YouTube is one of the most powerful platforms for influencer marketing, with 70% of viewers saying they’ve bought a product after seeing it in a YouTube video. Brands are aware of this and are increasingly choosing to collaborate with content creators to increase sales and visibility for their products and services. If you use the right tools, these campaigns can scale your business to levels never before imagined.
YouTube influencer marketing platforms can handle the entire process involved in a campaign: the more they do for you, the better. Remember that the whole purpose is to help you facilitate the task of managing these types of campaigns, not to add to your worries.
Top 10 YouTube Influencer Marketing Platforms.
YouTube influencer marketing platforms are a set of tools designed for brands to boost their campaigns and find the perfect YouTubers to collaborate with. Most have their own influencer database and filters so you can select only those that fit your brand's needs. You can also receive campaign reports and, in some cases, manage communications all on the same platform.
YouTube influencer marketing platforms are important for brands and agencies looking to scale their businesses and reach new audiences. Even if you have a defined target audience, these types of campaigns can help you access them directly with the help of the influencers who share the content.
The platform you use to run your influencer marketing campaign plays a central role in its potential success, as if it doesn't have the necessary tools to help you, it can be detrimental. Therefore, it's in your best interest to choose one with an informed mindset, ensuring it's the right fit and makes all the complicated work easier for you, without giving you any additional worries.
To create this list of the best YouTube influencer marketing platforms, we followed a selection criterion to ensure that only those that meet these criteria are featured. YouTube influencer marketing platforms must adapt to your brand's needs, not the other way around, so you can prioritize the criteria you consider most relevant.
Here's a quick overview of our selection criteria:
In this list, we focus on YouTube influencer marketing, so we'll feature platforms whose features stand out for that social media platform. There are other top platforms dedicated to different social media platforms, so they deserve their own list.
The platforms listed here have specific features for YouTube, such as discovering influencers who are only on that platform, viewing the content they upload on YouTube, and more. In some cases, they also offer multiplatform services.
It is estimated that there are 113.9 million channels actively uploading content to YouTube and that are considered influencers (from nano all the way to celebrities), so the platforms listed here have a wide database.
These databases come with specific filters so you can find the perfect YouTuber in the crowd. This may depend on the influencer's own characteristics (their niche, age, and gender) or their audience (age, gender, location, etc.).
The database isn't everything; for a platform to stand out from the crowd, it must offer additional features that complement YouTube influencer marketing campaigns.
To compile the list, we focused on the campaign reports they provide, whether they are real-time or not, as well as on the outreach capabilities and in-app communication with content creators. All of these different functions are central to carrying out a campaign that has a positive impact.
At this point, we focus on both brands and YouTubers: if YouTubers aren't happy with how the platform handles them, then they won't want to partner with brands that use it. Brand reviews are also central to gaining in-depth insights.
This way, it's possible to provide an objective review of each platform, without losing sight of the opinions formed through real-life customer experiences.
We understand that prices may seem high or low depending on each brand's budget, but we focus on presenting platforms in different price ranges and offering different payment plans.
This way, if a platform requires an annual commitment, in most cases, it will offer monthly payment plans to make the process easier. If it doesn't, this list will show you multiple options for high-value platforms at more affordable prices.
Pricing: Starts at $349/month
Reviews: 4.7/5.0 (Shopify Apps)
Best For: Brands and agencies running large-scale YouTube influencer campaigns.
Free Trial: No, but it has free influencer marketing tools
Influencer Hero is an all-in-one influencer marketing platform with powerful tools for discovering and managing YouTube creators. It’s ideal for brands looking for end-to-end campaign support—from finding influencers to tracking performance.
If your primary goal is managing robust YouTube influencer campaigns with deep analytics and influencer discovery features, Influencer Hero delivers. It’s especially useful for brands working with multiple creators at once or across global markets.
Pricing: No cost to creators; brand pricing varies, starting at $200 per collaboration.
Reviews: N/A (official YouTube platform)
Best For: Brands looking to run native campaigns with vetted YouTube influencers.
Free Trial: Not applicable
YouTube BrandConnect is YouTube’s in-house influencer marketing platform that connects brands directly with YouTube creators for paid sponsorships. It’s tightly integrated into YouTube, offering seamless collaborations and automatic campaign reporting. In this section, we will focus on the features, benefits and drawbacks that it has for brands, but you can also take a look at what it offers to content creators.
If you're focused solely on YouTube and want a native solution with strong reporting and trusted influencers, YouTube BrandConnect is a solid choice. Keep in mind that it can be expensive for smaller brands, as the platform tends to target macro influencers, who also have higher additional rates.
Pricing: Custom pricing
Reviews: 4.5/5.0 (G2)
Best For: Lifestyle, fashion, and beauty brands working with YouTube creators who specialize in affiliate content.
Free Trial: No
LTK is known for its affiliate-driven influencer ecosystem, but it also supports YouTube campaigns, particularly for visual-first content in fashion, home, and lifestyle niches. It enables brands to tap into content creators with loyal audiences across multiple platforms, including YouTube.
LTK is a solid platform for brands in product-heavy verticals who want to leverage YouTube creators to drive affiliate sales. It's best used when video content is part of a larger, multi-platform campaign strategy. For brands focusing solely on YouTube, this can be a drawback because it means more expensive campaigns without the benefit of multi-platform campaigns.
Pricing: From $399/month (custom pricing for enterprise)
Reviews: 4.5/5.0 (G2)
Best For: Large brands and agencies.
Free Trial: No
NeoReach is a powerful influencer marketing platform built for enterprise-level YouTube campaigns. It offers deep data analytics, robust influencer search filters, and custom campaign services for brands running large-scale video partnerships.
NeoReach is built for precision and scale. If you're looking to develop a large YouTube influencer marketing campaign and want serious insights, campaign control, and expert support, this platform will deliver. It's difficult to use at first, and the number of reports can be overwhelming. Also keep in mind that you'll need to plan an active communication strategy with the YouTuber outside of the platform.
Pricing: For brands it starts at $99/month (self-service) to custom pricing (managed services)
Reviews: 4.3/5.0 (G2)
Best For: Brands looking to manage both micro and macro YouTube influencer campaigns with flexible budgets.
Free Trial: Yes (limited features)
IZEA is a veteran in the influencer marketing space, offering a structured platform to discover, connect with, and pay YouTube creators. With both self-service and managed options, it's versatile enough for small businesses and large enterprises alike.
IZEA is a great fit for brands that want both control and flexibility in their YouTube influencer strategy. The marketplace model is especially helpful for brands that want to be selective with creator collaborations or test campaigns with minimal risk. However, you'll need to keep in mind that to fully enjoy the platform, you'll need to purchase premium packages, and there are additional costs that aren't initially discounted.
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Pricing: Custom pricing only
Reviews: 4.0/5.0 (Clutch)
Best For: Enterprise brands looking for full-service YouTube influencer campaigns with a creative and viral edge.
Free Trial: No
Viral Nation is a global influencer marketing agency and platform hybrid, specializing in viral content and creator partnerships—especially on platforms like YouTube. It’s tailored for brands that want a hands-off, done-for-you campaign that still delivers big results.
Viral Nation is built for brands that want big, bold YouTube campaigns with measurable impact—without managing the details in-house. It's less a tool and more a full-scale creative partner, best suited for large campaigns. It may not be the perfect fit for smaller brands, as its costs are very high, and it's important to be aware of the potential loss of credibility for many content creators.
Pricing: From $299/month
Reviews: 4.4/5.0 (G2)
Best For: Brands that want to monitor and analyze YouTube influencer campaigns alongside broader social media strategies.
Free Trial: Yes (30 days)
SproutSocial is primarily a social media management platform, but it includes YouTube integrations for campaign monitoring, audience analytics, and performance tracking. While it’s not a traditional influencer marketing tool, it’s useful for brands running YouTube campaigns and wanting unified reporting.
If you're already working with YouTube influencers and want to layer on advanced analytics and engagement tracking, SproutSocial can complement your workflow. It's best used alongside a dedicated influencer platform for a full-funnel approach, since if you don't have a base of YouTubers or don't know how to find them, that task can be difficult for you.
Pricing: Starts at $2k per month, annual commitment required
Reviews: .3/5.0 (G2)
Best For: E-commerce brands and agencies looking to scale YouTube influencer outreach and track ROI.
Free Trial: No
Upfluence is a robust influencer marketing platform with strong support for YouTube campaigns. It’s tailored for brands who want to find creators, manage collaborations, and directly link influencer efforts to sales performance.
If you're focused on tracking YouTube influencer ROI and want to streamline outreach and performance metrics, Upfluence is a strong option. It's especially powerful when paired with e-commerce campaigns and product-driven videos. However, its costs are high and it requires an annual commitment to the platform, which isn't always a good thing in the ever-changing influencer marketing landscape.
Pricing: Starts at $25,000/year
Reviews: 4.2/5.0 (G2)
Best For: Global brands and agencies focused on long-term YouTube influencer relationships and data-driven strategy.
Free Trial: No
Traackr is an influencer marketing platform built for brands that prioritize performance, consistency, and strategic partnerships—especially on YouTube. It's all about managing relationships over time, tracking brand alignment, and optimizing for real business outcomes.
If your YouTube influencer strategy is about building relationships, measuring brand alignment, and optimizing performance over time, this platform is worth the investment. Still, a package starting at $25,000 annually (around $2,000 monthly, though with no publicly disclosed payment plans) is a very high initial investment for most brands.
Pricing: Starts at $65/month for businesses
Reviews: 5.0 (G2)
Best For: Brands and creators looking for an all-in-one, YouTube-focused influencer toolkit with monetization insights.
Free Trial: Yes, it has a free version and it offers free YouTube tools.
Creator Hero is a next-gen platform purpose-built for creators and marketers who prioritize YouTube. Unlike broader influencer platforms, Creator Hero leans heavily into YouTube-first tools—combining storefronts, analytics, and growth optimization in one place. From vetting influencers to projecting potential earnings, it's designed for precision and simplicity.
Creator Hero is the go-to for YouTube-focused influencer marketing—especially if you're a creator looking to grow revenue or a brand aiming to tap into YouTube-native talent. It’s intuitive, tailored, and powerful without the enterprise-level price tag. If YouTube is your main channel, Creator Hero is likely the most practical and actionable toolkit on this list.
Using the right YouTube influencer marketing platforms is essential for running successful, data-driven campaigns. Tools like Creator Hero, Upfluence, Traackr, and Influencer Hero help brands connect with the right creators, manage collaborations, and measure real impact.
By leveraging these platforms, marketers can improve campaign performance, build authentic partnerships, and ensure strategic alignment with brand goals. Investing in influencer marketing tools ultimately leads to stronger audience engagement, better ROI, and long-term growth on one of the most powerful video platforms today.
The features that a YouTube influencer marketing platform should have depend on the brand's needs. However, some features that can't be missing are a YouTube creator database, campaign analytics, and tools that facilitate communication between the content creator and the brand. Other positive aspects include AI-powered tools to increase accuracy and other automated features to make your job easier.
YouTube influencer marketing platforms are extremely helpful in taking the burden off your shoulders and carrying out most of a marketing campaign. They can find the right creators for your brand, handle the outreach and contract process, and provide reports with performance metrics once completed.
The platforms on this list can be adapted to brands of any size, specifically Influencer Hero, which has plan structures tailored for small, medium-sized, and large businesses. More expensive platforms, such as Traackr or Creator Hero, are typically intended exclusively for companies with higher revenues that can support this annual expense.
Yes, in this article, we highlight the ideal platforms for running a YouTube influencer marketing campaign. These platforms allow you to focus on YouTubers without having to search for influencers on all platforms. These platforms, like Influencer Hero and Upfluence, have specific filters so you can search only on YouTube.
As you can see from the list, the price of the platforms varies greatly. Platforms like Influencer Hero have plans starting at $349 per month, while Traackr and Upfluence exceed $25,000 per year, making them much more expensive. Therefore, it's a good idea to choose the one that best suits your brand's budget and needs.
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