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Modash vs Shopify Collabs vs Influencer Hero: Features, Pricing and Key Differences

The main difference between Modash, Shopify Collabs, and Influencer Hero lies in how each platform supports influencer marketing for eCommerce brands. 

Modash is a powerful influencer discovery and analytics tool, offering access to over 350M creators across Instagram, TikTok, and YouTube — ideal for brands focused on large-scale influencer identification and audience insights. 

Shopify Collabs, on the other hand, is a free influencer management tool built directly into Shopify, helping merchants find creators, send gifts, and manage affiliate commissions — great for small Shopify-based stores getting started with influencer marketing. 

Influencer Hero stands out as the most complete solution, combining discovery, outreach automation, CRM, affiliate tracking, UGC management, and full integrations with Shopify, WooCommerce, and custom stores — designed for D2C brands ready to scale campaigns efficiently and measure ROI.

In this article, we’ll dive into the comparison between Modash, Shopify Collabs, and Influencer Hero, breaking down their features, pricing, pros, and cons to help you decide which platform is best suited for your brand’s influencer marketing goals.

Modash vs Shopify Collabs vs Influencer Hero Comparison

Features Modash Shopify Collabs Influencer Hero
Influencer Discovery Database of 350M+ creators across Instagram, TikTok & YouTube; AI lookalike & “Find Your Fans” tools Limited to Shopify-registered creators; primarily micro-influencers Access to 8 major platforms (Instagram, TikTok, YouTube, etc.) with fake follower detection, lookalike creators, and Chrome Extension
CRM & Campaign Management Basic list-based management; track posts and hashtags manually Very limited; mainly manages gifting and affiliate codes Advanced AI-powered CRM with boards, automated email flows, deliverables tracking, and ROI dashboards
Integrations Shopify-only (gifting, discount codes, affiliate automation) Built directly into Shopify Multi-platform support: Shopify, WooCommerce & custom eCommerce setups
Outreach Automation Bulk email with Gmail/Outlook sync; limited automation Manual outreach; no automation AI-personalized sequences, automated follow-ups, smart templates
Affiliate & Payments Affiliate tiers, commission tracking, automated payouts Manual affiliate tracking Built-in affiliate, commission, and automated payout tools with performance reporting
Pricing Starts at $199/month (Essentials), billed annually Free, transaction fees on affiliate sales From $649/month, includes full automation suite and support

Influencer Discovery Depth

Modash has a massive global creator pool, making it ideal for discovery-focused teams that need scale. Shopify Collabs is much narrower, limited to creators registered within Shopify’s network. Influencer Hero combines both approaches—offering multi-platform search plus advanced filters (demographics, audience quality, brand followers) for more precise targeting.

CRM and Campaign Management

Shopify Collabs lacks CRM capabilities beyond gifting and commissions. Modash offers list-based campaign tracking but requires manual setup. In contrast, Influencer Hero’s campaign boards and AI-driven automations streamline management from first contact to ROI analysis — a huge plus for D2C teams managing hundreds of influencers.

Integration Flexibility

Both Modash and Shopify Collabs are Shopify-exclusive. Influencer Hero stands apart with Shopify, WooCommerce, and custom integration support, making it a stronger option for brands selling across multiple stores or regions.

Outreach & Automation

Shopify Collabs relies on manual messaging. Modash supports bulk outreach but lacks deep automation. Influencer Hero automates entire outreach workflows — sending personalized multi-step emails, follow-ups, and reminders based on campaign status.

Affiliate Tracking & Payments

Modash supports affiliate tiers and auto-payouts, but performance insights are limited. Shopify Collabs handles basic affiliate tracking but requires manual follow-up. Influencer Hero automates everything — from link creation to commission tracking and payouts — while tying it all back to campaign ROI.

Which Tool is Best for You? Why Brands Choose Influencer Hero Over Modash and Shopify Collabs

Based on our research, if your brand is Shopify-first and focused on influencer discovery at scale, Modash is a great fit. Its massive database of 350M+ creators and precise filters make it ideal for teams that prioritize finding the right influencers based on audience data. However, Modash primarily covers discovery and analytics, meaning brands often need additional tools to handle outreach, campaign management, and payments.

If you’re a small Shopify store just getting started with influencer marketing, Shopify Collabs is a convenient entry point. It’s free and helps brands manage basic gifting and affiliate relationships within Shopify. Still, it lacks advanced discovery, outreach automation, and cross-platform analytics, limiting its usefulness as brands scale.

For D2C and eCommerce brands ready to grow, Influencer Hero is the clear choice. It combines Modash’s powerful discovery with the simplicity of Shopify Collabs, adding everything else brands need to scale — AI-powered outreach, CRM automation, affiliate tracking, UGC management, and integrations with Shopify, WooCommerce, and custom stores. Based on our demo and sales data, brands often move to Influencer Hero once they outgrow Shopify Collabs or Modash, choosing a platform that unifies every step of influencer marketing — from discovery to ROI — in one seamless system.

Modash Overview

<img src="Modash-vs-Shopify Collabs-vs-Influencer-Hero-Overview-Modash" alt="Modash Overview">

Modash is an AI-driven influencer marketing platform that helps brands discover, analyze, and connect with creators at scale. With a public database of over 350 million influencer profiles across Instagram, TikTok, and YouTube, Modash gives marketers all the tools they need to find authentic creators, verify audience quality, and track influencer campaign performance—without relying on agencies or complex enterprise systems.

Built for Shopify-first eCommerce brands, D2C startups, and growth-focused marketers, Modash combines speed, transparency, and scalability to help teams grow their influencer marketing programs efficiently.

Modash Standout Features:

  • Massive Public Creator Database: Access one of the largest influencer databases in the market—350M+ creators worldwide. Whether you’re targeting niche beauty creators or global tech influencers, Modash makes it easy to find and reach the right people to represent your brand.
  • AI-Powered Lookalike Search: Scale your campaigns intelligently by finding influencers similar to your top performers. Modash’s AI lookalike engine helps you reach new audiences with similar demographics, interests, and engagement levels—ideal for Shopify and D2C brands looking to grow with precision.
  • Advanced Search Filters: Refine your influencer search by location, engagement rate, follower count, content category, language, and audience demographics. These granular filters ensure that every influencer partnership aligns with your brand goals and target market.
  • Campaign Tracking & Media Gallery: Keep all influencer deliverables in one place. Modash’s campaign tracking tools make it simple to monitor ROI, engagement, and performance metrics across multiple collaborations. The built-in media gallery lets teams review and organize content quickly.
  • Shopify Integration for Affiliate Tracking: Modash directly integrates with Shopify, allowing brands to generate affiliate links, track clicks, and measure revenue attribution. This makes it one of the best influencer marketing platforms for eCommerce businesses aiming to connect creator campaigns with sales results.

Best For: Modash is ideal for Shopify-first eCommerce brands, D2C startups, and growth teams looking for:

  • AI-powered influencer discovery and audience analysis
  • Quick scalability without the complexity of full-service influencer CRMs
  • Transparent campaign tracking and revenue measurement

Pricing & Contract Length

  • Essentials Plan – $199/month: Core discovery tools, engagement metrics, and influencer search
  • Performance Plan – $499/month: Adds Shopify integration, advanced filters, and increased campaign capacity
  • Enterprise Plan – Custom pricing: Designed for brands managing large influencer programs or needing API integrations

Plans are available monthly or annually, with discounts for yearly subscriptions.

Pros

  • 350M+ influencer profiles across Instagram, TikTok & YouTube
  • AI-driven lookalike search to scale campaigns
  • Precise targeting with advanced filters
  • Native Shopify integration for affiliate tracking
  • Easy-to-use interface for small teams and startups

Cons

  • Limited automation for end-to-end campaign workflows
  • Reporting tools could be more advanced for cross-platform analytics
  • No built-in CRM for long-term influencer relationship management

Free Tools

  • Free Influencer Search Tool: Search verified creators (1K+ followers) across major platforms and explore results by niche or location—no subscription needed.
  • Instagram Fake Follower Checker: Instantly detect fake followers and assess engagement quality to ensure brand-safe partnerships.
  • Engagement Rate Calculators: Evaluate engagement for any influencer on Instagram, TikTok, or YouTube before launching campaigns.
  • Influencer Lookalike Tool: Find creators similar to your best performers and expand your influencer network with confidence.

Shopify Collabs Overview

Shopify Collabs is Shopify’s built-in influencer marketing tool that helps merchants find, collaborate with, and manage creators directly within their Shopify dashboard. Its main goal is to make influencer partnerships more accessible to small and mid-sized eCommerce businesses by simplifying product gifting, affiliate commissions, and influencer discovery — all without leaving Shopify. 

While its feature set is limited compared to all-in-one tools like Influencer Hero, it’s a strong entry point for brands that want to start influencer campaigns at no extra cost.

Shopify Collabs Standout Features: 

  • Creator Discovery Marketplace: Brands can browse and invite creators who have opted into Shopify’s influencer network. Ideal for small D2C brands that want to collaborate with micro- and nano-influencers already familiar with Shopify brands.
  • Affiliate Management: Collabs allows brands to generate unique affiliate links and discount codes to track sales and reward creators with commissions — great for performance-based campaigns.
  • Product Gifting: Streamlines the process of sending products to creators directly through the Shopify store, eliminating manual shipping coordination.
  • Collabs Network Integration: The system automatically connects stores with influencers that match their product category or audience, making it easier for new stores to find relevant creators quickly.
  • Performance Tracking Dashboard: Brands can monitor affiliate performance and sales conversions from collaborations in one place, helping them understand ROI from influencer partnerships.

Best For: Shopify Collabs is best for Shopify-based brands, startups, and small eCommerce businesses that want to begin influencer collaborations without investing in a paid influencer marketing tool.

Pricing & Contract Length 

Shopify Collabs is completely free for Shopify merchants. There are no monthly or annual contracts, though transaction fees may apply to affiliate payments processed through Shopify’s checkout system.

Pros 

  • 100% free for Shopify users.
  • Seamless Shopify integration (product gifting, affiliate codes, and tracking).
  • Ideal for beginner brands or small teams.
  • Easy to use, with no setup or onboarding required.

Cons

  • Limited to creators within Shopify’s ecosystem — no access to broader social databases.
  • No outreach automation or CRM capabilities.
  • Lacks multi-platform integrations (only Shopify).
  • Basic analytics compared to advanced influencer platforms.

Free Tools

Shopify Collabs itself is the free tool offered — there are no additional standalone free tools beyond the platform’s gifting and affiliate management features. However, users can integrate with Shopify’s native analytics and discount code system to expand their visibility and performance tracking.

Influencer Hero Overview

<img src="Modash-vs-Shopify Collabs-vs-Influencer-Hero-Overview-Influencer-Hero" alt="Influencer Hero Overview">

Influencer Hero is an all-in-one influencer marketing platform designed to help brands scale, automate, and manage influencer campaigns across multiple social media channels. It combines everything marketers need in one dashboard—from influencer discovery, CRM automation, and outreach, to UGC management, affiliate tracking, and performance analytics.

With Shopify and WooCommerce integrations, plus AI-powered tools for communication and ROI tracking, Influencer Hero enables teams to handle every stage of the influencer marketing funnel—from discovery to post-campaign reporting—in a single, streamlined platform.

Influencer Hero Standout Features:

  • AI-Powered CRM for Scalable Campaigns: Influencer Hero’s CRM is built to handle any influencer volume—from 10 to 10,000 creators—with automation that personalizes communication at scale. Ideal for enterprise D2C and fast-growing eCommerce brands, this system simplifies large-scale influencer relationship management and campaign organization.
  • Multi-Platform eCommerce Support: Seamlessly integrates with Shopify, WooCommerce, and custom eCommerce stores to track influencer-driven sales, product gifting, and affiliate commissions. This multi-platform support makes it a top choice for Shopify-first brands seeking accurate ROI attribution.
  • Automated & Personalized Outreach: Influencer Hero’s AI-enhanced outreach system lets you send personalized, automated email flows at scale—improving response rates without sacrificing authenticity. Perfect for startups and teams looking to save time on influencer communication while keeping a genuine tone.
  • Chrome Extension for Real-Time Discovery: The Influencer Hero Chrome Extension lets you analyze influencer data instantly from Instagram, TikTok, and YouTube. Teams can assess follower authenticity, engagement, and audience demographics directly within their browsing workflow.
  • UGC Collection & Product Gifting: Automatically collect, organize, and repurpose influencer-generated content (UGC) for paid ads and social media. With built-in gifting and product seeding tools, Influencer Hero streamlines logistics for D2C brands that depend on authentic, product-led influencer collaborations.

Best For: Influencer Hero is best suited for D2C and eCommerce brands—especially those using Shopify or WooCommerce—that want to:

  • Scale influencer and affiliate programs efficiently
  • Automate outreach and CRM workflows
  • Track ROI and content performance across multiple social channels

Pricing & Contract Length

  • Standard – $649/month: Manage up to 1,000 creators
  • Pro – $1,049/month: Manage up to 5,000 creators
  • Business – $2,490/month: Manage up to 10,000 creators
  • Custom & Agency – Custom pricing: Tailored for large-scale teams and agencies

All plans include core influencer discovery, CRM automation, campaign management, UGC collection, and affiliate tracking tools. Plans are billed monthly, with flexible scaling options as your influencer program grows.

Pros

  • True all-in-one influencer marketing suite
  • Supports Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X (Twitter), and Twitch
  • AI-driven automation for outreach and workflows
  • Native Shopify and WooCommerce integrations for ROI tracking
  • Clean, visual dashboards for campaign performance insights

Cons

  • Pricing may be high for small or early-stage brands
  • Advanced features require onboarding to fully unlock their potential

Free Tools

Influencer Hero provides a suite of free influencer marketing tools—ideal for testing platform features and gaining actionable insights before subscribing:

  • Fake Follower Scanner: Detect fake or inactive followers across Instagram, TikTok, and YouTube.
  • Engagement Rate Calculator: Measure influencer engagement performance per platform.
  • Earned Media Value Calculator: Estimate the true media value of influencer content.
  • Influencer Finder Tools: Find influencers based on Instagram followers, newsletter subscribers, or existing customers.
  • Influencer Analytics Tool: Evaluate influencer profiles in-depth across social platforms.
  • Influencer Lookalike Tool: Discover creators with similar audiences and styles to your top performers.
  • Follower Counter: Track real-time follower counts across major platforms.
  • Competitor Report Generator: Analyze competitors’ influencer partnerships and campaigns.

Final Thoughts

When comparing Modash, Shopify Collabs, and Influencer Hero, it’s clear that each serves a different stage in a brand’s influencer marketing journey. Modash is best for brands focused on discovery and audience analytics. Shopify Collabs is an excellent entry point for small Shopify merchants or startups looking to test influencer marketing without upfront costs.

For scaling D2C and eCommerce brands, Influencer Hero is the most complete solution. It brings together everything Modash and Shopify Collabs do — plus powerful AI-driven outreach, CRM automation, affiliate tracking, and full integrations with Shopify, WooCommerce, and custom stores. Based on our demo and sales data, brands often transition to Influencer Hero once they outgrow entry-level tools, seeking a unified system that manages discovery, outreach, performance tracking, and ROI in one place.

Ready to streamline your influencer marketing and scale faster? Book a free demo to see how Influencer Hero helps leading eCommerce brands manage every stage of influencer and affiliate marketing in one all-in-one platform.

FAQs
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