Influencity vs Heepsy vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Influencity, Heepsy, and Influencer Hero is the level of data depth and end-to-end functionality each platform offers.
Influencity focuses on detailed influencer analytics and data-driven discovery, making it ideal for brands that want to vet creators using audience insights and performance metrics. Heepsy is a lightweight influencer search tool built for quick micro-influencer discovery, but it lacks advanced campaign management and CRM features. Influencer Hero, however, combines discovery, CRM, automated outreach, gifting, affiliate tracking, and ROI analytics in one platform—making it a much stronger choice for D2C and Shopify brands that need both depth and full workflow automation.
In this article, we’ll dive deep into the comparison between Influencity, Heepsy, and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which platform is the best fit for your brand.
Influencity vs Heepsy vs Influencer Hero Comparison
Feature
Influencity
Heepsy
Influencer Hero
Influencer Discovery / Database
Large database with deep analytics and audience insights.
Simple search tool focusing on micro-influencers; limited analytics.
Live chat, onboarding & dedicated success support (based on demo data).
Pricing
Starts around $168–$348/month depending on features.
Affordable starter plans (~$49–$99/month).
$649/month for the full all-in-one platform; no long-term contract.
Influencer Discovery / Database
Influencity offers advanced analytics and a robust influencer database ideal for data-heavy decision-making. Heepsy provides a simpler, more affordable discovery tool with basic metrics, aimed at small brands. Influencer Hero offers a 450M+ creator database with advanced filters and automated outreach, making it the most scalable option.
Core Focus
Influencity specializes in influencer vetting with strong audience analytics. Heepsy is positioned as a budget-friendly influencer search tool. Influencer Hero covers the entire influencer ecosystem—discovery, CRM, gifting, affiliates, analytics—making it the most complete platform for growing teams.
Best For
Influencity suits brands needing deep insights on creators. Heepsy works well for startups and small businesses needing fast, simple discovery. Influencer Hero is best for Shopify and WooCommerce brands that want one platform to run influencer and affiliate programs end-to-end.
Campaign Management & CRM
Influencity has basic campaign tools but lacks true CRM. Heepsy has no CRM capabilities. Influencer Hero includes a complete CRM, outreach automation, gifting workflows, and affiliate link creation—essential for scaling influencer relationships and content tracking.
Customer Support
Influencity and Heepsy rely mainly on email support with limited onboarding. Influencer Hero offers live chat, onboarding, and customer success support, providing more hands-on guidance for growing brands.
Pricing
Heepsy is the cheapest, but also the most limited. Influencity offers strong analytics but adds cost as features scale. Influencer Hero, at $649/month, replaces multiple tools by offering the full influencer + affiliate system in one place—resulting in greater long-term value.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Influencity and Heepsy
If your brand relies heavily on data-driven influencer vetting, Influencity is a solid choice with its advanced analytics and audience insights. Heepsy is a good fit for small teams that simply need quick, affordable influencer search without deeper campaign tools or CRM capabilities.
However, Influencer Hero is the top choice for brands that want a complete influencer marketing system, not just discovery. It combines AI-powered discovery, CRM, automated outreach, gifting workflows, affiliate tracking, and ROI analytics—features neither Influencity nor Heepsy offer in a single platform.
With native Shopify and WooCommerce integrations, Influencer Hero is built for D2C brands that want automation, revenue visibility, and the ability to scale their influencer and affiliate programs from one place.
Influencity Overview
Influencity is an end-to-end influencer marketing platform that helps brands discover creators, manage workflows, and track performance using public social data.
It centralizes the full process—from discovery and outreach to reporting and ROI—making it a strong fit for mid-sized D2C brands and agencies that rely on structured, data-driven operations.
Influencity Standout Features
AI-Powered Influencer Discovery: Use advanced filters like keywords, hashtags, demographics, and audience insights—ideal for global or niche targeting.
Visual CRM & Kanban Workflow: A Trello-style board to organize campaign stages, deliverables, and budgets across multiple clients or regions.
Shopify Integration for Gifting & Affiliate Tracking: Assign discount codes, track sales, and monitor influencer-driven revenue—perfect for Shopify-based brands.
Branded Creator Application Pages: Build custom landing pages so creators can apply to campaigns—great for increasing inbound applications.
Best For: Mid-sized eCommerce and D2C brands that need structured workflows, visual project management, and detailed analytics. Also ideal for agencies managing multiple brands.
Business: Custom (includes AI email assistant & advanced tracking)
Auto-Tracker Add-On: ~ $660/year for 50 influencers
Billing is annual only.
Pros
15M+ influencer profiles
Full workflow coverage from discovery to reporting
Shopify gifting & affiliate tracking
Strong analytics with auto + manual tracking
Exportable reports (PDF, Excel, CSV)
Cons
Only integrates with Shopify
No built-in creator chat
Setup may take 4–6 weeks
No UGC licensing or ads whitelisting
No mobile app
Free Tools
Basic Influencer Search
Fake Follower Checker
Engagement Rate Calculator
Heepsy Overview
Heepsy is an influencer marketing platform built to help brands discover, vet, and collaborate with creators across Instagram, TikTok, and YouTube.
Known for its strong AI-driven fake follower detection and audience authenticity analytics, Heepsy makes it easy for eCommerce and D2C brands to identify real creators whose audiences match their target demographics.
Heepsy Standout Features
50M+ Creator Database: Search across a massive global database using filters for niche, engagement, audience location, and more — ideal for D2C and Shopify brands scaling influencer programs.
AI Fake Follower Detection: Heepsy analyzes audience authenticity and flags suspicious engagement, helping brands avoid inflated metrics and ensure partnerships drive real ROI.
Advanced Search Filters: Zero in on creators using demographics, brand mentions, engagement quality, and follower count — perfect for targeted campaigns run by lean teams.
Shopify Integration for Affiliate Tracking: Connect Heepsy to Shopify to monitor sales, conversions, and promo code performance, making affiliate-focused campaigns measurable.
Campaign Dashboard: Save influencer lists, export data, and track campaign results in a simple dashboard tailored for small to mid-sized marketing teams.
Best For: D2C and eCommerce brands that want accurate authenticity data, efficient creator discovery, and Shopify-integrated performance tracking without enterprise-level complexity.
50M+ influencer profiles across Instagram, TikTok, and YouTube
Strong AI-powered fake follower and audience authenticity tools
Affordable for small and mid-sized brands
Shopify integration for affiliate/sales tracking
User-friendly interface for quick discovery
Cons
More limited campaign management vs. larger platforms
No built-in payment processing
WooCommerce + sales tracking only on higher-tier plans
Reporting is basic compared to enterprise solutions
Free Tools
Influencer Search Tool (limited filters)
Fake Follower Checker
Engagement Rate Calculator
Influencer Hero Overview
Influencer Hero is a powerful all-in-one influencer marketing platform built to help brands scale, automate, and manage influencer campaigns across multiple social media platforms.
Tailored for D2C and eCommerce businesses, it combines every essential marketing tool—from influencer discovery and CRM automation to UGC collection, affiliate tracking, and multi-platform campaign management—in one streamlined system.
Influencer Hero Standout Features
AI-Powered CRM for Scalable Campaigns: Manage anywhere from 10 to 10,000 influencers with Influencer Hero’s advanced CRM. It keeps communication personalized at scale—making it ideal for enterprise D2C brands and fast-growing eCommerce teams managing large creator networks.
Multi-Platform eCommerce Support: Seamlessly integrates with Shopify, WooCommerce, and custom-built stores to give brands real-time visibility into influencer-driven sales, gifting, and commissions. Perfect for ROI-focused brands tracking performance across multiple platforms.
Automated & Personalized Outreach: AI-enhanced workflows allow teams to send personalized email sequences at scale, improving both engagement and conversion rates. A great solution for brands looking to automate communication without losing authenticity.
Chrome Extension for Real-Time Discovery: With the Influencer Hero Chrome Extension, users can pull creator insights directly from Instagram, TikTok, and YouTube. Teams can instantly evaluate influencer data and make informed decisions during discovery.
UGC Collection & Product Gifting: Automatically collect, organize, and repurpose influencer-generated content. The platform identifies top-performing posts, manages product seeding, and builds a reusable UGC library to power product-led campaigns.
Best For: Influencer Hero is best suited for D2C and eCommerce brands, particularly Shopify and WooCommerce users, who want to scale influencer and affiliate programs, automate outreach, and track ROI across multiple social platforms.
Pricing & Contract Length
Standard – $649/month: Up to 1,000 creators
Pro – $1,049/month: Up to 5,000 creators
Business – $2,490/month: Up to 10,000 creators
Custom & Agency Plans – Tailored pricing for large teams and agencies
Pros
Comprehensive influencer marketing suite (discovery, outreach, CRM, UGC, affiliate)
Supports all major platforms: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X, Twitch
AI-powered automation for smarter workflows
Deep Shopify and WooCommerce integrations for accurate ROI tracking
Intuitive dashboards for real-time performance insights
Influencity is a strong option for brands that prioritize deep influencer analytics, providing detailed audience insights and vetting tools. Heepsy, on the other hand, is designed for smaller teams that need a simple, affordable way to find micro-influencers without advanced features. While both tools serve specific needs, they fall short when it comes to full campaign management, CRM, automation, and revenue tracking.
Influencer Hero offers the most complete solution, combining discovery, CRM, automated outreach, gifting, affiliate tracking, and ROI analytics into a single platform. It’s built for D2C brands—especially those on Shopify or WooCommerce—that want to scale influencer and affiliate programs with clear visibility into performance.
Book a free demo to see how Influencer Hero can streamline and scale your influencer marketing efforts.
FAQs
What is the main difference between Influencity, Heepsy, and Influencer Hero?
Influencity focuses on deep influencer analytics and data-driven discovery. Heepsy is a lightweight search tool built for quick micro-influencer lookup. Influencer Hero combines discovery, CRM, automated outreach, gifting, affiliate tracking, and ROI analytics—making it the only true all-in-one solution among the three.
Which platform is best for Shopify and WooCommerce brands?
Neither Influencity nor Heepsy offers native eCommerce integrations. Influencer Hero integrates directly with Shopify and WooCommerce, enabling automated gifting, affiliate links, revenue attribution, and performance dashboards that make influencer marketing measurable.
Which tool provides the strongest influencer discovery capabilities?
Influencity stands out for analytics-heavy discovery, while Heepsy offers fast, simple searches for micro-influencers. Influencer Hero provides the most scalable option with a 200M+ creator database, advanced filters, audience insights, and automated outreach—ideal for brands needing high-volume recruitment.
How do pricing plans compare between Influencity, Heepsy, and Influencer Hero?
Heepsy is the most affordable but offers limited functionality. Influencity sits mid-range at around $168–$348/month depending on features. Influencer Hero, at $649/month, delivers the full influencer and affiliate suite—replacing multiple tools and offering significantly higher value for growing D2C brands.
Why do brands switch from Influencity or Heepsy to Influencer Hero?
Brands often outgrow Heepsy’s basic search capabilities and Influencity’s limited CRM and campaign tools. Influencer Hero offers a complete workflow with CRM, automated outreach, gifting, affiliate management, and ROI analytics, giving teams the ability to scale influencer marketing and track revenue in one platform.
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