New Lookalike Search: Find Similar Influencers From One Profile, Several or a Whole Campaign

You already know the creators who work for your brand. The hard part is finding more of them.

Lookalike Search is built for exactly that, and it just got a major upgrade. As part of the new Influencer Finder, you can now find lookalikes for several creators at once, choose between two search modes, control how strict the matching is and even run a lookalike on an entire campaign. It's available for Instagram at the moment, but we are working to have it ready for TikTok and YouTube soon.

What's New

• Lookalikes on multiple profiles at once, with no limit on how many you add
• Two modes: Expand for bigger lists, Refine for sharper matches
• Lookalikes on an entire campaign, not just a single creator
• A strictness setting to control how close the matches are
• One-click lookalikes from any creator preview in your search results
• Matching based on what creators actually post, powered by Influencer Hero's own creator database

Find Lookalikes in One Click

Lookalikes now sit right inside your search flow. Open a quick preview of any creator in your results, check their feed and metrics, and click to find lookalikes. No more jumping to Instagram, copying a handle and starting a new search.

You can also go to the Lookalike tab directly and paste one or more handles. Just make sure each one is the exact @username.

Expand vs Refine: Two Ways to Use Multiple Profiles

The biggest change is that you can add several reference creators to one lookalike search. What happens next depends on the mode you pick.

Expand finds lookalikes for every profile you add and combines the results. Creators who look like more than one of your references rank higher, so quality goes up as your list grows. Use it when you need volume, like building a longlist for a big gifting push.

Refine finds what your reference creators have in common and focuses only on that. It's built for briefs where no single creator is a perfect example.

Here's how Refine works in practice. Say you're looking for Hyrox creators and you have three references:

• One posts Hyrox half the time and yoga the other half
• One posts Hyrox and vegan recipes
• One posts Hyrox and content about their dog

None of them is a perfect fit on their own. Together, the common denominator is clear: Hyrox. Refine filters out the yoga, food and dog content and returns creators who match the shared theme. Three imperfect references become one precise search.

If you're comparing platforms, our roundup of discovery tools shows how most lookalike features still work with a single profile only.

Run Lookalikes on an Entire Campaign

[ALT: Influencer Hero Campaign Lookalike]

This is the feature agencies and growing brands will use the most. Instead of one handle, you select an entire campaign as the source.

Say you already have 300 approved creators in a campaign and the client wants 300 more. Instead of repeating every search from scratch, run a lookalike on the campaign and the Finder returns creators similar to everyone already in it. Hundreds of references at once means your universe of matching creators grows instantly.

A simple workflow our team recommends:

• Find 3 to 5 creators whose content you love, using any search mode
• Add them to a campaign in your campaign manager
• Run a lookalike on that campaign
• Add the best matches back to the same campaign and repeat

Every round makes the reference pool stronger, and the results better.

Control How Close the Matches Are

Every lookalike search lets you choose how lenient the AI should be: very broad, broad, medium or strict.

The default is medium, which only includes creators who are clearly a good match. That's a deliberate choice. Many tools default to a broad setting, which gives you a long list where the bottom two thirds often aren't relevant. With medium, you can trust the list. If you need more volume, switch to broad or very broad and accept adjacent creators.

Smart Ways to Use Lookalike Search

Competitor research. Use the tagged-in filter to see which creators tagged a competitor, add the best ones to a campaign and run a lookalike. You'll find creators who fit the category before your competitor reaches them.

Recreating a winning creator. Found a creator whose post drove real sales? Use them as a reference and find more creators with the same audience and content style.

Combining with visual search. Find creators through visual search, add a few to a campaign, then run a lookalike to scale that exact aesthetic.

Scaling a client campaign. When a client asks for more creators, a campaign lookalike gives you a fresh list in minutes instead of hours.

Once your list is ready, use bulk actions to add creators to campaigns and start outreach in a few clicks.

Why This Matters

The creators who already perform for you are your best brief. Lookalike Search turns them into a repeatable way to find more creators like them.

The upgraded Lookalike Search gives you:

• Bigger, better lists from a handful of references
• Precise matches for niche briefs, even without a perfect example
• A fast way to scale campaigns that already work
• Results you can trust by default, with the option to go broader
• Less time searching, more time building relationships

Discovery is only the first step. Pair it with the right outreach tools and campaign automations, and new creators move from your list to a live collaboration much faster.

And while the AI handles the matching, you're not on your own. Influencer Hero comes with human account management, available 24/7, to help you build reference lists and get the most out of every search. Every creator you find can go straight into your influencer CRM to keep the whole relationship in one place.

Find More Creators Like Your Best Ones

Your top-performing creators already show you what works. Lookalike Search helps you find more of them, faster, across Instagram, TikTok and YouTube.

Book a demo and see the new Lookalike Search in action.