Top 10 Macro, Micro, And Nano Instagram NYC Influencers

June 19, 2024
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Denise Michelle
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Peter Nettesheim
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Top 10 Macro, Micro, And Nano Instagram NYC Influencers

In the bustling landscape of social media influencers, New York City stands as a vibrant hub for creativity and culture, attracting a diverse array of influencers across all tiers of reach. For brands, marketers, and agencies seeking to collaborate with influencers in the Big Apple, navigating this rich ecosystem can be both exciting and challenging. To streamline your search, we've curated a list of the top 10 Macro, Micro, and Nano Instagram influencers in NYC, offering a glimpse into their unique styles, engaged audiences, and potential for impactful partnerships.

Comparing Macro, Micro, and Nano Influencers

Macro Influencers

  • Follower Range: 100K - 500K
  • Reach and Impact: They have a broad reach and can significantly impact brand awareness on a large scale.
  • Content Quality: Often produce high-quality, professional content.
  • Collaboration: Ideal for large brands looking to reach a wide audience quickly.

Micro Influencers

  • Follower Range: 10K - 100K
  • Reach and Impact: They have a more niche audience with a higher level of engagement.
  • Content Quality: Their content is often more relatable and authentic.
  • Collaboration: Suitable for brands looking for targeted reach and higher engagement, often at a lower cost than macro influencers.

Nano Influencers

  • Follower Range: 1K - 10K
  • Reach and Impact: They have a very small, but highly engaged and loyal audience.
  • Content Quality: Content is highly authentic and often hyper-local.
  • Collaboration: Ideal for brands seeking grassroots marketing and hyper-targeted campaigns, often at minimal cost.

Macro Influencers

1. Acquired.style: Brigette Pheloung, based in NYC, shares her unique acquired style and fashion insights in lifestyle content.

  • Topics: Fashion, Lifestyle
  • Followers: 481K
  • ER: 5.2%
  • Average Likes: 23.8K 
  • Fake followers: 7%
  • Top audience country %: US (64%), UK (5%), Canada (3%) 


2. Jeffrey_in_nyc
: Jeffrey Harnish, a personal blogger, shares captivating insights and recommendations on travel, food, and attractions in NYC.

  • Topics: Travel, Food, Attractions
  • Followers: 474K
  • ER: 6.1%
  • Average Likes: 27.3K 
  • Fake followers: 7%
  • Top audience country %: US (94%), Australia (1.5%), South Korea (0.6%)


3. Lahbco
: Nasim Lahbichi, a Brooklyn-based digital creator, shares his multi-cultural culinary journey with a focus on cooking and food recipes

  • Topics: Multicultural, Cooking, Food Recipes
  • Followers: 433K
  • ER: 6.4%
  • Average Likes: 27.3K 
  • Fake followers: 8%
  • Top audience country %: US (48%), UK (47%), Canada (6%)


4. Reneerenovates
: Renee Bruner, a solo DIY home renovation enthusiast, sharing her journey of renovating her first home by herself through self-taught DIY tips and tricks, focusing on DIY and home decor.

  • Topics: DIY, Home Decor
  • Followers: 384K
  • ER: 7%
  • Average Likes: 26.5K
  • Fake followers: 10%
  • Top audience country %: US (53%), UK (5%), Canada (4%)


5. Amorraytravels
: Amorray Marcano, a New York-based traveler, explores the world and beyond, sharing captivating travel and lifestyle content.

  • Topics: Travel, Lifestyle
  • Followers: 395K
  • ER: 4.5%
  • Average Likes: 17K 
  • Fake followers: 12%
  • Top audience country %: US (89%), Dominican Republic (1%), India (1%) 


6. Katyrobinbird
: Katy Robin, is an adventure mom who shares insights into family, motherhood, and inspiring outdoor adventures, focusing on raising confident kids and connecting with nature.

  • Topics: Family, Motherhood, Adventure
  • Followers: 190K
  • ER: 9.1%
  • Average Likes: 17.4K 
  • Fake followers: 6%
  • Top audience country %: US (55%), UK (7%), Canada (5%)
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7. Maisyleigh
: Maisy Leigh, a designer and engineer, shares content on Instagram about cozy entrepreneurial lifestyle, slow living, aesthetic tech, and productivity.

  • Topics: Lifestyle, Slow Living, Tech, Productivity
  • Followers: 489K
  • ER: 4.1%
  • Average Likes: 20K 
  • Fake followers: 10%
  • Top audience country %: US (25%), Brazil (7%), Indonesia (5%) 


8. Sarahsfitfood
: Sarah Kadison shares healthy and keto recipes, focusing on delicious desserts and nutritious meals.

  • Topics: Cooking, Healthy Recipes
  • Followers: 389K
  • ER: 10.3%
  • Average Likes: 40K 
  • Fake followers: 6%
  • Top audience country %: US (55%), UK (6%), Canada (4%) 


9. Honeyidressedthepug
: Maitri Mody is a digital creator from Brooklyn who shares vibrant content about interior design, color inspiration, home decor, and her life as a pug mom on Instagram.

  • Topics: Interior, Color, Home Decor, Pug Mom Life
  • Followers: 278K
  • ER: 6.5%
  • Average Likes: 18.1K 
  • Fake followers: 4%
  • Top audience country %: US (44%), UK (10%), Canada (5%)


10. Salina_sincerely
: Salina is a digital creator from NYC who shares fashion, beauty, lifestyle, and travel content, focusing on style and beauty for women over 50.

  • Topics: Fashion, Beauty, Lifestyle, Travel
  • Followers: 423K
  • ER: 6%
  • Average Likes: 24.9K 
  • Fake followers: 7%
  • Top audience country %: US (80%), UK (3%), Canada (2%) 

Micro Influencers

1. Veganzinga: Nzinga Young, a vegan influencer based in NYC, shares content mostly about the vegan lifestyle.

  • Topics: Vegan lifestyle
  • Followers: 99.9K
  • ER: 8.1%
  • Average Likes: 8K 
  • Fake followers: 6%
  • Top audience country %: US (45%), UK (8%), Canada (5%) 


2. Simplyeverydayliving
: Esperanza Maldonado, a Latina digital creator, shares content on affordable home decor, DIY projects, home hacks, and seasonal hosting tips on her Instagram.

  • Topics: Home Decor, DIY
  • Followers: 99.5K
  • ER: 13%
  • Average Likes: 12.5K 
  • Fake followers: 5%
  • Top audience country %: US (84%), Canada (2%), UK (1%) 


3. Emilypayamps
: Emily Payamps is a content creator on Instagram who focuses on gym and fitness, sharing her journey through life, style, and workout routines.

  • Topics: Gym, Fitness
  • Followers: 95.2K
  • ER: 22%
  • Average Likes: 20.9K 
  • Fake followers: 6%
  • Top audience country %: US (88%), Mexico (1%), Spain (1%) 


4. Nydafairy
: Ny, a passionate natural hair enthusiast, shares inspiring content on natural curl hairstyles, beauty, and nature.

  • Topics: Natural Hairstyles, Beauty, Nature
  • Followers: 93.7K
  • ER: 19.3%
  • Average Likes: 18.2K 
  • Fake followers: 9%
  • Top audience country %: US (47%), France (7%), Brazil (6%) 


5. Cocktailswithwhiskey
: a digital creator sharing simple and tasty cocktail recipes that are easy to make at home.

  • Topics: Simple Cocktails Recipes, Tasty Cocktails
  • Followers: 91.1K
  • ER: 4.5%
  • Average Likes: 4.1K 
  • Fake followers: 4%
  • Top audience country %: US (55%), UK (14%), Canada (3%) 


6. Bingbuzz
: Ben & Ming, NYC creators, sharing their adventures in food and exploring NYC and beyond.

  • Topics: Food, Things to Do
  • Followers: 95.7K
  • ER: 5.5%
  • Average Likes: 5.2K 
  • Fake followers: 8%
  • Top audience country %: US (61%), UK (3%), Canada (2%) 


7. Thekatiebeach
: Katie Michelle, a content creator sharing honest and humorous views on motherhood, pregnancy, and her journey as a toddler mom, currently 38 weeks pregnant.

  • Topics: Motherhood, Pregnancy 
  • Followers: 91K 
  • ER: 8.3%
  • Average Likes: 7.4K 
  • Fake followers: 4%
  • Top audience country %: US (77%), Canada (5%), UK (3%) 


8. Elizabethfowlerx
: Elizabeth Fowler shares the best spots and activities in NYC through her travel and lifestyle content on Instagram.

  • Topics: Lifestyle, Travel, Things to do in NYC
  • Followers: 85.7K
  • ER: 7.6%
  • Average Likes: 6.5K 
  • Fake followers: 9%
  • Top audience country %: US (55%), Brazil (6%), India (4%) 


9. Zestfulkitchen
: Lauren Grant shares vibrant recipes using fresh ingredients and global flavors, focusing mainly on cooking and food recipes.

  • Topics: Cooking, Food Recipes
  • Followers: 85.1K
  • ER: 6.3%
  • Average Likes: 5.3K 
  • Fake followers: 5%
  • Top audience country %: US (58%), Canada (5%), UK (4%) 


10. Jennerous_eats
: Jenn Back, a digital creator and 2016 Food Network Chopped champion, shares content on Instagram mostly about food, fitness, and skincare.

  • Topics: Food, Fitness, Skincare
  • Followers: 80.7K
  • ER: 7.4%
  • Average Likes: 6K 
  • Fake followers: 5%
  • Top audience country %: US (45%), Japan (15%), Canada (8%) 

Nano Influencers

1. Kimtheexplorer_: Kimberly, a New York-based travel, lifestyle, and dining content creator, sharing captivating adventures and culinary delights.

  • Topics: Travel, Lifestyle, Dining
  • Followers: 9.9K
  • ER: 50.4%
  • Average Likes: 4.9K
  • Fake followers: 7%
  • Top audience country %: US (51%), Nigeria (6%), Ghana (3%) 


2. Bobaacha
: Joanna, a NYC-based foodie and traveler, shares delightful content on Instagram featuring food and travel adventures.

  • Topics: Foodie, Travel 
  • Followers: 9.6K
  • ER: 13%
  • Average Likes: 1.2K 
  • Fake followers: 4%
  • Top audience country %: US (65%), Canada (7%), South Korea (6%) 


3. Demetriakess
: Demetria, a NYC-based blogger, shares her beauty and fashion expertise with a vibrant and colorful approach.

  • Topics: Beauty, Fashion
  • Followers: 9.8K
  • ER: 3.9%
  • Average Likes: 380 
  • Fake followers: 9%
  • Top audience country %: US (69%), UK (3%), Mexico (2%) 


4. Catethegreatbeauty
: Cate Cozzens, a digital creator from NYC, advocates for women's rights and shares content on minimalist beauty.

  • Topics: Minimalist Beauty
  • Followers: 9.5K
  • ER: 3.3%
  • Average Likes: 314 
  • Fake followers: 12%
  • Top audience country %: US (78%), Canada (5%), UK (3%) 


5. Spinx17
: Cheryl, a NYC-based foodie and digital creator, shares her love for food, experiences, and lifestyle in vibrant content.

  • Topics: Food, Experience, Lifestyle 
  • Followers: 10.1K
  • ER: 7.2%
  • Average Likes: 676 
  • Fake followers: 2%
  • Top audience country %: US (44%), UK (13%), Indonesia (12%) 


6. Awellthygirl
: Sharing everyday inspiration for health, wellness, and beauty in NYC, with a focus on everyday wellness and lifestyle.

  • Topics: Beauty, Wellness
  • Followers: 9.2K
  • ER: 11.2%
  • Average Likes: 1K 
  • Fake followers: 5%
  • Top audience country %: US (68%), UK (8%), Canada (8%) 


7. Tiffanycglow
: Tiffany C, based in NYC, shares all things skincare and wellness on her Instagram, focusing on inspiring content and product recommendations.

  • Topics: Skincare, Wellness
  • Followers: 9.3K
  • ER: 3.8%
  • Average Likes: 354 
  • Fake followers: 15%
  • Top audience country %: US (35%), UK (5%), Indonesia (5%) 


8. Nycsharon
: Sharon is a food enthusiast who shares her culinary adventures and food recommendations in New York City.

  • Topics: Foodie
  • Followers: 6.3K
  • ER: 5.1%
  • Average Likes: 324 
  • Fake followers: 4%
  • Top audience country %: US (70%), Canada (10%), Australia (3%) 


9. Noraminnord
: Nora Minno is a fitness trainer and registered dietitian who shares content on fitness, health, diet, and motherhood on Instagram.

  • Topics: Fitness, Dietitian, Health, Motherhood
  • Followers: 9.7K
  • ER: 4.3%
  • Average Likes: 417 
  • Fake followers: 7%
  • Top audience country %: US (77%), Canada (4%), UK (3%) 


10. Platinumandprime
: Liz, a NYC-based health coach, shares fitness and health tips, focusing on mom fitness and motherhood on her Instagram

  • Topics: Fitness, Health Tips, Mom Fitness, Motherhood
  • Followers: 9.6K
  • ER: 4.1%
  • Average Likes: 393 
  • Fake followers: 4%
  • Top audience country %: US (65%), Canada (4%), Brazil (4%)

NYC has a wide range of influencers from various personas and macro, micro, and nano categories. By collaborating with local influencers, you can tap into a more engaged and relevant audience, increase brand loyalty within the community, and ensure your message resonates more authentically. Local influencers often have a deep understanding of the local culture and preferences, which can lead to more effective and relatable promotions. To help you efficiently find local influencers, we have a 7-step guide to find local influencers

To access more influencer lists, use Influencer Hero’s influencer finder feature. It contains thousands of influencers across various categories that can be easily searched using advanced filters, helping you find the right influencer for your campaign. With these advanced search filters and a comprehensive database, Influencer Hero simplifies the process of identifying and connecting with the ideal Instagram influencers, making your campaigns more efficient and effective.

<img src="Influencer-hero-influencer-finder-feature.png" alt="Influencer hero influencer finder feature">

Conclusion

In conclusion, New York City's influencer scene offers a vibrant array of talent across macro, micro, and nano categories, each bringing a unique flair and audience engagement to the table. Collaborating with these influencers can provide brands, marketers, and agencies with a powerful means to connect with diverse and engaged audiences, leveraging the city's cultural richness and influencer expertise to drive impactful campaigns. Whether aiming for broad reach or niche engagement, partnering with these influencers can unlock a world of possibilities in the dynamic landscape of influencer marketing.

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