When your influencer campaigns start gaining traction and scale, managing the performance and impact of your influencers becomes increasingly challenging. Tracking metrics like engagement rates, follower growth, and content reach are essential to ensure that your campaigns deliver the expected ROI.
The best way to streamline and optimize your influencer marketing strategy is by using influencer tracking tools. These tools not only allow you to monitor influencer performance and content metrics in real-time but also provide detailed analytics, audience demographics, and reporting features that are crucial for data-driven decision-making.
In this article, we’ll explore the top 10 influencer tracking tools available:
Whether you’re aiming to enhance your influencer outreach, measure campaign success, or identify authentic engagement, these tools will be instrumental in optimizing your influencer marketing efforts.
Measuring Influencer ROI (Return on Investment) with tracking tools involves analyzing various metrics to determine the effectiveness of your influencer marketing campaigns. These are the main metrics to keep in mind:
Tracking tools allow you to monitor key aspects of your campaign’s performance, such as:
The best influencer tracking tools also allow you to track conversion metrics, like:
Revenue in influencer marketing is not just the cashflow given by discount codes or affiliate links; it’s also measured by different performance metrics, such as brand awareness, engagement and sales, that allow you to have a detailed view of your campaign’s success and value.
To calculate ROI in influencer marketing, you need to compare the revenue generated from the campaign against the cost of the influencer partnership.
ROI Formula: (Revenue / Cost) x 100
To gain a comprehensive understanding of these metrics and accurately calculate ROI in your influencer marketing campaigns, you need a tool that provides detailed insights and analytics. Let’s dive into the top 10 influencer tracking tools that can help you achieve this.
Pricing: Starts at $249/month
Best for: D2C e-commerce brands and marketing agencies.
Reviews: 5.0/5.0 (Shopify Apps)
Influencer Hero is an all-in-one influencer marketing software designed to help D2C e-commerce brands find, reach out to and collaborate with influencers.
Influencer Hero’s CRM provides detailed analytics useful for tracking your most important KPIs, identifying high-performing influencers and tracking your outreach statistics. You can easily track performance, monitor engagement and measure ROI.
With Influencer Hero, you have detailed campaign performance analytics that provide real-time insights into campaign performance. These features include:
For each campaign, you can also get an overview of the number of influencers contacted, onboarded, and those who have posted. Beyond campaign-level reporting, you can access individual reports for each influencer, allowing you to evaluate all relevant KPIs in detail.
Additionally, with Influencer Hero you can also create affiliate links and discount codes, being able to track them all through one central page.
With Influencer Hero, you can also view all the data and details related to an influencer’s audience, such as demographics, interests, engagement rates and follower growth. This is useful to understand who the influencer’s followers and are whether they align with your target market.
Key audience analytics include:
Influencer Hero also offers a Fake Follower Scanner and Engagement Rate calculator 100% for free.
Influencer Hero stands out from other tracking tools due to its robust tracking features, which help brands monitor every aspect of their campaigns in real-time, from content performance to audience engagement. Its unique features, like forecasting sales and calculating Earn Media value, make it an attractive choice for brands who want to measure ROI in their influencer partnerships.
Pricing: Starts at $2.2K (Annual contract)
Best for: Large e-commerce brands.
Reviews: 3.8/5.0 (Shopify)
GRIN is an all-encompassing influencer marketing platform designed to simplify and enhance your influencer campaigns. With numerous integrations for e-commerce platforms, email systems, and chat applications like Slack, GRIN makes it seamless to discover and grow your influencer relationships.
For more details about GRIN, check our comprehensive guide with the pricing, reviews, pros and cons.
GRIN is well known for its real-time campaign monitoring and detailed ROI reporting capabilities, that allow brands to have comprehensive insights on an influencer’s performance and audience engagement across multiple platforms. However, its influencer database may be limited in certain niches, making it challenging for brands in specialized sectors to find suitable influencers. Additionally, GRIN often requires users to commit to annual contracts, which can be restrictive for businesses seeking more flexibility or shorter-term agreements.
Pricing: $1.6K per month (Annual contract)
Best for: Medium to large ecommerce brands.
Reviews: 4.0/5.0 (Capterra)
Upfluence is an influencer marketing platform that helps brands find and collaborate with influencers across various social media channels. Its intuitive dashboard allows you to track multiple influencer campaigns and monitor their progress. It has a social listening tool useful for tracking trending hashtags, specific influencers and competitor activities.
Upfluence has useful tracking features like real-time performance analytics and audience insights. However, for some users, customization options may fall short for businesses with specific needs. Its high pricing makes this tool more suitable for larger companies.
For further information about the Upfluence platform, check out our Pricing and Review comprehensive guide.
Pricing: Starts at $2,000 per month (Annual commitment)
Best for: E-commerce brands, consumer goods companies, and marketing agencies.
Reviews: 4.6/5.0 (Capterra)
Aspire.io is a comprehensive influencer marketing platform designed to streamline and enhance influencer management and campaign performance tracking. It offers features that include advanced influencer discovery, automated outreach, and detailed analytics, which make it a standout tool for brands seeking to optimize their influencer partnerships.
Aspire.io offers a range of features for influencer marketing, such as campaign management and performance tracking. The downside for some users is the platform’s lack of intuitiveness, making navigation and learning challenging for new users. Additionally, Aspire has faced issues with server overloads, leading to frequent error messages and access problems, particularly during peak times.
Pricing: Available upon request
Best for: Marketing agencies, large enterprises, and consumer brands
Reviews: 4.7/5.0 (Capterra)
Tagger is an influencer marketing platform that provides tools for discovering, managing, and analyzing influencer campaigns. It offers a comprehensive suite of features, including advanced audience demographics, content performance tracking, and ROI analysis.
Tagger’s strength lies in its comprehensive search capabilities and data-driven insights, which allow users to find the right influencers and track the success of their campaigns with precision. The platform's customizable reporting tools also provide brands with clear and actionable performance data, helping to fine-tune marketing strategies effectively. However, while Tagger’s features are extensive, some users have reported that the platform’s interface can be somewhat clunky, leading to a less intuitive user experience. Additionally, the pricing can be on the higher side, which may be a barrier for smaller businesses or startups with limited budgets.
Pricing: Available upon request
Best for: Large enterprises, marketing agencies, and consumer brands
Reviews: 4.7/5.0
Traackr offers comprehensive features for influencer marketing, including detailed analytics and audience insights, which help brands effectively track influencer performance and campaign impact. However, some users have complained about its content tracking feature that can sometimes experience delays, impacting the timeliness of social monitoring.
Pricing: Available upon request
Best for: Medium to large enterprises, PR agencies, and marketing teams.
Reviews: 4.3/5.0 (Capterra)
Meltwater offers an influencer tracking tool that excels in influencer discovery, campaign management, and performance analytics. It offers in-depth insights into influencer profiles, including audience demographics and engagement metrics, making it easy for brands to identify the right influencers for their campaigns.
Meltwater stands out with its powerful media monitoring and social listening capabilities, allowing brands to track influencer mentions, audience sentiment, and content performance across platforms. However, while Meltwater excels in tracking and monitoring, some users have reported that its influencer search functionality lacks the granularity needed for highly specific or niche influencer searches, potentially limiting its effectiveness in certain campaigns.
Pricing: Starts at $2,350 per month
Best for: Enterprise-level companies and large companies
Reviews: 4.4/5.0 (Capterra)
CreatorIQ is an advanced influencer marketing tool designed for managing and optimizing influencer campaigns at scale. It offers robust features like influencer discovery, detailed analytics, and campaign management.
CreatorIQ is highly regarded for its advanced analytics and comprehensive influencer database, making it a powerful tool for managing large-scale influencer campaigns. The platform excels in offering detailed performance tracking, audience insights, and robust reporting features. But, its complexity can be a double-edged sword. The platform's advanced tools may be overwhelming for smaller businesses or those new to influencer marketing, requiring a significant learning curve to fully leverage its capabilities.
Pricing: Available upon request
Best for: Large enterprises, marketing agencies, or brands with substantial influencer marketing budgets.
Reviews: 4.5/5.0 (G2)
NeoReach is an influencer marketing platform that helps brands and agencies manage and scale their influencer campaigns. It is particularly known for its data-driven approach, providing deep insights and analytics to help marketers make informed decisions and optimize their influencer strategies.
NeoReach is known for its powerful data-driven approach to influencer marketing, offering extensive audience insights and campaign tracking features. However, while NeoReach offers robust analytics and influencer discovery tools, the platform can be challenging for those unfamiliar with data-heavy interfaces. Some users have also reported that the initial setup and onboarding process can be time-consuming, requiring dedicated resources to fully integrate NeoReach into their marketing workflows.
Explore the 10 best NeoReach alternatives in 2024.
Pricing: Available upon request
Best for: Consumer brands and e-commerce companies.
Reviews: 4.0/5.0 (Capterra)
Brandbassador is an influencer marketing platform designed to help brands build and manage ambassador programs by engaging with loyal customers and influencers. It features that allow brands to create customized missions, track influencer performance, and reward ambassadors for their contributions.
Brandbassador is particularly effective for brands looking to build and manage ambassador programs, offering features that streamline influencer onboarding, task management, and reward distribution. However, it lacks some of the more advanced tracking and analytics features found in other platforms. Additionally, the focus on ambassador programs might not be suitable for brands looking to manage traditional influencer campaigns on a larger scale.
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Depending on your needs, one tool might be better than the other one. For example, if you're looking to understand what the audience thinks of your brand and the overall sentiment, tools like Meltwater. For those more interested in managing brand ambassador campaigns, Brandbassador offers a robust solution.
However, if you want to track content and performance in a more holistic way, Influencer Hero is one of the best tools, as it offers an all-in-one platform that allows you to find, negotiate, reach and manage all your influencer campaigns in a user-friendly setting.
If you want to know more about how Influencer Hero works, book a demo today!
The best influencer tracking tools for 2024 include Upfluence, Influencer Hero, Grin, Tagger, Awario, and Influencity. Each tool offers unique features like advanced analytics, real-time campaign tracking, AI-powered insights, and comprehensive influencer databases to help brands analyze and monitor performance effectively.
Influencer tracking tools measure campaign performance by analyzing metrics such as engagement rates, reach, impressions, ROI, and audience demographics. Tools like Influencer Hero also provide detailed reports on influencer activities and performance, allowing brands to assess the effectiveness of their campaigns based on real-world data.
Key features to look for in an influencer tracking tool include a comprehensive influencer database, advanced analytics, real-time tracking, AI-powered insights, and the ability to manage campaigns and measure ROI. Additional features like sentiment analysis, social listening, and integration with other marketing tools can also enhance the effectiveness of your influencer marketing efforts.
Influencer tracking tools help with ROI measurement by providing detailed analytics and reports that track conversions, sales, and other key performance indicators. Tools like InsightIQ focus on financial impacts and use robust numerical analysis to determine the return on investment from influencer marketing campaigns.
Yes, many influencer tracking tools have features to identify fake followers. For example, Upfluence and Influencer Hero include authenticity filters that help brands avoid influencers with fake followers by analyzing engagement patterns and audience authenticity metrics.
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