Top 10 Crafted Alternatives: Features, Pricing and Review [Updated 2025]

Selecting the right influencer marketing platform is essential for brands focused on leveraging TikTok-driven content and data-backed ROI insights to grow their campaigns efficiently. Crafted specializes in AI-powered content creation and retailer-specific influencer activations, catering primarily to mid-sized food and beverage brands, though some users look for alternatives due to credit-based pricing and limited CRM features.

Influencer Hero stands out as a compelling Crafted alternative, providing broad multi-platform influencer access, built-in CRM for streamlined outreach, robust AI-powered campaign automation, and deep eCommerce integrations—all delivered through a user-friendly dashboard with flexible subscription plans.

According to a 2025 report by MarketingHub, 72% of marketers worldwide consider influencer marketing effective in building brand awareness, underscoring the need for platforms that balance innovation with usability to drive impactful campaigns.

Top 10 Crafted Alternatives 

1. Influencer Hero
2. Modash
3. SproutSocial
4. Upfluence
5. Captive8
6. CreatorIQ
7. HypeAuditor
8. Grin
9. Wednesday.App
10. SocialCat

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Why Look for Crafted Alternatives 

While Crafted offers a TikTok-focused creator marketplace, retail attribution capabilities, and a flexible credit-based pricing model, it also comes with some limitations—particularly for brands seeking multi-platform reach, integrated communication tools, or more automated campaign management.

1. TikTok-Only Platform 

Crafted is built exclusively for TikTok, which is ideal for brands targeting that audience but limiting for those who want a multi-channel approach. There is no support for Instagram, YouTube, or other social platforms, which may require brands to use additional tools for a broader influencer strategy.

2. No Built-In CRM for Creator Communication

The platform does not include an integrated CRM or messaging system. Instead, brands must contact creators directly through TikTok DMs, adding extra steps to campaign coordination and making it harder to track communications in one centralized place.

3. Manual Outreach and Limited Automation

While Crafted provides a vetted creator network, outreach, negotiation, and relationship management are manual. This can be time-consuming for teams managing multiple influencer partnerships and limits scalability compared to platforms with automated workflows.

4. Niche Focus on Food & Beverage CPG Brands

Crafted’s network and campaign structure are primarily tailored for food and beverage consumer packaged goods brands. While this focus can benefit niche targeting, it may not be as valuable for brands in other verticals looking for a broader range of creators.

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Criteria for Suggesting Influency.me Alternatives 

To compare the different platforms, we focused on central criteria that all must meet:

• Social Media Platform Coverage: The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
• Reviews: We included information provided by real customers, provided on platforms such as G2, Capterra and Shopify.
• Pricing and Commitments: Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.
• Ease of Use (UX/UI): Another key element in our selection was user experience. Not all platforms have experts on staff, so we looked for platforms that have a user-friendly design and are easy to navigate.
• Customer Support: Customer support is crucial because if something goes wrong, you'll be able to resolve it more easily. This means having various support channels such as live chat, emails, or even calls. This also includes the speed at which technical or billing issues are resolved.
• Key Features: Including influencer discovery, outreach, CRM, reporting, gifting, UGC / content collection, affiliate & payments, creator storefronts, application page, and AI capabilities. 
• Standout Features: Those unique or innovative features that differentiate each platform (e.g. live tracking dashboards, creator benchmarking, TikTok email finders, etc.).

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Crafted Overview 

Platform Coverage: TikTok-only.

Best For: Food and beverage (CPG) brands that want to turn TikTok discovery into measurable in-store sales using creator-led content, geo-targeted digital rebates, and retail-focused attribution. Crafted is designed for marketers who need a turnkey content and activation partner rather than a complex influencer CRM.

Pricing: Crafted offers two main products—Crafted Studio and Crafted Amplify—both operating on a credit-based model. This means that final pricing isn’t publicly disclosed and varies depending on campaign needs and how quickly credits are consumed, which affects overall costs for brands and trustworthiness of the platform.

• Crafted Studio: Three plan tiers, each with a set number of credits. Credits can be redeemed for different content types—300 credits per video asset, 50 credits per recipe, 30 credits for 3 product photos, and 50 credits for a product review.
• Crafted Amplify: 6- or 12-month plans that include a software fee based on campaign budget and credits redeemable for both video content and influencer posts.

Review: 4.0 / 5.0 (G2)

Ease of Use (UX/UI): Crafted focuses on simplicity over complexity. Campaigns start with selecting creators and providing briefs, then move quickly into production and in-store activation. Without a built-in CRM, brand-creator communication happens via direct outreach on TikTok DMs, which may feel less streamlined for teams used to fully in-platform messaging. The dashboard shines in analytics and attribution rather than influencer relationship management.

Customer Support: Brands praise Crafted’s dedicated support for campaign setup, creator matchmaking, and retail execution. While the lack of integrated messaging means the platform doesn’t manage conversations end-to-end, the team offers guidance on outreach best practices and optimization.

Crafted’s Standout Features h3

• ConvertAI Digital Rebate Tool: Deploy geo-targeted, retailer-specific promotions designed to boost measurable in-store traffic. Track and analyze consumer behavior instantly through real-time data capture.
• Real-Time Retail Attribution: Link TikTok creator campaigns directly to verified purchase receipts to measure true product lift. Gain a clear view of sales impact driven by influencer content.
• Credit-Based Content Model: Use flexible credits to choose the exact content types your campaign needs, from recipes to reviews. This ensures brands pay only for the formats that match their strategy.
• Pre-Negotiated Creator Rates: Access a vetted global network of 10,000+ creators with rates already set in advance. Skip lengthy negotiations and move faster from planning to execution.
• Perpetual Usage Rights: Every content asset includes perpetual rights for use across multiple channels. Repurpose creator material for retail media, ads, email marketing, and beyond.‍
• Retail Activation Focus: Designed specifically for food and beverage brands targeting retailer partnerships. Drive in-store sales with campaigns tailored to each store’s customer base.

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10 Alternatives to Crafted for Effective Influencer Marketing 

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‍1. Influencer Hero 

Platform Coverage: Influencer Hero supports influencer marketing across Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X (Twitter), and Twitch. 

Best For: Influencer Hero is best for fast-scaling DTC brands and eCommerce businesses on Shopify, WooCommerce, or custom setups looking to run high-volume influencer, affiliate, and UGC campaigns from a single dashboard.

Pricing: Influencer Hero offers flexible monthly plans:

• Standard – $649/month (up to 1,000 creators)
• Pro – $1,049/month (up to 5,000 creators)
• Business – $2,490/month (up to 10,000 creators)
• Custom/Agency – Custom pricing based on scale and needs

Reviews: 5.0 / 5.0 on Capterra

Ease of Use (UX/UI): Built to reduce campaign launch times with drag-and-drop workflows, ready-to-use automation sequences, and intuitive navigation — perfect for small teams with heavy workloads.

Customer Support: Every plan includes a dedicated account manager to ensure smooth campaign execution and quick resolutions. Higher tiers unlock 24/7 human assistance via Slack, live chat, and email—paired with strategic guidance sessions for hands-on, expert support whenever you need it.

Influencer Hero Standout Features

• Targeted Creator Search: Pinpoint the right influencers using advanced filters for audience demographics, niche focus, and engagement style. Quickly refine searches to match your brand’s ideal customer profile.
• Smart Campaign Automation: Automate influencer outreach, vetting, and budget distribution with AI-powered tools. Save time while ensuring campaigns are managed efficiently from start to finish.
• Centralized Communication Hub: Keep briefs, emails, and approvals organized within one unified dashboard. This streamlines collaboration and reduces the risk of miscommunication.
• Multiple Discovery Channels: Discover influencers through in-platform search or browser extensions for easy prospecting. Add them to campaigns instantly without switching tools.
• Seamless Store Integration: Connect directly with Shopify or WooCommerce to track orders, manage gifting, and monitor affiliate revenue in real time. This integration creates a smooth path from influencer content to measurable sales.
• Content Library & Monetization: Securely store all creator content for future marketing use. Activate shoppable creator storefronts to turn engagement into direct sales.
• Influencer Relationship CRM: Manage influencer partnerships with built-in CRM tools that track interactions, performance history, and payment status. Maintain stronger relationships by keeping every detail in one place.

Crafted vs Influencer Hero

Crafted specializes exclusively in TikTok and leverages user-generated content and micro-influencers to boost social proof for food and beverage brands. In contrast, Influencer Hero offers multi-platform coverage including Instagram, TikTok, YouTube, and more, supporting diverse influencer and affiliate campaigns in one dashboard.

When it comes to pricing, Crafted uses a credit-based system tailored to content creation and amplification, while Influencer Hero offers straightforward monthly tiers starting at $649 that scale with creator volume. Influencer Hero’s all-in-one platform with automated outreach and native eCommerce integrations provides more hands-off campaign management.

For brands prioritizing flexibility, Influencer Hero’s multi-channel support and comprehensive CRM make it ideal for fast-scaling DTC businesses. Crafted’s TikTok-focused solution works well for brands seeking authentic, video-driven social proof but requires manual DMs and separate tools for campaign communication.

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2. Modash 

Platform coverage:  Instagram, YouTube and TikTok. Limited functionality for influencers from Snapchat and X.

Pricing:  Modash pricing starts at $199 per month. They also offer a medium tier plan fixed at a $499 rate. The enterprise level plan has custom pricing.

Reviews: 4.9/5.0 (Capterra)

‍Ease of Use (UX/UI): Designed for speed, Modash’s clean interface makes data analysis quick, even for large creator lists. The platform’s search filters are straightforward, but campaign execution will require external tools.

Customer Support: Email and live chat available across all tiers. Pro and Enterprise users gain access to onboarding calls for smoother setup and advanced feature use.

Modash Standout Features

• Unlimited Public Creator Access: Browse and analyze detailed profiles for any influencer with a public account, not just platform members. This opens the door to a wider talent pool for your campaigns.
• In-Depth Follower Data: Instantly validate an influencer’s audience location, age range, interests, and authenticity score. This ensures you partner with creators who genuinely reach your target market.
• Advanced Multi-Layer Filtering: Apply multiple filters like brand affinity, content style, and engagement rate to find your ideal match. Refine results until you have a shortlist of perfectly aligned influencers.
• Automated Content Monitoring: Automatically track live posts from chosen creators without manually visiting each profile. Get updates in real time so you never miss campaign activity.
• No Lock-In Billing: Enjoy the flexibility of month-to-month subscriptions with no long-term commitment. Pause or cancel whenever your marketing needs change.
  

Crafted vs Modash 

Crafted focuses on TikTok content creation and influencer activation through credit-based plans, while Modash offers influencer discovery and audience analytics for Instagram, TikTok, and YouTube with a subscription pricing model starting at $199. Modash excels in providing deep audience authenticity and layered filtering but lacks built-in outreach or gifting logistics that Crafted doesn’t offer either.

In pricing terms, Crafted’s credit system ties spending directly to content assets and campaign length, whereas Modash’s monthly fees cover broad database access and filtering capabilities. Both platforms require external tools for influencer communication and campaign management.

Brands looking for a data-driven influencer vetting experience may find Modash’s audience insights helpful, while those focused on TikTok content activation will appreciate Crafted’s niche specialization. Neither offers a full CRM or automated outreach, meaning manual follow-up remains necessary.

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3. SproutSocial 

Platform Coverage: Instagram, TikTok, and YouTube, focused on social media management and analytics.

Best for: Social media teams needing advanced scheduling, performance measurement, and listening capabilities integrated with influencer collaboration.

Pricing: SproutSocial pricing starts at $1,599 per user per month, with $600/month for additional users; billed monthly or annually with a required 12-month contract.

Reviews: 4.5/5.0 (Capterra)

Ease of Use (UX/UI): Offers an organized, visually clean interface where scheduling, engagement, and analytics are combined into one main dashboard.
Customer Support: Email, chat, and phone support are standard; upper-tier users receive a dedicated success manager.

Sprout Social Standout Features

• Content Approval Workflows: Require all influencer content to pass through a structured approval process before going live. This safeguards brand image and ensures messaging stays consistent.
• AI-Based Brand Safety Checks: Automatically screen creators for brand fit and potential content risks. Reduce the chances of associating your brand with inappropriate or off-brand material.
• Customizable Competitive Reports: Monitor earned media value (EMV) and compare campaign performance to industry competitors. Tailor reports to highlight the metrics most relevant to your goals.
• UGC Collection: Seamlessly collect user-generated content from influencers or customers who meet your minimum follower criteria. All submissions go through mutual approval to maintain quality and alignment.
• Cross-Platform Publishing & Scheduling: Plan, schedule, and publish influencer and brand content across multiple social channels from one dashboard. Maintain a consistent presence without juggling separate tools.
• Social Listening & Sentiment Analysis: Track brand mentions and campaign-related conversations in real time. Analyze sentiment trends to understand audience reactions and adjust strategies accordingly.

Crafted vs SproutSocial

SproutSocial is a robust social media management platform that also supports influencer collaboration, but its pricing starts at a premium $1,599 per user per month with a 12-month commitment, contrasting with Crafted’s more flexible monthly plans. Crafted targets brands wanting a dedicated influencer marketing platform with deeper campaign automation and affiliate tools.

While SproutSocial excels in content approval workflows and AI-driven brand safety filters for influencer content, Crafted offers more specialized features for influencer discovery, affiliate tracking, and seamless Shopify/WooCommerce integration. SproutSocial suits teams focused primarily on social media scheduling and analytics, whereas Crafted is tailored to those needing end-to-end influencer marketing and affiliate performance management.

Brands seeking advanced influencer campaign automation with eCommerce tracking may prefer Crafted, while SproutSocial appeals to those wanting unified social media and influencer oversight.

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4. Upfluence 

Platform coverage: Upfluence covers Instagram, TikTok, YouTube, X, Twitch, Pinterest, and WordPress blogs.

Pricing: 

• Standard Plan: $1,276/month (Annual term, billed monthly)
• Without Payments: $399/month (for gifting-only campaigns)
• Annual Payment: $14,406/year (Paid upfront).

Reviews: 4.6/5.0 (G2)

Best For: E-commerce brands and agencies looking to scale YouTube influencer outreach and track ROI.

Ease of Use (UX/UI): Designed for full influencer campaign execution, with advanced features that suit experienced teams managing complex workflows.

Customer Support: Includes onboarding calls, live chat, and account managers for higher-tier customers.

Upfluence Standout Features

• Comprehensive Campaign Management: Handle influencer discovery, outreach, contract management, and performance tracking all from one centralized dashboard. This streamlines workflows and keeps every campaign detail in one place.
• Built-In Affiliate Program: Create and manage discount codes while automatically tracking sales generated by influencers. Commission payouts are processed seamlessly, removing the need for manual calculations.
• Robust eCommerce Integration: Connect directly with Shopify, WooCommerce, or Magento to link influencer content to real-time sales data. This integration makes it easy to measure true ROI from influencer campaigns.
• Cross-Channel Campaigns: Launch and manage campaigns across multiple social platforms at the same time. Track results in a unified view to compare performance and optimize strategy.
• Influencer Relationship Management: Maintain detailed influencer profiles, including contacts, communication history, and past campaign performance. This helps nurture stronger, long-term collaborations.
  

Crafted vs Upfluence 

Crafted’s credit-based pricing lets brands pay for specific TikTok content and influencer posts, while Upfluence requires higher monthly fees starting over $1,200, targeting mid- to enterprise-level budgets with a comprehensive campaign toolkit. Upfluence supports multiple platforms, offers built-in affiliate management, and robust eCommerce integration, giving detailed ROI tracking unavailable in Crafted.

Although Crafted streamlines TikTok UGC campaigns for food and beverage brands, Upfluence’s all-in-one platform manages influencer discovery, outreach, contracts, and payment tracking across Instagram, YouTube, and more. Upfluence’s CRM tools support long-term influencer relationship building, contrasting Crafted’s reliance on manual DM outreach.

Brands seeking scalable multi-platform influencer programs will lean toward Upfluence, while those wanting a niche, TikTok-first approach with credit flexibility might prefer Crafted. The pricing and feature sets reflect this focus, with Crafted offering content-driven value and Upfluence delivering enterprise-grade capabilities.

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5. Captiv8 

Platform coverage:  Captiv8 covers Instagram, TikTok, Facebook, YouTube, X (formerly Twitter) and Twitch.

Pricing: $25.000 Annually (Annual commitment needed). Plus a $3.000 onboarding fee.

Reviews: 4.5/5.0 (G2)

Best for: Brands and agencies running large-scale influencer campaigns in platforms like Instagram, TikTok and YouTube.

Ease of Use (UX/UI): Captiv8 offers a feature-rich interface designed for marketing professionals, though first-time users may require extra time to explore advanced tools. The dashboard emphasizes campaign analytics and influencer discovery in a centralized environment.

Customer Support: Provides hands-on onboarding, strategic guidance, and a dedicated account manager for full campaigns. Some reports indicate slower response times on urgent or billing inquiries.

Captiv8 Standout Features

• Extensive Creator Database: Browse a network of over 15 million influencer profiles using advanced filters for audience quality, behavior patterns, and interests. This ensures your search zeroes in on the creators most relevant to your goals.
• Centralized Messaging System: Communicate with creators through email or Instagram using pre-built, automated templates. All conversations are stored in unified threads for easy reference and follow-up.
• Custom Analytics Tools: Drag-and-drop report builders let users create personalized dashboards to monitor campaign performance.
• Secure Shareable Reports: Create view-only report links for stakeholders without requiring them to log into the platform. This makes it simple to share campaign insights quickly and securely.
• Saved Filter Presets: Store and reuse complex search criteria for audiences and influencers. Perfect for running recurring campaigns with similar targeting needs.‍
• Collaborative Campaign Workspace: Centralize messaging, content approvals, and deliverables in a single workspace. This keeps your team organized and speeds up campaign execution.

Influency.me vs Captiv8 

Influency.me charges approximately $20,000 per year (with negotiable shorter-term contracts), making it more affordable for small to mid-sized brands, while Captiv8 requires $25,000 annually plus a $3,000 onboarding fee, targeting enterprise-level campaigns. The higher cost of Captiv8 reflects its focus on large-scale, multi-platform operations compared with Influency.me’s more accessible pricing.

Captiv8 provides a massive influencer database, detailed analytics, collaborative project spaces, and secure stakeholder links to support complex campaigns. Influency.me offers similar campaign management features but prioritizes simplicity and faster onboarding for smaller teams.

While Captiv8 is suited for brands needing deep market intelligence and advanced dashboards, Influency.me focuses on usability and streamlined workflows, letting mid-sized brands manage campaigns efficiently without a steep learning curve.Crafted vs Captiv8 

Crafted offers a credit-based solution designed specifically for TikTok content and influencer activation focused on social proof in food and beverage, while Captiv8 demands a high annual fee starting at $25,000 for a platform covering major social networks including Instagram, TikTok, and YouTube. Captiv8 provides advanced analytics, messaging automation, and customizable reporting suited for large-scale campaigns and experienced marketing teams.

Crafted’s pricing ties directly to video assets and posts, allowing flexible campaign budgeting, whereas Captiv8’s costly annual commitment suits brands with substantial influencer budgets and dedicated resources. Neither platform offers a built-in CRM for creator relationship management in the same way, but Captiv8’s unified workspace and team collaboration features cater to complex workflows.

Brands with large-scale influencer programs and high budgets may benefit from Captiv8’s depth and customization, while Crafted’s focused, credit-based model appeals to those seeking targeted TikTok content creation and activation. Both prioritize performance insights but serve different market segments through their pricing and platform scope.

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6. CreatorIQ 

Platform Coverage: CreatorIQ supports Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, and X (Twitter). 

Pricing: CreatorIQ pricing is divided into 4 tiers: 

• Basic: $35,000/year (1,000 creators and 3 seats)
• Standard: $50,000/year (2,500 creators and 5 seats)
• Professional: $90,000/year (5,000 creators and 10 seats)
• Enterprise: $200,000/year (7,500 creators and 20 seats)

An optional “Creator Connect” feature available for an additional $15,000 per yea

Reviews: 4.6/5.0 (G2)

Best For: Large-scale brands that require robust data controls, customizable workflows, and in-depth influencer analytics across international markets.

Ease of Use (UX/UI): CreatorIQ’s interface is polished and structured for collaborative campaign management, suitable for teams managing large influencer portfolios. Users can easily navigate multi-step workflows and data dashboards.

Customer Support: Offers expert onboarding, strategy sessions, and dedicated account managers. Guidance ensures campaigns run smoothly, though costs are tied to yearly contracts.

CreatorIQ Standout Features

• Real-Time Data Synchronization: Keep campaign details accurate and compliant with continuously updated platform information. This reduces errors and ensures all data reflects the latest changes.
• Enhanced Workflow Automation: Streamline operations by automating creator messaging, briefing, tagging, and performance tracking. This frees up time for strategic tasks instead of manual admin work.
• Worldwide Payment Processing: Pay influencers anywhere in the world while handling currency conversion and tax compliance. This makes international collaborations seamless and worry-free.
• Highly Specific Creator Filtering: Search for influencers using granular demographic, content type, and engagement-level criteria. These filters help pinpoint creators who truly align with your campaign objectives.
• Collaborative Feedback Tools: Share content drafts and campaign materials through secure links for stakeholder review. Feedback can be added without requiring platform login, simplifying approvals.‍
• Dedicated Campaign Advisors: Work with expert advisors who guide you through every step, from initial setup to final reporting. This hands-on support ensures smoother execution and stronger results.

Crafted vs CreatorIQ 

CreatorIQ targets large enterprises with pricing starting at $35,000 per year, designed for brands needing extensive influencer data and global payment solutions. Crafted, by contrast, offers more flexible, credit-based pricing for video content and influencer posts, appealing to smaller or mid-sized food and beverage brands focused on TikTok.

While CreatorIQ provides a robust CRM, automated workflows, and deep creator filters across multiple platforms, Crafted specializes in TikTok-centric content creation without built-in CRM, requiring brands to manage direct outreach manually. CreatorIQ excels at complex, global campaigns, whereas Crafted emphasizes quick, socially driven content tied to retail activation.

For brands needing hands-on strategic support and scalable enterprise features, CreatorIQ is a strong option; however, those prioritizing turnkey video content and real-time consumer data for in-store sales may prefer Crafted’s niche-focused approach and cost-effective credit system.

7. HypeAuditor 

Platform Coverage: HypeAuditor supports Instagram, TikTok, YouTube, Twitch, X (Twitter), and Snapchat.

Pricing: Flexible usage-based pricing, with Business plans starting at around $10,000/year and Enterprise reaching up to $60,000/year.

Reviews: 4.6/5.0 (G2)

Ease of Use (UX/UI): Modern interface designed for marketing teams with advanced tools for influencer auditing and performance tracking. Some features require a learning curve for optimal use.

Customer Support: Provides live chat, email, onboarding, and detailed guides. Users can access a knowledge base for self-guided troubleshooting.

HypeAuditor Standout Features

• Lookalike Creator Suggestions: Automatically receive recommendations for creators who share traits with your top performers. This makes scaling successful campaigns faster and easier.
• Advanced Fraud Prevention: Identify fake followers, suspicious engagement spikes, and other red flags before committing to a partnership. This protects your budget and campaign credibility.
• Comprehensive Audience Insights: Access in-depth demographic, interest, and behavioral data for each creator’s audience. Use these insights to align your campaigns with the right target market.
• Customizable Reporting Tools: Build Influencer ROI-focused and conversion reports tailored to your needs.This flexibility ensures stakeholders get the exact data they need.‍
• Competitive Intelligence Monitoring: Track brand mentions alongside competitor influencer partnerships. Use these insights to identify opportunities and refine your positioning.

Crafted vs HypeAuditor 

HypeAuditor is geared towards teams valuing data accuracy and fraud detection, with usage-based pricing starting around $10,000 annually, making it suitable for medium to large enterprises. Crafted’s credit-based pricing for video and influencer assets offers a more accessible entry for food and beverage brands focused on TikTok content and retail-driven influencer marketing.

While HypeAuditor excels in AI-powered influencer identification, audience insights, and competitive brand monitoring across many platforms, Crafted centers on converting TikTok discovery into in-store sales with custom content, but lacks integrated fraud detection or broad platform support. HypeAuditor’s advanced analytics benefit brands needing data-driven influencer vetting, whereas Crafted prioritizes fast content production and real-time sales attribution.

Brands focused on rigorous influencer vetting and broad platform data will find HypeAuditor valuable, but those looking for streamlined TikTok video content and retailer-focused activation with flexible credit usage may prefer Crafted’s specialized offering.

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8. GRIN

Platform Coverage: Instagram, TikTok, YouTube, X (formerly Twitter), Twitch, and Snapchat.

Pricing: GRIN’s yearly pricing starts at $25.000, with monthly payments available at $2.085/month. No discounts for upfront payments.

Best For: Best suited for DTC brands looking to centralize influencer relationship management in one streamlined system.

Reviews: 4.5/5.0 (G2)

Ease of Use (UX/UI): Intuitive dashboard that centralizes influencer management; performance may slow with very large campaigns.

Customer Support: Includes onboarding, email/chat support, and premium strategists. Consistency varies depending on service tier.

GRIN Standout Features

• Advanced Creator Filtering: Search for influencers based on engagement levels, audience quality, and brand alignment, focusing on opt-in creators only. This ensures you partner with vetted influencers who match your campaign goals.
• Wide Integration Ecosystem: Seamlessly connect with platforms like Shopify, WooCommerce, Slack, email, and payment processors. These integrations streamline operations and unify your marketing tech stack.
• Dedicated Campaign Strategy: High-tier clients benefit from personalized consulting to optimize and scale their influencer campaigns. Expert guidance helps unlock greater growth and ROI.
• Ecommerce-Centric Tools: Automate gifting, affiliate tracking, promo code management, and sales attribution for influencer-driven purchases. These tools simplify ecommerce marketing workflows and improve measurement accuracy.
• Unified Messaging System: Coordinate all influencer communications, task assignments, and deliverables from a single dashboard. This centralization enhances team collaboration and campaign efficiency.‍
• CRM & Campaign Sync: Integrate influencer relationship management with Salesforce and Shopify data. This enables seamless alignment between influencer activities and sales performance tracking.

Crafted vs GRIN 

GRIN offers a comprehensive influencer relationship management platform with pricing starting around $25,000 per year or $2,085 per month, designed for DTC brands wanting centralized campaign and CRM functions. Crafted is positioned as a cost-efficient, credit-based service focusing on TikTok content creation and influencer activation for food and beverage brands, without built-in CRM features.

While GRIN integrates deeply with eCommerce platforms and provides campaign automation, gifting, and affiliate tracking, Crafted’s strength lies in generating TikTok video content tied to measurable in-store sales, relying on brands to handle influencer communications manually. GRIN suits brands requiring full-cycle influencer program management, whereas Crafted offers a leaner solution tailored for rapid content generation and retail impact.

Brands prioritizing integrated CRM, eCommerce sync, and end-to-end campaign management will benefit from GRIN, while those seeking a TikTok-optimized platform focused on driving retail foot traffic through video assets might find Crafted a better fit.

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9. Wednesday.App 

Platform Coverage: Instagram, TikTok, YouTube, Twitter, and Facebook.

Pricing:

• Starter: Free Forever (10 searches, 20 profiles, 20 conversations, 1 seat)
• Discovery: $79/month (unlimited searches, advanced filters, full messaging, team features)
• Outreach: $279/month (Waitlist only; mass email, Gmail/Outlook sync, ChatGPT, advanced CRM)

Best for: Small businesses and emerging brands looking for a budget-friendly, intuitive influencer marketing solution with built-in CRM and AI-powered influencer discovery. Well-suited for lean teams expanding their influencer marketing without enterprise complexity.

Reviews: 4.6/5.0 (G2)

Ease of Use (UX/UI): The interface prioritizes speed and ease, streamlining campaign setup for small teams. The free plan offers limited capacity, which may challenge brands running frequent influencer outreach.

Customer Support: Offers onboarding guidance, email assistance, and helpful documentation. Support is responsive, especially for paying customers, though less personalized than large-scale enterprise platforms.

Wednesday.App Standout Features

• AI-Driven Influencer Search: Quickly identify the best creators using intelligent filters that analyze audience engagement, geographic location, and niche focus. This speeds up the discovery process and improves targeting accuracy.
• Built-In Messaging Tools: Engage with influencers directly within the platform, with Gmail and Outlook syncing available on premium plans. This keeps all communication centralized and easy to manage.
• Team Collaboration Hub: Collaborate seamlessly by sharing campaigns with teammates, using contract templates, and tracking progress together. This fosters transparency and boosts team productivity.
• AI-Powered Outreach Assistant: Leverage ChatGPT to generate personalized, compelling messages that improve response rates. Automate outreach while maintaining authentic communication.‍
• No-Code Launch: Designed for straightforward onboarding without requiring technical skills, ideal for solo marketers and small teams. Get campaigns up and running quickly with minimal setup.

Crafted vs Wednesday.App

Crafted and Wednesday.App both cater well to small and growing brands, though their pricing models differ significantly. Wednesday.App offers a free tier and affordable plans starting at $79/month, making it highly accessible for startups, while Crafted’s pricing scales based on features and campaign volume.

While Wednesday.App emphasizes ease of use with AI-powered influencer discovery and integrated CRM, Crafted provides a broader feature set focused on end-to-end influencer campaign management and eCommerce integrations. Crafted tends to suit brands looking for more advanced automation and multi-platform affiliate tracking, whereas Wednesday.App is ideal for lean teams seeking a simple but effective influencer outreach tool.

Customer support is solid on both sides, with Crafted offering personal account managers and strategic reviews, whereas Wednesday.App provides responsive email support and onboarding resources without the same level of hands-on assistance. Ultimately, Wednesday.App is great for beginners on a budget, while Crafted appeals to brands prioritizing scalability and deeper eCommerce ties.

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10.  SocialCat 

Platform Coverage: Instagram and TikTok, with a focus on micro and nano influencers for visually-driven campaigns.

Best for: Small to medium-sized brands launching or scaling influencer marketing with straightforward tools without enterprise complexity.

Pricing:

• Essentials: $99/month (ideal for brands just starting out)
• Performance: $199/month (focused on UGC and outreach scale)
• Pro: $299/month (supports ongoing influencer collaborations)
  
  

Review: 4.3/5.0 (Trustpilot)

Ease of Use (UX/UI): User-friendly interface designed for beginners and small teams, focusing on manual campaign management. Simplicity ensures teams can quickly set up campaigns without steep learning curves.

Customer Service: Email support is available, with priority for Pro-tier subscribers. Response times can vary based on subscription level.

SocialCat’s Standout Features

• Campaign Creation & Influencer Applications: Effortlessly launch campaigns and let influencers apply directly through the platform. This simplifies talent sourcing and speeds up recruitment.
• Detailed Search Filters: Find the perfect influencers by filtering based on engagement rates, geographic location, and niche specialties. This helps target creators who truly fit your campaign needs.
• In-App Communication & Contract Management: Handle all messaging, deliverable tracking, and contract signing within one unified platform. This centralizes workflows and keeps everything organized.
• Content Rights Included: Every subscription guarantees legal rights to repurpose influencer-generated content across your marketing channels. Protect your brand while maximizing content value.
• Performance Analytics Dashboard: Access real-time insights to monitor campaign effectiveness and influencer impact. Use data-driven decisions to optimize strategies on the fly.
• Automated Payment Processing: Simplify influencer payouts with built-in payment management that handles invoicing and transactions securely. Reduce administrative burden and ensure timely payments.‍
• Influencer Relationship Management: Maintain detailed profiles and communication history to nurture ongoing partnerships. Build stronger, long-term collaborations for sustained brand growth.

Crafted vs Social Cat 

Social Cat positions itself as an easy-to-use platform for micro and nano influencer campaigns with plans starting at $99/month, making it highly affordable for small businesses. Crafted’s pricing is generally higher but reflects a more comprehensive toolset that covers multi-platform influencer marketing, affiliate management, and deeper integrations.

Social Cat emphasizes simplicity with manual collaboration features, contract management, and content rights included, but lacks AI discovery and robust CRM functions. Crafted, in contrast, supports AI-powered discovery, automated outreach, affiliate tracking, and integrated eCommerce sync, designed for brands scaling influencer programs with more complexity.

Both platforms provide responsive customer support, though Crafted’s support includes personal managers and strategic reviews, while Social Cat offers email-based assistance with priority for higher tiers. For brands just starting out or focusing on smaller influencer collaborations, Social Cat is a budget-friendly option, while Crafted suits those who need enterprise-grade capabilities and scalable influencer marketing infrastructure.

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Final Thoughts on Crafted Alternatives 

Crafted stands out as a specialized influencer marketing platform focused on TikTok, offering AI-driven content creation, and flexible credit-based pricing plans tailored for brands aiming to boost in-store and online sales. Its unique blend of video asset production and influencer amplification makes it ideal for food and beverage brands leveraging social proof and retailer activations.

That said, Crafted’s lack of built-in CRM for direct influencer messaging, alongside credit-based pricing and longer-term commitments, may present hurdles for smaller teams or brands looking for rapid campaign flexibility. 

For those seeking more comprehensive influencer relationship management, broader social network coverage, and straightforward monthly pricing, platforms like Influencer Hero provide accessible alternatives with strong automation and multi-channel support.

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