How to Find Makeup Influencers: A Comprehensive Guide for Beauty Brands

February 20, 2024
15 Min
Peter Nettesheim
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How to Find Makeup Influencers

Finding the right makeup influencers can significantly boost brand visibility and engagement within the cosmetics industry. Leveraging various tools, platforms, and techniques, businesses can identify influencers who resonate with their target audience and align with their brand values. Below is a detailed step-by-step guide on how to efficiently discover makeup influencers, along with insights into analyzing their authenticity, costs, and key metrics.

1. Use Influencer Discovery Tools

Consider implementing an influencer discovery platform such as Influencer Hero for a streamlined and efficient approach to finding makeup influencers. With its user-friendly interface and extensive database, Influencer Hero simplifies the process of identifying and connecting with relevant influencers. The platform's Influencer Finder feature allows brands to analyze essential metrics like audience demographics and engagement rates, facilitating tailored collaborations. Utilizing this tool, you can easily search for influencers based on keywords or by entering a preferred profile, with AI-powered lookalike features providing a list of similar profiles for quick identification. From location filters to detailed audience insights, Influencer Hero equips brands with the necessary tools to optimize their influencer campaigns, ultimately saving valuable time and resources. Schedule a demo today to see how Influencer Hero can elevate your influencer marketing strategies.

<img src="Influencer-hero-makeup-influencer-finder.png" alt="Influencer hero software makeup influencer finder feature">

2. Utilize Social Listening Tools

Social listening tools, such as Brandwatch and Mention, offer invaluable capabilities for monitoring conversations and identifying emerging influencers within the makeup industry. These tools enable businesses to track discussions across various social media platforms, pinpointing individuals whose content resonates with audiences and showcases potential for collaboration and partnership.

3. Exploring Websites

Makeup artists directory

Makeup artist directories, exemplified by platforms such as The Makeup Artist Directory or The Powder Group, serve as invaluable resources for identifying skilled professionals who often double as influential figures in the cosmetics industry. These directories offer comprehensive listings of makeup artists with diverse portfolios and extensive experience, making them prime candidates for collaborations and influencer partnerships. By leveraging these directories, brands can connect with makeup artists who possess both artistic talent and a significant online presence, thereby maximizing the impact of their marketing efforts within the makeup community.

Beauty Blogs and Magazines

Explore popular beauty blogs and magazines like Allure, Glamour, and Byrdie to find lists of recommended makeup artists and bloggers. These platforms are well-known in the beauty world and often feature talented individuals. By checking out these lists, brands can discover potential collaborators who match their style and values. This helps businesses create partnerships that connect with their target audience and boost their presence in the makeup community.

4. Use Social Media Platforms


To find discussions about popular influencers and emerging talents, join makeup-related subreddits such as r/MakeupAddiction or r/BeautyGuruChatter on Reddit. These communities are hubs for makeup enthusiasts, where people share insights, reviews, and trends. By participating in these subreddits, you can gain valuable insights into the makeup industry and identify promising influencers to collaborate with.


Make use of relevant hashtags such as #makeupartist or #beautyinfluencer. These hashtags are commonly used by individuals in the makeup community, making it easier to find relevant content. Additionally, explore Instagram's "Explore" page to discover trending makeup content and influencers. This feature highlights popular posts and accounts based on your interests, providing further opportunities to connect with potential collaborators.


Explore the Discover page on TikTok and search for relevant hashtags such as #makeup or #beauty. This allows you to uncover trending makeup content and identify potential influencers. Additionally, browse through the For You page to discover popular makeup creators and trends. Engage with their content by liking, commenting, and following to build connections. Utilize TikTok's "Following" tab to explore the content shared by accounts you follow, which may include makeup influencers.


Start by conducting keyword searches related to makeup tutorials, reviews, and beauty routines. Explore trending topics within the makeup community and take note of channels with high subscriber counts and engagement levels. Utilize Youtube's recommendation algorithm to discover related content and creators. Additionally, consider browsing through beauty-related playlists and collaborations to uncover new influencers. Engage with the Youtube community by leaving comments, subscribing to channels, and participating in discussions to build relationships with potential influencers.

Metrics to Consider to Evaluate Makeup Influencers:

1. Follower Count

The total number of followers an influencer has on their social media platform (e.g., Instagram, YouTube) provides an initial indication of their potential reach. 

2. Engagement Rate

This metric measures the level of interaction (likes, comments, shares) an influencer's content receives relative to their follower count. A higher engagement rate indicates a more engaged audience and can be a better indicator of influence than follower count alone.

<img src="Influencer-hero-makeup-engagement.png" alt="Influencer hero software engagement rate measuring feature">

3. Impressions

The total number of times an influencer's content has been viewed. This metric helps understand the overall visibility of the influencer's posts. 

4. Reach

The estimated number of unique users who have seen an influencer's content. It gives insight into the potential exposure your brand can receive through collaboration with the influencer. 

5. Fake Followers

Examine follower profiles for signs of suspicious activity, such as bot-like behavior or irrelevant profiles. Our Influencer Finder feature offers insights into an influencer's growth history and analyzes the presence of fake and suspicious followers. This aids in identifying fake followers and suspicious followers, providing a clearer understanding of your reachability for sponsored posts.

<img src="Influencer-hero-makeup-reach-and-fake-followers.png" alt="Influencer hero software measuring audience authenticity feature">

6. Click-Through Rate (CTR)

The percentage of viewers who click on a link included in the influencer's post or bio. CTR is crucial for assessing how effective an influencer is at driving traffic to your website or landing page. 

7. Conversion Rate

The percentage of users who take a desired action (e.g., making a purchase, signing up for a newsletter) after being exposed to the influencer's content. This metric is essential for evaluating the influencer's impact on driving actual business results. Audience 

8. Demographics

Understanding the demographics of an influencer's audience, such as age, gender, location, and interests, helps ensure alignment with your target market. Influencer Hero provides detailed analytics on each influencer’s audience, making it easier for you to find the relevant influencers. By understanding the demographics of an influencer's audience, brands can tailor their marketing strategies effectively to resonate with their intended consumer base.

<img src="Influencer-hero-makeup-audience-demographic.png" alt="Influencer hero software analysing audience demographic feature">

9. Content Quality

Assess the quality of the influencer's content, including the creativity, aesthetics, and relevance to your brand. High-quality content tends to resonate better with audiences and reflects positively on your brand.

<img src="Influencer-hero-makeup-type-of-content.png" alt="Influencer hero software evaluating content quality feature">

10. Brand Fit and Alignment

Evaluate whether the influencer's content, style, and values align with your brand identity and target audience. Collaborating with influencers whose values and aesthetics match yours can lead to more authentic and effective partnerships. 

11. Previous Collaborations and Results

Review the influencer's past collaborations with other brands to understand their track record and the results they've achieved. Look for case studies, testimonials, or performance data from previous partnerships.

Finding the right makeup influencers is essential for brand success in the beauty industry. By utilizing a mix of tools and platforms outlined in this guide, such as Influencer Hero, brands can efficiently identify authentic influencers who resonate with their audience. Key metrics like engagement rate, audience demographics, and authenticity are crucial in the selection process. Streamline your influencer marketing efforts with Influencer Hero and unlock new opportunities for your brand's growth. Book a demo today to see how Influencer Hero can elevate your influencer marketing strategy.

Where can I find makeup influencers beyond social media platforms?
How do I identify fake followers among makeup influencers?
Which social media platforms are best for finding makeup influencers?
How can I ensure that an influencer's audience aligns with my target market?
How can I measure the success of my collaborations with makeup influencers?

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