Achieve 40%+ Reply Rates with Our Top 5 Influencer Outreach Rules

In the fast-paced world of influencer marketing, influencer outreach is a crucial element of building and scaling a successful influencer program. Leveraging influencers can propel your brand to new heights, but the key lies in effective communication. 

Let’s delve into the top 5 rules, backed by our A/B tested templates that have undergone scrutiny in thousands of campaigns and learn how our users and clients are achieving an avg. 40%+ reply rate with influencer outreach.

Make sure to read our article till the end to get to know THE most important rule which will double your reply rates.

Rule 1: Add First Name in the Subject Line 

Integrating the firstname into subject lines, will increase the reply rates by 30%. Our outreach strategy isn't just a message; we initiate conversations and seed elements into the email which trigger replies and action which influencers can't resist.

Our default approach for the Influencer handle involves utilising the first name, which the Influencer Hero database has in approximately 80% of cases. In instances where the first name is unavailable, our system seamlessly switches to the influencer's handle, ensuring personalized interactions.

Add First Name in the Subject Line of Your Outreach Email

Rule 2: Personalization

Personalization goes beyond names. No influencers wants to be part of "just" a list. So, don't give them the impression that they are. Adding a personalised sentence shows that you want to work with them specifically and also creates trust. The downside? It takes hours to personalise each email one by one.

At Influencer Hero, we solve this issue by employing artificial intelligence to analyze and generate personalized sentences based on an influencer’s recent social media posts. This ensures that your outreach is not only relevant but also genuinely engaging and will save hours! 

Personalization is the Key
AI-Powered Personalization with Influencer Hero

How does this work in practise? You simply add the placeholder {{personalized_sentence}} into your outreach templates and done, the system will automatically replace this placeholder with a hyper personalised sentence!

Click here to learn more about our Outreach & Workflow management.

Rule 3: Keep It Short and Sweet

The most common mistake is crafting lengthy messages that risk losing the influencer's interest. The human attention span has decreased from 12 seconds in 2000 to 8 seconds now. 

Remember that you are competing for the influencers attention with thousands of fans and other brands messaging the influencers every day. So, keep your pitch concise, focusing on the essentials. 

Our A/B testing consistently shows that shorter messages yield higher response rates. No more lost opportunities due to lengthy, convoluted pitches—our templates ensure that every word counts.

Keep the Email Short and Sweet

Rule 4: State Clear Value Propositions

Why should an influencer choose your brand? 

Your message must clearly articulate what's in it for them to stand out. Whether it's a free product, an affiliate partnership, or another mutually beneficial arrangement, make it explicit in your message. Highlight the unique value they'll gain by partnering with your brand.

State Clear Value Propositions in Your Email

Rule 5: End with a Compelling Call-to-Action (CTA)

Closing your message with a question or a compelling call to action is crucial. For instance, ending with "Can I send you our product?" not only encourages a response but also makes it easy for the influencer to say yes.

Steer clear of vague messages. A robust call-to-action (CTA) at the end not only clarifies the next steps but also significantly boosts your onboarding rates.

End with a Compelling Call-to-Action (CTA)

A/B Tested Outreach Email Nr.1

A/B Tested Outreach Email

The Most Important Rule: The Power of Follow-Ups

One often underestimated aspect of influencer outreach are follow-ups. According to our data, “follow-ups” double your response rate. But managing follow-ups can be time-consuming. 

That's where Influencer Hero comes to the rescue. With our platform, you can automate the entire follow-up process, ensuring no opportunity slips through the cracks. Based on data we retrieved from thousands of campaigns the ideal number we recommend to use is a flow of 4 emails (Outreach + 3 follow ups). 

If you find this too much, you can, of course, reduce the number of follow ups. However, we have seen that the 4th email still hovers in additional replies. Remember that influencers get a lot of messages every day managing their DMs and email inbox and that you are competing for their attention with thousands of fans and other brands trying to work with the influencer. Sending follow ups will ensure that the message reaches the influencer. 

Follow Up Emails with Influencer Hero

When the influencer replies to your email the influencer will automatically exit the queue.

Read: Bonus Tips & Tricks For Your Influencer Marketing Program

Follow Up Emails with Influencer Hero
Follow Up Emails with Influencer Hero


In conclusion, Influencer Hero offers a holistic approach to influencer outreach, guided by five transformative rules. First, master the art of subject line wizardry by incorporating {{firstname}} for a 30% boost in open rates. Second, let our AI-powered personalization go beyond names, creating genuine connections with influencers. 

Third, keep it short and impactful to respect influencers' time. Fourth, articulate your value proposition clearly, answering the crucial question: What’s in it for the influencer? Finally, seal the deal with a question in your call-to-action, initiating a dialogue. 

When you’re done with all this, don’t forget the power of follow-ups as they double your response rate. With Influencer Hero’s A/B tested templates and automation feature, you're not just reaching out; you're revolutionizing your influencer collaborations. Elevate your outreach game and let Influencer Hero be your guide to unprecedented success.

Check Out How Influencer Hero Helped A Brand Scale from $0 to $1.2M in Revenue Within 1 Year

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