Upfluence Influencer Analytics Chrome Extension: Features, Review & Alternatives

If you are an influencer marketer you quickly find yourself having to analyse influencer profiles. While browsing the web browser extensions are a great way to conveniently access data to analyse and look if an influencer is suited for a new partnership. If you are looking to use a chrome extension for influencer analysis you came to the right place. In this article we will look at Upfluence’s influencer analytics chrome extension, analyse its benefits, drawbacks and talk about alternatives like Influencer Hero’s influencer audit chrome plugin. 

‍

Introducing Upfluence Influencer Analytics Chrome Extension

Upfluence is a leading influencer marketing platform, providing a free influencer analytics plugin to help influencer marketers analyse influencers. Upfluence’s tool is designed to provide insights into influencer audience growth, location, and engagement metrics, including an estimate of potential fake followers.

‍

Why is it important to Use an Influencer Audit or Analytics Plugin?

When starting a new influencer partnership, analysing the profile and underlying metrics of an influencer is crucial. Using an influencer audit chrome extension will help to quickly access important metrics to decide whether you would like to add the influencer to your next campaign or not. 

‍

Benefits and Drawbacks of Using Upfluence Influencer Analytics Chrome Extension

Benefits:

Upfluence influencer audit chrome extensions provides a lot of useful data for which you would have to pay with other companies. It is also easy to access through a page which slides into your screen while browsing social media profiles which makes it easy to quickly analyse influencers you want to work with. 

Upfluence provides the following data points for free: 

• Fake followers 
• Engagement rate 
• Audience growth 
• Audience country 
• Audience city 
• Audience gender 
• Audience age
• Average engagements by publication time 

Number of free searches

Upfluence chrome extensions provides up to 10 daily free searches. After using up the 10 free searches it will prompt you to schedule a sales meeting. 

‍

Influencer List Widget

Free Influencer List

Receive a list with all influencers which follow your Instagram page. Influencers which already know you are 8X more likely to work with you.

ACCESS FREE LIST HERE

‍

Drawbacks:

Here are some of the drawbacks mentioned by users.

• Limited functionality: Some users have reported that the extension does not work for certain influencer profiles.
• Outdated UI: The user interface appears outdated, making data difficult to interpret.
• User feedback: Some reviews mention that the tool does not function properly for certain influencer profiles
• Lower review scores: The extension has an overall review score of 3.6 out of 5 in the Chrome Webstore.

Other Influencer Analytics Chrome extensions, such as Influencer Hero, provide different features, such as:

• Forecasting expected sales / EMV 
• A personalised sentence which can be used for outreach 
• Dark mode

‍

Free Alternatives to Upfluence Chrome Extension

Below are some of the other free Influencer Analytics chrome extensions. 

• Influencer Hero (Chrome web store reviews: 5.0)
• Grin (Chrome web store reviews: 4.3)  
• HypeAuditor (Chrome web store reviews: 4.4)

Below is an overview of all the data you can access using the different influencer audit chrome extensions.

‍

Our Insights

Exploring Upfluence's Influencer Analytics Chrome Extension reveals its critical role for influencer marketers aiming to streamline the process of evaluating potential partnerships. Upfluence’s Chrome Extension provides influencer analytics insights and has received mixed user reviews, with some mentioning functionality limitations. Other extensions like Influencer Hero, Grin, and HypeAuditor serve as viable alternatives, each with unique features. Choosing the right tool depends on individual needs. Leveraging such extensions makes it easy to quickly access crucial influencer data, saving time and increasing efficiency. 

This article is an independent review and is not affiliated with or endorsed by Upfluence. All information is based on publicly available data and user reviews. If Upfluence would like to provide additional insights or clarifications, we welcome their input to ensure accuracy and fair representation.