Amazon Influencers are transforming the way products are marketed, leveraging their social media platforms to promote items directly through their personalized Amazon storefronts. By sharing product reviews, recommendations, and lifestyle content, these influencers—particularly those over 45 years old—use their expertise and personal brands to engage followers and drive sales. With affiliate commissions ranging from 1% to 20%, they can monetize their influence while curating products from various Amazon categories, such as home decor, beauty, fashion, health, and fitness.
Influencers in this space are skilled at creating authentic content that blends seamlessly with their lifestyle, building trust with their audience through product endorsements. Social media platforms like Instagram are central to their success, allowing influencers to engage directly with followers while promoting items they personally recommend.
This article spotlights the top 20 US-based Amazon Instagram influencers over 45 years old, based on follower count and engagement metrics. These influencers have successfully combined their years of experience in both traditional and digital media to thrive in the Amazon Influencer Program. Through their content, they represent a wide range of interests, from sustainable living to wellness and beyond, showing that age is no barrier to influence in today’s online marketplace.
1. Shellychicboutique: Michelle McRae curates stylish home and DIY products on her Amazon storefront, sharing creative ideas and inspiration on her Instagram.
Topics: Home, DIY
Followers: 1.4M
Engagement Rate: 6.92%
Average Likes: 97K
2. Jodie.thedesigntwins: Jodie Kammerer specializes in home decor and organization, featuring her Amazon finds and expert tips on her beautifully curated Instagram.
Topics: Home Decor, Home Organization
Followers: 1.2M
Engagement Rate: 1.78%
Average Likes: 22K
3. Philip_or_flop: Philip Bradford shares valuable DIY tips and tutorials, featuring home improvement products on his Amazon storefront and promoting them through Instagram.
Topics: DIY, Home
Followers: 1M
Engagement Rate: 1.12%
Average Likes: 12K
4. Welcometoheidi: Heidi Clements showcases trendy fashion and lifestyle products from her Amazon storefront, offering a blend of style and inspiration on her Instagram.
Topics: Fashion, Lifestyle
Followers: 736K
Engagement Rate: 1.65%
Average Likes: 16K
5. Fit__momof7: Dalyce Radtke motivates her followers with fitness and health tips, sharing workout tips on Instagram and related products from her Amazon storefront.
Topics: Fitness, Health
Followers: 699K
Engagement Rate: 2.61%
Average Likes: 18K
6. Ruhamasfood: Ruhama Shitrit curates a collection of her favorite food-related products on her Amazon storefront, sharing them with her followers through Instagram to inspire delicious and wholesome meals.
Topics: Food
Followers: 642K
Engagement Rate: 1.6%
Average Likes: 12K
7. Goldengracekitchen: As a nutritionist, Nicole Kendrick shares a blend of healthy food, wellness tips, and travel experiences, offering her followers handpicked Amazon products that align with her holistic lifestyle.
Topics: Food, Health, Travel
Followers: 457K
Engagement Rate: 11.2%
Average Likes: 50K
8. Nickibthomas: Nicole Thomas promotes a curated selection of fashion and lifestyle products on her Amazon storefront, offering her followers style inspiration and practical items for everyday life.
Topics: Fashion
Followers: 404K
Engagement Rate: 3.11%
Average Likes: 14K
9. Alifebetterorganized: Debbie Sandler provides home cleaning tips, organization hacks, and life improvements, frequently sharing her go-to products on her Amazon storefront through Instagram.
Topics: Home Cleaning, Home Organization
Followers: 354K
Engagement Rate: 3.26%
Average Likes: 12K
10. Greeneclecticmama: Alicia Chila promotes home goods, cleaning solutions, and kids’ activities on Instagram, curating and promoting items through her Amazon storefront.
Topics: Home Items, Home Cleaning, Kids Activities
Followers: 303K
Engagement Rate: 4.54%
Average Likes: 14K
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11. Carlashellis: Carla Shellis shares her curated Amazon storefront filled with home, food, and lifestyle products, offering followers a glimpse into her personal style and home life.
Topics: Home, Food, Lifestyle
Followers: 293K
Engagement Rate: 2.63%
Average Likes: 8K
12. Chicinstpete: Annette Emelity blends fashion and positive lifestyle inspiration while showcasing her carefully selected Amazon finds, offering followers a look at her personal style and life.
Topics: Fashion
Followers: 235K
Engagement Rate: 2.1%
Average Likes: 5K
13. Haverstrawhill: Donna Tronolone curates beautiful home decor pieces on her Amazon storefront, sharing her finds with her Instagram community to inspire elegant living spaces.
Topics: Home Decor
Followers: 222K
Engagement Rate: 1.8%
Average Likes: 4K
14. Joplacencio: Jo Placencio combines her love for fashion, beauty, and clean lifestyle products, offering a curated selection on her Amazon storefront, which she occasionally promotes on Instagram.
Topics: Fashion, Beauty, Lifestyle
Followers: 179K
Engagement Rate: 3.91%
Average Likes: 8K
15. To_mimishousewego: Tina Schaible showcases her passion for home decor by sharing carefully curated Amazon products on her storefront, occasionally highlighting her favorites with her Instagram followers.
Topics: Home Decor
Followers: 176K
Engagement Rate: 2.3%
Average Likes: 5K
16. Malibulovinmama: Amy Boatwright shares her love for travel, lifestyle, motherhood, and wellness, curating products on her Amazon storefront that resonate with her family's adventures and self-care journey.
Topics: Travel, Lifestyle, Motherhood, Wellness
Followers: 170K
Engagement Rate: 2.44%
Average Likes: 5K
17. Beautybybev101: Beverly Blair offers expert skincare, beauty, and fashion recommendations, highlighting her favorite products on her Amazon storefront and sharing them with her Instagram followers.
Topics: Skincare, Beauty, Fashion
Followers: 164K
Engagement Rate: 4.18%
Average Likes: 8K
18. Crowdedtablefarms: Provides a glimpse into life on the farm and garden, curating practical products for a sustainable lifestyle on their Amazon storefront while occasionally sharing them on Instagram.
Topics: Farm, Garden
Followers: 161K
Engagement Rate: 2.18%
Average Likes: 4K
19. Jurglavitch: Jill Urglavitch offers a glimpse into motherhood, family life, and lifestyle, regularly showcasing products from her Amazon storefront that align with her daily experiences.
Topics: Motherhood, Family, Lifestyle
Followers: 158K
Engagement Rate: 8.95%
Average Likes: 14K
20. Lahlah_land_home_decor: LaShana Diaz curates a variety of home and DIY products on Amazon, sharing her decor tips and finds with her Instagram followers.
Topics: Home, DIY
Followers: 119K
Engagement Rate: 4.46%
Average Likes: 6K
As brands look to tap into the growing influence of individuals over 45 years old, Amazon Instagram influencers offer a unique opportunity to connect with a highly engaged and loyal audience. These influencers have built trust within their communities by sharing product recommendations that align with their lifestyle, making them ideal partners for brands aiming to target a mature, discerning customer base. With expertise in niches such as health, beauty, fashion, and home goods, these influencers are more than just content creators—they are trusted advisors who help brands generate authentic connections with their followers.
If you're a new seller looking to work with Amazon influencers, be sure to check Amazon Creator Connections, a tool that can help you collaborate with influencers on the platform. Additionally, you can find more Amazon influencers, communicate with them, and manage your influencer campaigns through influencer CRM platform like Influencer Hero. With Influencer Hero, you can discover relevant Amazon influencers in your niche using advanced search filters. Automate influencer outreach with just a few clicks, including automatic follow-ups, so you don’t have to send them manually. The platform also allows you to manage your campaigns easily in one centralized platform, including collecting user-generated content (UGC) from each influencer.
As an all-in-one influencer marketing platform, Influencer Hero simplifies the process of discovering, managing, and tracking influencer partnerships, helping brands maximize their campaigns with ease and precision. Whether you're looking to promote new products or boost brand awareness, Influencer Hero ensures you connect with the right influencers who can deliver real results.
Working with US Amazon Instagram influencers over 45 years old offers brands a valuable opportunity to reach a mature, engaged audience while benefiting from authentic content that drives trust and conversions. These influencers bring expertise, credibility, and niche focus, making them perfect partners for promoting products in categories like health, fashion, beauty, home decor, and more. By tapping into their influence, brands can establish meaningful connections with consumers and achieve measurable results.
Platforms like Influencer Hero make this process even more efficient. Whether you want to find influencers on Amazon, streamline outreach, or manage campaigns in one place, Influencer Hero provides the tools you need to succeed. With features like advanced search filters, automated follow-ups, and centralized campaign management, it’s easier than ever to collaborate with influencers who can amplify your brand’s message and deliver real impact.
An Amazon Instagram influencer is a content creator who promotes products from their Amazon storefront through Instagram. They earn affiliate commissions by sharing product recommendations, reviews, and curated lists with their followers, encouraging them to shop directly through their Amazon links.
Influencers over 45 often cater to a mature, discerning audience that values trust and authenticity. Their life experience and expertise in niches like health, beauty, home decor, and fashion make them ideal partners for brands targeting similar demographics.
Amazon Instagram influencers specifically leverage the Amazon ecosystem, offering followers direct access to curated product recommendations. This creates a seamless shopping experience and builds trust, as the products are personally vetted by the influencer.
Brands can use Amazon Creator Connections to collaborate directly with influencers. Additionally, platforms like Influencer Hero provide advanced search tools to find influencers in specific niches, making it easier to discover and connect with relevant creators.
Influencer Hero simplifies the process of finding, reaching out to, and managing influencers. With advanced search filters, automated outreach, and centralized campaign management, brands can save time and maximize their marketing efforts.
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