Achieve 40%+ Reply Rates with Our Top 5 Influencer Outreach Rules

October 13, 2023
|
Published
7 Min
|
Reading
Guadalupe García
| Author
See Which Influencers Follow Your Instagram
They are 8X more likely to work with you
ACCESS FREE LIST

Achieve 40%+ Reply Rates With Our A/B tested Influencer Outreach with Email Templates

In today's dynamic D2C e-commerce landscape, forging strong connections with influencers has become an invaluable strategy for brands aiming to expand their reach and credibility. Influencer Hero stands at the forefront of this movement, offering a versatile influencer marketing platform designed to simplify every aspect of influencer collaboration. Let's explore how to harness the power of influencer outreach email templates to elevate your brand's influence.

The Significance of Influencer Outreach

Influencer outreach is more than just a methodical process; it's about fostering genuine relationships and strategic partnerships with influencers who share your brand's ethos. Crafting the perfect outreach email is your first step towards securing these beneficial collaborations.

Top 5 Influencer outreach rules to maximise your campaign success

Let’s delve into the top 5 rules, backed by our A/B tested influencer outreach email templates that have undergone scrutiny in thousands of campaigns and learn how our users and clients are achieving an avg. 40%+ reply rate with influencer outreach.

Make sure to read our article till the end to get to know THE most important rule which will double your reply rates.

Rule 1: Add First Name in the Subject Line of Your Outreach Email

The best subject lines for influencer outreach emails start with the first name of the influencer. This simple trick will increase your email open rate by 30%.

Our default approach for the Influencer handle involves utilising the first name, which the Influencer Hero database has in approximately 80% of cases. In instances where the first name is unavailable, our system seamlessly switches to the influencer's handle, ensuring personalized interactions.

Add First Name in the Subject Line of Your Outreach Email:

SUBJECT: {{ firstname|default(influencer_handle) }} – ENTER YOUR BRAND NAME Partnership

Hi {{ firstname|default(influencer_handle) }},

Free Influencer Audit Chrome Extension

  • Fake Followers
  • Engagement Rate
  • Audience Insights
  • Forecast Sales and more

Rule 2: Personalization

Personalization goes beyond names. No influencers wants to be part of "just" a list. So, don't give them the impression that they are. Adding a personalised sentence shows that you want to work with them specifically and also creates trust. The downside? It takes hours to personalise each email one by one.

At Influencer Hero, we solve this issue by employing influencer outreach tools and artificial intelligence to analyze and generate personalized sentences based on an influencer’s recent social media posts. This ensures that your outreach is not only relevant but also genuinely engaging and will save hours!

 {{personalized_sentence}}

My name is
ENTER YOUR NAME and I’m from ENTER YOUR COMPANY NAME. We are ADD ONE SENTENCE DESCRIPTION ABOUT YOUR BRAND.

AI-Powered Personalization with Influencer Hero

Personalization is the Key AI-Powered Personalization with Influencer Hero.

How does this work in practise? You simply add the placeholder {{personalized_sentence}} into your influencer outreach templates and done, the system will automatically replace this placeholder with a hyper-personalised sentence!

Click here to learn more about our Outreach & Workflow management.

Rule 3: Keep It Short and Sweet

The most common mistake is crafting lengthy messages that risk losing the influencer's interest. The human attention span has decreased from 12 seconds in 2000 to 8 seconds now.

Remember that you are competing for the influencers attention with thousands of fans and other brands messaging the influencers every day. So, keep your pitch concise, focusing on the essentials.

Our A/B testing consistently shows that shorter messages yield higher response rates. No more lost opportunities due to lengthy, convoluted pitches—our templates ensure that every word counts.

My name is ENTER YOUR NAME and I’m from ENTER YOUR COMPANY NAME. We are ADD ONE SENTENCE DESCRIPTION ABOUT YOUR BRAND

We are looking for potential partnerships and we love the content on your account {{influencer_handle}}!

It would be awesome if you could test our
ENTER YOUR PRODUCT. 

HIGHLIGHT YOUR USP
AND YOUR PRODUCT IN ONE SENTENCE.

I’m happy to send you one
ENTER YOUR PRODUCT for you to test. We also offer a 20% commission or a discount code to give out to your followers. Please get back to me if you are interested in this opportunity.

Rule 4: State Clear Value Propositions Why should an influencer choose your brand?

Your message must clearly articulate what's in it for them to stand out. Whether it's a free product, an affiliate partnership, or another mutually beneficial arrangement, make it explicit in your message. Highlight the unique value they'll gain by partnering with your brand.

HIGHLIGHT YOUR USP AND YOUR PRODUCT IN ONE SENTENCE

I’m happy to send you one
ENTER YOUR PRODUCT for you to test. We also offer a 20% commission or a discount code to give out to your followers. Please get back to me if you are interested in this opportunity.

Rule 5: End with a Compelling Call-to-Action (CTA)

Closing your message with a question or a compelling call to action is crucial. For instance, ending with "Can I send you our product?" not only encourages a response but also makes it easy for the influencer to say yes.

Steer clear of vague messages. A robust call-to-action (CTA) at the end not only clarifies the next steps but also significantly boosts your influencer onboarding rates.

Can I send you one of the ENTER YOUR PRODUCT

End with a Compelling Call-to-Action (CTA) A/B Tested Outreach Email

Nr.1 A/B Tested Outreach Email

EMAIL 1
SUBJECT:
{{ firstname|default(influencer_handle) }} – ENTER YOUR BRAND NAME Partnership
Hi {{ firstname|default(influencer_handle) }},

{{personalized_sentence}}

My name is
ENTER YOUR NAME and I’m from ENTER YOUR COMPANY NAME. We are ADD ONE SENTENCE DESCRIPTION ABOUT YOUR BRAND

We are looking for potential partnerships and we love the content on your account {{influencer_handle}}!

It would be awesome if you could test our
ENTER YOUR PRODUCT

HIGHLIGHT YOUR USP AND YOUR PRODUCT IN ONE SENTENCE.

I’m happy to send you one
ENTER YOUR PRODUCT for you to test. We also offer a 20% commission or a discount code to give out to your followers. Please get back to me if you are interested in this opportunity.

Can I send you one of the
ENTER YOUR PRODUCT?

Thanks!

Best,

ENTER YOUR NAME

The Most Important Rule: The Power of Follow-Ups

One often underestimated aspect of influencer outreach are follow-ups. According to our data, “follow-ups” double your response rate. But managing follow-ups can be time-consuming.

That's where Influencer Hero comes to the rescue. With our influencer outreach platform, you can automate the entire follow-up process, ensuring no opportunity slips through the cracks. Based on data we retrieved from thousands of campaigns the ideal number we recommend to use is a flow of 4 emails (Outreach + 3 follow-ups).

If you find this too much, you can, of course, reduce the number of follow-ups. However, we have seen that the 4th email still hovers in additional replies. Remember that influencers get a lot of messages every day managing their DMs and email inbox and that you are competing for their attention with thousands of fans and other brands trying to work with the influencer. Sending follow-ups will ensure that the message reaches the influencer. If you’re having trouble finding their emails, consider using LinkedIn email finder to find and reach out to the right influencers.

Follow Up Emails with Influencer Hero

Follow Up Emails with Influencer Hero When the influencer replies to your email the influencer will automatically exit the queue.

Read: Bonus Tips & Tricks For Your Influencer Marketing Program

FOLLOW UP 1
SUBJECT:
{{ firstname|default(influencer_handle) }} – Partnership Invitation
Hi {{ firstname|default(influencer_handle) }},

I hope you are doing great! 

Our campaign is about to start, and I wanted to make a quick follow up on our offer. 

We are really impressed by the quality of your account, and it would be amazing if you would agree to join our campaign.

HIGHLIGHT YOUR BRAND USP IN ONE SENTENCE

If you're interested, please reply to this email with your shipping details so we could send you, our products.

Looking forward to hearing from you!

Best,

ENTER YOUR NAME

FOLLOW UP 2
SUBJECT:
{{ firstname|default(influencer_handle) }} – Partnership Invitation 
Hi {{ firstname|default(influencer_handle) }},

Just wanted to quickly follow up on my previous email as I haven’t received a reply yet. Would you be interested in this opportunity? 

We would love to work with you, and we are looking for long term partnerships! 

Can we send you some of our products so you can experience the quality of our
ENTER YOUR PRODUCT

Best,

ENTER YOUR NAME

Additional Tips

Besides these 5 rules below are additional tips and tools which can further refine your influencer outreach strategy:

Utilizing an Influencer Outreach Platform

Adopting a dedicated influencer outreach platform can streamline your processes, making your efforts more efficient and effective. Platforms equipped with **influencer outreach software** can automate mundane tasks, letting you focus on other parts of your influencer program. With Influencer Hero you can create automated drip campaigns to contact hundreds of influencers with a click of a button. As mentioned earlier the follow ups will be sent out automatically. 

By using our build in influencer template manager you can quickly save influencer outreach email templates which you frequently use and utilising personalization tags will save you a lot of valuable time. 

Choosing the Right Influencer Outreach Agency

Sometimes, the right move is to partner with an influencer outreach agency. These agencies bring to the table years of experience and can help to optimise your campaign for ROI. With their expertise, you can navigate the complexities of influencer marketing, ensuring a higher success rate for your campaigns.

Conclusion

In conclusion, Influencer Hero offers a holistic approach to influencer outreach, guided by five transformative rules. First, master the art of subject line wizardry by incorporating {{firstname}} for a 30% boost in open rates. Second, let our AI-powered personalization go beyond names, creating genuine connections with influencers. 

Third, keep it short and impactful to respect influencers' time. Fourth, articulate your value proposition clearly, answering the crucial question: What’s in it for the influencer? Finally, seal the deal with a question in your call-to-action, initiating a dialogue. 

When you’re done with all this, don’t forget the power of follow-ups as they double your response rate. With Influencer Hero’s A/B tested templates and automation feature, you're not just reaching out; you're revolutionizing your influencer collaborations. Elevate your outreach game and let Influencer Hero be your guide to unprecedented success.

Check Out How Influencer Hero Helped A Brand Scale from $0 to $1.2M in Revenue Within 1 Year

FAQs
What is influencer outreach?
How do you do influencer outreach effectively?
What should you include in an influencer outreach email?
What are the biggest challenges in influencer outreach?
How can you measure the success of influencer outreach campaigns?

Most Popular Blogs

Ready to achieve 10X+ ROI?

Schedule a Demo with one of our media experts below.