Top 10 Project Management Tools for Marketing Teams
Managing marketing projects can be a juggling act—campaigns, content calendars, deadlines, and cross-team collaboration all demand structure. Without the right system in place, teams risk losing efficiency, overspending, and missing deadlines.
That’s where project management tools come in. These platforms help marketing teams stay organized, collaborate seamlessly, and track progress in real time. Whether you’re managing social media campaigns, content production, or multi-channel marketing projects, the right tool can save time and increase productivity.
In this guide, we’ll walk you through the top 10 project management tools for marketing teams in 2025, breaking down their features, pricing, pros, cons, and what makes each of them stand out.
Asana
Trello
Monday.com
ClickUp
Wrike
Smartsheet
Basecamp
Notion
Teamwork
Airtable
What to Look For In a Project Management Tool
Not all project management tools are created equal. While most can track tasks and deadlines, the best ones go further—they streamline workflows, improve cross-team collaboration, and give you real-time visibility into campaign performance.
Here are the key features to consider when choosing the right platform for your marketing team:
Task & Workflow Management: Look for tools that allow you to create, assign, and prioritize tasks easily, with options for recurring tasks, dependencies, and deadlines.
Collaboration & Communication: Built-in messaging, comments, and file-sharing features help your team work together seamlessly without relying on endless email threads.
Customizable Project Views: Kanban boards, Gantt charts, calendars, and list views let you organize projects in the way that best fits your workflow.
Marketing-Specific Templates: Tools that offer pre-built templates for campaign launches, content calendars, or social media scheduling can save hours of setup time.
Integrations with Marketing Stack: Ensure the platform connects with tools like Slack, Google Workspace, HubSpot, Mailchimp, or analytics platforms to keep everything centralized.
Automation & Reminders: Automating routine updates, status reports, and notifications reduces manual work and helps campaigns stay on track.
Time Tracking & Resource Management: These features give visibility into workloads, help allocate resources efficiently, and ensure no team member is overwhelmed.
Reporting & Analytics: Dashboards that track campaign progress, task completion rates, and team performance help you make data-driven decisions.
Scalability & Flexibility: As your team grows, you’ll need customizable workflows, permissions, and the ability to handle multiple projects without hitting feature limits.
Ease of Use: A clean, intuitive interface ensures that everyone—marketers, designers, copywriters, and managers—can adopt the tool quickly without steep learning curves.
Criteria of Selection: How We Evaluated the Best Project Management Tool
To identify the top project management tools for marketing teams, we analyzed several key factors to ensure these platforms streamline workflows, improve collaboration, and provide the visibility needed to execute successful campaigns. Each tool was evaluated based on the following criteria:
1. Task & Workflow Management
We prioritized platforms that offer flexible task management—supporting dependencies, recurring tasks, and customizable workflows—so marketing teams can efficiently plan, assign, and track work across multiple projects.
2. Collaboration & Communication
Strong collaboration features were essential. We looked for tools with built-in chat, comments, file sharing, and approval workflows that reduce reliance on scattered emails and keep all stakeholders aligned.
3. Customizable Views & Templates
Since marketing teams often juggle content calendars, campaign timelines, and creative production, we gave higher consideration to platforms with multiple project views (Kanban, Gantt, calendar, list) and marketing-specific templates.
4. Integrations with Marketing & Productivity Tools
Seamless integration was a must. We evaluated how well each platform connects with commonly used tools like Slack, Google Workspace, HubSpot, Mailchimp, and analytics software to ensure smooth data flow and centralized operations.
5. Reporting & Analytics
The best tools don’t just track tasks—they also measure impact. We considered the depth of reporting features, including dashboards that visualize campaign progress, team performance, and ROI-driven outcomes.
6. Scalability & Ease of Use
Finally, we assessed whether each tool can scale with growing teams and projects while maintaining an intuitive interface. Platforms that balance advanced features with user-friendly design ranked higher on our list.
Top Project Management Tools
1. Asana
Best For: Marketing teams and cross-functional stakeholders who need robust timelines, automation, and clear visibility across multi-channel campaigns.
Platform Coverage:
Web & Desktop: Browser, macOS, Windows desktop apps.
Mobile: iOS and Android apps.
Integrations: Slack, Google Drive, Microsoft Teams, Canva, Figma, and more (including Adobe Creative Cloud via connector).
Pricing: Based on our research, Asana offers different plans:
Personal (Free): $0 — up to 10 teammates, core views (List, Board, Calendar), basic features.
Advanced: $24.99/user/month billed annually ($30.49 monthly) — Goals, unlimited portfolios, Workload, proofing, approvals, Salesforce/Tableau/Power BI integrations, native time tracking.
Enterprise / Enterprise+: Custom pricing — adds resource management, advanced admin & security, and 24/7 support. Free trial available for paid plans.
Reviews: 4.4 / 5.0 (G2).
Ease of Use (UX/UI): Clean, modern interface with templates and multiple views (List, Board, Timeline, Gantt) that make onboarding fast for marketing teams.
Customer Support: Help Center, Academy, and a support chatbot that opens tickets; 24/7 support included on Enterprise tiers.
Asana Standout Features:
Timeline & Gantt: Visualize campaign schedules and dependencies to hit launch dates.
Workflows & Automations: Build rules to auto-assign, set dates, move tasks, and reduce manual work.
Goals & Portfolios: Tie initiatives to measurable objectives and roll up status across programs.
Approvals & Proofing: Streamline creative reviews with structured approvals and on-asset feedback.
Asana AI & AI Studio: Generate summaries, smart statuses, and design AI workflows to eliminate busywork.
Workload & Resource Management: Balance capacity across designers, copywriters, and channel owners.
Advanced Integrations: Connect Salesforce, Tableau, Power BI for marketing ROI reporting.
Asana Pros and Cons
Pros
Cons
Timeline & Gantt: deadline clarity — Map dependencies and dates to keep launches on track.
Advanced features: higher tiers — Workload, Goals, and some integrations require Advanced or Enterprise.
Automation: manual work reduction — Rules and triggers streamline recurring marketing ops.
Views: flexible planning — Switch between List, Board, Timeline, and Gantt without rebuilding.
Cost: budget impact — Pricing can add up for large teams compared to some alternatives.
Integrations: connected ecosystem — Native connectors to Slack, Google, Teams, and BI tools.
Customization limits: nuanced needs — Very deep workflow customizations may need add-ons or API work.
AI features: faster reporting — Smart summaries and statuses speed stakeholder updates.
Creative proofing: adequate, not specialized — Good for reviews, but not a full DAM/proofing suite.
Our Insights
Asana is a standout for marketing teams running complex, cross-channel calendars. Its Timeline/Gantt views, automation, and portfolio/goal tracking help align stakeholders and reduce status-meeting overhead. If you need enterprise-grade admin, security, and 24/7 support, the higher tiers deliver—just weigh the per-seat costs against your team size and required features.
2. Trello
Best For: Small to mid-sized marketing teams that prefer a lightweight, visual Kanban-style tool for campaign planning, editorial calendars, and task tracking.
Platform Coverage:
Web & Desktop: Browser, macOS, Windows apps
Mobile: iOS and Android apps
Integrations: Slack, Google Drive, Dropbox, Confluence, Zapier, and hundreds more via Power-Ups
Pricing:
Free: $0 — unlimited cards, up to 10 boards per workspace, basic integrations Standard: $5/user/month — unlimited boards, advanced checklists, custom fields
Premium: $10/user/month — Dashboard, Timeline, Calendar, and Map views, plus priority support
Ease of Use (UX/UI): Extremely user-friendly and intuitive. Marketing teams can get started in minutes, making Trello one of the easiest project management tools to adopt.
Customer Support: Online knowledge base, community forum, email support for free plans, and priority support for paid plans.
Trello Standout Features:
Kanban Boards: visual workflows: Organize tasks into boards, lists, and cards for clear progress tracking.
Drag-and-Drop Interface: effortless organization: Move tasks between stages with simple gestures.
Power-Ups: extended functionality: Add integrations and features like time tracking, reporting, and calendars.
Timeline & Calendar Views: structured planning: Available in Premium for campaign and content scheduling.
Collaboration Tools: real-time updates: Comment, mention teammates, and attach files directly to cards.
Butler Automation: reduced manual work: Automate recurring actions like due date assignments or task moves.
Trello Pros and Cons
Pros
Cons
Visual Boards: campaign clarity — Kanban cards and lists make marketing workflows easy to track.
Advanced Reporting: limited depth — Requires third-party add-ons for analytics.
Ease of Use: zero learning curve — Onboarding is fast and intuitive, even for non-technical teams.
Scaling: complexity limits — Larger teams may outgrow its simple structure.
Free Plan: strong value — Generous features for individuals and small teams at no cost.
Gantt/Resource Tools: missing natively — Requires Premium or external apps for advanced planning.
Power-Ups: flexible customization — Hundreds of integrations extend Trello’s functionality.
Offline Access: less robust — Limited compared to some enterprise solutions.
Our Insights
Trello is perfect for marketing teams that thrive on visual planning and don’t need heavy enterprise features. Its Kanban boards and automation (via Butler) streamline campaign workflows, while Power-Ups let teams extend functionality as they grow. However, if your team requires advanced analytics, Gantt charts, or complex resource planning, you may find Trello limiting compared to tools like Asana or Monday.com.
3. Monday.com
Best For: Marketing teams and cross-functional departments seeking a flexible, customizable platform to manage campaigns, workflows, and collaboration across multiple projects.
Platform Coverage:
Web & Desktop: Browser, macOS, Windows apps
Mobile: iOS and Android apps
Integrations: Slack, Google Drive, Microsoft Teams, Zoom, HubSpot, Canva, Adobe Creative Cloud, Zapier, and more
Pricing:
Free: $0 — up to 2 users, unlimited boards, 200+ templates, basic dashboards
Basic: $10/user/month — unlimited items, 5 GB storage, prioritized support
Pro: $20/user/month — advanced reporting, time tracking, formula columns, unlimited automations and integrations
Enterprise: Custom pricing — enterprise-grade security, advanced analytics, 24/7 support Free trial available on all paid plans
Reviews: 4.6 / 5.0 (G2)
Ease of Use (UX/UI): Highly intuitive drag-and-drop interface, customizable workflows, and pre-built templates make it easy for marketing teams to get started quickly.
Customer Support: Help center, webinars, community forum, email support, and priority support for paid plans; dedicated account managers for Enterprise.
Monday.com Standout Features:
Custom Workflows: fully adaptable: Create boards, columns, and automations tailored to marketing campaigns.
Timeline & Gantt: campaign visibility: Track deadlines, dependencies, and team capacity.
Automations: reduce manual work: Automatically assign tasks, set due dates, and trigger notifications.
Dashboards & Reporting: actionable insights: Combine multiple boards into a single dashboard for status reporting.
Integrations: connected ecosystem: Native integrations with Slack, Google Workspace, HubSpot, and hundreds more.
Templates & Views: fast setup: Marketing-specific templates and multiple views (Kanban, Calendar, Timeline, Gantt) streamline onboarding.
Time Tracking: monitor productivity: Track task duration and resource allocation directly within boards.
Monday.com Pros and Cons
Pros
Cons
Custom Workflows: fully adaptable — Build boards and automations to match team processes.
Pricing: higher tiers costly — Advanced features like unlimited automations require Pro or Enterprise.
Complexity: learning curve — Customization options can overwhelm beginners initially.
Dashboards & Reporting: data visibility — Consolidate multiple projects into a single overview.
Free plan limits: Only supports 2 users and limited automation on the free tier.
Integrations: connected tools — Works with hundreds of apps for marketing operations.
Overkill for small teams: Small teams may not need all features and could find simpler tools easier.
Time Tracking: measure productivity — Monitor task completion and workload across teams.
Mobile limitations: Some advanced views and automations are restricted on mobile apps.
Our Insights
Monday.com excels for marketing teams that require flexibility and scalability. Its customizable workflows, dashboards, and automation options make it ideal for cross-channel campaigns and multi-department collaboration. While small teams might find it more feature-rich than necessary, larger teams benefit from its reporting, integrations, and robust project management capabilities.
4. ClickUp
Best For: Marketing teams of all sizes seeking a fully customizable, all-in-one project management and productivity platform that centralizes tasks, docs, and communication.
Platform Coverage:
Web & Desktop: Browser, macOS, Windows apps
Mobile: iOS and Android apps
Integrations: Slack, Google Drive, Microsoft Teams, Zoom, Figma, HubSpot, Zapier, and more
Ease of Use (UX/UI): Highly flexible and visually organized with multiple views (List, Board, Gantt, Calendar, Timeline). Beginners may need some time to explore advanced features, but templates accelerate onboarding.
Customer Support: Knowledge base, webinars, live chat, email support, and priority support for Enterprise customers.
ClickUp Standout Features:
Customizable Workflows: adaptable tasks: Configure boards, lists, statuses, and automations to match marketing processes.
Multiple Views: flexible planning: Switch between List, Board, Calendar, Gantt, and Timeline for project tracking.
Docs & Collaboration: central workspace: Create wikis, notes, and collaborate in real-time within projects.
Automations: reduce repetitive work: Automate task assignments, notifications, and status updates.
Goals & OKRs: measure performance: Track objectives, KPIs, and team progress in real-time.
Time Tracking: productivity insights: Monitor task duration and team workload.
Integrations: connected ecosystem: Slack, Google Workspace, Zoom, HubSpot, Zapier, and more.
ClickUp Pros and Cons
Pros
Cons
Customizable Workflows: adaptable — Tailor tasks, statuses, and automations to fit marketing processes.
Learning Curve: feature-rich — Beginners may feel overwhelmed initially.
Multiple Views: flexible planning — List, Board, Gantt, Calendar, Timeline views for all needs.
Over-configuration risk: Teams can overcomplicate workflows if not managed carefully.
Docs & Collaboration: central workspace — Create wikis and collaborate within projects.
Performance: can lag with large datasets — Boards with hundreds of tasks may slow down.
Goals & OKRs: track KPIs — Measure team progress against objectives.
Mobile limitations: Some advanced features are limited on mobile apps.
Integrations: connected ecosystem — Connects with dozens of marketing, collaboration, and productivity tools.
Notifications: can overwhelm users — Requires configuration to prevent alert fatigue.
Our Insights
ClickUp is a powerful, all-in-one tool for marketing teams that need flexibility and centralization. Its multiple views, automations, and built-in docs make it suitable for both small teams and large departments managing complex campaigns.
While beginners may need some ramp-up time, the platform’s versatility and integrations make it one of the most comprehensive marketing project management solutions.
5. Wrike
Best For: Marketing teams and agencies that need advanced project management, collaboration, and reporting for complex campaigns across multiple channels.
Platform Coverage:
Web & Desktop: Browser, macOS, Windows apps
Mobile: iOS and Android apps
Integrations: Slack, Microsoft Teams, Google Drive, Adobe Creative Cloud, Salesforce, HubSpot, Jira, and more
Pricing: Based on our research, Wrike offers different options:
Free: $0 — up to 5 users, task management, board & spreadsheet views Team: $9.80/user/month — collaborative work management, shared dashboards, real-time activity stream
Ease of Use (UX/UI): Offers a flexible interface with multiple views (List, Board, Gantt, Table). Some features have a learning curve but provide powerful customization for marketing workflows.
Customer Support: Knowledge base, webinars, email support, chat support, and dedicated account managers for Enterprise.
Pricing: higher tiers expensive — Marketing and Business plans cost more than simpler alternatives.
Custom Workflows: adaptable — Configure tasks and stages to match marketing processes.
Interface: can feel cluttered — Multiple views and options can be overwhelming.
Time Tracking: productivity insights — Monitor team efficiency across campaigns.
Free plan limited: Only up to 5 users, basic features, no advanced reporting.
Integrations: flexible ecosystem — Connect with major marketing and collaboration tools.
Complexity for small teams: Small teams may find Wrike’s features excessive.
Our Insights
Wrike is ideal for agencies and mid-to-large marketing teams that manage multiple campaigns, creative assets, and cross-departmental workflows. Its Gantt charts, proofing tools, and automation help streamline operations and enhance collaboration. Small teams may prefer simpler tools, but Wrike’s advanced functionality is unmatched for comprehensive project tracking.
6. Smartsheet
Best For: Marketing teams and agencies that require spreadsheet-like project management with advanced collaboration, reporting, and automation capabilities.
Platform Coverage:
Web & Desktop: Browser, macOS, Windows apps
Mobile: iOS and Android apps
Integrations: Microsoft Teams, Slack, Google Workspace, Salesforce, Adobe Creative Cloud, Jira, Tableau, Zapier, and more
Ease of Use (UX/UI): Familiar spreadsheet-style interface makes it easy for teams accustomed to Excel. Offers multiple views (Grid, Gantt, Calendar, Card) for visual planning.
Customer Support: Knowledge base, webinars, email support, live chat, and premium support for higher-tier plans.
Smartsheet Standout Features:
Grid & Gantt Views: familiar planning: Spreadsheet-style grids with project timelines. Automation: reduce manual work: Automate task assignments, reminders, and status updates.
Dashboards & Reporting: real-time insights: Monitor KPIs, project progress, and team workload.
Collaboration Tools: central workspace: Attach files, comment, and share updates with internal and external teams.
Forms: structured data collection: Capture project requests or campaign submissions directly into sheets.
Integrations: connected ecosystem: Connect with Slack, Salesforce, Adobe, Tableau, and Zapier for marketing workflows.
Smartsheet Pros and Cons
Pros
Cons
Familiar Interface: spreadsheet-style — Easy adoption for teams used to Excel.
Learning Curve: advanced features — Automation and dashboards may require training.
Automation: reduce repetitive tasks — Streamline workflows and reminders.
Pricing: higher tiers costly — Advanced reporting and integrations require Business plan or above.
Complexity: may overwhelm small teams — Best suited for medium-to-large teams managing multiple campaigns.
Collaboration Tools: central workspace — Comments, attachments, and sharing streamline teamwork.
Mobile Limitations: reduced functionality — Some advanced views are limited on mobile apps.
Forms: structured project intake — Collect and organize campaign requests efficiently.
Integration setup: requires planning — Full ecosystem benefits may need configuration.
Our Insights
Smartsheet is ideal for marketing teams that want a flexible, spreadsheet-like interface with advanced automation and reporting. Its combination of grids, Gantt charts, and dashboards makes it easy to manage campaigns, track KPIs, and collaborate with teams. While small teams may find it overpowered, mid-to-large marketing departments benefit from its scalability and integrations.
7. Basecamp
Best For: Marketing teams and small to mid-sized agencies seeking a simple, all-in-one project management and team communication tool.
Platform Coverage:
Web & Desktop: Browser, macOS, Windows apps
Mobile: iOS and Android apps
Integrations: Slack, Zapier, Google Drive, Dropbox, Microsoft Teams, and email-based tools
Pricing:
Basecamp Free: $0/month. Best for running one project at a time.
Basecamp Plus: $15/month. Best for freelancers, startups, and smaller teams.
Basecamp Pro Unlimited: $299/month. Best for fast growing businesses.
Reviews: 4.2 / 5.0 (G2)
Ease of Use (UX/UI): Clean and minimalistic interface that emphasizes simplicity over advanced functionality. Teams can get started quickly without extensive onboarding.
Customer Support: Knowledge base, email support, live chat, and help documentation.
Basecamp Standout Features:
To-Do Lists: task management: Organize tasks with deadlines, assignments, and priorities.
Message Boards: central communication: Share announcements, updates, and discussions with the team.
Schedules & Calendar: timeline clarity: Visualize project timelines and deadlines in one place.
Docs & Files: central repository: Store and share documents, images, and files for marketing projects.
Real-Time Chat: team collaboration: Group chat (Campfire) and direct messages for instant communication.
Automatic Check-Ins: team updates: Regular prompts for status updates reduce meetings.
Integrations: connected tools: Slack, Google Drive, Zapier, and more for workflow extensions.
Basecamp Pros and Cons
Pros
Cons
Simplicity: easy onboarding — Minimalistic interface allows fast adoption.
Limited advanced features: Lacks Gantt charts, reporting, and automation found in other PM tools.
All-in-One: task + communication — Combines messaging, file storage, and tasks in one place.
Integrations: basic — Requires third-party tools for advanced integrations.
Automatic Check-Ins: reduce meetings — Gather updates without frequent status calls.
Not ideal for large teams: Limited features for enterprise-scale project tracking.
Docs & Files: central repository — Store and organize marketing assets efficiently.
UI is simple, not flexible: Cannot customize dashboards or workflows extensively.
Pricing: straightforward — Flat fee for unlimited users reduces cost for small teams.
Limited reporting & analytics: No native dashboards for tracking KPIs.
Our Insights
Basecamp is perfect for small marketing teams or agencies that value simplicity and centralized communication over complex project management features. Its minimalistic approach makes onboarding fast, and the combination of tasks, chat, and file storage covers most basic needs. Larger teams or those needing advanced timelines, automations, or analytics may prefer more feature-rich alternatives.
8. Notion
Best For: Marketing teams and small businesses looking for a flexible all-in-one workspace for project management, content planning, and collaboration.
Platform Coverage:
Web & Desktop: Browser, macOS, Windows apps
Mobile: iOS and Android apps
Integrations: Slack, Google Drive, Figma, Zapier, GitHub, and hundreds more via APIs
Pricing:
Free Plan: $0/month. Best for individuals to organize personal projects and life.
Plus Plan: $12/month. Best for small teams and professionals to work together.
Business Plan: $24/month. Best for growing businesses to streamline teamwork.
Ease of Use (UX/UI): Intuitive drag-and-drop interface with a modular approach. Templates accelerate setup, though advanced database features may take time to master.
Customer Support: Knowledge base, email support, community forums, and priority support for paid plans.
Notion Standout Features:
Customizable Workspaces: all-in-one: Build pages, databases, boards, and calendars for campaigns.
Custom Workspaces: all-in-one — Tailor pages and databases to marketing workflows.
Learning Curve: advanced features — Databases and relations may require training.
Templates: fast setup — Pre-built marketing and content templates accelerate onboarding.
Limited native automation: Requires third-party tools or manual processes.
Collaboration Tools: real-time updates — Team members can comment, edit, and share pages seamlessly.
Performance: can lag — Large workspaces with many databases may slow down.
Multiple Views: flexible planning — Kanban, Table, Calendar, and List views for campaigns.
Offline Mode: limited — Full functionality requires internet access.
Integrations: connected ecosystem — Connects with Slack, Google Drive, Figma, Zapier, and more.
Advanced reporting: minimal — Native analytics for projects are limited.
Our Insights
Notion is ideal for marketing teams that want a highly flexible, all-in-one workspace for projects, content planning, and collaboration. Its modular approach allows teams to customize dashboards, databases, and boards. While it may lack advanced automation and analytics, its flexibility and template library make it a favorite for small to medium teams seeking simplicity combined with customization.
9. Teamwork
Best For: Marketing teams and agencies looking for robust project management with client-facing features, task tracking, and time management capabilities.
Platform Coverage:
Web & Desktop: Browser, macOS, Windows apps
Mobile: iOS and Android apps
Integrations: Slack, Microsoft Teams, Google Drive, HubSpot, Zapier, Xero, FreshBooks, and more.
Pricing: Based on our research, there are 30 days free trials of all different plans so users can see how it works before deciding to contact sales and commit to a paid plan.
Reviews: 4.5 / 5.0 (G2)
Ease of Use (UX/UI): Clean and intuitive interface, offering list, board, and Gantt views. Onboarding is straightforward for marketing teams and client-facing projects.
Customer Support: Knowledge base, email support, live chat, webinars, and priority support for higher-tier plans.
Teamwork Standout Features:
Task Management: structured workflows: Assign tasks, set priorities, and track progress across campaigns.
Time Tracking: measure productivity: Log hours and monitor team effort for better resource allocation.
Client Access: external collaboration: Invite clients to view or comment on projects without giving full internal access.
Automations: reduce manual work: Set triggers for task assignments, status changes, and notifications.
Dashboards & Reporting: actionable insights: Monitor project progress, workload, and KPIs in one place.
Integrations: connected ecosystem: Connect with Slack, HubSpot, Zapier, Xero, and more for marketing workflows.
Teamwork Pros and Cons
Pros
Cons
Client Access: Share project info with clients securely.
Pricing: Advanced templates and automations require Grow or Scale plans.
Time Tracking: Log hours and monitor resource allocation.
Complexity: Can feel heavy for smaller marketing teams.
Gantt & Milestones: Track dependencies and deadlines efficiently.
Mobile limitations: Some features, like reporting dashboards, are restricted on mobile.
Automations: Streamline task updates and notifications.
Integrations: Full ecosystem access may need higher plans.
Our Insights
Teamwork is excellent for marketing teams that manage both internal campaigns and client projects. Its Gantt charts, milestones, and time tracking provide clarity on project progress, while client access ensures transparency.
Smaller teams may find it more feature-rich than necessary, but agencies and cross-functional departments will benefit from its structured workflows and reporting capabilities.
10. Airtable
Best For: Marketing teams and creative departments seeking a flexible, spreadsheet-database hybrid for project management, campaign planning, and collaboration.
Platform Coverage:
Web & Desktop: Browser, macOS, Windows apps
Mobile: iOS and Android apps
Integrations: Slack, Google Workspace, Microsoft Teams, Zapier, Figma, HubSpot, and hundreds more via APIs
Pricing (based on our research):
Free: $0/month. Best for individuals or very small teams just getting started with Airtable
Team: $20month. Best for teams building apps to collaborate on shared workflows
Business: $45/month. Best for teams and departments who need advanced features and basic administration
Enterprise: Custom pricing. Best for organizations looking to build scalable, flexible apps with powerful governance and administration
Reviews: 4.7 / 5.0 (G2)
Ease of Use (UX/UI): Clean, visually appealing interface with spreadsheet familiarity. Offers multiple views (Grid, Calendar, Kanban, Gantt) for versatile project tracking. Beginners may need time to explore database functionality.
Customer Support: Knowledge base, webinars, email support, live chat, and priority support for Pro and Enterprise users.
Airtable Standout Features:
Customizable Bases: flexible projects: Create databases for tasks, campaigns, assets, and more.
Multiple Views: visual planning: Grid, Calendar, Kanban, and Gantt views for tracking projects. Automations: reduce repetitive work: Automate notifications, task updates, and recurring processes.
Integrations: connected ecosystem: Sync with Slack, Google Workspace, Figma, HubSpot, Zapier, and more.
Blocks & Apps: extended functionality: Add charts, maps, forms, and dashboards to bases.
Collaboration Tools: team alignment: Comment, assign tasks, and share bases in real-time.
Templates: fast onboarding: Pre-built templates for marketing campaigns, editorial calendars, and project tracking.
Learning Curve: database features — Advanced functionality may require training.
Multiple Views: visual planning — Grid, Kanban, Calendar, and Gantt for versatile tracking.
Pricing: advanced features cost more — Gantt, apps, and blocks require Pro plan or higher.
Automations: reduce repetitive work — Streamline task updates and notifications.
Performance: large bases can slow down — High-record bases may affect speed.
Integrations: connected ecosystem — Connect with hundreds of tools via native or Zapier integrations.
Complexity for small teams: May be more than needed for simple project tracking.
Collaboration Tools: real-time alignment — Teams can comment, assign, and share seamlessly.
Reporting: limited native dashboards — Visual reports often require apps or integrations.
Our Insights
Airtable is ideal for marketing teams that want a highly customizable and visual project management tool. Its database functionality, multiple views, and integrations make it perfect for managing campaigns, content calendars, and creative assets. While small teams may not need the full power of Airtable, larger or growing teams will benefit from its flexibility and scalability.
Bonus Tool: Influencer Hero for Influencer Campaigns
Best For: Brands and eCommerce businesses running influencer marketing campaigns who need an all-in-one CRM to manage outreach, collaborations, and performance tracking.
Platform Coverage:
Web App: Browser-based with secure cloud access
Integrations: Shopify, WooCommerce, Stripe, PayPal, and API-based integrations with CRM and analytics tools
Pricing: Influencer Hero offers flexible pricing plans to accommodate growing brands. All plans include core features and can scale as the influencer program grows.
Standard: $649/month for up to 1,000 creators
Pro: $1,049/month for up to 5,000 creators
Business: $2,490/month for up to 10,000 creators
Custom & Agency: Custom pricing tailored to brand needs
Reviews: 5.0 / 5.0 (Capterra)
Ease of Use (UX/UI): Built with marketers in mind, offering a clean CRM interface and workflow-driven design. Users highlight the intuitive campaign tracking and outreach automation.
Customer Support: Email and live chat support with dedicated account managers for higher-tier plans. Offers onboarding assistance, tutorials, and campaign strategy resources.
Influencer Hero Standout Features:
Influencer CRM: Centralizes influencer contacts, campaign status, contracts, and communication.
Outreach Automation: Personalized emails and follow-ups to streamline recruiting and negotiations.
Campaign Management: Track deliverables, deadlines, and statuses in one place.
Post Tracking: Automatically pulls live influencer posts, stories, and content performance into dashboards.
Affiliate & Discount Code Tracking: Monitor sales and conversions driven by influencers with unique codes and links.
Analytics & Reporting:Real-time ROI tracking across campaigns with exportable reports for stakeholders.
Team Collaboration: Assign campaigns, track tasks, and manage workflow across marketing teams.
Influencer Hero Pros and Cons
Pros
Cons
All-in-One CRM: Consolidates influencer discovery, outreach, contracts, and tracking in one tool.
Not General Purpose: Focused solely on influencer and campaign management, not broader project workflows.
Post Tracking Automation: Automatically collects influencer posts, stories, and performance metrics.
Learning Curve for New Users: Teams new to influencer marketing platforms may need onboarding.
Campaign Analytics: ROI-focused reporting with sales attribution and performance tracking.
Pricing: Higher entry price compared to standard project management tools.
Affiliate & Discount Code Tracking: Measures influencer-driven conversions with unique codes and links.
Limited Offline Access: Primarily a web-based platform without full offline desktop functionality.
Our Insights
Influencer Hero isn’t a general-purpose project management tool like Airtable or Asana, but it shines in influencer campaign workflows. By combining influencer CRM, automated outreach, post tracking, and ROI analytics, it helps brands manage end-to-end campaigns in one place. For businesses investing heavily in influencer marketing, it’s a valuable addition to the tech stack that bridges the gap between campaign management and performance reporting.
Final Thoughts
Choosing the best project management tool for your marketing team depends on your team size, workflows, and budget. Some tools like Trello and Basecamp work best for smaller teams that want simplicity, while Asana, Monday.com, and Wrike provide more advanced features for larger, complex campaigns.
If your team needs a balance of affordability and robust features, ClickUp and Airtable are excellent options. For agencies, Teamwork stands out with client-focused capabilities.
Ultimately, the right tool is the one that fits seamlessly into your team’s workflow and helps you stay on track with campaigns. Test out a few with free trials before committing, and you’ll quickly discover the perfect fit.
What is the best project management tool for small marketing teams?
Trello and Basecamp are excellent for small teams thanks to their simplicity and low learning curve.
Which project management tools are best for marketing agencies?
Teamwork is ideal for agencies because of its client management features, while Monday.com and Wrike also scale well for larger agency operations.
Are there free project management tools for marketing teams?
Yes, tools like Asana, Trello, ClickUp, and Airtable all offer free plans suitable for small to mid-sized marketing teams.
What features should marketing teams look for in project management software?
Look for features like campaign tracking, collaboration, automation, integrations, and reporting. These are essential for keeping marketing projects on track.
Which tool offers the best value for money?
ClickUp is often considered the best value because it combines a wide range of features with affordable pricing.
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