Top 10 Influencer CRM and Best Relationship Management Tools

To effectively manage the influencer relationships, companies are turning to specialized Influencer CRM and management tools. This article explores the top influencer CRM and relationship management tools, focusing on their CRM capabilities, features, and general company information.

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Different stages of an influencer CRM software

1. Influencer Discovery

The life cycle begins with the discovery stage, where brands identify potential influencers who align with their target audience and campaign objectives. This involves researching influencers across various platforms, analyzing their content, audience demographics, and engagement metrics to determine their suitability for collaboration.

2. Outreach

Once potential influencers have been identified, brands initiate the outreach stage, where they contact influencers to propose collaboration opportunities. This involves reaching out via email, direct messages, or influencer marketing platforms, introducing the brand and campaign objectives, and inviting the influencers to participate.

3. Relationship Building

The relationship building stage focuses on nurturing relationships with influencers and establishing mutual trust and respect. Brands engage in ongoing communication with influencers, provide support, and collaborate on content creation, campaign planning, and execution. Building strong relationships is essential for long-term success in influencer marketing.

4. Campaign Execution

With influencer partnerships established, brands move into the campaign execution stage, where they collaborate with influencers to create and publish content that aligns with the brand's messaging and goals. This involves defining campaign objectives, deliverables, timelines, and tracking influencer activity and performance throughout the campaign.

5. Performance Measurement

Following the campaign, brands enter the performance measurement stage, where they evaluate the effectiveness and impact of the influencer marketing efforts. This involves analyzing key performance indicators such as engagement metrics, reach, impressions, conversions, and ROI to assess the campaign's success and identify areas for improvement.

6. Feedback and Optimization

Based on the performance data gathered, brands enter the feedback and optimization stage, where they reflect on the campaign results and gather feedback from influencers. This feedback is used to refine future influencer marketing strategies, optimize campaign tactics, and improve collaboration processes for better outcomes.

7. Retention and Expansion

Finally, brands focus on retention and expansion, where they aim to maintain strong relationships with existing influencers while also expanding their influencer network. This involves continuing to engage with influencers, offering new collaboration opportunities, and exploring partnerships with new influencers to diversify and grow the brand's influencer marketing efforts.

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Let us now look at the best 10 influencer CRM software based on how they fare in each above stage of influencer relationship management.

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Top 10 Influencer CRM and Best Relationship Management Tools for Effective Influencer Marketing

1. Influencer Hero
2. Upfluence
3. Grin
4. Traackr
5. Later (formerly Mavrck)
6. CreatorIQ
7. Tagger
8. Klear
9. Aspire
10. Influencity

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‍1. Influencer Hero

Influencer CRM Capabilities:

1. Intuitive Campaign Management: Influencer Hero is distinguished by its intuitive Kanban/Trello-like campaign management boards, which are designed to facilitate the efficient progression of campaigns. This platform leverages various triggers to automatically advance the deal to the next stage, incorporating features such as drag and drop for optimal user experience. 
2. Deep Audience Insights: Influencer Hero provides in-depth audience insights for influencers' followers, including demographics, interests, and behaviors. Brands can gain valuable insights into the characteristics and preferences of the influencer's audience, enabling more targeted and effective campaign planning‍
3. User friendly dashboards: The central dashboard allows for comprehensive management, making it a highly user-friendly option for marketers.

Other Features:

In addition to robust CRM capabilities, Influencer Hero supports a wide range of functionalities including influencer finding, automated outreach, detailed reporting and analytics, influencer gifting linked to e-commerce platforms like Shopify, content and user-generated content (UGC) collection, and affiliate marketing programs with performance tracking for influencers. Notably, Influencer Hero offers agency services alongside its software solutions.

Pricing & Commitments:

The platform is available at a monthly subscription of $249, with flexible monthly commitment options.

General Company Information:

Influencer Hero is renowned for its comprehensive feature set, which covers more functionalities compared to many other platforms in the market. This makes it an appealing choice for brands that require an all-encompassing influencer management solution.

Best known for:

Influencer Hero specializes in intuitive campaign management and user friendly dashboards.

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2. Upfluence

Influencer CRM Capabilities:

1. Influencer Discovery and Management: Upfluence offers robust influencer discovery tools and efficient management of influencer relationships. Users can search for influencers based on various criteria such as demographics, interests, and engagement rates. The platform allows users to organize and manage influencer contacts efficiently, including communication history and collaboration details.
2. Campaign Planning and Execution: Upfluence provides features for planning, executing, and monitoring influencer marketing campaigns. Users can set campaign goals, define deliverables, allocate budgets, and track campaign progress within the platform. Additionally, Upfluence offers analytics and reporting tools to measure campaign performance and ROI.
3. Audience Insights and Segmentation: Upfluence provides insights into influencer audience demographics, interests, and behaviors. Users can segment influencers and their audiences based on various criteria to target specific audience segments with tailored campaigns.

Other Features:

This platform supports a broad spectrum of features, including influencer discovery, automated outreach, analytics, gifting, content collection, and affiliate payments. Upfluence also offers agency services, enhancing its value proposition. One noted limitation is the absence of support for Facebook.

Pricing & Commitments:

Upfluence can be accessed for $2,000 per month, with a commitment to annual billing.

General Company Information:

Upfluence is often praised for its comprehensive features but has received feedback regarding the complexity of its user interface. It is ideal for medium to large businesses that are looking for a robust influencer management tool combined with agency services.

Best known for:

Upfluence specializes in influencer discovery and campaign execution.

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3. Grin

Influencer CRM Capabilities:

1. Influencer Relationship Management (IRM): Grin specializes in influencer relationship management, offering tools to track influencer communication, collaboration, and performance. Users can manage influencer relationships throughout the campaign lifecycle, including communication history, contract management, and payment processing.
2. Campaign Management: Grin provides features for planning, executing, and managing influencer marketing campaigns. Users can set campaign objectives, define deliverables, assign tasks, and monitor campaign progress within the platform. Grin also offers tools for tracking campaign performance and ROI.
3. Payment Processing: Grin streamlines payment processing for influencer collaborations, allowing brands to manage payments securely and efficiently within the platform. Users can set up payment schedules, track payment status, and process payments to influencers seamlessly, simplifying the financial aspect of influencer marketing campaigns.

Other Features:

Grin supports automated influencer outreach, reporting, analytics, influencer gifting, content and UGC collection, and affiliate payments. However, it does not offer an influencer finding feature, which might require users to integrate additional tools for influencer discovery.

Pricing & Commitments:

Grin is available at a cost of $2,500 per month, with a commitment to annual billing.

General Company Information:

Grin's platform allows users to streamline their influencer marketing processes but requires them to source influencer lists externally, as per the data.

Best known for:

Grin focuses more on influencer relationship management

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4. Traackr

Influencer CRM Capabilities:

1. Influencer Identification and Segmentation: Traackr offers advanced influencer identification and segmentation capabilities. Users can identify influencers based on criteria such as relevance, reach, resonance, and relevance. The platform allows users to segment influencers into custom lists and categories for targeted outreach and relationship management.
2. Relationship Building and Engagement: Traackr focuses on building and nurturing relationships with influencers through personalized outreach and engagement. Users can track influencer communication, manage collaborations, and monitor influencer activity within the platform. Traackr facilitates meaningful interactions and fosters long-term partnerships with influencers.
3. Performance Tracking and ROI Analysis: Traackr offers comprehensive performance tracking and ROI analysis tools for measuring the impact of influencer campaigns. Users can monitor key performance indicators such as engagement rates, reach, impressions, conversions, and ROI to evaluate campaign effectiveness and optimize future efforts

Other Features:

While Traackr excels in influencer finding, and analytics, it does not offer influencer gifting or affiliate payments, which may be a drawback for some businesses. The platform is tailored more towards brands focusing on core CRM and analytical functionalities.

Pricing & Commitments:

The platform is priced at $2,600 per month, with annual billing required.

General Company Information:

Traackr is known for its detailed approach to influencer analytics and management, making it more suitable for brands that prioritize data-driven strategies over comprehensive feature sets.

Best known for:

‍Traackr emphasizes influencer identification and relationship building.

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5. Later (formerly Mavrck)

Influencer CRM Capabilities:

1. Influencer Collaboration: Later (formerly Mavrck) offers features for collaborating with influencers on content creation, amplification, and advocacy campaigns. Brands can leverage the platform to engage influencers in co-creating branded content, sharing user-generated content, and driving advocacy within their communities.
2. Campaign Measurement: Later (formerly Mavrck) provides tools for tracking and measuring the performance of influencer campaigns. Brands can monitor key performance indicators such as engagement metrics, reach, impressions, conversions, and ROI to assess the effectiveness of their influencer marketing efforts.‍
3. ‍Automated Campaign Management: Later offers automated campaign management features that streamline the influencer collaboration process. Brands can set up automated workflows for campaign planning, content approval, and payment processing, saving time and reducing manual effort.

Other Features:

Later supports a range of features like influencer discovery, automated influencer outreach, analytics, gifting, content collection, and affiliate payments. It stands out with its integration with TikTok Creator Marketplace and boasts additional functionalities for seamless influencer collaboration.

Pricing & Commitments:

Later is available for a monthly fee of $3,000, with a commitment to annual billing.

General Company Information:

Known for its versatile platform capabilities, Later is particularly beneficial for brands looking to integrate closely with social media platforms like TikTok, enhancing the dynamism of their influencer marketing strategies.

Best Known for:

‍Later specializes in influencer collaboration and campaign measurement.

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6. CreatorIQ

Influencer CRM Capabilities:

1. Influencer Relationship Management (IRM): CreatorIQ specializes in influencer relationship management, offering comprehensive tools for managing influencer relationships throughout the campaign lifecycle. Brands can track influencer communication, collaboration, and performance within the platform, ensuring seamless collaboration and effective partnership management.
2. Performance Tracking and Analytics: CreatorIQ provides detailed analytics and reporting features for tracking the performance of influencer campaigns. Brands can measure key performance indicators such as engagement rates, reach, impressions, conversions, and ROI to evaluate campaign effectiveness and optimize future efforts.‍
3. Content Rights Management: CreatorIQ offers features for managing content rights and permissions associated with influencer collaborations. Brands can track and manage usage rights for influencer-generated content, ensuring compliance with copyright laws and maximizing the value of user-generated content across marketing channels

Other Features:

This platform offers a wide range of functionalities including influencer discovery, automated outreach, reporting and analytics, influencer gifting, influencer content collection, and affiliate marketing. CreatorIQ also provides agency services, catering to a broader client base.

Pricing & Commitments:

CreatorIQ requires a monthly investment of $2,350, with an annual commitment.

General Company Information:

CreatorIQ also offers agency services and is often praised for its integrated and robust software solutions. However, there is a noted lack of public information which may affect potential users researching the platform.Although detailed public information is limited, CreatorIQ is recognized for its robust set of features and its appeal to larger enterprises seeking extensive influencer marketing capabilities combined with agency support.

Best Known for:

CreatorIQ focuses on influencer relationship management and performance tracking.

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7. Tagger

Influencer CRM Capabilities:

1. Influencer Discovery and Analysis: Tagger offers influencer discovery and analysis capabilities, allowing brands to identify influencers based on audience demographics, interests, and engagement. The platform provides insights into influencer performance metrics, audience demographics, and content trends to inform influencer selection and campaign planning.
2. Campaign Management: Tagger enables brands to plan and execute influencer marketing campaigns efficiently within the platform. Users can define campaign objectives, set deliverables, allocate budgets, and track campaign progress. Tagger's campaign management features streamline workflow and facilitate collaboration between brands and influencers.‍
3. Predictive Performance Analysis: Tagger utilizes predictive analytics to forecast the potential performance of influencer campaigns. Brands can gain insights into the expected reach, engagement, and ROI of their campaigns before launching them, enabling more informed decision-making and strategic planning.

Other Features:

The platform covers a wide array of features including influencer discovery, outreach, reporting, analytics, gifting, content collection, and affiliate marketing. Tagger has recently been acquired by Sprout Social, indicating a strong backing and potential for integration with broader social media management tools.

Pricing & Commitments:

The pricing for Tagger is set at $2,500 per month, requiring an annual commitment.

General Company Information:

With the backing of Sprout Social, Tagger is positioned well in the market to offer sophisticated tools that integrate seamlessly with broader social media strategies.

Best Known for:

Tagger emphasizes influencer discovery and campaign management.

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8. Klear

Influencer CRM Capabilities:

1. Influencer Identification and Analysis: Klear offers influencer identification and analysis capabilities, allowing brands to identify influencers based on audience demographics, interests, and engagement. The platform provides insights into influencer performance metrics, audience demographics, and content trends to inform influencer selection and campaign planning.
2. Performance Tracking: Klear enables brands to track and analyze the performance of influencer campaigns. Users can monitor key performance indicators such as engagement rates, reach, impressions, conversions, and ROI to evaluate campaign effectiveness and optimize future efforts.‍
3. Influencer Affinity Analysis: Klear offers influencer affinity analysis, which allows brands to identify influencers who have a natural affinity with their brand or product. By analyzing influencers' past collaborations and audience demographics, Klear helps brands identify influencers who are genuinely interested in their niche or industry.

Other Features:

This platform includes influencer discovery, outreach, reporting, analytics, gifting, content collection, and affiliate payments. It is particularly noted for its social listening capabilities, which allow for enhanced monitoring and strategic planning.

Pricing & Commitments:

Klear is priced at $2,300 per month, with an annual billing cycle.

General Company Information:

Klear is known for its ability to set filtered alarms and monitor influencer activities effectively, offering brands a comprehensive tool for managing influencer interactions.

Best known for:

Klear specializes in influencer identification and performance tracking

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9. Aspire

Influencer CRM Capabilities:

1. AI-Powered Recommendations: AspireIQ leverages artificial intelligence (AI) to provide influencer recommendations based on campaign objectives and audience preferences. Brands can use AI-driven insights to identify the most relevant influencers for their campaigns and maximize campaign success.
2. Influencer Relationship Management (IRM): AspireIQ offers tools for managing influencer relationships, communication, and collaboration. Brands can track influencer communication, manage collaborations, and monitor influencer activity within the platform, ensuring seamless collaboration and effective partnership management.‍
3. Integrated Influencer Marketplace: AspireIQ operates an integrated influencer marketplace where brands can discover, connect, and collaborate with influencers directly within the platform. The marketplace streamlines the influencer discovery and outreach process, enabling brands to find the right influencers for their campaigns quickly and efficiently.

Other Features:

The platform supports influencer finding, automated outreach, analytics, gifting, content collection, and affiliate payments. Additionally, Aspire offers agency services, broadening its appeal to clients who might also require hands-on campaign management.

Pricing & Commitments:

Aspire can be accessed for $2,000 per month, with a required annual commitment.

General Company Information:

Although Aspire offers robust features, it is noted for having some limitations in its outreach capabilities, making it ideal for those who may not prioritize expansive outreach functionalities.

Best known for:

Aspire focuses on AI-powered recommendations and influencer relationship management.

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10. Influencity

Influencer CRM Capabilities:

1. Real-Time Data Analysis: Influencity provides real-time data on influencer performance metrics, audience demographics, and post reach. Brands can access up-to-date insights to inform influencer selection, campaign planning, and performance tracking.
2. Campaign Optimization: Influencity offers features for optimizing influencer campaigns, including audience segmentation and A/B testing. Brands can refine campaign strategies based on real-time data and insights, ensuring maximum impact and ROI from their influencer marketing efforts.‍
3. Dynamic Campaign Optimization: Influencity offers features for dynamically optimizing influencer campaigns based on real-time data and insights. Brands can adjust campaign strategies, target audience segments, and content formats in response to changing market conditions, audience preferences, and campaign performance metrics.

Other Features:

While Influencity covers CRM, reporting, and analytics, it does not support influencer gifting or affiliate payments, which may limit its applicability for some campaigns. It is a newer player in the market but offers competitive search capabilities.

Pricing & Commitments:

The platform is more affordably priced at $348 per month, with the flexibility of monthly commitments.

General Company Information:

As a newer entrant, Influencity brings fresh approaches to influencer CRM, making it a promising option for brands looking for innovative, cost-effective solutions.

Best known for:

‍Influencity emphasizes real-time data analysis and campaign optimization

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Conclusion: Key Takeaways from the Top 10 Influencer Outreach Tools

In conclusion, the best influencer CRM and relationship management tools, such as Influencer Hero, Upfluence, Traackr, and others discussed, provide robust functionalities tailored to enhance influencer marketing strategies. These platforms facilitate effective influencer discovery, streamlined communication, and detailed analytics. Utilizing these tools can significantly improve your marketing ROI by optimizing campaign management and influencer relationships. Whether you seek comprehensive outreach capabilities or specific features like social listening and payment integration, these top10 tools offer solutions to elevate your influencer marketing efforts.

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