Pinterest stands out as a powerful platform for brands aiming to connect with highly engaged audiences through visually rich and inspiring content. The top US Pinterest influencers specialize in niches like fashion, home decor, wellness, and lifestyle, offering curated boards that spark ideas and drive consumer action.
By partnering with these influencers, brands can tap into loyal communities that actively seek recommendations and trends, making Pinterest collaborations a valuable part of any digital marketing strategy. Whether you want to boost brand awareness, drive traffic, or increase sales, leveraging the creativity and authenticity of Pinterest creators is a proven way to achieve impactful results.
1. Joy Cho: Designer and founder of Oh Joy!, Joy Cho brightens Pinterest with colorful ideas in art, home decor, and joyful living.
Topics: Art, Decor, Lifestyle
Followers: 15.1M
2. Poppytalk: Jan Halvarson and Earl Einarson offer a creative hub of DIY projects, stylish interiors, and seasonal inspiration on Pinterest.
Topics: DIY projects, Home Decor Ideas
Followers: 10.4M
3. Mary Ann Rizzo: A renowned interior designer, Mary Ann curates sophisticated home decor and design boards full of timeless elegance.
Topics: Home Decor, Interior Designer
Followers: 9M
4. Victoria Smith: Known as @sfgirlbybay, Victoria shares bohemian modern design inspiration with a California-cool vibe.
Topics: Design, Lifestyle
Followers: 970.5k
5. Emily Henderson: Stylist and author Emily Henderson pins eclectic interior design, fashion tips, and lifestyle content with a cozy, lived-in charm.
Topics: Home Decor, Interior Design, Fashion, and Lifestyle
Followers: 533K
6. Bailey Sarian: A makeup artist and style enthusiast, Bailey mixes bold beauty looks with personal flair, making her a favorite for beauty lovers on Pinterest.
Topics: Make up, Beauty, Style
Followers: 410.4k
7. Jamie L Vandenberg: Sharing trendy hair inspiration and easy-to-follow tutorials, Jamie is a go-to source for anyone looking to refresh their hairstyle game.
Topics: Hair Style, Hair Trend
Followers: 393.9k
8. One Stop Chop: Serving up mouthwatering food content, @onestopchop brings quick and flavorful recipes that resonate with home cooks.
Topics: Cooking, Food Recipes
Followers: 179.5k
9. Maegan Brown: @thebakermama known for her vibrant boards filled with creative food displays and delicious baking recipes, Maegan brings color and fun to every kitchen.
Topics: Baking recipe, Food board
Followers: 169.5k
10. Kristy’s Keto Lifestyle: Kristy inspires thousands with easy-to-follow keto recipes, meal ideas, and wellness-focused food content.
Topics: Keto Food Recipes, Cooking
Followers: 169k
.png)
11. Emma Ailín García: Emma (@gurudelacalma) shares peaceful wellness inspiration and mindful lifestyle content, promoting calm living through curated pins.
Topics: Wellness, Lifestyle
Followers: 116.6k
12. Lexx Hidalgo: Lexx brings warmth to Pinterest through heartfelt content focused on family life, home vibes, and meaningful moments.
Topics: Family, Home
Followers: 104k
13. Whitney Port: Former reality TV star turned fashion icon, Whitney shares her favorite looks and lifestyle inspiration with a polished, modern aesthetic.
Topics: Fashion, Lifestyle
Followers: 80.5k
14. Crowded Kitchen: Focused on flexitarian cooking, this Pinterest account delivers wholesome, plant-forward recipes for everyday meals and special occasions alike.
Topics: Food Recipe, Cooking
Followers: 79.2k
15. Mysha: Mysha’s (@remingtonavenue) boards are packed with elegant home decor ideas, clever DIYs, and design inspiration for every space.
Topics: Home Decor, Design, DIY
Followers: 70.8k
16. The O’Neals Way: Focused on hearty meals and family-style recipes, this Pinterest account is a haven for comfort food and cooking inspiration.
Topics: Cooking, Food Recipes
Followers: 64.3k
17. Mary Lawless Lee: Fashion blogger and entrepreneur Mary Lawless Lee blends chic outfits and lifestyle ideas into visually stunning Pinterest boards.
Topics: Fashion, Lifestyle
Followers: 54.2k
18. Brittany Dawn: A fitness and wellness advocate, Brittany (@realbrittanydawn) shares a mix of motivational lifestyle tips, workout routines, and personal growth insights.
Topics: Lifestyle, Workout, Wellness
Followers: 47.6k
19. Rachel Meaders: Known for her viral Amazon finds and aesthetic lifestyle content, Rachel helps followers discover home hacks, beauty gems, and fashion favorites.
Topics: Amazon Finds, Home Decor, Fashion, Beauty
Followers: 42.4k
20. Raye Boyce: @rrayyme covers everything from skincare tips to home wellness aesthetics, Raye’s boards reflect a balanced lifestyle with beauty at its core.
Topics: Beauty, Health, Wellness, Interior
Followers: 36.5k
Partnering with Pinterest influencers is a highly effective marketing strategy for brands looking to boost visibility and engagement through visually-driven content. Pinterest’s unique emphasis on aesthetics and lifestyle inspiration makes it an ideal platform for showcasing products, fashion, home decor, wellness, and more. Influencers on Pinterest have dedicated audiences who actively seek ideas and recommendations, which means collaborations can lead to higher brand trust, targeted traffic, and increased conversions. By working with Pinterest creators, you tap into a niche community that values authenticity and creativity—two key drivers of successful influencer marketing campaigns. This not only helps brands expand their reach but also drives sustained engagement through curated, aspirational content that aligns perfectly with buyer interests.
To maximize the results of your Pinterest influencer campaigns, it’s essential to use the right tools to find, vet, and manage partnerships efficiently. Influencer Hero offers an all-in-one influencer marketing platform designed to simplify and scale your influencer outreach. One standout feature is its free Instagram influencer lookalike tool, which helps brands discover Pinterest influencers and similar creators across platforms who match the style, tone, and audience of influencers that have already driven strong performance. This data-driven approach enables you to optimize your influencer selection, improve ROI, and build authentic relationships that resonate with your target customers.
With Influencer Hero’s comprehensive dashboard, campaign management and CRM features, you can streamline communication, track results in real time, and scale your Pinterest influencer collaborations with confidence and precision.
To make the most of your Pinterest influencer marketing, it’s crucial to partner with creators who truly align with your brand’s vision and audience. Our carefully curated list of the top 20 US Pinterest influencers showcases a diverse range of talented creators specializing in fashion, home decor, wellness, lifestyle, and more—each with a loyal and engaged following.
Using tools like Influencer Hero, you can easily discover and connect with these influencers and others who fit your brand’s style and goals. This all-in-one platform streamlines influencer outreach and campaign management, helping you build authentic partnerships that amplify your reach, boost engagement, and drive meaningful conversions through visually compelling content.
Check out these top US influencers as well:
Pinterest influencers create visually engaging content that inspires and drives purchasing decisions, making them ideal for brands targeting audiences interested in fashion, home decor, wellness, and lifestyle.
Yes! Pinterest is growing as a platform for wellness, fitness, food, beauty, and lifestyle niches, offering opportunities to promote a wide range of products and services.
Influencer Hero provides tools to discover, vet, and manage Pinterest influencers, including lookalike features to find creators whose audience and content align with your brand, making influencer marketing efficient and scalable.
Consider factors like audience relevance, engagement rates, content quality, brand alignment, and the influencer’s ability to create authentic, visually appealing posts that resonate with your target market.
Absolutely! Pinterest influencers can help small businesses and startups gain exposure, attract niche audiences, and build brand credibility through targeted, cost-effective influencer collaborations.
Schedule a Demo with one of our media experts below.
