The United Kingdom is home to some of the most influential Instagram personalities, who are shaping trends across key sectors like fashion, beauty, travel, food, wellness, and lifestyle. This list highlights the top 20 British Instagram influencers, selected based on their impressive follower count, high engagement metrics, and the fact that more than half of their audiences are based in the UK. These influencers not only have a massive reach but also connect deeply with their local audience, making them powerful voices in the UK’s digital landscape.
Icons such as Molly-Mae in fashion, Adam Collard in fitness, Stacey Solomon in family content, and Marvin Brooks in wellness are leading the charge. These individuals have become cultural staples, cultivating loyal, engaged audiences while setting trends in their respective niches. From the latest fashion trends emerging in London, to top UK travel destinations and sustainable beauty practices, these influencers listed below are at the forefront of shaping consumer behavior.
This curated list is designed to help you discover the top Instagram influencers in the UK, whose influence extends far beyond social media. With their expertise in various niches—from British beauty trends to UK food culture—and a robust local following, these influencers are ideal for collaborations, brand partnerships, and staying ahead of trends in the UK's ever-evolving digital landscape.
1. Mollymae: Molly-Mae shares her impeccable fashion and lifestyle aesthetic on Instagram, captivating her audience with a sleek and polished feed.
Topics: Fashion, Lifestyle
Followers: 8.3M
Engagement Rate: 6.35%
Average Likes: 528K
2. Staceysolomon: Stacey Solomon shares heartfelt family moments, fashion inspiration, and glimpses into her everyday lifestyle, offering a mix of warmth and style to her audience.
Topics: Family, Fashion, Lifestyle
Followers: 6M
Engagement Rate: 3.97%
Average Likes: 240K
3. Anna_louisa_at_home: Anna Louisa shares practical home cleaning tips and clever organization hacks, making everyday household tasks feel effortless and fun.
Topics: Home, Cleaning
Followers: 4.2M
Engagement Rate: 2.3%
Average Likes: 86K
4. Samthompsonuk: Sam Thompson brings humor and relatable couple content to Instagram, offering a lighthearted and entertaining glimpse into his lifestyle.
Topics: Couple, Humor, Lifestyle
Followers: 2.6M
Engagement Rate: 5.59%
Average Likes: 149K
5. Zara_mcdermott: Zara McDermott blends fashion, couple moments, and lifestyle inspiration, showcasing a stylish and vibrant life with her followers.
Topics: Fashion, Couple, Lifestyle
Followers: 2M
Engagement Rate: 7.53%
Average Likes: 143K
6. Mollysmith19: Molly Smith shares her passion for beauty, fashion, fitness, and lifestyle, offering a glimpse into her stylish and healthy lifestyle on Instagram.
Topics: Beauty, Fashion, Fitness, Lifestyle
Followers: 1.7M
Engagement Rate: 3.35%
Average Likes: 57K
7. Harvjeans: Harvey Jeans, a model and fashion enthusiast, combines his love for style and lifestyle to inspire his followers with bold, trend-forward looks.
Topics: Fashion, Lifestyle
Followers: 1.7M
Engagement Rate: 2.46%
Average Likes: 43K
8. Eatingwithtod: Tod brings food lovers together by sharing honest food reviews and recommendations, offering a taste of the best culinary experiences.
Topics: Food Review and Recommendation
Followers: 1.5M
Engagement Rate: 3.4%
Average Likes: 51K
9. Liana_jadee: Liana Jade shares her journey through motherhood and family life while embracing a lifestyle that reflects her love for personal growth and family moments.
Topics: Motherhood, Family, Lifestyle
Followers: 1.4M
Engagement Rate: 12.95%
Average Likes: 176K
10. Adamcollard: Adam Collard motivates his followers with fitness tips, gym routines, and health advice, helping them stay on track with their fitness goals.
Topics: Fitness, Gym, Health
Followers: 1M
Engagement Rate: 5.28%
Average Likes: 57K
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11. Christophertaylorofficial: Chris Taylor, known for his hilarious comedy and relatable lifestyle content, keeps his followers entertained with his witty videos and engaging personality.
Topics: Comedy, Lifestyle
Followers: 1M
Engagement Rate: 4.5%
Average Likes: 47K
12. Juliusroberts: Julius Roberts, a passionate cook, farmer, and gardener, shares mouthwatering food recipes and sustainable living tips on his vibrant Instagram.
Topics: Food, Farmer, Gardener
Followers: 1M
Engagement Rate: 2.8%
Average Likes: 30K
13. Amyhartxo: Amy Hart combines her love for fashion, travel, and family, creating a well-rounded lifestyle that inspires her audience.
Topics: Fashion, Travel, Family
Followers: 1M
Engagement Rate: 2.67%
Average Likes: 29K
14. Umajammeh: Uma Jammeh combines her love for fashion and beauty, offering inspiration through stunning looks on her Instagram.
Topics: Fashion, Beauty
Followers: 826K
Engagement Rate: 8.54%
Average Likes: 73K
15. Marvinbrooks: Marvin Brooks, a wellness and productivity advocate, shares plant-based recipes and motivational tips to help his followers live healthier, more balanced lives.
Topics: Food Recipes, Wellness, Productivity
Followers: 757K
Engagement Rate: 9.9%
Average Likes: 75K
16. Amicharlize: Ami shares her passion for fashion, beauty, and lifestyle with her engaged followers, offering stylish inspiration and personal insights.
Topics: Fashion, Beauty, Lifestyle
Followers: 703K
Engagement Rate: 10.28%
Average Likes: 72K
17. The_house_acc: Robyn Stanley brings a refreshing blend of DIY, home decor, family life, and travel inspiration to her engaged audience.
Topics: DIY, Home, Family, Travel
Followers: 663K
Engagement Rate: 12.68%
Average Likes: 83K
18. Gracexrosa: Grace Rosà Jackson is a fashion model and influencer, showcasing her stylish looks and passion for fashion on her Instagram.
Topics: Fashion
Followers: 594K
Engagement Rate: 10.22%
Average Likes: 60K
19. Cinziabayliszullo: Cinzia Baylis-Zullo inspires her followers with her chic travel and fashion content, blending wanderlust and style effortlessly.
Topics: Travel, Fashion
Followers: 536K
Engagement Rate: 14.53%
Average Likes: 78K
20. Graceconder: Grace Conder captures the essence of travel, fashion, and lifestyle, sharing her adventures and style choices with her growing Instagram followers.
Topics: Travel, Fashion, Lifestyle
Followers: 526K
Engagement Rate: 14.38%
Average Likes: 75K
To effectively leverage the power of UK Instagram influencers, brands must recognize the importance of influencer analytics before entering into any collaborations. Understanding key metrics such as audience demographics, engagement rates, average likes, earned media value, and content performance is crucial for ensuring a successful partnership. By analyzing these metrics, brands can determine whether an influencer’s audience aligns with their target market, helping them avoid ineffective collaborations and maximize campaign impact.
Using an all-in-one influencer marketing platform like Influencer Hero helps brands streamline the entire influencer marketing process. From identifying top UK Instagram influencers to communicating with them and tracking campaign performance in real time, the platform ensures your marketing efforts reach the right audience. With its robust reporting and analytics features, Influencer Hero offers detailed insights into campaign performance, including metrics on conversion rates, audience engagement, and overall campaign effectiveness. Accurate reporting enables brands to measure the true impact of their collaborations, optimize influencer strategies, and refine future campaigns. By leveraging these insights, brands can not only improve influencer marketing ROI but also build long-lasting relationships with influencers who genuinely align with their brand values and objectives.
Partnering with the right influencers can significantly elevate a brand’s presence in the UK market. By collaborating with the top UK Instagram influencers listed above, brands can tap into a wide range of audiences and effectively boost engagement across fashion, beauty, wellness, travel, and more. However, selecting the best influencers requires a data-driven approach. Using tools like Influencer Hero to analyze influencer analytics can help brands ensure their marketing efforts reach the right audience and achieve measurable results. With accurate reporting and a strategic focus on key performance metrics, brands can build stronger, more effective influencer partnerships and stay ahead of trends in the ever-evolving UK digital landscape.
Check out these top British influencers as well:
Partnering with UK Instagram influencers allows brands to tap into a highly engaged local audience, build brand awareness, and drive consumer action. Influencers can help brands connect with niche communities across sectors like fashion, beauty, wellness, and travel, offering authentic content that resonates with their followers.
Influencer marketing can significantly increase brand visibility, enhance customer trust, and drive higher engagement rates. By partnering with influencers who align with your brand’s values, you can amplify your message to a targeted audience and increase conversion rates.
Influencer Hero provides detailed reporting on various campaign metrics, such as engagement rates, conversions, audience reach, and overall performance. This enables brands to assess the effectiveness of their collaborations and make data-driven decisions for future campaigns.
Measuring ROI involves tracking key performance indicators (KPIs) such as conversions, sales, and engagement metrics. Influencer Hero’s reporting features help brands analyze these KPIs to assess the financial impact of their campaigns and ensure they are meeting business goals.
To start collaborating, identify influencers whose audience and content align with your brand’s goals. Reach out to them via direct message or email, and use tools like Influencer Hero to reach out to them, track communication, and manage campaigns. From there, you can negotiate terms, set clear campaign objectives, and start building a successful partnership.
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