The North East has become one of the most influential regions in the U.S. for creator-led growth, home to major brands, fast-growing DTC companies, and culturally relevant creators across New York, Boston, Pennsylvania, and New Jersey. As influencer marketing matures, choosing the right influencer marketing agency in the North East is no longer about reach alone — it’s about finding a partner that can drive measurable business results.
Whether you’re a national brand scaling campaigns across the U.S., an eCommerce or DTC company focused on performance, or a regional business looking to connect with local creators and audiences, the right influencer marketing agency in the North East can help you source the right creators, manage campaigns end to end, and turn creator content into real revenue impact.
In this article, we break down the best influencer marketing agencies in the North East, highlighting what each agency does best, the types of brands they work with, their core services, unique strengths, and notable clients. This way, you can confidently choose the right partner for your next influencer or creator-led campaign.
Top 10 Influencer Marketing Agencies in the North East
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
Socialfly is known for being a social-first influencer marketing agency that blends creative storytelling with performance-driven execution. Socialfly builds influencer campaigns that feel authentic while still being tightly aligned with measurable brand goals.
The agency stands out for integrating influencer marketing into a broader ecosystem that includes paid media, organic social, SEO, and creative production. By managing strategy, execution, and optimization under one roof, Socialfly helps brands drive awareness, community growth, and ROI simultaneously.
Socialfly’s key strength lies in combining influencer marketing with paid media, social strategy, and creative production in one cohesive offering. This integrated approach allows brands to move beyond isolated influencer activations and build scalable, results-focused campaigns. By aligning storytelling with performance metrics, Socialfly delivers influencer programs that drive both engagement and measurable business outcomes.
Socialfly operates fully managed influencer campaigns using agency-led workflows supported by analytics, social listening, and performance tracking tools. The team leverages paid media optimization platforms, community management systems, and ROI reporting dashboards to monitor and improve campaign results. While Socialfly does not offer a self-serve influencer platform, its internal technology stack enables end-to-end execution, optimization, and reporting handled entirely by its in-house team.
NC Media is known for running performance-driven influencer marketing programs designed to deliver real business results rather than vanity metrics. The agency specializes in turning influencer marketing into a predictable and repeatable growth channel for brands.
With over 50,000 influencer partnerships executed and more than 120,000 pieces of UGC produced, NC Media brings deep operational experience to large-scale campaigns. Its full-service model removes complexity for brands by managing everything from creator sourcing to logistics, content delivery, and ROI reporting.
NC Media differentiates itself by combining data, technology, and creative execution to scale influencer marketing efficiently. The agency focuses on making influencer programs operationally seamless while delivering measurable performance outcomes. Its experience with global and enterprise brands allows NC Media to execute complex, multi-market campaigns with consistency and control.
NC Media uses internal influencer discovery tools, affiliate tracking systems, campaign management dashboards, and UGC asset management platforms. Performance analytics and ROI measurement tools allow the team to optimize campaigns continuously. While there is no self-serve SaaS product, all technology-powered workflows are handled by NC Media’s internal team to maintain quality and performance oversight.
Socially Powerful is known as one of the best agencies in the US. The agency focuses on aligning creator selection with cultural relevance and audience insights to eliminate guesswork.
By combining influencer marketing with paid amplification and full-funnel tracking, Socially Powerful helps brands scale campaigns with transparency and control. Its global team and multilingual capabilities make it especially effective for international and enterprise-level influencer programs.
Main office in NYC, with international operations
Socially Powerful’s key differentiator is its proprietary ARIA technology, which provides real-time campaign tracking and influencer vetting. This allows brands to maintain transparency and predictability while scaling influencer programs globally. By combining cultural intelligence with performance data, Socially Powerful ensures every collaboration delivers measurable impact.
The agency’s ARIA platform powers influencer discovery, vetting, campaign tracking, and reporting. Real-time dashboards provide visibility into reach, engagement, traffic, and conversions across platforms like Instagram, TikTok, and YouTube. Socially Powerful does not offer a self-serve SaaS platform, as all campaigns are fully managed internally using ARIA for end-to-end oversight.
Acceleration Partners is known for building performance-driven partnership programs that combine affiliate, influencer, content, and B2B partnerships into one full-funnel growth engine. Acceleration Partners focuses on measurable outcomes, using structured recruitment, optimization, and scaling to turn partnerships into a repeatable revenue channel.
Acceleration Partners stands out for its senior, high-touch consultative approach and deep experience managing global programs across regions. Acceleration Partners is also recognized for leveraging nano and micro influencer UGC within broader performance partnership strategies to drive both awareness and conversion.
Acceleration Partners differentiates itself by treating partnerships as a full-funnel growth system, not a single-channel tactic. By combining affiliate and influencer performance with content and B2B partnerships, the agency helps brands drive measurable growth outcomes at scale.
Acceleration Partners uses partner discovery and recruitment tools, affiliate and influencer performance tracking systems, and ROI and attribution reporting systems to measure what drives growth. Programs are fully managed by the internal team through global partnership workflows and publisher development tooling, rather than offered through a self-serve influencer marketing platform.
Pagano Media is known for being a Boston-first agency that focuses on branding, digital marketing, video production, and event-led campaigns designed for local market impact. Pagano Media stands out because it works exclusively with the Boston market, making it a strong fit for brands that only care about Boston audiences and regional visibility.
Pagano Media combines creative production and marketing execution, with particular strength in video and event production tied to brand storytelling. Pagano Media can also support influencer marketing campaigns when required, though it is not their core offering and may involve higher fees.
Pagano Media’s core differentiator is its Boston-only focus, which makes it particularly strong for companies targeting Boston clients, institutions, and regional decision-makers. The agency blends brand storytelling with high-quality video and event production to drive local awareness and engagement.
Pagano Media uses web and CMS tooling, digital marketing analytics platforms, creative production software, and campaign performance tracking tools to support execution. There is no influencer marketing platform; influencer campaigns can be carried out as an additional service when required, typically positioned as a higher-fee engagement.
Obviously is known for executing enterprise-grade influencer marketing programs at global scale for major consumer and Fortune 500 brands. Obviously stands out for building custom creator networks where first-party data belongs to the brand, enabling long-term ownership, performance visibility, and repeatable activation.
Obviously combines large-scale operational execution with proprietary AI technology to support influencer vetting, brand safety, and measurable reporting across campaigns. Obviously is also recognized for managing everything end to end, including creator strategy, seeding, ambassador programs, content usage rights, and large multi-platform activations.
Obviously differentiates itself through unmatched scale and brand-owned creator network development, helping brands retain first-party creator data and long-term program control. Its combination of enterprise execution and proprietary AI-driven workflows supports measurable, brand-safe influencer marketing that can scale globally.
Obviously uses proprietary AI-powered influencer marketing technology, real-time client dashboards, brand safety monitoring, and advanced analytics for reporting and optimization. The agency does not offer a self-serve SaaS platform; all programs are fully managed internally using its technology stack for influencer vetting, performance measurement, and content usage tracking.
Via Studio is known for acting as a long-term strategic partner that brings structure and clarity to complex brand, marketing, and digital initiatives. Via Studio supports organizations that need a high-quality brand presence and a structured team to lead planning, execution, and ongoing optimization.
Via Studio blends research-driven strategy with design, development, and marketing support to help brands communicate their story and differentiate from competitors. Via Studio also offers influencer marketing as a managed service within broader engagements, rather than as a specialized influencer-only agency.
Via Studio’s differentiator is its positioning as a structured, long-term partner that aligns brand, design, and marketing around business goals. This makes it particularly well-suited for organizations that need consistent guidance, clarity, and execution across multiple marketing and digital workstreams.
Via Studio uses strategy and research tools, design and UX/UI software, development frameworks for web and eCommerce builds, and analytics and performance tracking tools. Influencer marketing is delivered as a managed service, and there is no self-serve influencer marketing platform provided by Via Studio.
WebFX is known for revenue-first digital marketing built around pipeline growth, qualified leads, and measurable ROI rather than siloed click metrics. WebFX positions itself as a revenue growth partner, connecting marketing activity to business outcomes through proprietary attribution and reporting technology. WebFX also stands out for emphasizing AI-era visibility and decision-making, combining SEO and paid media with revenue-focused optimization. WebFX includes influencer marketing as part of its integrated marketing delivery, supporting brands that want influencer as one channel within a broader performance mix.
WebFX differentiates itself through a revenue-first approach that ties marketing performance to pipeline and business outcomes. Its positioning centers on combining expert execution with proprietary technology and AI-powered intelligence to drive measurable lead growth.
WebFX powers execution through RevenueCloudFX, its proprietary revenue attribution and reporting platform, supported by AI-powered visibility tracking and integrated analytics dashboards. Influencer marketing is managed as a service within broader campaigns, and there is no self-serve influencer platform offered.
Central Entertainment Group (CEG) is known for blending creator partnerships with performance-driven paid media, positioning influencer marketing as a scalable growth channel rather than a pure awareness play. CEG focuses on turning creator content into ad-ready assets that can be amplified across Meta, TikTok, and Google for measurable CAC and LTV improvements.
CEG stands out for its creator whitelisting and partnership ads approach, helping brands scale authentic content like performance creative. CEG is especially strong for DTC brands that want creator trust combined with rigorous performance measurement.
CEG’s differentiator is its partnership advertising model, where creator content is treated as scalable performance creative. By combining influencer trust with paid amplification, the agency helps brands build a repeatable growth engine that improves key metrics like CAC and LTV.
CEG uses paid media management tooling for Meta, TikTok, and Google, paired with creator whitelisting frameworks and performance reporting dashboards. Campaigns are fully managed internally, and there is no self-serve influencer marketing platform—creator partnerships and optimization are executed through agency-led workflows.
SmartSites is known for being a full-service, performance-driven digital marketing agency that combines web, paid media, SEO, email, social, and influencer marketing under one roof. SmartSites stands out for offering influencer marketing as part of a broader growth stack, which is useful for brands that want influencer to support acquisition and conversion—not operate in isolation.
SmartSites is also notable for its emphasis on multi-platform social execution, including Pinterest, which many competitors do not actively support. SmartSites is a strong option for eCommerce and multi-location brands that want reliable execution across multiple digital channels.
SmartSites differentiates itself by combining influencer marketing with a complete performance marketing stack, making it easier for brands to execute integrated growth strategies. Its Pinterest support is a strong upsell for brands that want influence and content reach beyond the most common creator platforms.
SmartSites leverages major advertising platforms and marketing automation tools, including Google Ads, Microsoft Advertising, Meta Ads, and Amazon Ads, supported by SEO analytics and CRM integrations. Influencer marketing is managed as a service through internal coordination workflows, with no self-serve influencer platform provided.
The North East offers one of the most diverse and mature influencer marketing ecosystems in the U.S., bringing together performance-driven agencies, enterprise partnership specialists, global influencer operators, and highly localized creative teams. From New York City and Boston to Pennsylvania and New Jersey, brands can find agencies that specialize in everything from large-scale influencer programs and paid amplification to local-first campaigns and revenue-focused growth strategies.
The agencies featured in this list stand out for their strategic depth, executional experience, and ability to adapt influencer marketing to different business models—whether that’s DTC and eCommerce, B2B, enterprise, or regional brands. Each agency brings a distinct strength, ranging from proprietary technology and performance attribution to storytelling, community-building, and market-specific expertise, making it easier to find a partner aligned with your goals.
The key takeaway is that there’s no single “best” influencer marketing agency in the North East—only the best fit for your objectives, industry, and stage of growth. To make that decision easier, you can explore and compare different types of agencies—spanning influencer marketing, social media, paid media, partnerships, and more—inside our agency directory, where brands can browse partners by services, focus, and expertise to find the right match for their next campaign.
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