Top 10 Lolly Alternatives for Effective Influencer Marketing | Pricing & Reviews

March 11, 2024
|
Published
14 Min
|
Reading
Peter Nettesheim
|
Author
See Which Influencers Follow Your Instagram
They are 8X more likely to work with you
ACCESS FREE LIST

Top 10 Lolly Alternatives for Effective Influencer Marketing

In the rapidly evolving world of digital marketing, Lolly has emerged as a prominent influencer marketing platform, known for its comprehensive tools and analytics capabilities. However, as the landscape shifts and new technologies arise, businesses are increasingly looking for Lolly alternatives that might better suit their specific needs. Whether due to changes in social media algorithms, the growing importance of TikTok and other emerging platforms, or the need for more tailored analytics and outreach strategies, the quest for the most fitting influencer marketing tool has never been more pertinent. This article delves into the top alternatives to Lolly, ensuring your brand stays ahead in the dynamic digital marketing arena.

<img src="lolly-software.png" alt="lolly software landing page">

Criteria for Suggesting Lolly Alternatives

Our comparison focuses on several key aspects:

SaaS and Agency Services

Platforms offering both software solutions and agency services provide a blend of technology and expert management.

Social Media Platform Coverage

The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features

Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.

Pricing and Commitments

Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.

<img src="Lolly-alternatives.png" alt="Lolly software pricing comparison with top 10 alternatives">
Top 11 Influencer Software: price, commitment, and reviews

10 Alternatives to Lolly for Effective Influencer Marketing:

  1. Influencer Hero
  2. Upfluence
  3. Traackr 
  4. CreatorIQ 
  5. Later (formerly Mavrck) 
  6. Grin
  7. Tagger
  8. Aspire
  9. Klear
  10. Influencity
<img src="Lolly-alternatives.png" alt="Lolly software social media coverage comparison with top 10 alternatives">
Top 11 Influencer Software: Social Media Coverage

<img src="Lolly-alternatives.png" alt="Lolly software features comparison with top 10 alternatives">
Top 11 Influencer Software: Features

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Services Offered:

Influencer Hero offers both a SaaS platform and agency services.

Platform Coverage:

Covers Instagram, YouTube, TikTok, Facebook, Twitter, Pinterest, and LinkedIn.

Key Features:

Influencer Hero offers a comprehensive suite of features including influencer finder, CRM, automated outreach, reporting and analytics, influencer gifting, content and UGC collection, and affiliate marketing. It's designed to manage partnerships effectively and analyze performance efficiently.

Lolly vs. Influencer Hero:

Compared to Lolly, Influencer Hero stands out with its extensive platform coverage and full suite of features. It caters to a wide array of social platforms and offers additional services like affiliate marketing and influencer gifting, which are directly integrated with CMS like Shopify and WooCommerce. One notable advantage over Lolly is its blend of software and agency services, offering a versatile solution for brands seeking both technology and expert management. Influencer Hero's comprehensive feature set positioning it as a highly competitive alternative.

2. Upfluence

<img src="Upfluence-software.png" alt="Upfluence software landing page">

Services Offered:

Upfluence provides both SaaS and agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Upfluence covers influencer finding, CRM, outreach, reporting and analytics, gifting, content and UGC collection, and affiliate payments. It's particularly strong in influencer analytics and demographics.

Lolly vs. Upfluence:

Upfluence, while offering a robust set of features similar to Influencer Hero, is more focused on specific platforms, lacking some of the broader social media integrations seen with Lolly. However, it makes up for this with powerful analytics and a strong emphasis on automated influencer outreach and affiliate marketing. Upfluence's pricing and commitment to quality have been noted as points of distinction, albeit with some feedback regarding the steep cost relative to the offered functionalities.

3.  Traackr

<img src="Traackr-software.png" alt="Traackr software landing page">

Services Offered:

Traackr focuses solely on its software platform.

Platform Coverage:

Instagram, YouTube, Facebook.

Key Features:

Traackr focuses on influencer finding, CRM, and reporting & analytics. It does not offer influencer outreach, gifting, or affiliate payments, making it more specialized.

Lolly vs. Traackr: 

Traackr differentiates itself from Lolly by offering a more niche service, specifically targeted towards analytics and CRM for influencers. It lacks the broader feature set available in Lolly, such as influencer outreach and gifting. This makes Traackr suitable for brands that prioritize in-depth analytics and influencer management over a comprehensive influencer marketing suite.

4.  CreatorIQ

<img src="CreatorIQ-software.png" alt="CreatorIQ software landing page">

Services Offered:

CreatorIQ offers both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest.

Key Features:

It provides influencer finder, CRM, outreach, reporting and analytics, gifting, content and UGC collection, and affiliate payments. CreatorIQ is known for its advanced analytics and extensive database.

Lolly vs. CreatorIQ: 

CreatorIQ competes directly with Lolly by offering a wide range of services and platform support, alongside advanced features like content and UGC collection. Its agency services, combined with a powerful SaaS platform, provide a holistic approach to influencer marketing. CreatorIQ is often preferred for its data-rich insights and comprehensive influencer management tools, distinguishing itself with a focus on analytics and performance tracking.

5. Later (formerly Mavrck)

<img src="Later-software.png" alt="Later software landing page">

Services Offered:

Later also provides both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest.

Key Features:

Later covers influencer finder, CRM, outreach, reporting and analytics, gifting, content and UGC collection, and affiliate payments. It's also integrated with TikTok Creator Marketplace and provides strong content management features.

Lolly vs. Later:

Later, rebranded from Mavrck, provides a similar range of features to Lolly, with added benefits like integration with TikTok Creator Marketplace and a strong focus on content management. This positions Later as a versatile tool for brands looking to leverage TikTok's growing influence. The platform's emphasis on content and UGC collection, alongside comprehensive social media coverage, offers unique advantages over Lolly, particularly for content-driven campaigns.

6. Grin

<img src="Grin-software.png" alt="Grin software landing page">

Services Offered:

Primarily a SaaS offering, with no agency services mentioned.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Grin specializes in influencer CRM, outreach, reporting and analytics, gifting, content and UGC collection, and affiliate payments. Notably, it lacks an influencer finder feature, focusing more on managing existing relationships.

Lolly vs. Grin:

Grin offers a suite of features similar to Lolly but with a focus on existing influencer relationships rather than finding new influencers. Its key advantage lies in the management of content and UGC, affiliate marketing, and influencer gifting. However, the absence of an influencer finding feature could be a limitation for brands looking to expand their influencer networks. Grin's search functionality, relying on lists from one of their databases, provides a different approach compared to Lolly's possibly more direct search capabilities.

7. Tagger

<img src="Tagger-software.png" alt="Tagger software landing page">

Services Offered:

Tagger offers both SaaS and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Tagger offers influencer finding, CRM, outreach, reporting and analytics, gifting, content and UGC collection, and affiliate payments. It's comprehensive in its feature set, comparable to other full-suite platforms.

Lolly vs. Tagger

Tagger, now part of Sprout Social, stands out with its comprehensive feature set, directly competing with Lolly in terms of functionalities. It supports a wide range of social platforms and offers robust tools for influencer management and analytics. The acquisition by Sprout Social may further enhance its capabilities, offering an integrated social media management and influencer marketing solution. This broad feature set and strategic alignment could offer distinct advantages over Lolly for users looking for an all-in-one platform.

8. Aspire

<img src="Aspire-software.png" alt="Aspire software landing page">

Services Offered:

Aspire offers both software and agency services, providing a versatile solution for brands.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Aspire excels with its influencer finding, CRM, outreach, reporting and analytics, gifting, content and UGC collection, and affiliate payments. It's noted for being great but slightly limited in outreach methods.

Lolly vs. Aspire :

Aspire provides a robust set of features similar to Lolly, with the added benefit of agency services for hands-on campaign management. It covers a comprehensive range of functionalities, making it a strong competitor. However, its outreach capabilities might be slightly more limited compared to Lolly, offering a nuanced choice for brands prioritizing specific outreach strategies.

9. Klear

<img src="Klear-software.png" alt="Klear software landing page">

Services Offered:

SaaS platform without agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Klear features influencer finding, CRM, outreach, reporting and analytics, gifting, and content and UGC collection. It's unique for offering social listening and the ability to set filtered searches for influencers, enhancing discovery and engagement strategies.

Lolly vs. Klear:

Klear differentiates itself with social listening capabilities and advanced search filters, offering deeper insights into influencer activities and audience engagement. While it competes closely with Lolly in terms of platform coverage and key features, Klear's emphasis on analytics and influencer discovery through social listening presents a unique advantage for brands focused on data-driven decision-making.

10. Influencity

<img src="Influencity-software.png" alt="Influencity software landing page">

Services Offered:

SaaS platform without agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Influencity specializes in influencer CRM and reporting & analytics. It lacks influencer outreach, gifting, and content & UGC collection, focusing more on analytics and performance measurement.

Lolly vs. Influencity:

Influencity, as one of the newer players in the market, offers competitive search capabilities and focuses on influencer analytics and CRM. Its limited feature set compared to Lolly, particularly in outreach and content management, positions it as a more specialized tool. However, its pricing and monthly commitment options could make it an attractive choice for brands looking for flexible and cost-effective solutions.

Finding the Best Lolly Alternatives: A Conclusion

In exploring alternatives to Lolly, we've identified key platforms like Influencer Hero, Upfluence, Traackr, CreatorIQ, Later, Grin, Tagger, Aspire, Klear, and Influencity, each offering unique features that cater to various aspects of influencer marketing. From comprehensive analytics to integrated content management and affiliate marketing, these alternatives provide a range of options for brands seeking diverse functionalities. The comparison highlights the importance of choosing a platform that aligns with your brand's specific needs, whether that's extensive platform coverage, detailed influencer insights, or flexible campaign management.

FAQs
What are the top alternatives to Lolly for influencer marketing?
Are there any Lolly alternatives that offer agency services?
Can I find Lolly alternatives with better pricing options?
Which Lolly alternative is best for managing influencer relationships and campaigns?
Are there any Lolly alternatives that excel in analytics and reporting?

Most Popular Blogs

Ready to achieve 10X+ ROI?

Schedule a Demo with one of our media experts below.