In the ever-evolving landscape of influencer marketing, selecting the right platform to connect brands with influencers is crucial for campaign success. Publicfast has been a notable player in this arena, offering a range of tools for influencer discovery, campaign management, and analytics. However, there are several alternatives worth considering, each with its unique strengths and features. This article explores the top 10 alternatives to Publicfast, focusing on their services, platform coverage, key features, and how they compare to Publicfast, incorporating both the software capabilities and the presence of agency services.
Our comparison focuses on several key aspects:
Platforms offering both software solutions and agency services provide a blend of technology and expert management.
The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.
Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.
Both software and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest.
Influencer Hero offers a comprehensive suite of features including influencer finder, CRM, automated outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate marketing.
Influencer Hero stands out by covering all the essential features that Publicfast offers, and then some. It provides a robust platform for influencer discovery, management, and analytics across a wide range of social media platforms. Unlike Publicfast, Influencer Hero also incorporates influencer gifting and a direct connection to CMS for product dispatches, making it a more versatile tool for managing influencer relationships and campaigns. The inclusion of agency services alongside their SaaS platform presents a unique advantage for businesses seeking a more hands-on approach to their influencer marketing efforts.
Both software and agency services.
Instagram, YouTube, TikTok, Pinterest.
Upfluence excels in influencer discovery, CRM, outreach, reporting & analytics, influencer gifting, content collection, and affiliate marketing.
Upfluence is comparable to Publicfast in many ways but offers a distinct advantage with its agency services and a broader scope in influencer gifting and affiliate marketing. It supports most of the features available in Publicfast but has been noted for its user-friendly interface and extensive database of influencers. However, it lacks a dedicated focus on Snapchat, which Publicfast might offer, making it slightly less versatile in terms of platform coverage.
No explicit mention of agency services.
Instagram, YouTube, Facebook, Pinterest.
Traackr focuses on influencer discovery, CRM, reporting & analytics, but does not offer influencer outreach, gifting, content collection, or affiliate marketing as explicitly as others.
Traackr takes a different approach from Publicfast by prioritizing influencer discovery and analytics over the breadth of features. It's geared more towards brands that are looking for in-depth influencer analytics and relationship management tools rather than a full-service campaign management platform. This makes Traackr a preferred choice for brands that prioritize quality over quantity in their influencer partnerships.
Both software and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest.
CreatorIQ offers a comprehensive feature set similar to Publicfast, including influencer discovery, CRM, outreach, analytics, gifting, content collection, and affiliate marketing.
CreatorIQ is a strong competitor to Publicfast, offering a similar range of features but with the addition of agency services. This platform is known for its robust analytics and data-driven approach to influencer marketing, making it a solid choice for brands that rely heavily on metrics to guide their strategies. However, the availability of public information and pricing transparency might be less accessible compared to Publicfast, potentially making it a more exclusive option for larger organizations or those with specific needs.
Including software and agency services
Instagram, YouTube, TikTok, Facebook, Pinterest.
Later integrates with TikTok Creator Marketplace and boasts features such as influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing.
Later, previously known as Mavrck, distinguishes itself from Publicfast through its integration with TikTok Creator Marketplace and a broader focus on content scheduling and management. This platform is especially beneficial for brands that are active on TikTok and seek a more content-centric approach to influencer marketing. Although it shares many features with Publicfast, Later's unique selling point is its content and social media management tools, which are ideal for businesses looking to streamline their social media presence alongside influencer campaigns.
No explicit mention of agency services.
Instagram, YouTube, TikTok.
Grin specializes in influencer CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate marketing, but does not offer an influencer finder.
Grin focuses on a select range of social platforms and does not include an influencer finder feature, unlike Publicfast. This platform is tailored for e-commerce businesses that integrate directly with platforms like Shopify, making it ideal for brands looking to manage influencer relationships and track e-commerce metrics closely. Grin's emphasis on CRM and e-commerce integration offers a more niche approach compared to Publicfast's broader influencer discovery and management capabilities.
No explicit mention of agency services.
Instagram, YouTube, TikTok, Facebook.
Tagger provides influencer discovery, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate marketing.
Tagger, now part of Sprout Social, offers a comprehensive suite similar to Publicfast but with a notable integration with social media management tools. This acquisition enhances Tagger's offering by providing users with advanced analytics and management features across multiple social platforms. While both platforms offer a robust set of features, Tagger's integration with Sprout Social may appeal to brands looking for a unified social media and influencer marketing solution.
Both software and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest.
Aspire excels in influencer discovery, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate marketing.
Aspire offers a full-service platform with the addition of agency services, providing a hands-on approach to influencer marketing campaigns. Its comprehensive feature set closely matches Publicfast, but Aspire's agency component and its specific capabilities in outreach and gifting may provide added value for brands seeking more tailored campaign strategies and execution. Aspire's platform is particularly user-friendly, catering to both seasoned marketers and those new to influencer marketing.
No explicit mention of agency services.
Instagram, YouTube, TikTok.
Klear focuses on influencer discovery, CRM, outreach, reporting & analytics, gifting, and content & UGC collection.
Klear differentiates itself with advanced social listening tools and the ability to set filtered searches for influencer discovery, offering deeper insights into influencer audiences and their social conversations. While providing a suite of features similar to Publicfast, Klear's strength lies in its analytical capabilities, making it a strong option for brands prioritizing data-driven influencer selection and campaign strategies.
No explicit mention of agency services.
Instagram, YouTube, TikTok.
Influencity offers influencer discovery, CRM, reporting & analytics, but lacks features in influencer outreach, gifting, content & UGC collection, and affiliate marketing.
Influencity, one of the newer players in the market, matches well with Publicfast in terms of influencer discovery and CRM capabilities. However, it falls short in offering a comprehensive outreach, gifting, and affiliate marketing features. Its strength lies in its search capabilities and analytics, making it suitable for brands focused on data-driven decision-making in their influencer marketing campaigns. Influencity's platform is streamlined and efficient, catering to brands that prioritize simplicity and effectiveness in their influencer search and management processes.
In your quest for the ideal influencer marketing platform, it's clear that options like Influencer Hero, Upfluence, CreatorIQ, Aspire, and Grin each offer unique advantages, from comprehensive analytics and e-commerce integrations to full-service agency support. Whether you prioritize data-driven influencer discovery, platform-specific features, or cost-effectiveness, there's an alternative suited to every brand's needs. This exploration of Publicfast alternatives illuminates the vast landscape of influencer marketing tools, ensuring you can confidently select the platform that aligns with your campaign objectives and budgetary requirements.
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