Top Roster Alternatives: Features, Pricing and Review [Updated 2025]

Roster offers a multi-platform influencer marketing solution, but some brands encounter challenges with pricing transparency, feature limitations, and scalability for growing DTC or eCommerce businesses. These factors have led marketers to seek alternatives that are more flexible, data-driven, and easier to integrate with existing workflows.

Among the available options, Influencer Hero stands out as a top Roster alternative with a unified platform covering influencer discovery, AI-assisted outreach, CRM, gifting, affiliate management, creator storefronts, and ROI reporting. Its intuitive dashboard, plus dedicated support, make it ideal for brands aiming to optimize campaigns efficiently while maximizing creator-driven revenue.

In this article, we’ll explore the top Roster alternatives, providing a detailed comparison to help you identify the tools best suited for your brand’s size, campaign complexity, and growth goals.

Top 10 Roster Alternatives 

1. Influencer Hero
2. Modash
3. Upfluence
4. Captive 8
5. CreatorIQ
6. HypeAuditor
7. Grin
8. Atisfyreach
9. Infludata
10. The Cirqle
    ‍

Why Look for Roster Alternatives

While Roster offers a robust ambassador, influencer, and affiliate management solution, it may not be the perfect fit for every brand. Some businesses experience challenges with outreach requirements, occasional functionality gaps, and a learning curve for ambassadors using the platform.

Manual Outreach Requirement

Roster helps organize and manage communities effectively, but it does not handle influencer outreach for brands. Teams still need to dedicate internal resources to finding and contacting creators, which can be a drawback for smaller marketing teams looking for a fully automated solution.

Occasional Content Gaps

Some users report that Roster’s automated tracking can miss certain posts or user-generated content. Although not widespread, this can create inconsistencies in reporting and require manual checks to ensure all campaign content is captured.

Creator Adoption Challenges

Ambassadors and influencers must log into Roster to receive campaign invitations, which can be a barrier for those accustomed to managing collaborations via DMs or email. This added step may slow participation rates if not communicated clearly to community members.

Limited Functionality for Non-Ecommerce Brands

Roster integrates deeply with Shopify, WooCommerce, BigCommerce, and Magento, making it ideal for ecommerce-driven businesses. However, brands outside of ecommerce may find some features less relevant or underutilized compared to more versatile influencer marketing platforms.

‍
 

Criteria for Suggesting Roster Alternatives 

To compare the different platforms, we focused on central criteria that all must meet:

• Social Media Platform Coverage: The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
• Reviews: We included information provided by real customers, provided on platforms such as G2, Capterra and Shopify.
• Pricing and Commitments: Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.
• Ease of Use (UX/UI): Another key element in our selection was user experience. Not all platforms have experts on staff, so we looked for platforms that have a user-friendly design and are easy to navigate.
• Customer Support: Customer support is crucial because if something goes wrong, you'll be able to resolve it more easily. This means having various support channels such as live chat, emails, or even calls. This also includes the speed at which technical or billing issues are resolved.
• Key Features: Including influencer discovery, outreach, CRM, reporting, gifting, UGC / content collection, affiliate & payments, storefronts, application page, and AI capabilities. 
• Standout Features: Those unique or innovative features that differentiate each platform (e.g. live tracking dashboards, creator benchmarking, TikTok email finders, etc.).

‍

Roster Overview

Platform Coverage: Roster connects brands with influencers primarily on TikTok, YouTube and Instagram.

Best For: Consumer brands, ecommerce businesses, and marketing teams looking to build and scale brand ambassador, influencer, and affiliate programs while streamlining campaign management and reward distribution.

Pricing: Roster’s Basic Plan starts at $499/month, with add-ons and custom pricing available for advanced needs. 

Review: 4.4/5.0 (G2)

Ease of Use (UX/UI): Users highlight Roster’s clean dashboard and organized workflows for managing ambassadors, campaigns, and user-generated content. While generally intuitive, some users mention that content can occasionally be missed by the platform’s automatic pulls.

Customer Support: Roster offers onboarding, a user-friendly portal, and accessible support for both brands and ambassadors. However, outreach still needs to be done internally, which may require additional time from marketing teams.

Roster Standout Features

• Community Platform: Roster provides a central hub to organize and grow your brand community with inclusive engagement tools. It enables collaboration, connection, and scalability.
• Segmented Programs: You can divide ambassadors, influencers, and affiliates into unique groups for tailored communication and campaigns. This ensures each type of partner receives a personalized experience, which leads to higher engagement.
• Social Listening: Roster identifies who is already talking about your brand, their influence level, and the content they create. This feature makes it easy to recruit organic advocates who are genuinely aligned with your brand’s values.
• Ambassador Campaigns & Milestones: Brands can invite ambassadors to branded social campaigns, award points for participation, and structure engagement with tiered milestones. 
• Rewards & Payments: Roster simplifies incentives with automated discount codes, product seeding, and direct payments via PayPal or Venmo. Ambassadors can easily choose their preferred reward method, ensuring smooth compensation and ongoing loyalty.
• Ecommerce & Social Integrations: With native integrations for Shopify, WooCommerce, BigCommerce, and Magento, Roster ties ambassador management directly to your online store. Social media integrations with Instagram, TikTok, Facebook, and X ensure all campaign content and metrics are automatically tracked.

Roster Pros and Cons

‍

Top 10 Alternatives to Roster for Effective Influencer Marketing 

‍

1. Influencer Hero 

Platform Coverage: Influencer Hero supports influencer marketing across Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X (Twitter), and Twitch. 

Best For: Influencer Hero is best for fast-scaling DTC brands and eCommerce businesses on Shopify, WooCommerce, or custom setups looking to run high-volume influencer, affiliate, and UGC campaigns from a single dashboard.

Pricing: Influencer Hero offers flexible monthly plans:

• Standard – $649/month (up to 1,000 creators)
• Pro – $1,049/month (up to 5,000 creators)
• Business – $2,490/month (up to 10,000 creators)
• Custom/Agency – Custom pricing based on scale and needs

Reviews: 5.0 / 5.0 on Capterra

Ease of Use (UX/UI): The platform prioritizes simplicity in campaign execution, offering pre-built workflows and visual process maps. Even those new to influencer marketing can quickly adapt and move campaigns forward with little friction.

Customer Support: Every subscription includes direct access to an account manager, with higher tiers offering a dedicated Slack channel and routine strategy check-ins. Support is available 24/7 via chat, email, and an extensive knowledge hub.

Influencer Hero’s Standout Features

• Advanced Discovery Filters: Brands can filter influencers by niche, engagement, and audience traits. This ensures campaigns match with high-ROI creators.
• Sequenced Outreach Automation: Email-style communication flows allow scheduled reminders and follow-ups. This cuts down manual work and keeps influencers engaged.
• Centralized Messaging Hub: All influencer chats are stored in one system. It reduces redundancy and ensures smooth campaign communication.
• Browser Plugin Finder: A Chrome extension lets marketers discover influencers outside the database. This expands opportunities and works instantly from any webpage.
• Direct Ecommerce Integration: Shopify and WooCommerce syncing connects gifting, sales attribution, and campaign metrics. Brands can tie influencer output directly to store revenue.
• Asset Repository: All creator-generated content is saved in one library. Teams can repurpose media across campaigns while keeping rights organized.

Influencer Hero Pros and Cons

Roster vs Influencer Hero 

Influencer Hero offers a scalable influencer marketing platform starting at $649/month, with comprehensive tools for discovery, outreach, CRM, and reporting. Roster, by comparison, starts at $499/month, focusing more on ambassador management and community engagement rather than full influencer campaign workflows.

Beyond pricing, Influencer Hero covers more platforms, including Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X, and Twitch, while Roster emphasizes ambassador campaigns and loyalty programs. This breadth allows Influencer Hero to manage multi-channel campaigns in one place.

For brands seeking end-to-end influencer marketing with transparent tiered pricing and powerful analytics, Influencer Hero clearly stands out. Roster is better suited for brands prioritizing ambassador-style engagement, but it lacks the full suite of features for large-scale campaigns.

‍

2. Modash 

Platform coverage:  Instagram, YouTube and TikTok. Limited functionality for influencers from Snapchat and X.

Pricing:  Modash pricing starts at $199 per month. They also offer a medium tier plan fixed at a $499 rate. The enterprise level plan has custom pricing.

Reviews: 4.9/5.0 (Capterra)

Ease of Use (UX/UI): Clean interface optimized for rapid influencer discovery, with responsive filters and minimal loading times. Users can explore campaigns almost instantly without extensive onboarding.

Customer Support: Email support for all tiers, with live chat and priority response for premium plans. Knowledge base and tutorials assist efficient onboarding.

Modash Standout Features

• Global Talent Finder: Brands can connect with creators from around the world. This expands campaigns into new regions and niche audiences with ease.
• Follower Quality Verification: Tools identify bots and low-quality followers. This ensures partnerships only target real and engaged audiences.
• Pipeline-Based Outreach: Communications are tracked via segmented pipelines. Teams avoid confusion by keeping negotiations organized.
• Instant Post Tracking: Real-time alerts notify marketers when influencers publish content. Brands can respond and adjust campaigns quickly.
• API Data Exporting: Influencer and campaign data can be exported into other systems. This supports advanced reporting and analytics workflows.
  

Modash Pros and Cons

Roster vs Modash 

Modash’s pricing starts at $199/month, with a medium tier at $499/month and enterprise options available. Roster’s base plan is $499/month, plus add-ons or custom pricing, which can make overall costs less predictable.

Functionally, Modash excels at influencer discovery and analytics across Instagram, TikTok, and YouTube, while Roster focuses more on building ambassador communities and managing loyalty programs. Modash provides brands with more data-driven targeting tools.

Ultimately, Modash is ideal for brands seeking cost-effective discovery and campaign insights, while Roster is designed for teams that want to engage and reward existing advocates. Pricing favors Modash for smaller-scale experimentation.

‍

3. Upfluence 

Platform coverage: Upfluence covers Instagram, TikTok, YouTube, X, Twitch, Pinterest, and WordPress blogs.

Pricing: 

• Standard Plan: $1,276/month (Annual term, billed monthly)
• Without Payments: $399/month (for gifting-only campaigns)
• Annual Payment: $14,406/year (Paid upfront).

Reviews: 4.6/5.0 (G2)

Best For: E-commerce brands and agencies looking to scale YouTube influencer outreach and track ROI.

Ease of Use (UX/UI): Upfluence is designed for large-scale influencer marketing, which gives it a steep but manageable learning curve. Experienced teams will appreciate its comprehensive workflow and campaign management tools.

Customer Support: Offers onboarding sessions, dedicated account managers for higher tiers, and responsive email/live chat support. Users can rely on structured guidance to quickly ramp up campaigns.

Upfluence Standout Features

• Large-Scale Creator Pool: Millions of influencer profiles provide campaign variety. Marketers can tailor collaborations to fit precise audience demographics.
• Affiliate & Conversion Tracking: Built-in affiliate links and tracking codes capture sales attribution. This makes ROI reporting straightforward and reliable.
• Campaign Command Center: Outreach, contracts, and workflows are housed in one place. Teams avoid scattered documents and streamline execution.
• Shopify/WooCommerce Integrations: Syncs ecommerce stores for automatic gifting and attribution. This ties influencer campaigns directly to sales data.
• Real-Time Metrics Panel: Data dashboards refresh instantly as campaigns progress. Brands can monitor success and adjust strategy on the go.
  

Upfluence Pros and Cons 

Roster vs Upfluence 

Upfluence’s standard plan costs $1,276/month (billed annually) or $399/month for gifting-only campaigns, making it a higher-cost platform than Roster’s $499/month starting plan. Roster offers a simpler entry point with flexible add-ons, but it does not cover large-scale influencer outreach natively.

Upfluence provides advanced eCommerce integrations and cross-platform influencer management, whereas Roster focuses primarily on ambassador programs and community engagement. This makes Upfluence better suited for data-driven influencer campaigns tied to sales.

For brands with larger budgets and a need for full campaign tracking and attribution, Upfluence is the more robust option. Smaller teams focused on loyalty or advocacy programs may find Roster more accessible and straightforward.

‍

4. Captiv8 

Platform coverage:  Captiv8 covers Instagram, TikTok, Facebook, YouTube, X (formerly Twitter) and Twitch.

Pricing: $25.000 Annually (Annual commitment needed). Plus a $3.000 onboarding fee.

Reviews: 4.5/5.0 (G2)

Best for: Brands and agencies running large-scale influencer campaigns in platforms like Instagram, TikTok and YouTube.

Ease of Use (UX/UI): Offers robust tools for experienced marketers, though first-time users may require extra time to navigate. Interface is designed for large-scale campaigns and detailed analytics.

Customer Support: Provides personalized onboarding, campaign guidance, and dedicated account managers. Some users report slower responses for urgent billing or technical questions.

Captiv8 Standout Features

• Wide Creator Database: Millions of influencer profiles with advanced filters. This allows hyper-specific targeting and campaign optimization.
• Shared Team Workspace: Campaign briefs, tasks, and approvals live in one hub. This reduces confusion and strengthens collaboration.
• Custom Reporting Dashboards: Users can build performance views tailored to campaign goals. Decision-makers gain quick, clear insights.
• Data Security Features: Reporting is encrypted to protect sensitive campaign data. This ensures compliance with brand privacy standards.
• Saved Search Presets: Teams can store search filters for recurring campaigns. This accelerates campaign setup and reduces repetitive work.
• Role-Based Permissions: Access controls assign specific roles to collaborators. This prevents errors and secures campaign data.
  

Captiv8 Pros and Cons 

Roster vs Captiv8 

Captiv8 requires $25,000/year plus a $3,000 onboarding fee, positioning it as an enterprise platform for large-scale campaigns. Roster, with a starting price of $499/month, is far more affordable for small to mid-sized teams but doesn’t provide the same level of advanced analytics or cross-platform influencer coverage.

While Captiv8 delivers extensive creator discovery, campaign management, and reporting features, Roster is tailored toward managing ambassadors and community engagement. This means the two platforms serve different priorities depending on brand size and goals.

Ultimately, Captiv8 is suited for enterprise-level campaigns where detailed reporting and global reach are essential. Roster offers a cost-effective alternative for brands that want to prioritize ambassador programs over complex influencer workflows.

‍

5. CreatorIQ 

Platform Coverage: CreatorIQ supports Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, and X (Twitter). 

Pricing: CreatorIQ pricing is divided into 4 tiers: 

• Basic: $35,000/year (1,000 creators and 3 seats)
• Standard: $50,000/year (2,500 creators and 5 seats)
• Professional: $90,000/year (5,000 creators and 10 seats)
• Enterprise: $200,000/year (7,500 creators and 20 seats)

An optional “Creator Connect” feature available for an additional $15,000 per yea

Reviews: 4.6/5.0 (G2)

Best For: Large-scale brands that require robust data controls, customizable workflows, and in-depth influencer analytics across international markets.

Ease of Use (UX/UI): CreatorIQ provides a polished interface aimed at enterprise teams handling multiple influencer programs simultaneously. Its workflow tools and automation options help reduce repetitive setup, though navigating the vast feature set requires practice.

Customer Support: Each client receives a dedicated account manager and ongoing strategy consultations. Global teams benefit from support that ensures campaigns consistently achieve performance targets.

CreatorIQ Standout Features

• Live Campaign Sync: Data and metrics update in real-time across dashboards. Teams can make rapid decisions using the latest campaign intelligence.
• Automated Admin Workflows: Approvals, tagging, and messaging routines are fully automated. Marketing teams can focus on creative strategy rather than repetitive tasks.
• Global Payment Processing: Facilitates cross-border transfers while remaining tax-compliant. Influencers worldwide are paid quickly and accurately.
• Advanced Audience Targeting: Filter creators by engagement, demographic, or behavior. Ensures campaigns reach the right audience with high precision.
• Secure Creative Library: Share and store briefs and assets safely without external logins. This prevents delays and keeps approvals centralized.
• Strategic Campaign Advice: Campaign advisors provide recommendations for optimizing results. Brands benefit from actionable insights for global initiatives.
  

CreatorIQ Pros and Cons

Roster vs CreatorIQ 

Roster and CreatorIQ both support Instagram, TikTok, YouTube, and other major platforms, but CreatorIQ’s reach extends more fully into Pinterest, Twitch, and X (Twitter). While Roster is designed for mid-sized brands, CreatorIQ is clearly aimed at enterprise-level organizations with advanced data and workflow needs.

Pricing is a major differentiator: CreatorIQ’s plans start at $35,000/year (for 1,000 creators and 3 seats) and scale up to $200,000/year for large teams, plus optional add-ons, whereas Roster’s pricing is more flexible and accessible for smaller to mid-sized brands. This makes CreatorIQ a premium option that may be out of reach for teams with limited budgets.

In terms of features, CreatorIQ excels with real-time campaign updates, advanced audience filters, and automated workflows, which are ideal for enterprise-level teams. Roster remains a strong option for brands wanting simpler, more streamlined campaign management without the enterprise complexity or cost.

‍

6. HypeAuditor 

Platform Coverage: HypeAuditor supports Instagram, TikTok, YouTube, Twitch, X (Twitter), and Snapchat.

Pricing: Flexible usage-based pricing, with Business plans starting at around $10,000/year and Enterprise reaching up to $60,000/year.

Reviews: 4.6/5.0 (G2)

Best For: Teams that prioritize data accuracy, detecting fraudulent activity, and benchmarking competitors across various influencer platforms.

Ease of Use (UX/UI): HypeAuditor offers a sleek, analytics-focused interface designed for performance insights. Some tools require practice to unlock the full potential of the platform’s advanced metrics.

Customer Support: Teams can access onboarding support, live chat, and email assistance alongside an extensive knowledge base. This ensures campaigns are activated efficiently and data questions are resolved quickly.

HypeAuditor Standout Features

• AI-Driven Fraud Alerts: Detects fake followers, bots, and unusual engagement patterns automatically. Brands can confidently invest in authentic influencer partnerships.
• Vast Creator Database: Millions of influencer profiles with in-depth follower and engagement metrics. Enables highly targeted campaigns across multiple platforms.
• Audience Demographics Insights: Provides rich demographic and behavioral data for followers. Helps align messaging with audience interests accurately.
• Competitor Benchmarking: Evaluate influencer performance relative to competitors. Guides strategy adjustments to outperform rival campaigns.
• Real-Time Metrics Dashboard: Updates performance data instantly as campaigns progress. Teams can react immediately to trends or issues.
• Campaign Planning Tools: Supports pre-campaign research and content optimization. Allows teams to plan more efficient and effective campaigns.
  

HypeAuditor Pros and Cons

Roster vs HypeAuditor 

Both Roster and HypeAuditor cover key platforms like Instagram, TikTok, YouTube, and X (Twitter), but HypeAuditor adds Twitch and Snapchat, making it slightly broader for social monitoring. HypeAuditor focuses heavily on analytics, fraud detection, and audience benchmarking, which can be valuable for data-driven teams.

Pricing differs significantly: HypeAuditor’s Business plan starts at $10,000/year, with Enterprise plans reaching $60,000/year, whereas Roster’s flexible pricing can be more accommodating for smaller or mid-sized teams. Smaller brands may find HypeAuditor’s high entry costs restrictive.

HypeAuditor’s standout features include AI-driven fraud detection, real-time metrics, and competitor benchmarking, which provide deep insights for informed decision-making. Roster remains simpler, offering multi-platform influencer management without requiring deep technical expertise or high investment.

‍

7. GRIN

Platform Coverage: Instagram, TikTok, YouTube, X (formerly Twitter), Twitch, and Snapchat.

Pricing: GRIN’s yearly pricing starts at $25.000, with monthly payments available at $2.085/month. No discounts for upfront payments.

Best For: Best suited for DTC brands looking to centralize influencer relationship management in one streamlined system.

Reviews: 4.5/5.0 (G2)

Ease of Use (UX/UI): GRIN offers a smooth and intuitive interface for campaign basics. Larger influencer lists or batch operations can slow down the system.

Customer Support: Onboarding, chat, and email support are available for all tiers, with premium users receiving dedicated strategists. Support quality varies depending on subscription level.

GRIN Standout Features

• Targeted Influencer Discovery: Apply advanced filters to match influencers with brand voice and audience. This ensures high campaign relevance and engagement.
• Seamless eCommerce Sync: Integrates Shopify and WooCommerce to automate gifting, affiliate tracking, and ROI measurement. Influencer sales data are tracked reliably.
• Custom Campaign Planning: Premium users get personalized strategy support. This optimizes influencer programs to meet business objectives effectively.
• Centralized Communication Hub: Consolidates approvals, messages, and feedback in one platform. Reduces miscommunication and improves collaboration.
• Sales-Linked CRM Tools: Track influencer activity and link it directly to revenue. Clear ROI reporting across campaigns becomes possible.
• Automated Campaign Workflows: Reduces repetitive tasks and outreach. Teams can focus on creative strategy and scaling initiatives.
  

GRIN Pros and Cons

Roster vs GRIN 

Roster and GRIN both provide coverage across Instagram, TikTok, YouTube, X (Twitter), Twitch, and Snapchat, making them suitable for multi-platform campaigns. GRIN is optimized for DTC brands looking for centralized influencer relationship management and automated workflows.

Pricing is a key distinction: GRIN costs $25,000/year (or $2,085/month), which may be prohibitive for smaller brands, while Roster’s model is more accessible and adaptable for companies with limited budgets. This makes GRIN more suitable for medium to large organizations with structured influencer programs.

GRIN offers features like automated campaign workflows, centralized communication, and sales-linked CRM tools that connect directly to eCommerce performance. Roster, while less expensive, provides multi-channel campaign management and reporting with a simpler interface, ideal for teams looking for efficiency without complexity.

‍

8. AtisfyReach

Platform Coverage: Instagram, TikTok, Facebook

Pricing: Free for influencers; brand pricing is custom quote only (not publicly listed)

Reviews: 4.4/5.0 (G2)

Best For: Brands and agencies seeking AI-assisted influencer matching and campaign tracking without a heavy eCommerce stack

Ease of Use (UX/UI): Interface is straightforward for campaign creation and AI-based matching. Advanced analytics and navigation may require a learning curve for deeper functionality.

Customer Support: Help is provided via a self-serve Help Center and ticketing system. Users report occasional slower response times, requiring planning for time-sensitive launches.

AtisfyReach Standout Features

• AI-Powered Influencer Matching: Uses intelligent algorithms to pair creators with brand goals. Reduces manual shortlist time and improves initial fit quality.
• Centralized Campaign Management: Plan, launch, and track multi-platform campaigns from one dashboard. Ensures deliverables are organized and visible.
• Conversion & ROI Analytics: Drill down into performance metrics for better campaign evaluation. Helps optimize influencer strategies based on real results.
• Dynamic Pricing Guidance: Suggests data-driven pricing for influencer deals. Protects brand ROI while keeping offers competitive.
• Compliance & Contract Automation: Consolidates legal requirements into a single platform. Minimizes risk and streamlines campaign operations.
• Global Creator Network: Access creators across multiple regions and niches. Allows scaling campaigns beyond a single market or platform.

AtisfyReach Pros and Cons

Roster vs AtisfyReach 

Roster and AtisfyReach cover Instagram, TikTok, and Facebook, offering similar platform reach for brands. AtisfyReach differentiates itself with AI-powered influencer matching, campaign briefs, ROI analytics, and compliance management.

Pricing is another notable difference: AtisfyReach does not publicly disclose brand pricing and requires a custom quote, while Roster offers more transparent and predictable pricing. For smaller teams, this makes Roster easier to budget for.

AtisfyReach’s features include dynamic pricing guidance, risk-aware contracts, and access to a global creator network for broader scaling. Roster delivers streamlined influencer and campaign management without requiring extensive AI setup or custom quotes, making it easier to start campaigns quickly.

‍

9. InfluData

Platform Coverage: InfluData supports Instagram, TikTok, YouTube (including Shorts), and Twitch, providing broad social media reach for mid-sized to enterprise influencer teams.

Pricing: Monthly plans with a one-year minimum contract:

• Pro – €599/month
  
• All-In – €1,199/month
  
• Enterprise – Custom pricing
  

Reviews: 4.6 / 5.0 (Capterra)

Ease of Use (UX/UI): InfluData features a sleek, intuitive layout with well-organized dashboards that make campaign and influencer analysis accessible. Teams report some complexity when using advanced analytics or features gated for higher-tier plans.

Customer Support: Fast and responsive live chat and email support is combined with thorough documentation, webinars, and training sessions. Premium plans include more dedicated guidance to help teams ramp up quickly.

InfluData Standout Features

• AI-Powered Creator Search: Leverages content-driven AI and prompts to shortlist highly relevant influencers. The system reduces manual filtering and increases campaign efficiency.
• Advanced Filtering Options: Apply filters by audience demographics, niche, or engagement metrics. Brands can precisely align campaigns with business objectives for maximum ROI.
• Competitor Lookalike Generation: Create lists of similar creators based on competitor or partner brand profiles. Helps brands discover untapped high-fit influencers quickly.
• API Data & Integration Access: Programmatically access influencer information to integrate with custom workflows or internal reporting tools. This supports scalable operations.
• Campaign Oversight & Analytics: Manage, track, and report on campaigns from a centralized dashboard. Teams can make faster data-driven decisions with full visibility.
• Social Listening & Engagement Tracking: Monitor hashtags, brand mentions, and conversation in real time. Provides insights for influencer performance and audience sentiment.
  

InfluData Pros and Cons

Roster vs InfluData

Roster offers a flexible influencer marketing platform suitable for mid-sized brands, emphasizing streamlined campaign execution and usability. InfluData provides extensive AI-powered discovery, advanced analytics, and social listening across Instagram, TikTok, YouTube (including Shorts), and Twitch.

When comparing pricing, Roster starts at $499/month, making it accessible for growing brands. InfluData’s plans start at €599/month for the Pro plan, with All-In at €1,199/month and Enterprise pricing undisclosed, which positions it for larger teams with higher data needs.

While Roster emphasizes straightforward usability and campaign management, InfluData stands out with AI-enhanced creator shortlisting, advanced filters, and social listening. For teams prioritizing deep analytics and cross-platform insights, InfluData provides more robust tools, but at a higher cost.

‍

10. The Cirqle

Platform Coverage: The Cirqle supports Instagram, TikTok, and YouTube, focusing on brands running AI-assisted, multi-network influencer programs.

Pricing:

• Launch – €1,000/month (2 campaigns, 2 users, 1 social network)
• Grow – €2,000/month (Launch + AI briefs, lookalike audiences, 2 networks)
• Scale – €4,000/month (Grow + predictive analytics, 24/7 premium support, all networks)
• Enterprise – Custom pricing (API access, ad credits, strategy calls)
  
  

Reviews: 4.2 / 5.0 (G2)

Ease of Use (UX/UI): The Cirqle dashboard combines data visualization with automation for faster daily operations. Some users require onboarding to fully leverage predictive ROAS and AI-generated briefs.

Customer Support: Responsive brand-side support is available, especially for higher tiers with 24/7 coverage. Creator-side feedback notes occasional payment delays and slower response times, which require proactive management.

The Cirqle Standout Features

• Influencer Intelligence Database: Access over 1M verified profiles with audience and performance data. This enables highly targeted influencer shortlists and reduces time spent on manual searches.
• AI-Generated Campaign Briefs: Automatically create campaign briefs from proven templates. Standardizes deliverables while accelerating campaign setup.
• Predictive ROAS & Analytics: Estimate campaign outcomes pre-contract and track ROAS, CPM, and CPC during flights. Allows brands to optimize in-flight performance and spending.
• Rate Negotiation Tools: Built-in workflows help manage influencer payments and prevent overpaying. Ensures ROI protection and budget adherence.
• Full Automation Suite: Contracts, payments, shipping, and reporting are handled in-platform. Reduces manual operational workload and increases team efficiency.
• Shopify & Ads Integrations: Syncs sales and ad performance with campaigns. Turns creator content into ads with one click, streamlining cross-channel attribution.
  

The Cirqle Pros and Cons 

Roster vs The Cirqle

Roster supports multi-network influencer programs with straightforward usability and campaign management. The Cirqle focuses on Instagram, TikTok, and YouTube, offering AI-assisted briefs, predictive ROAS analytics, and full automation to scale campaigns effectively.

In terms of pricing, Roster starts at $499/month. The Cirqle’s Launch plan starts at €1,000/month, Grow at €2,000/month, and Scale at €4,000/month, with Enterprise plans offering custom pricing—highlighting that Cirqle is designed for brands needing more advanced AI-driven insights and automation.

While Roster provides simplicity and accessibility, The Cirqle adds predictive analytics, Shopify and ads integrations, and full automation workflows. Teams seeking AI-assisted forecasting and automated operations may prefer Cirqle, whereas Roster suits brands looking for ease of use at a lower entry cost.

‍

Final Thoughts on Roster Alternatives 

If scaling influencer programs efficiently and managing campaigns across multiple platforms is your priority, Roster is a strong contender. However, many brands want a platform that combines deep creator discovery, AI-driven insights, full campaign management, and transparent pricing. 

Among these, Influencer Hero stands out as a top Roster alternative for DTC and eCommerce teams—offering advanced influencer search, AI-powered outreach, built-in CRM, gifting, affiliate management, creator storefronts, and ROI reporting in a single, streamlined dashboard. 

Ready to optimize your influencer strategy and turn creators into measurable results? Schedule a quick demo with Influencer Hero today and see how fast your campaigns can scale.

‍