Top 10 Phyllo Alternatives for Effective Influencer Marketing | Pricing & Reviews

March 21, 2024
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14 Min
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Peter Nettesheim
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Top 10 Phyllo Alternatives for Effective Influencer Marketing

In the rapidly evolving landscape of influencer marketing, Phyllo has emerged as a key player, offering comprehensive data analytics across various social media platforms. However, as brands strive to tailor their influencer strategies with more specific features or services, exploring Phyllo alternatives becomes crucial. This article delves into the top contenders in the influencer marketing platform space, highlighting their unique offerings, from agency services to eCommerce integrations. Whether you're a small business or a large enterprise, understanding these alternatives can significantly enhance your influencer marketing efforts.

<img src="phyllo-software.png" alt="Phyllo software landing page">

Criteria for Suggesting Phyllo Alternatives

Our comparison focuses on several key aspects:

SaaS and Agency Services

Platforms offering both software solutions and agency services provide a blend of technology and expert management.

Social Media Platform Coverage

The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features

Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.

Pricing and Commitments

Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.

<img src="Phyllo-alternatives.png" alt="Phyllo software pricing comparison with top 10 alternatives">
Top 11 Influencer Software: price, commitment, and reviews

10 Alternatives to Phyllo for Effective Influencer Marketing:

  1. Influencer Hero
  2. Upfluence
  3. Traackr 
  4. CreatorIQ 
  5. Later (formerly Mavrck) 
  6. Grin
  7. Tagger
  8. Aspire
  9. Klear
  10. Influencity
<img src="Phyllo-alternatives.png" alt="Phyllo software social media coverage comparison with top 10 alternatives">
Top 11 Influencer Software: Social Media Coverage

<img src="Phyllo-alternatives.png" alt="Phyllo software features comparison with top 10 alternatives">
Top 11 Influencer Software: Features

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Services Offered:

Influencer Hero offers both a SaaS platform and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Twitter, Pinterest, Snapchat, LinkedIn.

Key Features:

Influencer Hero offers a comprehensive suite of features, including influencer finding, CRM, automated outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate marketing. This all-encompassing approach is designed to streamline the influencer marketing process from start to finish.

Phyllo vs. Influencer Hero:

Compared to Phyllo, Influencer Hero stands out with its all-in-one solution, offering both a software platform and agency services. While Phyllo provides robust data access across various social media platforms, Influencer Hero enhances this with a more hands-on, service-oriented approach, including influencer gifting and a direct connection to CMS for product dispatch. The platform's emphasis on affiliate payments and comprehensive feature set may appeal to businesses looking for a more integrated and service-focused solution, potentially filling gaps in Phyllo's offerings.

2. Upfluence

<img src="Upfluence-software.png" alt="Upfluence software landing page">

Services Offered:

Upfluence provides both SaaS and agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Upfluence excels in influencer discovery, CRM, outreach, reporting, gifting, content collection, and affiliate marketing. It's known for its powerful search capabilities and seamless integration with eCommerce platforms, making it a favorite for brands looking to drive sales through influencer collaborations.

Phyllo vs. Upfluence:

While Phyllo offers extensive data analytics capabilities, Upfluence focuses on a seamless integration with eCommerce, which can be particularly beneficial for brands aiming to directly link influencer campaigns with sales outcomes. A common critique of Upfluence, however, involves its pricing model, which may be prohibitive for smaller businesses. Upfluence offers a broader range of services but lacks the comprehensive platform analytics found in Phyllo.

3.  Traackr

<img src="Traackr-software.png" alt="Traackr software landing page">

Services Offered:

SaaS platform only.

Platform Coverage:

Instagram, YouTube, Facebook.

Key Features:

Traackr is renowned for its influencer discovery and analytics, CRM capabilities, and reporting features. It differentiates itself with a focus on data-driven influencer relationships, allowing for strategic planning and measurement.

Phyllo vs. Traackr: 

Traackr's primary distinction from Phyllo lies in its focus on analytics and strategic planning. While Phyllo provides broad access to influencer data, Traackr offers deeper insights into influencer performance and campaign impact, although it lacks features like influencer gifting and affiliate payments, making it more suitable for businesses prioritizing analytics over operational tools.

4.  CreatorIQ

<img src="CreatorIQ-software.png" alt="CreatorIQ software landing page">

Services Offered:

CreatorIQ offers both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

CreatorIQ offers influencer discovery, CRM, outreach, reporting, gifting, content collection, and affiliate marketing. It is known for its advanced AI-driven insights and robust campaign management tools.

Phyllo vs. CreatorIQ: 

CreatorIQ competes with Phyllo by providing both a software platform and agency services, aiming at enterprises requiring comprehensive campaign management and analytics. While Phyllo excels in data access and analytics, CreatorIQ brings a more curated experience with its AI-driven insights and integrated agency services, albeit at a higher price point and with less transparency about its offerings compared to Phyllo.

5. Later (formerly Mavrck)

<img src="Later-software.png" alt="Later software landing page">

Services Offered:

Later also provides both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Later focuses on influencer discovery, CRM, outreach, reporting, gifting, content collection, and affiliate marketing. It is unique for its scheduling and content planning features, alongside integration with TikTok Creator Marketplace and brand partnership reporting.

Phyllo vs. Later:

Later distinguishes itself from Phyllo with its content planning and scheduling tools, catering to brands and agencies looking to streamline their content strategy alongside influencer marketing. While Phyllo offers robust analytics across multiple platforms, Later provides a more content-centric approach with unique features like TikTok Creator Marketplace integration, appealing to businesses focused on content collaboration and efficiency.

6. Grin

<img src="Grin-software.png" alt="Grin software landing page">

Services Offered:

Grin offers a SaaS platform but does not provide agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Grin specializes in influencer discovery, CRM, outreach, reporting, gifting, content collection, and affiliate marketing. Its integration with eCommerce platforms stands out, making it an excellent choice for brands looking to leverage influencer relationships to drive sales.

Phyllo vs. Grin:

Grin differentiates itself from Phyllo with its eCommerce integrations and a focus on creating authentic influencer relationships. Unlike Phyllo, which provides extensive API access for data analytics across platforms, Grin offers a more streamlined approach tailored for brands seeking to integrate influencer marketing with sales strategies directly.

7. Tagger

<img src="Tagger-software.png" alt="Tagger software landing page">

Services Offered:

Tagger offers a SaaS platform without agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Tagger shines with its influencer discovery, CRM, outreach, reporting, gifting, content collection, and affiliate marketing capabilities. Notably, its strength lies in detailed analytics and audience insights, empowering brands with deep dives into influencer audiences.

Phyllo vs. Tagger

With Tagger's recent acquisition by Sprout Social, it brings to the table an enhanced focus on analytics and social listening, setting it apart from Phyllo. While Phyllo offers broad platform data access, Tagger provides a richer set of analytics tools, making it ideal for brands prioritizing data-driven influencer selection and campaign management.

8. Aspire

<img src="Aspire-software.png" alt="Aspire software landing page">

Services Offered:

Aspire offers both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Aspire offers influencer discovery, CRM, outreach, reporting, gifting, content collection, and affiliate marketing, with a strong emphasis on creating and nurturing influencer relationships. It's particularly noted for its user-friendly platform and comprehensive support.

Phyllo vs. Aspire :

Aspire, offering both a software platform and agency services, excels in user experience and hands-on support, contrasting with Phyllo's more data-centric approach. Its platform is designed to facilitate easy management of influencer relationships, making it a great option for brands that value simplicity and effectiveness in their influencer marketing efforts.

9. Klear

<img src="Klear-software.png" alt="Klear software landing page">

Services Offered:

Klear focuses on its software platform.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Klear is recognized for its influencer discovery, CRM, outreach, reporting, gifting, content collection, and affiliate marketing. It stands out with its advanced social listening tools, allowing brands to monitor conversations and gauge sentiment effectively.

Phyllo vs. Klear:

Klear distinguishes itself with its social listening and sentiment analysis capabilities, providing brands with valuable insights into market trends and consumer opinions. This focus on listening and analysis offers a complementary angle to Phyllo's comprehensive data access, catering to brands interested in the broader context of their influencer campaigns.

10. Influencity

<img src="Influencity-software.png" alt="Influencity software landing page">

Services Offered:

SaaS platform only.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Influencity is known for its influencer discovery, CRM, and reporting. While it doesn't offer as comprehensive a suite of features as some competitors, it excels in search capabilities and analytics, making it a solid choice for brands focused on data-driven decision-making.

Phyllo vs. Influencity:

Influencity, one of the newer players in the market, competes with Phyllo by offering par excellence search and analytics functionalities at a more accessible price point. While Phyllo provides a wide array of data across platforms, Influencity focuses on delivering detailed analytics and search efficiency, making it an attractive option for small to medium-sized businesses or those just starting with influencer marketing.

Best Phyllo Alternatives: A Conclusion

Exploring the best Phyllo alternatives reveals a diverse array of platforms each tailored to meet different aspects of influencer marketing. From Influencer Hero's all-encompassing approach to Tagger's advanced analytics and Grin's eCommerce integrations, businesses have a wealth of options to choose from. These alternatives offer varying levels of platform coverage, integration capabilities, and agency services, ensuring that there's a solution for every brand's needs. By considering these alternatives, companies can find the perfect match to elevate their influencer marketing strategy, ensuring alignment with their goals and audience.

FAQs
What are the best alternatives to Phyllo for influencer marketing?
How do Phyllo alternatives compare in terms of platform coverage?
Are there any Phyllo alternatives that offer agency services in addition to software platforms?
Can Phyllo alternatives integrate with eCommerce platforms?
What makes Phyllo alternatives stand out in terms of influencer analytics and reporting?

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