Ultimate Guide: How to Find Food Influencers | Expert Strategies & Tools

February 17, 2024
13 Mins
Peter Nettesheim
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How to Find Food Influencers

In today's digital age, harnessing the power of influencers has become paramount in the marketing strategies of many industries, especially in the food sector. Finding the right influencers can significantly amplify brand visibility, engagement, and ultimately, sales. However, navigating through the vast sea of influencers requires a strategic approach coupled with the utilization of various tools, platforms, and metrics. Here's a detailed expert guide on how to effectively find influencers in the food industry.

Leverage Influencer Discovery Tools (such as Influencer Hero)

For a streamlined and effective influencer marketing strategy, utilizing a platform like Influencer Hero is highly recommended. Influencer Hero simplifies the process of finding and engaging with food influencers through its intuitive interface and extensive database. With features like the Influencer Finder tool, brands can easily identify relevant influencers and analyze important metrics such as audience demographics and engagement rates. The platform offers various filters, including location and audience demographics, enabling precise influencer selection. Whether searching by keywords or utilizing lookalike features powered by AI, finding the right food influencers is made effortless. By leveraging Influencer Hero, brands can optimize their influencer campaigns, ultimately saving valuable time and resources. Schedule a demo today to explore the capabilities of Influencer Hero firsthand.

<img src="Influencer-hero-food-influencer-finder.png" alt="Influencer hero software food influencer finder feature">

Utilize Google Search and Blogs

Begin your search by utilizing Google and exploring influential blogs and websites within the food niche. Input relevant keywords such as "food influencers" or "top food bloggers" to initiate your search. Dive into the top-ranking results to uncover prominent voices and key players in the food industry, allowing you to identify potential influencers aligned with your brand's objectives.

Industry-specific directories:

Explore industry-specific directories like Food Blogger Pro or Foodies100 to access curated lists featuring influential food bloggers and content creators. These directories provide invaluable insights into each influencer's reach and niche expertise, empowering you to make informed decisions about potential collaborations that align with your brand's goals and target audience.

Explore Social Media Platforms:


Leverage its search and explore features by using relevant hashtags like #foodie, #foodblogger, and #instafood. Dive into a variety of content formats including posts, stories, and IGTV to identify influencers that resonate with your brand's values and aesthetic. This thorough exploration will help you pinpoint influencers whose content aligns seamlessly with your brand identity, ensuring fruitful collaborations.


Discover valuable insights on Reddit by engaging with food-related subreddits such as r/Food, r/Cooking, or r/HealthyFood, where discussions and recommendations from food enthusiasts and influencers take place. By actively participating in the community, you can uncover emerging voices and trends in the food space, allowing you to identify potential influencers who resonate with your brand and target audience.


Utilize its Discover page to search for trending food-related hashtags such as #foodie, #cookinghacks, or #recipeideas. This grants access to a diverse array of content creators specializing in food-related content. Additionally, stay attuned to popular challenges and trends within the food community on TikTok, such as "What I Eat in a Day" or "Cooking Hacks," as engaging with these trends can unveil influencers actively participating and crafting content around them.


Start by using the search bar to find popular food-related content using keywords like "cooking tutorials," "recipe videos," or "food vlogs." Check out YouTube's recommended videos section to find more influencers. Watching videos from popular food channels and exploring the recommended videos sidebar helps you find creators who match your brand. Lastly, interact with the comments and community posts on food-related YouTube channels to connect with both the creators and their audience.

How to Estimate Reach of Instagram Food Influencers

Identify Potential Influencers

Begin by identifying Instagram food influencers who align with your target audience and brand values using the aforementioned tips. You can use Instagram's search function, hashtags related to food, or the Influencer Hero platform to discover relevant influencers. 

Analyze Follower Count

Look at the number of followers each influencer has. This gives you an initial idea of their potential reach. Keep in mind that more followers don't always equate to higher engagement or effectiveness. 

Engagement Rate

Check the engagement rate of each influencer. This includes likes, comments, and shares relative to their follower count. Influencers with high engagement rates typically have a more engaged and active audience. Calculate the engagement rate by dividing the average number of engagements (likes + comments + shares + saves) per post by the number of followers, then multiply by 100 to get the percentage. Influencer Hero offers a detailed report of each influencer, including their follower count, engagement rate, and average likes.

<img src="Influencer-hero-food-engagement.png" alt="Influencer hero software engagement rate measuring feature">

Determine Potential Impressions

Determine Potential Impressions: Once you have the follower count and engagement rate, you can estimate the potential impressions (reach) of a sponsored post. Potential impressions are the total number of times the influencer's post could be seen based on their follower count and engagement rate.

You can also check the detailed audience reachability in our detailed analytics of each influencer through the Influencer Hero platform

<img src="Influencer-hero-food-reach-and-fake-followers.png" alt="Influencer hero software measuring audience authenticity feature">

Consider Additional Factors

Keep in mind that reach estimates are just that – estimates. Other factors such as the timing of posts, the authenticity of the influencer's content, and the relevance of your product or service to their audience can also impact the actual reach and effectiveness of your campaign.

In conclusion, finding the right food influencers requires a strategic blend of utilizing tools, platforms, and metrics. By leveraging resources like Influencer Hero, exploring industry-specific directories, and engaging with social media platforms such as Instagram, Reddit, TikTok, and YouTube, you can efficiently identify influencers aligned with your brand's values. Metrics such as follower count, engagement rate, and reach are crucial in evaluating potential food influencers. Influencer Hero provides valuable insights into influencers' audience demographics, engagement metrics, and growth history, making it a useful tool for brands looking to execute successful marketing campaigns, especially in the food category. Schedule a demo with Influencer Hero today to streamline your influencer discovery process and maximize your influencer marketing efforts.

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