Why TikTok Affiliate Marketing is a Game Changer for Your Brand?

February 27, 2023
10 Min
Peter Nettesheim
| Author
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TikTok has been making waves in the social media world since its launch in 2016. The video-sharing app has quickly become one of the most popular platforms, especially among younger generations. With over one billion active users, TikTok has become a hub for influencers, brands, and businesses to reach out to their target audience.

One of the most effective strategies that have emerged on TikTok is affiliate marketing.

"Affiliate marketing is a type of influencer marketing that involves brands collaborating with creators to sell their products to their followers. In return, creators earn a commission on every sale made through their unique affiliate link or promo code."

While affiliate marketing has been around for a while, TikTok has become a particularly impactful destination for affiliate campaigns due to the surging popularity of social commerce on the platform. Brands are leveraging TikTok creators to reach, engage, and mobilize audiences on an unprecedented scale.

In fact, the #TikTokMadeMeBuyIt trend is a testament to the platform’s direct impact on consumer behavior. Over the past year, the total number of #TikTokMadeMeBuyIt videos surged by 164%, while the number of creators participating in the trend jumped by 95%.

If you’re new to affiliate campaigns or unsure how to get your own program off the ground, you’re in the right place. In this post, we’ll take a deep dive into:

  • Affiliate marketing on TikTok
  • Exploring what it is and why it’s useful
  • How to leverage it to maximize ROI
  • Relevant examples of winning affiliate marketing TikTok campaigns from leading brands across categories

Affiliate marketing on TikTok may involve direct collaboration between a brand and creators, or take place through a third-party affiliate network. However, managing multiple affiliate networks can be time-consuming and challenging. That’s where Influencer Hero’s full suite affiliate marketing platform becomes invaluable, particularly as an integral component for creating a successful TikTok marketing strategy.

Our platform allows you to manage your affiliate programs and track conversions all in one place, including sending products, coordinating the sales process, and managing creator compensation, streamlining the process and saving you valuable time. With Influencer Hero, you can take your affiliate marketing efforts on TikTok to the next level and drive even more impactful results.

Creators who participate in affiliate programs are typically paid based on their performance as salespeople, rather than per post or via a pre-negotiated retainer. This flexible payment model is one reason why TikTok affiliate marketing is particularly attractive to brands. It enables them to provide monetary rewards to creators at scale, strengthening partnerships across their communities.

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So, Why Use Affiliate Marketing on TikTok?

  1. Strengthens Creator Relationships: As creators receive compensation for their work.
  2. Drives Revenue: As creators who participate in TikTok affiliate marketing programs have a financial incentive to promote products. They can share compelling, enthusiastic endorsements, especially if they’ve previously demonstrated a genuine affinity for the brand. Affiliate content is also typically more commerce-focused than content from upper-funnel influencer marketing campaigns, making it more impactful on revenue growth for brands.
  3. TikTok Affiliate Marketing Programs: Allow brands to monitor the total revenue generated by their campaigns, as well as the volume of sales driven by individual creators. When setting up affiliate marketing TikTok campaigns, brands usually assign creators a unique link or personalized promo code. By tracking sales via these links or codes, brands can easily identify their most impactful partnerships. This helps teams prioritize high-performing advocates when planning future initiatives.

With Influencer Hero, managing your affiliate campaigns has never been easier. From finding and negotiating with influencers, to setting up unique links and codes for them, and finally tracking their sales performance, everything can be easily managed in one centralized location.

Influencer Hero streamlines the entire process, allowing you to focus on what matters most: maximizing your affiliate program’s success. Whether you’re a seasoned marketer or just starting out, Influencer Hero makes it simple to get started and take your affiliate campaigns to the next level.

Read a step-by-step approach for Creating a Performance-Driven Influencer Marketing Program in our Ultimate Influencer Marketing Guide here.

What makes TikTok affiliate marketing a game-changer for brands?
How does TikTok affiliate marketing benefit creators?
Can TikTok affiliate marketing drive significant revenue for my brand?
How can I effectively manage my TikTok affiliate campaigns?
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