Thanks.io Integration with Influencer Hero: Send Handwritten Postcards to Influencers at Scale

Influencer Hero’s Thanks.io integration lets you send personalized, handwritten-style postcards to influencers directly from the Influencer Hero platform. The outcome is simple: stronger influencer relationships with far less manual work.

This integration is not about speed or automation. It’s about creating moments that feel personal and intentional in influencer relationships. This guide explains what the Thanks.io integration does, how easy it is to set up, and how teams use handwritten-style postcards at specific points in real influencer workflows to strengthen connections and stay memorable.

If you’re looking for a way to add a human touch to influencer relationships—without changing how you already work—this integration fits naturally into your existing outreach.

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Why Thanks.io Matters for Your Influencer Program

Thanks.io addresses a critical but often overlooked layer of creator relations: automated, physical outreach. While digital channels like email and DMs are increasingly saturated, physical mail offers a high-visibility touchpoint that naturally stands out.

For e-commerce and DTC brands, long-term influencer ROI is built on relationship quality. Thanks.io allows you to scale personalized "handwritten" touchpoints—from onboarding welcomes to post-campaign thank-yous—ensuring your brand remains top-of-mind without increasing your team's manual workload.

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What is the Influencer Hero + Thanks.io integration?

The Influencer Hero + Thanks.io integration lets brands trigger automated physical mail,  so teams can send personalized, handwritten-style postcards to influencers directly from their influencer CRM. 

Instead of exporting lists or managing offline follow-ups separately, postcards can be triggered automatically based on influencer status or campaign activity.

With this integration, relationship-building becomes part of your existing influencer workflow:

• Send handwritten postcards to influencers in bulk, without manual uploads
• Trigger postcards from campaign stages (e.g. onboarding, waiting for post, post published)
• Keep all influencer actions and follow-ups managed in one system
• Add a personal, offline touch without slowing down a scaled program

The result is a more consistent way to nurture influencer relationships while still operating efficiently across large campaigns.

Best for: DTC brands, ecommerce teams, and agencies running scaled influencer programs that want to add high-touch, offline follow-ups without adding manual work or extra tools.

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What the Thanks.io Integration Lets You Do (Key Capabilities)

The integration connects influencer records, campaign stages, and bulk actions in Influencer Hero with postcard creation and sending in Thanks.io. Actions are initiated inside Influencer Hero and executed through Thanks.io campaigns:

1) Send Handwritten Postcards To Influencers

Users can send handwritten-style postcards to selected influencers from within Influencer Hero.

• Select one or multiple influencers inside Influencer Hero
• Send influencer address data to Thanks.io
• Trigger postcard sends using an existing Thanks.io campaign

2) Trigger Postcards From Campaign Stages

Postcards can be triggered based on influencer campaign status inside Influencer Hero.

• Use influencer campaign stages (e.g. onboarding, waiting for post) in Influencer Hero
• Trigger postcard sends when influencers enter a defined stage
• Pass influencer records to Thanks.io for postcard delivery

3) Send Postcards Using Bulk Influencer Actions

Users can send postcards to large influencer groups at once.

• Select influencers in bulk inside Influencer Hero
• Assign them to a postcard send action
• Execute the send through a connected Thanks.io campaign

4) Manage Postcard Campaign Content In Thanks.io

Postcard templates and campaign settings are managed directly in Thanks.io.

• Create postcard campaigns inside Thanks.io
• Configure image templates, text, and handwriting styles
• Use test sends in Thanks.io before activating campaigns

5) Link Influencer Records To Postcard Activity

Influencer records in Influencer Hero are used as the source for postcard sends.

• Use influencer profile data stored in Influencer Hero
• Pass influencer identity and address details to Thanks.io
• Maintain influencer selection and status inside Influencer Hero

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Why is This Integration Useful?

The Influencer Hero + Thanks.io integration helps merchants handle a very real challenge in influencer marketing: maintaining strong creator relationships while running programs at scale. 

Stronger Influencer Engagement Beyond Email And Dms

Most influencers are overloaded with emails, Instagram DMs, and WhatsApp messages. Physical postcards cut through that noise. By sending handwritten-style postcards at key moments—like onboarding or after a post goes live—brands create a touchpoint influencers actually notice and remember. This often leads to better responsiveness and more reliable follow-through on deliverables.

More Consistent Follow-Ups During Live Campaigns

During active campaigns, teams often need to nudge creators who are slow to post or respond. This integration allows merchants to trigger postcards directly from campaign stages like “waiting for post.” Instead of sending repeated reminders digitally, teams can use a physical follow-up that feels personal rather than transactional—without disrupting the existing workflow.

Improved Influencer Retention Across Multiple Campaigns

Influencer ROI doesn’t come only from first-time collaborations. Merchants running recurring campaigns benefit when creators are willing to work with them again. Sending thank-you postcards or post-campaign follow-ups helps reinforce relationships after the campaign ends, making it easier to re-engage proven performers instead of constantly onboarding new creators.

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Example Use Cases

Brands use the Influencer Hero + Thanks.io integration at specific moments in their influencer workflows—usually when digital communication alone isn’t enough. Below are three real, easy-to-recognize use cases that show how teams apply this integration in practice.

1) Post-Campaign Thank-You Messages To Top Performers

After a campaign ends, brands send thank-you postcards to influencers who delivered strong results. Influencer Hero has previously used this approach at scale, where a simple handwritten postcard follow-up contributed to $64K in influencer-attributed sales, reinforcing repeat collaborations and long-term creator relationships.

Best for: retention-focused programs and re-engaging proven creators for future campaigns.

2) Influencer Onboarding After Contract Approval

Once an influencer signs a contract or is marked as approved in Influencer Hero, brands send a handwritten postcard welcoming them to the program. This is commonly used for higher-value creators or long-term ambassadors, where first impressions matter and teams want to set a more personal tone from the start.

Best for: long-term partnerships, ambassador programs, and high-value creators.

3) Follow-Ups For Influencers Stuck In “Waiting For Post”

When influencers are delayed or inactive during a live campaign, teams trigger postcards instead of sending repeated reminder emails or DMs. A short, handwritten-style message sent via Thanks.io acts as a non-intrusive nudge and often prompts action without creating friction or pressure.

Best for: live campaigns where deadlines matter but relationships still need to be preserved.

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How to Set Up Thanks.io in Influencer Hero

Connecting Thanks.io to Influencer Hero is a straightforward process that only takes a few clicks. From the Integrations section inside Influencer Hero, you can connect your Thanks.io account and make it available for campaign-stage triggers and bulk influencer actions—no technical setup required.

If you want a step-by-step walkthrough, you can visit our Help Desk Center where all integrations are documented with clear instructions. You’ll also find a dedicated Thanks.io integration guide that walks through the setup process and shows how to start sending postcards based on your influencer workflows.

Influencer Hero and Thanks.io are designed to work together with minimal configuration, so teams can start using handwritten postcards in their influencer programs almost immediately.

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Final Thoughts

The Influencer Hero + Thanks.io integration adds a physical, offline touchpoint to your influencer workflow without changing how your team already works. By connecting influencer records, campaign stages, and bulk actions with handwritten postcard sends, brands can manage relationship-building alongside outreach, tracking, and performance—all from the same system. The result is a clearer, more connected way to support influencer programs as they grow.

If you want to see how this integration fits into your existing influencer setup, you can book a demo with us! We’ll walk you through how teams use Influencer Hero integrations in real workflows and show how they can support stronger, more measurable influencer programs at scale.

Explore other Influencer Hero integrations:

• Shopify
• Klaviyo
• Slack

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