Modash vs Heepsy vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Modash, Heepsy, and Influencer Hero lies in how each platform supports brands across the influencer marketing workflow.
Modash focuses heavily on influencer discovery and audience analytics, giving marketers access to over 250M creator profiles—ideal for performance-driven brands that already manage campaigns in-house or through agencies.
Heepsy, on the other hand, caters more to small businesses and early-stage eCommerce brands with a simpler discovery and outreach setup, though it lacks deeper campaign management and reporting tools.
Influencer Hero stands out as a true all-in-one platform — combining influencer discovery, CRM, outreach automation, product seeding, payments, content tracking, and analytics — designed for D2C and Shopify brands that want to manage everything in one place rather than juggling multiple tools.
In this article, we’ll dive deep into the comparison between Modash, Heepsy, and Influencer Hero, exploring their features, pricing, strengths, and limitations to help you decide which platform best fits your brand’s influencer marketing goals.
Modash vs Heepsy vs Influencer Hero Comparison
Feature
Modash
Heepsy
Influencer Hero
Influencer Discovery
250M+ creators with deep audience analytics (Instagram, YouTube, TikTok)
~11M creators, basic filters for niche, location, and engagement
450M+ influencers with advanced filters and real-time data across all major platforms
Campaign Management & CRM
Limited — mainly for list saving and exports
Basic list organization only
Full CRM with campaign tracking, automated outreach, and performance analytics
Integrations
No direct eCommerce integrations
No integrations
Native integrations with Shopify, WooCommerce, Klaviyo, HubSpot, and custom APIs
Product Seeding & Payments
Not supported
Not supported
Built-in product gifting, influencer payments, and ROI tracking
Pricing Structure
Starts at ~$120/month for discovery-only plans
Entry plans from ~$49/month with limited searches
Based on tiered usage and features — includes discovery, CRM, automation, and analytics in one plan
Influencer Discovery
Modash leads in database size, offering access to over 250M profiles with deep audience analytics — great for agencies or enterprise teams that prioritize reach and data precision. Heepsy’s smaller network (~11M creators) suits early-stage brands with focused, regional influencer strategies. Influencer Hero strikes a balance with 100M+ verified creators and enriched metrics, all integrated into one unified campaign ecosystem.
Campaign & Relationship Management
Unlike Modash or Heepsy, Influencer Hero includes a dedicated influencer CRM where brands can manage communication threads, automate follow-ups, and track campaign ROI. Modash and Heepsy stop at discovery, requiring external tools like Google Sheets or HubSpot to manage influencer relationships.
Integrations
This is where Influencer Hero shines — offering native Shopify, WooCommerce, and Klaviyo integrations, enabling seamless product seeding, tracking orders, and matching influencer content with sales. Modash and Heepsy currently lack any eCommerce integrations, limiting visibility into post-campaign performance.
Product Seeding & Payments
Both Modash and Heepsy require manual coordination for sending products and managing payouts. In contrast, Influencer Hero automates product gifting and payments, saving D2C teams hours weekly. For example, a Shopify apparel brand can directly send discount codes or free products to creators and track redemption automatically.
Pricing & Value
Heepsy is the most affordable, making it a good fit for startups testing influencer marketing. Modash sits in the mid-tier, focusing on scalable search capabilities for growing teams. Influencer Hero offers tiered pricing based on usage and features, but delivers higher ROI by combining multiple tools (discovery, CRM, outreach, analytics) into a single platform — reducing tech stack costs for established eCommerce brands.
Which Tool is Best for You? Why Brands Choose Influencer Hero Over Modash and Heepsy
If your brand’s main focus is influencer discovery and audience authenticity, Modash is a strong choice. Its vast database (250M+ creators) and precise filtering capabilities make it ideal for growth-stage or agency teams that already manage outreach and payments through other tools.
Heepsy works best for small eCommerce startups or local brands needing quick influencer searches without complex workflows. It’s simple to use and budget-friendly, but lacks deeper automation, product seeding, and integration capabilities that growing D2C brands often need.
Influencer Hero is the top choice for Shopify and D2C brands that want an end-to-end influencer marketing platform. It goes beyond discovery — offering CRM, automated outreach, product gifting, content tracking, ROI analytics, and native integrations with Shopify, WooCommerce, Klaviyo, and more. Based on our demo data, most brands switching from Modash or Heepsy do so to consolidate their workflow and gain visibility into actual influencer-driven revenue.
Modash Overview
Modash is an AI-powered influencer marketing platform that helps brands discover, vet, and connect with creators at scale. With access to over 350 million influencer profiles across Instagram, TikTok, and YouTube, it enables marketers to find authentic creators, evaluate audience quality, and measure campaign performance—all from one easy-to-use dashboard.
Built for Shopify-first eCommerce brands, D2C companies, and growing startups, Modash simplifies influencer discovery and campaign management. Instead of manually researching creators, marketing teams can instantly identify relevant influencers, track conversions, and optimize ROI-driven campaigns through automation and data-backed insights.
Modash Standout Features:
350M+ Creator Database: Access one of the largest influencer databases available, spanning Instagram, TikTok, and YouTube. With profiles across virtually every niche, Modash helps brands scale their influencer search across markets and demographics.
AI-Powered Lookalike Search: Find influencers similar to your best-performing creators using Modash’s advanced AI lookalike tool. This feature is ideal for scaling campaigns or expanding into new audience segments efficiently.
Precision Search Filters: Easily refine your influencer search with filters for engagement rate, audience demographics, follower count, and location. These advanced filters ensure every creator partnership aligns with your brand’s goals.
Campaign Tracking & Media Management: Monitor influencer performance and manage campaign content in one place. Modash’s media gallery offers clear insights into engagement and content performance—perfect for teams running multiple creator partnerships.
Shopify Integration for Affiliate Tracking: Seamlessly integrate with Shopify to create affiliate links, monitor clicks, and track sales driven by influencer campaigns. This allows marketers to measure ROI and attribute conversions accurately.
Best For: Modash is best suited for Shopify-based eCommerce brands, startups, and D2C marketers seeking an intuitive and data-driven solution for influencer discovery, authenticity checks, and performance tracking—without the complexity of enterprise software.
Pricing & Contract Length
Essentials – $199/month: Core discovery and engagement tools
Performance – $499/month: Includes Shopify integration, advanced filters, and increased campaign capacity
Enterprise – Custom pricing for large-scale influencer programs or special integrations
Flexible monthly or annual billing options are available, with discounts for yearly subscriptions.
Pros
Extensive influencer database (350M+ profiles)
AI-driven recommendations and lookalike searches
Shopify integration for affiliate tracking and ROI measurement
Simple, user-friendly interface
Great fit for startups and growing eCommerce teams
Cons
Limited CRM or relationship management tools
Minimal automation for complex campaign workflows
Reporting features less robust than enterprise solutions
Free Tools
Modash also provides free influencer marketing tools to help brands get started before upgrading:
Influencer Search Tool: Find creators (1K+ followers) on Instagram, TikTok, and YouTube by niche or audience type
Fake Follower Checker: Instantly assess audience authenticity and engagement quality
Engagement Rate Calculator: Measure performance across multiple platforms
Influencer Lookalike Tool: Discover new creators similar to your top performers for easier scaling
Heepsy Overview
Heepsy is an influencer marketing platform designed to help brands discover, contact, and manage creators across Instagram, TikTok, and YouTube. It combines advanced search filters, campaign management, and sales tracking to simplify influencer collaborations for eCommerce and affiliate-driven brands.
The platform features Shopify and WooCommerce integrations (available in higher tiers) that allow brands to monitor conversions, track affiliate links, and measure influencer-generated sales — making it a suitable option for D2C companies seeking measurable performance.
Heepsy Standout Features
Advanced Search & Authenticity Filters: Brands can filter by niche, keywords, location, follower size, audience demographics, and fake follower percentage (with ~85% detection accuracy). Use case: A Shopify beauty brand can find micro-influencers in Italy or the U.S. with at least 80% authentic followers to ensure quality engagement.
Shopify & WooCommerce Integrations: Available in the Advanced plan, this feature allows brands to create discount codes, generate tracking links, and monitor units sold, clicks, and conversions directly from influencer campaigns — bridging influencer activity with actual sales.
Visual CRM Pipeline: Heepsy’s Kanban-style board helps teams move influencers through stages like “contacted,” “approved,” “content live,” and “paid.” Use case: A D2C home goods brand can manage dozens of influencer partnerships simultaneously without relying on spreadsheets.
Automated Outreach & Bulk Email Sequences: Send up to 3,000 personalized emails per month with programmed follow-ups and templates. Use case: Perfect for commission-based campaigns where brands need to reach a large number of potential creators efficiently.
Campaign Reporting & Media Monitoring: Automatically track hashtags, mentions, and social posts to gather campaign content and metrics (likes, views, shares). Use case: Ideal for brands managing multiple seasonal launches who need real-time campaign reporting.
Best For: Heepsy is best for small to mid-sized D2C or Shopify brands that want an affordable influencer discovery and outreach tool with optional sales tracking. It’s particularly useful for teams running affiliate-style campaigns or early influencer programs that don’t yet require advanced automation.
Pricing & Contract Length
Plus Plan: Includes search, outreach, engagement metrics, and campaign reports (no sales data). Advanced Plan: Everything in Plus + Shopify/WooCommerce integration, affiliate tracking, media automation, and higher outreach volume.
Pricing:
Monthly: $369/month (Advanced Plan).
6-Month: ~$1,771 (20% discount).
Yearly: ~$2,878 (35% discount).
No contracts; brands can upgrade, downgrade, or cancel anytime.
Pros
Shopify and WooCommerce integrations for affiliate and sales tracking.
85% accurate fake follower detection system.
Bulk outreach and automated follow-up tools.
Visual CRM pipeline for easy campaign tracking.
Flexible billing and seasonal discounts for long-term plans.
Cons
Shopify integration only available on Advanced plan, which raises cost.
Fake follower detection is an estimation, not fully precise.
No AI-assisted email writing or content suggestions.
Engagement-only reporting in lower tiers (sales data locked to Advanced).
Discounts limited to 6-month or annual subscriptions.
Free Tools
Heepsy does not offer standalone free tools, but users can access a free limited trial to test basic influencer searches before upgrading. Advanced functionalities like outreach, reporting, and sales tracking are only available on paid tiers.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform designed to help brands scale, automate, and manage influencer campaigns across multiple social media platforms. Tailored for D2C and eCommerce businesses, it centralizes every essential marketing function—from influencer discovery and CRM automation to UGC collection, affiliate tracking, and multi-platform campaign management.
With seamless Shopify and WooCommerce integrations and AI-powered tools for personalized outreach and ROI tracking, Influencer Hero enables marketing teams to efficiently run large-scale influencer programs while maintaining genuine, human-centered communication.
Influencer Hero Standout Features
AI-Powered CRM for Scalable Campaigns: Influencer Hero’s CRM system allows teams to manage anywhere from 10 to 10,000 influencers while keeping communication personalized and efficient. Perfect for enterprise D2C brands and growing eCommerce businesses managing large creator networks.
Multi-Platform eCommerce Support: Integrates seamlessly with Shopify, WooCommerce, and custom eCommerce platforms, providing real-time visibility into influencer-driven sales, gifting, and commissions. Ideal for ROI-focused brands tracking performance across multiple platforms.
Automated & Personalized Outreach: With AI-enhanced workflows, brands can send personalized outreach emails at scale—boosting both engagement and conversion rates. This feature helps growing teams automate communication without compromising authenticity.
Chrome Extension for Real-Time Discovery: The Influencer Hero Chrome Extension allows instant access to influencer insights from Instagram, TikTok, and YouTube. Teams can evaluate profiles, pull creator data, and make informed partnership decisions on the spot.
UGC Collection & Product Gifting: Automatically collect and organize user-generated content from creators. The platform identifies top-performing content for ads, manages gifting programs, and builds a reusable UGC library for ongoing campaigns.
Best For: Influencer Hero is ideal for D2C and eCommerce brands, especially those using Shopify or WooCommerce, looking to scale influencer and affiliate programs, automate outreach, and measure ROI across multiple social platforms.
Pricing & Contract Length
Standard – $649/month: Up to 1,000 creators
Pro – $1,049/month: Up to 5,000 creators
Business – $2,490/month: Up to 10,000 creators
Custom & Agency – Tailored pricing for large-scale brands and agencies
All plans include influencer discovery, CRM automation, campaign management, UGC collection, and affiliate tracking as standard features, with flexible monthly billing that scales alongside your influencer program.
Pros
Comprehensive influencer marketing suite (discovery, outreach, CRM, UGC, affiliate)
Supports Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X, and Twitch
AI-driven automation for streamlined workflows
Robust Shopify and WooCommerce integrations for ROI tracking
Clean, intuitive dashboards with real-time analytics
Cons
Pricing may be high for smaller or early-stage brands
Some advanced tools require onboarding to fully utilize
When comparing Modash, Heepsy, and Influencer Hero, the biggest difference lies in how deep each platform goes into the influencer marketing workflow.
Modash is best suited for teams focused purely on discovery and analytics. Heepsy offers a simpler, budget-friendly solution for smaller D2C or Shopify startups who need to find and vet influencers quickly without committing to a complex setup. Influencer Hero stands out as an all-in-one influencer marketing platform designed for growing D2C and eCommerce brands that want everything — from discovery and outreach to CRM, content tracking, and payments — in one unified workspace.
Ready to see how Influencer Hero can simplify and scale your influencer marketing?Book a free demo and experience how D2C brands are running entire influencer campaigns from discovery to payment — all in one platform.
FAQs
Which platform is best for D2C and Shopify brands — Modash, Heepsy, or Influencer Hero?
If you’re running a D2C brand or Shopify store, Influencer Hero is the clear winner. Unlike Modash or Heepsy, it offers native integrations with Shopify, WooCommerce, and Klaviyo, allowing you to track influencer-driven sales and automate product gifting directly from your store. Modash and Heepsy stop at discovery, so you’d still need several extra tools to manage outreach, payments, and analytics.
What’s the difference in influencer discovery between Modash, Heepsy, and Influencer Hero?
Modash offers the largest influencer database (250M+ creators) with strong analytics, Heepsy focuses on smaller, high-quality influencer searches for startups, and Influencer Hero combines both — giving access to over 100M+ verified influencers with advanced filters, plus CRM and performance insights within the same dashboard.
Which tool helps manage influencer outreach and relationships best?
This is where Influencer Hero truly outperforms the others. It includes a built-in influencer CRM, automated outreach sequences, and status tracking — while Modash and Heepsy require external spreadsheets or email tools. For scaling D2C brands managing multiple campaigns, Influencer Hero centralizes everything in one place, saving significant time and effort.
How does pricing compare between Modash, Heepsy, and Influencer Hero?
Heepsy is the most affordable (starting at ~$69/month) but limited to discovery features. Modash starts around $120/month and focuses on analytics, but still lacks campaign automation. Influencer Hero uses a tiered pricing model based on features and usage, offering far greater value by combining discovery, outreach, CRM, payments, and reporting in a single subscription — meaning no need for extra tools or hidden costs.
Can I track influencer ROI and campaign performance with these tools?
Only Influencer Hero offers full ROI tracking and content analytics tied directly to your eCommerce store. While Modash and Heepsy provide engagement metrics, they don’t connect influencer activity to actual sales data. With Influencer Hero, brands can see exactly which influencers drive conversions — a major advantage for Shopify and D2C marketers focused on measurable growth.
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