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Modash vs Aspire vs Influencer Hero: Features, Pricing and Key Differences

The main difference between Modash, Wednesday.app, and Influencer Hero lies in how each platform supports influencer marketing workflows. 

Modash focuses on influencer discovery and analytics, offering access to over 350M creators with deep audience data—ideal for teams prioritizing precision in finding the right creators. 

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The main difference between Modash, Aspire, and Influencer Hero lies in their focus areas and how they support brands in scaling influencer marketing. 

Modash specializes in influencer discovery and analytics, offering access to over 350M creators with deep audience insights — ideal for teams that prioritize data-driven discovery. 

Aspire (formerly AspireIQ) focuses on influencer relationship management and UGC collaboration, giving brands tools to manage creator partnerships, campaigns, and product seeding workflows. 

Influencer Hero, however, stands out as the only all-in-one platform that combines influencer discovery, outreach automation, CRM, affiliate tracking, and UGC management, with native integrations for Shopify, WooCommerce, and custom stores — built specifically for D2C and eCommerce brands.

In this article, we’ll dive into the comparison between Modash, Aspire, and Influencer Hero, breaking down their features, pricing, pros, and cons to help you decide which platform is best suited for your brand’s influencer marketing goals.

Modash vs Aspire vs Influencer Hero Comparison

Features Modash Aspire Influencer Hero
Influencer Discovery Database of 350M+ creators across IG, TikTok & YouTube with AI-powered filters and fake follower detection Large inbound marketplace (1M+ creators) + application pages with first-party data integrations Advanced filters, AI-matching, fake follower checks, and Chrome extension for live data
Campaign & CRM Management Simple CRM to manage outreach, contracts, and payments in one place Robust workflow automation with contracts, briefs, and approvals AI-powered CRM with automated workflows, bulk actions, and ROI dashboards
E-commerce Integrations Shopify-only integration for gifting, discount codes, and affiliate tracking Shopify integration for product gifting & creator carts Multi-platform integrations: Shopify, WooCommerce, and custom stores
UGC & Affiliate Management Supports affiliate programs with tiered commissions and automated payouts Tracks discount links and creator stores; strong affiliate reporting but no in-platform payouts Automated commission tracking, content collection, and payouts through integrations
Pricing & Scalability From $199–$499/month (annual billing) Starts around $2,300/month for 20–40 creators From $649/month for 1,000 creators; scales to enterprise level

Influencer Discovery

Based on our research, Modash is unmatched in raw database size (350M+ creators), ideal for global discovery and audience analysis. Aspire focuses more on inbound applications and first-party data reliability. Influencer Hero bridges both worlds with a vast database, AI-matching, and lookalike creator suggestions — making it more efficient for D2C and Shopify brands looking to scale faster.

Campaign Management & CRM

While Modash offers a basic CRM, and Aspire provides structured workflow automation, Influencer Hero delivers the most advanced system. Its AI-driven CRM automates follow-ups, organizes deliverables, and connects campaign performance directly to ROI, helping teams manage thousands of influencers without manual tracking.

E-commerce & Integrations

Modash integrates exclusively with Shopify, limiting flexibility. Aspire also uses Shopify for gifting but lacks affiliate tracking depth. Influencer Hero, however, supports Shopify, WooCommerce, and custom stores, syncing sales, commissions, and UGC directly — perfect for scaling eCommerce operations.

UGC & Affiliate Tracking

Aspire and Modash both enable affiliate tracking, but Influencer Hero adds automated payouts, UGC collection, and ad tagging in one workflow. For D2C brands running paid social or influencer whitelisting, Influencer Hero centralizes every asset and metric seamlessly.

Pricing & Scalability

Aspire is enterprise-priced ($2K–$5K/month), Modash affordable but limited for large-scale management, while Influencer Hero balances power and price — offering end-to-end automation from $649/month, with scalable tiers for growing influencer teams.

Which Tool is Best for You? Why Brands Choose Influencer Hero Over Modash and Aspire

For Shopify-first brands focused on influencer discovery and audience analytics, Modash is an excellent option. With its massive database of 350M+ creators and advanced audience filters, it’s ideal for performance-driven teams that need to find and vet influencers efficiently. However, Modash primarily excels at discovery and basic tracking, which may limit its ability to scale multi-campaign or multi-partnership influencer programs.

On the other hand, Aspire caters to teams running larger influencer collaborations and UGC campaigns. Its workflow automation and campaign management tools streamline processes like product seeding and creative approvals, making it especially valuable for established marketing teams. That said, Aspire’s pricing—starting at $2,000+/month—can be prohibitive for small or mid-sized D2C brands, and it lacks automated affiliate payouts and deeper eCommerce integrations beyond Shopify.

For brands seeking a complete, all-in-one solution, Influencer Hero stands out. It merges Modash’s data-driven influencer discovery with Aspire’s campaign automation, while adding Shopify, WooCommerce, and custom integrations, automated CRM workflows, affiliate tracking, and UGC collection—all in a single platform. Based on demos and customer results, brands often switch to Influencer Hero when they want to scale campaigns, track ROI automatically, and manage both influencers and affiliates from one unified system.

Modash Overview

<img src="Modash-vs-Aspire-vs-Influencer-Hero-Overview-Modash" alt="Modash Overview">

Modash is an advanced AI-powered influencer marketing platform that helps brands discover, vet, and connect with creators at scale. With access to over 350 million influencer profiles across Instagram, TikTok, and YouTube, Modash allows marketers to find authentic creators, analyze audience quality, and measure performance—all from one intuitive dashboard.

Designed for Shopify-first eCommerce brands, D2C companies, and fast-growing startups, Modash makes influencer discovery smarter and more efficient. Instead of spending hours researching creators manually, marketing teams can instantly identify relevant influencers, track conversions, and optimize ROI-driven influencer campaigns.

Modash Standout Features:

  • 350M+ Public Creator Database: Gain access to one of the largest influencer databases in the world. With profiles covering every niche, Modash enables brands to scale influencer discovery across multiple markets and platforms with ease.
  • AI-Powered Lookalike Search: Use Modash’s AI-driven lookalike tool to find influencers who mirror your top performers. Whether you’re targeting a similar audience or expanding into new demographics, this feature helps you grow your creator network strategically.
  • Precision Search Filters: Narrow your influencer search with powerful filters for engagement rate, location, follower count, audience demographics, and more. These advanced filters ensure every partnership aligns with your brand’s goals and target audience.
  • Campaign Tracking & Media Management: Easily track campaign performance, manage influencer content, and evaluate engagement metrics through Modash’s media gallery. Ideal for small teams looking for transparency and organization in multi-influencer campaigns.
  • Shopify Integration for Affiliate Tracking: Modash integrates seamlessly with Shopify, allowing brands to create affiliate links, monitor clicks, and measure sales driven by influencer collaborations. This feature gives marketers clear visibility into influencer ROI and conversion data.

Best For: Modash is ideal for Shopify-based eCommerce brands, startups, and D2C marketers who want a simple yet powerful way to discover influencers, analyze authenticity, and track performance—without committing to a complex enterprise platform.

Pricing & Contract Length

  • Essentials – $199/month: Access to the core discovery and engagement features.
  • Performance – $499/month: Includes Shopify integration, advanced filters, and additional campaign capacity.
  • Enterprise – Custom: Tailored to brands managing large-scale influencer programs or requiring special integrations.

Flexible monthly or annual billing options are available, with discounted rates for yearly plans.

Pros

  • One of the largest influencer databases (350M+ profiles)
  • AI-powered influencer recommendations
  • Shopify integration for affiliate tracking and ROI analysis
  • Highly intuitive and easy-to-use interface
  • Ideal for growing eCommerce teams and startups

Cons

  • Lacks advanced CRM or long-term relationship management features
  • Limited automation for multi-step campaign workflows
  • Reporting is less comprehensive compared to enterprise solutions

Free Tools

Modash offers a range of free influencer marketing tools to help you get started:

  • Influencer Search Tool: Search creators (1K+ followers) on Instagram, TikTok, and YouTube by niche or audience type.
  • Fake Follower Checker: Instantly verify influencer authenticity and audience engagement.
  • Engagement Rate Calculator: Measure engagement levels across multiple platforms.
  • Influencer Lookalike Tool: Discover new creators similar to your best performers for faster scaling.

Aspire Overview

<img src="Modash-vs-Aspire-vs-Influencer-Hero-Overview-Aspire" alt="Aspire Overview">

Aspire (formerly AspireIQ) is an all-in-one influencer marketing platform designed to help brands streamline influencer management — from creator discovery and product gifting to tracking content performance and sales. 

Unlike discovery-only tools, Aspire integrates directly with Shopify and uses first-party data from Meta, TikTok, and Pinterest, ensuring accurate analytics. Its goal is to simplify how brands, especially mid-size D2C and enterprise teams, collaborate with creators and track ROI across every campaign stage.

Aspire Standout Features:

  • First-Party Data Integrations: Aspire partners directly with Meta, TikTok, and Pinterest, offering verified audience and performance data rather than scraped third-party insights. This provides more accurate targeting and reporting for D2C and enterprise brands.
  • Inbound Creator Marketplace: With 1M+ vetted creators, Aspire’s marketplace allows brands to post campaign briefs and receive inbound applications — a great fit for brands wanting to scale creator collaborations without relying solely on manual outreach.
  • Shopify-Powered Product Gifting: Aspire integrates natively with Shopify, enabling creators to browse and “shop” products based on predefined brand budgets or bundles. Ideal for eCommerce brands automating product seeding and fulfillment.
  • Comprehensive Workflow & CRM: Aspire manages the entire campaign lifecycle — from influencer invites and contracts to briefs, approvals, and post tracking — with bulk actions and automated follow-ups. This suits teams managing 20+ monthly collaborations.
  • Sales & Performance Tracking: The platform tracks promo codes, discount links, and influencer storefronts while generating detailed reports on clicks, conversions, and commissions. Great for performance-driven brands needing to prove influencer ROI.

Best For: Aspire is best for mid-sized to enterprise D2C brands with active Shopify stores that need a structured, data-rich platform to manage influencer campaigns from start to finish — including gifting, analytics, and reporting.

Pricing & Contract Length

  • Mid-tier plan: ~$2,300/month for 20–40 creators/month, multiple users, and up to 500 creators in CRM.
  • Typical range: $2,000–$5,000/month depending on needs.
  • Contracts: Typically customized annual agreements. Aspire provides custom pricing proposals following onboarding demos.

Pros

  • Accurate, first-party data from Meta, TikTok, and Pinterest.
  • Massive inbound marketplace (1M+ creators).
  • End-to-end campaign management and automation.
  • Seamless Shopify integration for gifting and fulfillment.
  • Dedicated onboarding and customer success support.

Cons

  • Expensive for smaller or startup brands (plans start at $2,300/month).
  • No built-in influencer payment processing.
  • Limited reach on smaller platforms (e.g., Twitch, LinkedIn).
  • Users report technical glitches and steep learning curve for setup.

Free Tools

Aspire does not offer standalone free tools or public access to its influencer database. However, it occasionally provides free influencer campaign templates and ROI calculators through marketing resources and webinars. Access to the platform itself requires a paid plan.

  • ChatGPT-powered messaging saves time on manual outreach.
  • Built-in communication tools keep campaigns organized.
  • Suitable for small D2C brands and early-stage influencer programs.

Influencer Hero Overview

<img src="Modash-vs-Aspire-vs-Influencer-Hero-Overview-Influencer-Hero" alt="Influencer Hero Overview">

Influencer Hero is a powerful all-in-one influencer marketing platform built to help brands scale, automate, and manage influencer campaigns across multiple social media channels. Designed specifically for D2C and eCommerce businesses, it brings together every tool marketers need—from influencer discovery and CRM automation to UGC collection, affiliate tracking, and multi-platform campaign management.

With Shopify and WooCommerce integrations and AI-powered tools for personalized outreach and ROI tracking, Influencer Hero allows marketing teams to run large-scale influencer programs efficiently, without losing the human touch.

Influencer Hero Standout Features:

  • AI-Powered CRM for Scalable Campaigns: Influencer Hero’s advanced CRM makes it easy to manage anywhere from 10 to 10,000 influencers—keeping communication personalized at every level. It’s a must-have for enterprise D2C brands and growing eCommerce teams that handle large creator networks.
  • Multi-Platform eCommerce Support: The platform integrates seamlessly with Shopify, WooCommerce, and custom-built stores, giving brands real-time visibility into sales, gifting, and commissions driven by influencer campaigns. This is ideal for Shopify-first brands focused on ROI and conversion tracking.
  • Automated & Personalized Outreach: With AI-enhanced outreach workflows, brands can send personalized email sequences at scale, improving response and conversion rates. Perfect for startups and growing teams looking to automate their influencer communication—without sounding robotic.
  • Chrome Extension for Real-Time Discovery: The Influencer Hero Chrome Extension lets users pull creator insights directly from Instagram, TikTok, and YouTube. Marketing teams can instantly gather influencer data, evaluate profiles, and make quick, informed decisions during discovery.
  • UGC Collection & Product Gifting: Automatically collect, organize, and reuse influencer-generated content. The platform identifies top-performing posts for ads, manages product seeding, and builds a library of high-performing UGC—streamlining product-led influencer strategies.

Best For: Influencer Hero is best suited for D2C and eCommerce brands, especially those using Shopify or WooCommerce, that want to scale influencer and affiliate programs, automate outreach, and track ROI across multiple social platforms.

Pricing & Contract Length 

  • Standard – $649/month: Up to 1,000 creators
    Pro – $1,049/month: Up to 5,000 creators
  • Business – $2,490/month: Up to 10,000 creators
  • Custom & Agency – Tailored pricing: For large-scale teams or agencies

All plans are billed monthly and scale as your influencer program grows. Every subscription includes influencer discovery, CRM automation, campaign management, UGC collection, and affiliate tracking as core features.

 Pros

  • All-in-one influencer marketing suite (discovery, outreach, CRM, UGC, affiliate)
  • Supports multiple platforms: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X, Twitch
  • AI-powered automation for smarter workflows
  • Deep Shopify and WooCommerce integrations for tracking ROI
  • Clear, visual dashboards for real-time campaign insights

Cons

  • Pricing may be steep for early-stage or smaller brands
  • Some advanced features require onboarding to fully master

Free Tools 

Influencer Hero also offers a suite of free influencer marketing tools to help brands get started and evaluate performance before upgrading:

  • Fake Follower Scanner (Instagram, TikTok, YouTube)
  • Engagement Rate Calculator (Instagram, TikTok, YouTube)
  • Earned Media Value Calculator (Instagram, TikTok, YouTube)
  • Influencer Finder for IG followers, newsletter subscribers, and existing customers
  • Influencer Analytics Tool (Instagram, TikTok, YouTube)
  • Influencer Lookalike Tool (Instagram, TikTok, YouTube)
  • Follower Counter (Instagram, TikTok, YouTube)
  • Competitor Report Generator

Final Thoughts

When comparing Modash, Aspire, and Influencer Hero, each platform brings something different to the table. Modash is ideal for brands focused on influencer discovery and analytics — its 350M+ creator database and advanced filters make it a top choice for teams prioritizing data-driven research. Aspire, on the other hand, excels in influencer relationship management and campaign execution, offering structured workflows and first-party data integrations for mid-size and enterprise D2C brands that run large-scale collaborations.

However, Influencer Hero stands out as the most complete and scalable solution for Shopify and D2C eCommerce brands. It combines Modash’s vast discovery capabilities with Aspire’s workflow automation — and takes it further with Shopify, WooCommerce, and custom integrations, AI-powered CRM automation, affiliate tracking, and UGC management. Based on our demo and sales data, brands often switch to Influencer Hero when they’re ready to scale, unify influencer and affiliate operations, and tie every campaign directly to ROI.

Ready to see how Influencer Hero can help you manage and scale your influencer marketing? Book a free demo and discover why top D2C and eCommerce brands are using one platform to run their entire influencer and affiliate workflow.

FAQs
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