BigCommerce Integration with Influencer Hero: Track, Attribute, and Scale Influencer-Driven Revenue

Influencer Hero’s BigCommerce integration connects your influencer marketing workflow directly to your ecommerce store. It ties creator links and discount codes to real store data, so clicks, orders, and revenue automatically flow back into Influencer Hero.

Instead of pulling numbers from different tools or spreadsheets, your team gets a clear view of which influencers are driving sales, what campaigns are working, and how creator activity impacts repeat purchases and customer value.

This guide explains how to connect Influencer Hero to BigCommerce to automate affiliate tracking and performance reporting. It covers the step-by-step setup and demonstrates how to manage influencer links, track sales, and attribute revenue to specific creators, eliminating manual data entry and ensuring accurate performance metrics.

‍

Why BigCommerce Matters for Your Influencer Program

BigCommerce is a core e-commerce platform where product catalogs, transactions, and customer data live. For DTC and ecommerce brands, it’s the system of record for revenue, orders, and repeat customers.

That makes it the most reliable place to evaluate how influencer activity actually translates into business results.

• Where revenue truth lives: Influencer campaigns ultimately aim to drive sales, not just clicks or engagement. BigCommerce captures order-level data, making it possible to assess creator impact based on real purchases rather than top-of-funnel metrics.
  
• Built for scale and multi-channel growth: BigCommerce supports brands selling across multiple channels and regions, often with high order volume. This matters for influencer programs that involve dozens or hundreds of creators operating at the same time.
  
• Direct access to first-party customer data: As third-party tracking becomes less reliable, BigCommerce gives brands ownership over customer, order, and lifecycle data. This creates a stronger foundation for understanding influencer-driven acquisition, retention, and lifetime value.

When influencer performance is evaluated directly against BigCommerce data, results become easier to trust and act on. Instead of guessing which creators are “working,” brands can tie campaigns to revenue, repeat orders, and long-term customer value. That context is what turns influencer marketing from an experiment into a measurable growth channel.

‍

What is the Influencer Hero + BigCommerce integration?

The Influencer Hero + BigCommerce integration connects your influencer marketing workflows directly to your ecommerce data. It allows brands to generate trackable influencer links and discount codes, automatically sync clicks and sales, and attribute revenue to specific creators and campaigns inside Influencer Hero. 

By tying influencer activity to actual BigCommerce orders, teams can measure performance using the same data they rely on for ecommerce reporting and growth decisions.

Best For: DTC brands and ecommerce teams on BigCommerce that want to track influencer-driven revenue accurately, reduce manual reporting, and manage creator programs at scale with first-party sales data.

‍

What the BigCommerce Integration Lets You Do (Key Capabilities)

The Influencer Hero + BigCommerce integration connects influencer workflows in Influencer Hero with order and conversion data from your BigCommerce store. It links creators, tracking links, discount codes, clicks, and orders across both systems. Data flows from BigCommerce into Influencer Hero for tracking and reporting.

1) Create Trackable Links For Bigcommerce Urls

Create affiliate tracking links for influencers inside Influencer Hero using BigCommerce product, collection, or landing page URLs.

• Select a product, collection, or landing page URL from BigCommerce
• Generate a unique tracking link inside Influencer Hero
• Assign the tracking link to a specific influencer profile

2) Create And Assign Influencer Discount Codes

Create discount codes tied to individual influencers and associate them with BigCommerce checkout events.

• Create influencer-specific discount codes inside Influencer Hero
• Assign discount codes to influencer profiles
• Use codes at checkout in BigCommerce for order tracking

3) Track Clicks From Influencer Links

Track click activity generated by influencer links and sync that data into Influencer Hero.

• Record link clicks originating from influencer URLs
• Sync click events from BigCommerce into Influencer Hero
• View click data on influencer and campaign records

4) Track Orders And Revenue From Bigcommerce

Sync completed order data from BigCommerce to Influencer Hero for attribution.

• Track completed orders associated with links or discount codes
• Sync order values and transaction data into Influencer Hero
• Associate orders with specific influencers and campaigns

5) Attribute Sales To Influencers And Campaigns

Link BigCommerce orders to influencers and campaigns inside Influencer Hero.

• Match orders to influencer tracking links or codes
• Assign revenue to influencer profiles
• Attribute revenue to specific campaigns inside Influencer Hero

6) View Performance Data Inside Influencer Hero

Access synced BigCommerce performance data directly within Influencer Hero.

• View clicks, orders, and revenue on influencer profiles
• View campaign-level performance reports
• Use synced data for reporting and payout calculations

‍

Why is This Integration Useful?

The Influencer Hero + BigCommerce integration is useful because it connects influencer activity to real ecommerce performance. Instead of evaluating creators in isolation, merchants can assess influencer impact using the same data they rely on to run their store.

Clear Revenue Attribution For Influencer Campaigns

When influencer links and discount codes are tied directly to BigCommerce orders, revenue attribution becomes concrete. Merchants can see exactly which creators drove purchases, how much revenue each campaign generated, and how results compare across influencers.

One Source Of Truth For Influencer Performance

Influencer data often lives in multiple tools: spreadsheets for payouts, ecommerce dashboards for orders, and separate platforms for creator management. This integration centralizes influencer performance inside Influencer Hero while using BigCommerce as the underlying revenue source, making reporting consistent and easier to trust.

Accurate Evaluation Of Creator Quality, Not Just Volume

By syncing directly with BigCommerce, merchants can look beyond surface-level engagement. Creators are evaluated based on real-time conversion data, total revenue, and average order value (AOV). This allows teams to identify influencers who drive high-intent shoppers and immediate ROI, rather than just one-off clicks.

Cleaner Workflows For Payouts And Renewals

When sales data is already tied to specific influencers, calculating commissions or deciding who to renew becomes straightforward. Teams can base payouts and long-term partnerships on verified order data rather than manual calculations or assumptions about performance.

Better Decisions When Scaling Influencer Programs

As influencer programs grow, manual tracking becomes unreliable. This integration supports larger creator rosters and ongoing campaigns by grounding decisions in BigCommerce-level data, allowing merchants to scale influencer activity without losing visibility into what’s actually driving revenue.

‍

Example Use Cases

Brands use the Influencer Hero + BigCommerce integration in practical, day-to-day workflows tied directly to store performance. These examples show how teams apply the integration across different influencer program setups.

1) Tracking product launches with creator-specific links

Assign unique tracking links to each influencer to monitor real-time performance during a product launch. By automatically tying orders back to individual creators, you can compare conversion rates across your roster and identify which partnerships are driving the most impact during the critical launch window.

2) Managing Always-On Ambassador Programs

For ongoing ambassador programs, each creator receives a permanent tracking link or discount code. BigCommerce order data continuously syncs into Influencer Hero, making it easy to monitor monthly performance and calculate commissions without manual reconciliation.

3) Identifying High-Performing Creators From Customer Data

A brand reviews influencer-driven orders in BigCommerce and identifies creators who generate repeat customers. Those creators are flagged in Influencer Hero for long-term partnerships or higher commission structures.

‍

How to Set Up BigCommerce in Influencer Hero

Connecting BigCommerce to Influencer Hero is a straightforward setup that follows a short, guided process. It involves linking your BigCommerce store, enabling tracking, and confirming that order data flows into Influencer Hero for reporting.

For a step-by-step walkthrough, you can visit the Influencer Hero Help Desk, where all integrations are documented in detail. You can also follow the dedicated BigCommerce integration guide here.

‍

Final Thoughts

The Influencer Hero + BigCommerce integration connects influencer programs directly to ecommerce data that matters, orders, revenue, and customer behavior. By linking creators, tracking links, discount codes, and campaigns to BigCommerce transactions, brands can evaluate influencer performance using the same data they use to run and grow their store.

If you’re running influencer campaigns on BigCommerce and want clearer attribution, cleaner reporting, and tighter workflows between your ecommerce and influencer tools, this integration is designed for that reality. To see how it works for your setup, you can book a demo with us today.

Explore other Influencer Hero integrations:

• Shopify
• Klaviyo
• Slack
• Gorgias

‍