How to Fully Utilise Influencer-Generated Traffic

October 16, 2022
7 Min
Peter Nettesheim
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If you are running an influencer-led business, you generate a lot of traffic through your influencer network. Generating traffic is only the first step. Converting your traffic into paying customers is crucial to accelerating your brand's growth. Getting the traffic is the responsibility of the influencers you work with, but the moment their audience enters your website, it is your responsibility to convert them into paying customers. 

In this article, we delve deep into proven strategies that will help you best utilise the online traffic generated by influencers, turning interested viewers into loyal customers and maximising the return on your influencer marketing investments.

Capturing Essential Leads with Email Popups

Imagine a customer visiting your website, intrigued by an influencer's content. Their interest is piqued, but they're not quite ready to make a purchase. At this moment, a well-timed email popup can be a game-changer. By offering a discount or another enticing incentive, you can transform casual browsers into valuable email subscribers, creating a direct line of communication for future marketing efforts. 

Engaging Audiences with Interactive Quizzes

In a world where personalised experiences reign supreme, quiz apps are an innovative way to engage your site's visitors. By integrating quizzes that promise to provide customised recommendations or insights, you can pique your audience's curiosity. Participants provide their verified email addresses to access the result, effectively growing your email list with engaged prospects. This technique not only enhances the user experience but also grants you valuable data regarding customer preferences and behaviours.

Retargeting Ads: Keeping Your Brand Top of Mind

Once a user engages with your brand through influencer content, it's crucial to maintain that connection. At this point, retargeting ads come into play - platforms like Meta offer sophisticated retargeting options to remind users of the products they've viewed on your site.

The Power of Influencer Whitelisting

A particularly potent tactic in the arsenal of retargeting strategies is influencer whitelisting, where you use the influencer's account to serve ads. This strategy gives your brand the authenticity of an influencer review, boosting recognition. With influencer whitelisting, users who visit your website after an influencer's endorsement can later see ads featuring other influencers, reinforcing the trust and connection. 

Influencer whitelisting allows brands to amplify their reach by whitelisting influencer content—essentially obtaining permission to use an influencer's social media handle to promote posts. This concept of whitelisting, meaning influencer-vetted content, boosts the credibility and relatability of advertisements. Simply put, what is influencer whitelisting? It's a process where you collaborate with influencers to use their trusted voice and presence to promote your products, gaining increased recognition and connection with their audience. 

Imagine how potential customers visit your website the first time through one of their trusted influencers showing interest in your brand and then seeing 2 to 3 other influencers reviewing and recommending your brand. That might be the last push they need to take out their credit card and place the order.  

To learn more about implementing this, read our full article: “How to partner with influencers for whitelisting?” 

To collect the creatives that can be used for influencer whitelisting, the native UGC collection feature of Influencer Hero helps, as one can access all UGCs through the content library.

Creating Impactful Retargeting Campaigns

When crafting retargeting ads, focus on these elements:

  • High-quality visuals: Use crisp visuals and influencer-generated content that resonates with users.
  • Clear CTAs: Compel your audience to take action with straightforward and enticing CTAs (call-to-action).
  • Special offers: Include exclusive deals or limited-time offers that encourage immediate returns to your site.

In Conclusion

Through strategic email capture, interactive quizzes, and effective use of retargeting ads with the power of influencer marketing, e-commerce brands can bolster their online presence and drive sales like never before.

What is Influencer Hero and how does it enhance influencer marketing efforts?
How can businesses utilize influencer-generated traffic to increase sales?
What are the unique features of Influencer Hero that support influencer marketing?
Can Influencer Hero help with influencer whitelisting and what are its benefits?
How can I learn more about implementing effective influencer marketing strategies with Influencer Hero?

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