Top 10 Influencer Marketing Agencies in the United States
Influencer marketing has quickly emerged as a crucial strategy for brands looking to engage with their target audiences in an authentic and impactful way. Influencer marketing agencies specialize in connecting brands with content creators who can amplify their messages and foster genuine consumer engagement across social platforms. These agencies manage every aspect of influencer collaborations, from selecting the right creators to crafting bespoke campaigns that resonate with specific audiences. Agencies such as Engage Element, Cymatics Digital, Viral Nation, and NC Media Group lead the way in providing data-driven, creative strategies that drive measurable results. The role of these agencies extends beyond influencer selection, encompassing the use of advanced tools, performance optimization, and continuous campaign improvement to maximize brand visibility and ROI.
In this article, we’ve outlined the top 10 influencer marketing agencies in the United States, showcasing their services, areas of expertise, and unique approaches to influencer campaigns. Whether you are looking to enhance your influencer marketing strategy, manage large-scale campaigns, or tap into niche markets, these agencies provide a range of solutions that deliver impactful, long-term results.
Comparison Criteria
1. Reputation and Expertise
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
2. Services Offered
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
3. Tools and Platforms
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
4. Industry Experience
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
5. Client Portfolio
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
6. Innovation and Technology
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
7. Local Market Expertise
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
Top 10 Influencer Marketing Agencies in the United States
Engage Element is known for delivering full-funnel digital marketing solutions rooted in data and performance. Their client-centric approach emphasizes transparency, constant adaptation to market changes, and rigorous KPI tracking to maximize ROI. Through strategic campaign design and continuous optimization, they help brands not only generate leads but also strengthen audience engagement and revenue performance.
Location:
New York, US
Key Services:
Influencer Marketing: Engage Element manages influencer campaigns by identifying relevant creators, coordinating brand–influencer collaborations, and optimizing those partnerships to boost visibility and conversions.
Paid Social: Engage Element develops and runs paid social campaigns across platforms like Facebook, Instagram, LinkedIn, etc., ensuring precise audience targeting and measurable performance outcomes.
Content Marketing: The agency executes content strategy, creation, and distribution to support brand storytelling, engagement, SEO, and campaign amplification.
Email Marketing: Engage Element implements email campaigns focusing on retention and lead nurturing, using personalization and optimized messaging to drive customer action.
SEO (Search Engine Optimization): They optimize websites and content for search engines—covering technical SEO, link building, local SEO, and e-commerce SEO—to increase organic visibility and traffic.
Website Development & UX/UI: The agency designs and develops websites with user experience in mind, aligning UI/UX design with conversion goals and ensuring seamless performance.
Unique Selling Proposition:
E-commerce specialization & accelerators: Engage Element develops “ecommerce accelerators” that focus on scaling online stores; they tailor strategies for Shopify and other platforms to improve storefront usability, payment processing, and sales volume.
Strong focus on conversion & user experience: They optimize not just reach and traffic, but conversion paths via optimized content, UX/UI, website design, and user-friendly interfaces so prospects convert more effectively.
Tech Enablement:
Engage Element leverages advanced tracking and analytics to deliver measurable performance. The agency uses UTM tracking and Google Analytics 4 (GA4) to monitor traffic, conversions, and audience behavior, while integrating seamlessly with e-commerce platforms like Shopify.
As an agency partner of Influencer Hero, Engage Element manages influencer marketing campaigns directly within the platform.
Notable Clients:
TALA, Horwin Global, Boelter, WildZora, Pearlory
Industry Focus:
E-commerce fashion, industrial / manufacturing, food service & hospitality, beauty, automotive (DTC), technology (B2B & B2C), and real estate.
2. 101 Media
Known for:
101Media is a Dallas-based full-service marketing and events agency focused on creating meaningful, hyper-local connections across Texas. What sets 101Media apart is its deep local roots — it began as a city guide and has expanded its model to unite businesses and communities in multiple Texas cities through storytelling and experiences.
Their approach emphasizes “boots on the ground” execution, delivering campaigns that resonate with local audiences while scaling impact statewide.
Location:
Dallas, Texas
Key Services:
Influencer campaigns: 101Media manages influencer marketing by partnering with authentic voices to amplify brand reach across local Texas communities, integrating these campaigns into broader marketing strategies.
Community building: Through its “Communities” arm (e.g. Dallasites101, Austinites101, Texans101), 101Media develops and nurtures local networks and audiences, turning followers into brand advocates.
Event management & activation: 101Media executes in-person events, brand activations, and custom community experiences that physically connect brands with target audiences in Texas cities.
Social media campaigns: The agency runs social media campaigns across platforms (Instagram, TikTok, LinkedIn, etc.), creating content, managing accounts, and driving engagement for clients.
Creative services: Their in-house team produces visual content, including photography, videography, graphic design, branding, and content creation, to support cohesive brand storytelling.
Brand management: 101Media oversees brand strategy, messaging, and positioning, ensuring consistency across influencer activations, social media channels, community touchpoints, and events
Unique Selling Proposition:
Texas-Rooted Authenticity: 101Media emphasizes deep local ties—“boots on the ground across the state”—so brands benefit from cultural credibility and insight into what resonates in Texas markets.
Belonging & Community Focus: The agency builds communities (Dallasites101, Austinites101, Fort Worthians101, Texans101) to turn followers into brand advocates, not just consumers.
Experience-Driven Storytelling: 101Media doesn’t only promote, it creates meaningful stories and in-person activations, bridging online and offline through events and content that evoke connection.
Trusted Local Authority: Their content / platforms serve as trusted guides for Texans—helping brands tap into local credibility and trusted recommendation networks.
Proven Impact & Scale in Texas: 101Media runs dozens of campaigns monthly, hosts many community events annually, and reaches millions of Texans regularly, showing both volume and effectiveness.
Tech Enablement:
101Media leverages a mix of digital and creative tools to strengthen its influencer marketing services. The agency uses Influencer Hero as its influencer marketing platform to identify, manage, and track influencers, ensuring campaigns are data-driven and efficient.
They complement this with social media scheduling and analytics platforms to optimize engagement, ad management tools for paid campaigns, and creative suites like Adobe for content production.
Notable Clients:
Coca Cola, Good Year, Frontier Airlines
Industry Focus:
hospitality, retail, professional services, and other local businesses.
3. Cymatics Digital
Known for:
Cymatics Digital is a boutique digital marketing and branding agency headquartered in Los Angeles. The agency is known for developing bespoke digital strategies that are closely tailored to a brand’s identity, goals, and budget, rather than applying one-size-fits-all frameworks.
It emphasizes data-driven insights, marketing technology, and artificial intelligence tools to optimize campaigns and make strategic decisions. In addition, Cymatics Digital is strongly focused on storytelling, localization, and creative design, helping brands engage audiences authentically across diverse markets.
Location:
Los Angeles
Key Services:
Influencer Marketing & Partnerships: Cymatics Digital manages end-to-end influencer campaigns, including influencer outreach, negotiation, UGC (user-generated content) collection, and collaboration with creators.
Social Media Strategy: The agency develops content strategies for social channels, integrating influencer content, community building, and trend monitoring to drive engagement.
Paid Advertising: It runs performance-driven paid campaigns, leveraging influencer channels, branded content, and whitelisting to boost reach and conversions.
Community Engagement: Cymatics fosters active audience participation via community management, content that encourages sharing, and conversations around the brand.
Public Relations (PR): It weaves brand narratives into media relations, influencer voices, press releases, and thought leadership to amplify credibility and coverage.
Marketing Strategy: The agency crafts holistic marketing strategies based on audience segmentation, multi-channel planning, performance metrics, and ongoing optimization.
Branding & Design: The agency provides branding identity, UI/UX, and visual design that harmonizes with influencer aesthetics and ensures consistency across touchpoints.
Brand Activation: They activate brands through immersive experiences, guerrilla campaigns, influencer events, and interactive collaborations to strengthen real-world impact.
Unique Selling Proposition:
Martech & AI-Driven Optimization: Cymatics Digital uses state-of-the-art marketing technology and artificial intelligence to optimize campaigns, streamline processes, and ensure agility in changing market conditions.
Localization & Cultural Relevance: Cymatics Digital tailors messaging for diverse markets using research and insights, ensuring that campaigns resonate authentically across cultures and languages.
Creativity & Storytelling Joined with Strategy: It crafts compelling narratives and immersive brand stories, grounded in a well-structured marketing strategy that aligns with brand identity and objectives
Tech Enablement:
Cymatics Digital strengthens its influencer marketing services through its partnership with Influencer Hero, an end-to-end influencer marketing platform. The agency leverages Influencer Hero’s technology for the entire campaign workflow — from influencer sourcing, outreach, and relationship management to content tracking, paid collaborations, and performance reporting.
By using this platform, Cymatics Digital ensures a seamless, data-driven process that increases efficiency and transparency for brands. This tech-enabled approach allows the agency to deliver measurable results while maintaining authentic connections between brands and influencers.
NC Media Group is a full-service influencer marketing agency that helps brands “lead, not just show up.” They specialize in strategy, creator matchmaking, and end-to-end execution—managing everything from influencer discovery and campaign briefs to content approval, logistics, and performance tracking.
With a network of over 50,000 influencer partnerships and having produced more than 120,000 pieces of user-generated content, they position themselves as experts in scaling influencer programs with measurable ROI.
Their core value proposition is turning influencer marketing into a predictable growth channel by combining data, creative storytelling, and process rigor.
Location:
New York, US
London, UK
Singapore
Germany
Key Services:
Influencer / KOL matching: NC Media discovers creators who align with brand values, audience demographics, and campaign goals; they use a mix of data analysis and human vetting to pick influencers who are authentic and effective.
Campaign management: The agency manages paid influencer campaigns by handling creative briefs, coordinating content approval, managing timelines, and ensuring messaging consistency for high-impact collaborations.
End-to-end management: NC Media oversees all campaign stages, from strategy and influencer sourcing/outreach, through logistics (like gifting or affiliate programs), to content production and final delivery.
Performance tracking and analytics: They provide detailed measurement of campaign performance: tracking metrics like ROAS (Return On Ad Spend), CAC (Cost-Acquisition Cost), engagement, and deliver dashboard-style reporting to monitor ROI.
Social monitoring: NC Media monitors not only the delivery of influencer content (ensuring timelines, usage rights, etc.), but also how that content performs once live; they ensure ongoing oversight and optimization of influencer-generated content
Unique Selling Proposition:
Global reach with authentic creators: NC Media develops influencer campaigns that span many countries, sourcing creators who match brand values and audience authenticity rather than simply high follower counts.
Data-driven strategy and performance improvement: It achieves measurable results (like a multiple-fold increase in ROAS and reduction in customer acquisition cost) by using analytics and metrics to guide decisions at every stage.
Strong tech integration & transparency: The agency uses advanced tools (including partnership with Influencer Hero) to support tracking, reporting, and measuring ROI, giving clients clarity and real-time insight.
High-volume content generation: NC Media collects large numbers of user-generated content (UGC) and creator-produced assets, making it efficient to scale creative output for use in paid ads or social content.
Focus on quality & authenticity over scale alone: Rather than maximizing numbers alone, NC Media emphasises content quality, creator fit, and genuine audience alignment to drive trust and engagement.
Tech Enablement:
NC Media Group positions itself as a tech-enabled influencer marketing agency, leveraging advanced systems to manage every stage of the influencer journey. The agency uses a custom analytics and tracking system to measure ROI and optimize strategies, while also ensuring precise influencer discovery and campaign execution.
By integrating the Influencer Hero platform as their end-to-end influencer marketing solution, NC Media manages everything from influencer matching and campaign management to content creation, performance reporting, and social media oversight. This tech-driven approach gives brands full transparency, efficiency, and measurable outcomes from their influencer marketing campaigns.
Notable Clients:
Wanderlust, Bower Collective, Tirtir, CSB, Alibaba, TCL, Arabian Oud, Beau Bottles, and more.
Manifest Group is a global brand communications agency known for delivering what it calls Cultural Velocity, a blend of consultancy, creative strategy, and campaign execution designed to make brands culturally relevant and impactful.
They position themselves as a “unified” agency: rather than siloed units, they offer integrated services across brand strategy, creative development, and campaign delivery. The agency is especially recognized for work in public relations, content & influencer marketing, experiential campaigns, and building brand identity that resonates with culture.
Location:
London
Manchester
New York
Stockholm
Melbourne
Los Angeles
Key Services:
Influencer partnerships / relations: Manifest manages influencer collaborations by integrating them into broader campaigns, selecting creators whose voice aligns with brand identity and weaving their content into multi-channel strategies.
Brand Consultancy: Manifest develops brand strategy, identity, transformation, architecture and messaging, ensuring that influencer efforts align with deep brand purpose, not just surface-level activations.
Paid media management: Manifest oversees paid media planning, buying, optimisation, and performance integration to amplify influencer-led content and drive ROI across channels.
Campaign development & analysis: Manifest designs campaigns end to end—from concept to execution—and provides measurement, reporting, benchmarking, and optimization to maximize impact.
Public Relations: Manifest offers PR services to help shape narratives, manage earned media, and support influencer content with wider press and media coverage.
Social media: Manifest develops social media strategies and manages content across platforms, using influencer content to fuel community engagement and sustained reach.
Content strategy & production: Manifest plans and produces content (videos, editorial, campaigns) that integrate influencer assets and brand storytelling to maintain consistency and quality.
Unique Selling Proposition:
Unified brand-communications approach: Manifest offers a fully integrated service that covers brand consultancy, creative development, and campaign delivery, ensuring that every part of a campaign (including influencer marketing) works together seamlessly.
Award-winning reputation and high recognition: Manifest wins frequent industry awards (e.g. Agency of the Year, Global Branding Agency of the Year) which demonstrate its credibility and excellence in creative execution, strategy, and communications.
Strong culture of purpose, values, and inclusivity: Manifest maintains values such as “communications with a conscience” and emphasizes social responsibility, diversity & inclusion, ensuring that the brands and influencers it works with are aligned ethically as well as creatively.
Tech Enablement:
Manifest Group leverages technology to strengthen its creative and influencer marketing capabilities. The agency uses Catch+Release, a content licensing platform that streamlines the discovery and licensing of visual assets, allowing teams to manage rights directly without intermediaries.
As an agency partner of Influencer Hero, Manifest also utilizes the platform to manage influencer discovery, campaign execution, and reporting, ensuring efficient, insight-led influencer marketing campaigns.
Notable Clients:
Tommee Tippee, Reckitt, Gousto, Samsung, TikTok, Logitech, Hotels.com, NBA, MTV
Industry Focus:
Consumer Products, Food & Beverage, Health & Wellbeing, Technology, Beauty & Cosmetics, and many more
6. Moburst
Known for:
Moburst is a mobile-first, full-service digital marketing agency focused on helping brands scale and become category leaders.They specialize especially in mobile and app growth: user acquisition, App Store Optimization (ASO), creative asset development, localization, and analytics.
Over the years, Moburst has worked with leading global brands and startups across dozens of countries, often delivering high ROI and growth in competitive mobile markets.
Location:
New York, US
Key Services:
Influencer Marketing Management: Moburst handles influencer briefs, message development, influencer selection using data, and reporting, then repurposes influencer content into ads and assets to maximize ROI.
UGC Creation & Integration: Moburst operates a network of UGC creators who produce content posted on brand channels, enabling quicker turnaround and lower costs than traditional influencer campaigns.
Conversion Rate Optimization (CRO): Through its full-funnel approach, Moburst emphasizes turning traffic into conversions by optimizing creative, ad assets, and landing flows (inferred via their integrated digital services).
Public Relations (PR) & Organic Awareness: While not always front-and-center, Moburst includes organic strategies and “organic awareness” in its digital offering, complementing PR and brand-building efforts.
SEO & ASO (Search Optimization): Moburst offers SEO for web and ASO for apps, ensuring its influencer campaigns and UGC assets also feed organic discovery.
Website & App Development: The agency provides web design, development, UX/UI, and full app development capabilities, integrating influencer/UGC content seamlessly into platforms.
Creative & Content Production: Moburst’s creative team generates campaign concepts, designs, video production, and content assets, guided by insights and past performance.
Unique Selling Proposition:
Comprehensive Web & App CRO: Moburst continuously tests and refines every element of web and app user flows to improve conversion rates. It applies app store optimization (ASO) and landing-page optimization, lowering cost-per-install (CPI) or cost-per-conversion by improving user journeys.
AI-Driven Optimization: Moburst integrates artificial intelligence across its services — using AI for campaign automation, real-time bidding, audience targeting, and creative optimization.
Expert-Led Strategy & Deep Expertise: The agency employs specialist teams in areas such as ASO, SEO/AEO, mobile strategy, creative design, localization, and media buying.
Global Reach with Local Expertise: Moburst has offices in multiple global hubs (e.g. New York, San Francisco, Tel Aviv, London, Orlando, etc.), and offers localization services (languages, media, cultural adaptation) enabling brands to be relevant in target markets. It operates in 70+ countries for app campaigns and adjusts creative/content/strategy to local preferences.
Tech Enablement:
Moburst leverages advanced technologies to boost performance across web and mobile platforms. It uses AI-powered optimization, A/B testing, and app store optimization (ASO) to enhance visibility and engagement. The agency also applies analytics, deep linking, and mobile marketing platforms like Google Ads and Apple Search Ads, combined with UX/UI optimization tools, to streamline user journeys and maximize conversions.
Westside Digital Group is an influencer-first digital talent management agency focused on creating high-impact brand partnerships and elevating creators in the lifestyle, beauty, and fashion spaces.
They act as a boutique agency, representing a selective roster of unique creatives to deliver personalized strategies and close brand collaborations.
The agency’s mission is to empower both creators and brands by leveraging audience development, storytelling, and strategic influencer campaigns to drive visibility, engagement, and long-term growth.
Location:
Los Angeles
Key Services:
Influencer marketing specialization: Westside Digital Group manages and represents a curated roster of creators, focusing exclusively on influencer-driven strategies.
Brand collaborations: It connects talent with leading brands to orchestrate impactful partnerships and campaign alignments.
Creative direction: The agency guides content creation and personal branding to ensure that each influencer’s style is consistent, trend-aligned, and brand-appropriate.
Campaign management: It oversees end-to-end campaign execution, including scheduling, deliverables, timelines, and coordination between influencers and brands.
Performance insights & analytics: Westside Digital Group uses data and analytics to refine campaign strategies, monitor engagement metrics, and inform future optimizations.
Contract negotiation & support: The agency handles pricing, contracts, and administrative details (deliverables, invoicing) so creators and brands can focus on strategy and creative.
Unique Selling Proposition:
Boutique & Personalized Attention: Westside Digital Group operates as a boutique agency and carefully curates a smaller roster of creators. This allows it to give each talent and brand more one-on-one strategy, bespoke service, and deeper involvement than mass-market influencer agencies offer.
Full-Service Influencer Marketing Management: It handles the full spectrum of influencer marketing: creative direction, opportunity outreach, career development, campaign execution, and brand collaboration.
End-to-End Campaign Oversight: The agency manages every aspect of campaigns, including negotiating contracts, managing timelines and deliverables, handling invoicing, and ensuring consistent execution.
Proactive Opportunity Outreach: The agency does not just wait for brand offers; it seeks out new brand collaborations and opportunities across industries to build and expand talent portfolios.
Tech Enablement:
Westside Digital Group does not disclose its exact tech stack, but its services show a strong reliance on digital tools. The agency uses data and analytics to refine strategies and measure campaign growth, suggesting social media reporting platforms. Managing contracts, timelines, deliverables, and invoicing indicates the use of project management systems. Overall, their focus on performance insights reflects a data-driven approach to influencer marketing campaigns.
Socially Powerful is a global influencer marketing agency known for delivering data-driven, culturally resonant campaigns that drive measurable results. Their proprietary AI-powered platform, ARIA, enables precise influencer discovery and real-time campaign analytics, ensuring transparency and performance at scale.
With a team of over 150 experts fluent in more than 20 languages, they craft campaigns that not only engage audiences but also foster genuine brand loyalty across major platforms like Instagram, TikTok, YouTube, and Twitch
Location:
New York, US
Key Services:
Influencer Marketing: Specializes in connecting brands with a diverse network of influencers across platforms like TikTok, Instagram, YouTube, and Twitch, ensuring authentic and impactful collaborations.
Paid Social Media Advertising: Develops and manages targeted paid social campaigns that amplify brand visibility and drive conversions, leveraging data-driven strategies.
Social Strategy and Brand Positioning: Crafts tailored social strategies that align with brand values and resonate with target audiences, enhancing brand positioning in the digital landscape.
Community Management: Builds and nurtures engaged online communities, fostering meaningful interactions between brands and their audiences to strengthen brand loyalty.
Social Video Production: Produces high-quality, platform-optimized video content that captures audience attention and drives engagement across social channels.
Social Commerce: Integrates e-commerce solutions within social platforms, enabling seamless shopping experiences and driving direct sales through influencer collaborations.
Unique Selling Proposition:
Global Reach with Local Insights: Socially Powerful operates in over 15 countries, combining a global presence with deep cultural understanding to create campaigns that resonate locally and scale globally.
Proprietary AI-Powered Platform (ARIA): ARIA is a free-to-access, AI-driven influencer marketing platform that analyzes over 200 million influencer profiles, enabling brands to discover, analyze, and collaborate with influencers efficiently.
Award-Winning Campaigns: The agency delivers social and influencer marketing campaigns that cut through culture and connect on major platforms like Instagram, TikTok, and YouTube, with a team of over 150 experts speaking over 20 languages.
Transparent and Measurable Results: With ARIA, brands have full control and visibility over campaign performance metrics such as reach, engagement, traffic, and conversions, ensuring transparent and measurable results at every stage
Tech Enablement:
Socially Powerful uses Aria, its free AI-powered influencer marketing platform, to streamline campaigns. Aria allows brands to discover, analyze, and collaborate with influencers efficiently, providing real-time insights and data-driven recommendations.
This technology ensures campaigns are optimized for engagement, reach, and measurable results, while enhancing transparency and scalability across multiple markets.
Ubiquitous is a full-service influencer marketing agency renowned for its comprehensive, data-driven approach to campaign execution. The agency specializes in managing end-to-end influencer marketing strategies, encompassing organic content creation, influencer partnerships, and ad spend deployment across platforms like TikTok, Instagram, and YouTube.
With a network of over 13,000 creators collectively amassing more than 27 billion followers, Ubiquitous leverages its proprietary real-time data platform to deliver campaigns that are both viral and ROI-focused.
Location:
Los Angeles
Key Services:
Comprehensive Campaign Management: Ubiquitous oversees every aspect of influencer marketing, from organic content creation to managing influencer partnerships and deploying ad spend, ensuring a seamless and effective campaign execution.
Platform-Specific Expertise: Ubiquitous offers tailored strategies for each platform, including campaign planning, content production, and influencer selection, to effectively engage audiences on TikTok, Instagram, and YouTube.
Unique Selling Proposition:
Viral, Compelling, and Data-Driven Campaigns: The agency focuses on creating campaigns that are not only engaging and shareable but also backed by data insights to maximize reach and effectiveness.
Extensive Creator Network with Strategic Matching: Ubiquitous boasts a network of over 13,000 creators across TikTok, Instagram, and YouTube, emphasizing alignment, authenticity, and engagement over mere follower count in their influencer selection process.
Expertise in Emerging and High-Growth Channels: The agency leverages its deep understanding of platforms like TikTok to execute campaigns that resonate with contemporary audiences and capitalize on trending content formats
Tech Enablement:
Ubiquitous leverages a tech-enabled platform that empowers brands to streamline their influencer marketing campaigns. The platform allows users to search and filter from million creators across TikTok, Instagram, and YouTube, ensuring precise influencer selection. It provides real-time campaign monitoring through intuitive dashboards, enabling brands to track performance metrics and optimize strategies on the fly.
Additionally, the platform offers competitive analysis tools, helping brands understand influencer activity within their industry and make data-driven decisions for maximum impact.
Notable Clients:
Disney, Amazon, GNC, Crocs, Bluechew
Industry Focus:
Fashion/apparel, Retail, Crypto, Gaming, 3D printing, Consumer Electronics, Skincare, Beauty, E-commerce, Food & Restaurants, Fintech, and more
10. Viral Nation
Known for:
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, it began as one of the world's first influencer talent agencies before scaling into a full-service influencer marketing agency.
Viral Nation is renowned for its proprietary technology platform, CreatorOS, which streamlines influencer discovery, campaign management, and performance analytics. Their approach has led to significant business results, including an average return on ad spend (ROAS) increase of 7x
Location:
New York, US
Key Services:
Influencer Marketing: Viral Nation offers end-to-end influencer marketing services, from strategy development and talent vetting to campaign execution and performance analytics. Their approach ensures measurable ROI and brand safety through proprietary tools like CreatorOS and Secure™.
Performance Marketing: The agency integrates paid media strategies with influencer collaborations to enhance reach and conversions.
Social Content Studio: Viral Nation's in-house studio produces high-volume, culturally relevant content tailored for social platforms. Their agile production process ensures timely delivery of content that resonates with target audiences.
Community Management: The agency employs a 360° community management strategy to foster real-time engagement and build brand loyalty. Their approach humanizes brands and enhances customer journeys across social touchpoints.
TikTok Marketing: Viral Nation specializes in TikTok influencer marketing, offering scalable ambassador and affiliate programs. They utilize AI-driven insights to identify top-performing creators and optimize campaign outcomes in real time
Unique Selling Proposition:
Proprietary Technology Solutions: Viral Nation leverages advanced tools like CreatorOS™ and Viral Nation Secure™ to streamline influencer discovery, campaign management, and performance tracking. These AI-driven solutions enhance brand safety and enable precise, real-time campaign adjustments.
Social Content Studio: Viral Nation’s in-house studio develops high-volume, culturally relevant content designed for social platforms. Their approach ensures content is timely, engaging, and aligned with brand objectives.
Community Management: The agency manages comprehensive community engagement strategies to foster real-time interaction and build brand loyalty, enhancing customer journeys across social channels.
TikTok Marketing Expertise: Viral Nation specializes in TikTok campaigns, running scalable ambassador and affiliate programs. They use AI-driven insights to identify top-performing creators and optimize campaign performance.
Tech Enablement:
Viral Nation leverages advanced technology to enhance the efficiency and safety of influencer marketing campaigns. Their Viral Nation Secure™ tool uses AI to monitor creators’ content for brand safety, minimizing risk and ensuring alignment with brand values.
Meanwhile, CreatorOS™ serves as an end-to-end platform for managing influencer campaigns, providing talent discovery, influencer CRM, campaign workflow tools, and reporting insights.
Together, these solutions streamline campaign management, optimize creator selection, and deliver measurable results for brands and agencies.
Automotive, Retail, Technology, Beverage, Personal Care, Hospitality, Education, Dairy, Fashion, Food, Entertainment, Gaming, and Finance.
Conclusion
In conclusion, influencer marketing agencies play a pivotal role in helping brands connect with their target audiences through authentic and impactful content. From large-scale campaigns to niche influencer partnerships, these agencies provide the expertise, tools, and strategies needed to navigate the ever-evolving digital landscape.
Whether you're looking for data-driven strategies, creative content, or end-to-end campaign management, the top 10 influencer marketing agencies in the United States offer the resources and knowledge to help you succeed. By partnering with the right agency, brands can maximize their influence, engagement, and return on investment in today’s competitive social media ecosystem.
Why should my brand work with an influencer marketing agency?
Partnering with an influencer marketing agency provides brands with expert guidance, access to a large network of influencers, and data-driven strategies to enhance campaign performance. Agencies ensure that campaigns are authentic, targeted, and optimized for maximum reach and engagement, delivering better ROI and results.
How do influencer marketing agencies select influencers for a campaign?
Influencer marketing agencies select influencers based on factors like audience demographics, engagement rates, brand alignment, and content style. They ensure that the influencers chosen match the brand’s values and goals to create authentic and impactful campaigns.
What are some of the top influencer marketing agencies in the United States?
Some of the top influencer marketing agencies in the United States include Cymatics Digital, Viral Nation, NC Media Group, Moburst, and Socially Powerful. These agencies are known for their expertise in managing influencer campaigns, using data-driven strategies to drive results, and working with top content creators.
Can influencer marketing agencies handle global campaigns?
Yes, many influencer marketing agencies, such as NC Media Group and Viral Nation, have the ability to handle global campaigns. They have networks of influencers across multiple regions, enabling them to tailor campaigns to specific markets while maintaining consistency and relevance across different cultures.
What are the benefits of using influencer marketing platforms like Influencer Hero?
Influencer marketing platforms like Influencer Hero offer several benefits, such as streamlining influencer discovery, campaign management, and performance tracking. These platforms provide data-driven insights that help brands make informed decisions, optimize campaigns, and ensure transparency throughout the process. Agencies leverage these platforms to save time, reduce costs, and maximize the impact of influencer collaborations.
