enhance social media management and marketing strategies. It excels in social listening, allowing brands to monitor conversations and trends across social platforms, which helps identify brand sentiment and emerging topics. The platform also includes publishing tools, enabling users to schedule and manage content directly within the tool, streamlining workflow for marketing teams. Additionally, Keyhole provides historical insights, giving users access to past performance data to analyze long-term trends and make more informed decisions for future campaigns.
Keyhole stands out for its real-time tracking and hashtag analysis, making it ideal for brands that need instant insights into campaign performance. The platform’s competitive benchmarking and influencer comparison tools offer valuable depth, helping brands refine their strategy against industry standards. However, while Keyhole excels in delivering up-to-the-minute data, its analytics depth may feel limited for brands looking for more advanced audience demographic insights.
Pricing: Free plan, and more advanced plans starting at $22 per month.
Best For: Small to medium-sized businesses, digital marketers, and content creators looking for a cost-effective and user-friendly tool.
Reviews: 4.5/5.0 (Capterra)
Free Trial: No
Metricool is an affordable social media analytics and management tool designed to help users track, schedule, and analyze performance across multiple social platforms, including Instagram. You can get 3 months of historical analytics data on the free plan and paid plans with unlimited historical data are affordable ranging between $22 to $45 per month.
Metricool provides a clear and user-friendly dashboard where users can access essential Instagram metrics, like follower growth, engagement rates, reach, and impressions, all in one place. With Metricool, you can see detailed insights into each post’s performance and monitor trends over time, which can be especially useful for improving content strategies.
Besides Instagram analytics, Metricool offers a variety of features designed to streamline social media management across platforms like YouTube, TikTok, Pinterest, LinkedIn, and Twitch. Metricool also provides custom reports, an approval system for team collaboration, and an AI-powered optimization system that suggests the best times to post. Additionally, it offers smart links to track the performance of specific links across platforms.
Metricool offers a variety of Instagram analytics features that cover everything from detailed post performance to competitor tracking, making it an excellent choice for brands that want an all-in-one social management solution. However, Metricool’s user interface could use a bit of improvement, as could its data visualizations, which can feel less intuitive than those of some competing tools.
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To have successful influencer marketing campaigns, having the right Instagram analytics tools can make all the difference. Whether you’re focusing on fraud detection, audience insights, or engagement metrics, choosing a tool that aligns with your brand’s goals will empower you to make data-driven decisions that elevate your content and boost your growth.
For brands looking to streamline their influencer marketing efforts, Influencer Hero stands out as a top choice. Its all-in-one approach not only provides deep insights into influencer performance and audience authenticity but also simplifies collaboration and tracking—critical elements for scaling campaigns effectively. With the right Instagram analytics tools in place, brands and creators can stay agile, maximize their reach, and build more authentic, engaged communities on social media.
The best Instagram analytics tool for businesses is Influencer herol. It offers a comprehensive set of features, including detailed reports on both organic and paid posts, competitor analysis, and in-depth engagement tracking. It's especially beneficial for marketing teams and larger organizations.
Instagram Insights provides useful, basic analytics for business accounts, like engagement, audience demographics, and post performance. However, for more detailed reports, especially for larger campaigns or advanced tracking (such as competitor analysis or hashtag performance), third-party tools like Influencer Hero or Sprout Social are recommended.
For influencer performance tracking on Instagram, Influencer Hero is a leading choice due to its AI-driven analytics, which ensure the authenticity of engagement. It also offers deep insights into audience quality and content performance.
Instagram analytics tools help by identifying the best times to post, understanding audience behavior, and providing insights into which types of content perform best. Tools like Hootsuite offer customized reports, while Analisa.io helps optimize post timing and track follower growth.
Free tools like Instagram Insights can be helpful for basic tracking and performance analysis, especially for small businesses or personal brands. However, for more advanced features like competitive analysis, hashtag tracking, and influencer insights, paid tools lprovide more robust capabilities.
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