PrestaShop Integration with Influencer Hero: Track Influencer Sales Directly From Your Store

The PrestaShop integration with Influencer Hero connects your online store directly with your influencer marketing workflows. It allows you to generate trackable links (and optional discount codes) for creators and automatically sync clicks and sales back into Influencer Hero.

Instead of pulling reports from multiple tools or spreadsheets, your team can see which influencers, products, and campaigns are driving real revenue, all in one place.

This guide shows you everything you need to know about the Influencer Hero and PrestaShop integration and how to use it to track influencer-driven sales directly from your store.

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Why Prestashop Matters for Your Influencer Program

PrestaShop is a core ecommerce platform where critical business activity happens - product sales, orders, customer data, and revenue attribution. For influencer marketing, this matters because the most accurate performance signals don’t live in social platforms; they live in the store where conversions actually occur.

• The source of truth for revenue and conversions: Influencer ROI ultimately comes down to sales data. PrestaShop is where orders, order values, products, and customers are recorded, making it the most reliable place to measure whether influencer traffic turns into real revenue.
• A widely adopted ecommerce platform: PrestaShop powers hundreds of thousands of active online stores worldwide, with particularly strong adoption across Europe and Latin America. This makes it a common backend for DTC brands running influencer and affiliate programs at scale.‍
• Direct ownership of commerce data: Unlike marketplace platforms, PrestaShop gives brands full control over their store and data. This allows influencer performance to be evaluated using first-party data - without relying solely on platform-reported metrics like clicks or views.

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What is the Influencer Hero + Prestashop integration?

The Influencer Hero and PrestaShop integration connects your influencer campaigns directly to your store’s sales data. It lets teams create trackable links (and optional discount codes) for creators and automatically sync clicks and purchases back into Influencer Hero, so influencer performance can be measured using real order and revenue data from PrestaShop.

This integration is built for teams that want a clean tracking workflow between influencer activity and ecommerce results, without exporting reports or manually matching creators to sales.

Best For: DTC brands and agencies using PrestaShop who want to track influencer-driven sales and revenue inside their influencer marketing platform using first-party store data.

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What the Prestashop Integration Lets You Do (Key Capabilities)

This integration connects Influencer Hero with PrestaShop to link influencer campaigns with store-level sales data. It connects creators, tracking links, products, and orders so activity from PrestaShop is reflected inside Influencer Hero.

1) Create Trackable Links For Influencers

Create links inside Influencer Hero that point to PrestaShop URLs and are tied to individual creators.

• Generate product, category, or landing-page links inside Influencer Hero
• Assign each link to a specific influencer profile
• Share the generated link with the influencer for promotion

2) Track Clicks From Influencer Links

Log link interaction data associated with influencer activity.

• Record link clicks tied to influencer-specific URLs
• Associate click data with individual creators and campaigns inside Influencer Hero
• View click activity alongside other influencer records

3) Sync Sales Data From Prestashop

Send order data from PrestaShop into Influencer Hero for attribution.

• Capture completed orders that originated from influencer links
• Sync order value and purchase events into Influencer Hero
• Match sales to the corresponding influencer and campaign

4) Attribute Revenue To Creators And Campaigns

Connect PrestaShop orders to influencer records inside Influencer Hero.

• Link revenue data to individual influencers
• Associate sales with specific campaigns
• View attributed revenue within influencer profiles

5) Use Sales Data For Reporting And Payouts

Access synced commerce data inside Influencer Hero for internal calculations.

• Include sales data in influencer performance reports
• Reference order data when calculating commissions or payouts
• Review influencer results using store-sourced data

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Why is This Integration Useful?

The Influencer Hero and PrestaShop integration is designed for merchants who want to evaluate influencer marketing based on sales outcomes, not assumptions. If you care more about sales than surface-level metrics, here’s why this setup is useful when you work with creators.

See Which Influencers Actually Generate Sales

Many brands run influencer campaigns that drive traffic but struggle to identify who converts. By connecting influencer links to PrestaShop orders, merchants can clearly see which creators generate purchases, how much revenue they drive, and how performance varies across influencers.

Replace Manual Revenue Attribution With Store Data

Without a direct store connection, teams often rely on screenshots, influencer self-reporting, or post-by-post estimates. This integration uses actual order data from PrestaShop, making influencer performance reviews based on completed transactions rather than reported metrics.

Run Influencer Programs Like A Performance Channel

For brands treating influencers as an affiliate or revenue channel, this setup supports performance-based decision-making. Merchants can compare creators by revenue, order volume, or average order value and use that data to guide renewals, commissions, or future collaborations.

Simplify Reporting Across Campaigns And Products

When multiple influencers promote different products or collections, tracking results manually becomes complex. With sales data synced into Influencer Hero, teams can review performance by campaign, product, or creator without reconciling multiple exports.

Support Commission And Payout Calculations With Real Orders

Brands paying influencers based on sales need accurate inputs. By referencing PrestaShop order data inside Influencer Hero, teams can calculate commissions using confirmed purchases, reducing disputes and back-and-forth with creators.

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Example Use Cases

Below are a few common scenarios where connecting influencer activity directly to PrestaShop data becomes part of the day-to-day workflow.

Running Influencer Campaigns Tied To Specific Products Or Collections

When creators promote individual products, collections, or seasonal drops, teams generate dedicated tracking links for each influencer. Sales from those links are then connected back to the creator and campaign, making it clear which products are moving because of influencer traffic.

Managing Affiliate-Style Influencer Programs

For brands working with ongoing creator partnerships, influencers are treated like an affiliate channel. Each creator receives their own trackable link (and optionally a discount code), and PrestaShop orders are used to monitor performance, validate sales, and reference revenue when calculating commissions.

Reviewing Influencer Performance During Campaign Wrap-Ups

After a campaign ends, teams review performance inside Influencer Hero using synced order data from PrestaShop - both at the individual influencer level and the overall campaign level. Instead of relying on screenshots or platform metrics, evaluations are based on confirmed store purchases tied to each creator and aggregated across the full campaign.

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How to Set Up Prestashop in Influencer Hero

Connecting PrestaShop with Influencer Hero is a straightforward process designed to fit naturally into your existing workflow. The setup focuses on linking your store so influencer links, clicks, and sales data can be tracked and reflected inside Influencer Hero.

You don’t need to configure complex rules or rebuild your campaigns. Once the connection is in place, you can start creating trackable links for influencers and see store activity flow back into your influencer reports. For a step-by-step walkthrough, you can visit our Help Desk Center.

There, you’ll find the full PrestaShop integration guide along with instructions for all available integrations, so you can follow the exact steps if needed - even though the overall setup is quick and easy to complete.

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Final Thoughts

The Influencer Hero and PrestaShop integration is built for ecommerce teams that want a clearer connection between influencer activity and store performance. By linking creators, tracking links, and orders, brands can move away from assumptions and review influencer campaigns using real sales data from their PrestaShop store.

If you’re running influencer campaigns and want to see how this setup would work for your store, the best next step is to see it in action. Book a demo to explore the PrestaShop integration inside Influencer Hero and understand how it fits into your current influencer program.

Explore other Influencer Hero integrations:

• Shopify
• Gorgias
• Klaviyo

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