Top 10 Onalytica Alternatives for Effective Influencer Marketing | Pricing & Reviews

March 21, 2024
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12 Min
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Peter Nettesheim
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Top 10 Onalytica Alternatives for Effective Influencer Marketing

In the dynamic realm of influencer marketing, Onalytica has carved out a niche for itself by offering powerful tools that enable brands to connect with influencers effectively. As of early 2024, Onalytica continues to innovate, adapting to the ever-evolving digital marketing landscape. However, businesses often seek alternatives to tailor their marketing strategies more closely to their unique needs. This article explores the top alternatives to Onalytica, considering factors like platform coverage, key features, and the provision of agency services, guiding you towards making an informed decision in selecting the right influencer marketing platform for your brand.

<img src="onalytica-software.png" alt="Onalytica software landing page">

Criteria for Suggesting Onalytica Alternatives

Our comparison focuses on several key aspects:

SaaS and Agency Services

Platforms offering both software solutions and agency services provide a blend of technology and expert management.

Social Media Platform Coverage

The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features

Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.

Pricing and Commitments

Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.

<img src="Onalytica-alternatives.png" alt="Onalytica software pricing comparison with top 10 alternatives">
Top 11 Influencer Software: price, commitment, and reviews

10 Alternatives to Onalytica for Effective Influencer Marketing:

  1. Influencer Hero
  2. Upfluence
  3. Traackr 
  4. CreatorIQ 
  5. Later (formerly Mavrck) 
  6. Grin
  7. Tagger
  8. Aspire
  9. Klear
  10. Influencity
<img src="Onalytica-alternatives.png" alt="Onalytica software social media coverage comparison with top 10 alternatives">
Top 11 Influencer Software: Social Media Coverage

<img src="Onalytica-alternatives.png" alt="Onalytica software features comparison with top 10 alternatives">
Top 11 Influencer Software: Features

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Services Offered:

Influencer Hero offers both a SaaS platform and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Twitter, Pinterest, Snapchat, LinkedIn.

Key Features:

Influencer Hero stands out with a comprehensive suite of features including influencer finder, CRM, automated outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate marketing integrations.

Onalytica vs. Influencer Hero:

In comparison to Onalytica, Influencer Hero offers a broader spectrum of social platforms and a one-stop solution for influencer marketing needs. Influencer Hero covers all features compared to other platforms, positioning it as a versatile alternative for users seeking an extensive range of functionalities, including features that Onalytica might not fully cover.

2. Upfluence

<img src="Upfluence-software.png" alt="Upfluence software landing page">

Services Offered:

Upfluence provides both SaaS and agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Upfluence excels in influencer finder, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing.

Onalytica vs. Upfluence:

Upfluence is a strong competitor with its robust set of features. However, it may fall short in platform coverage compared to Onalytica. The key distinction lies in Upfluence's approach to agency services and its focus on automated influencer outreach, which is a common complaint among users seeking more personalized interaction options.

3.  Traackr

<img src="Traackr-software.png" alt="Traackr software landing page">

Services Offered:

SaaS platform only.

Platform Coverage:

Instagram, YouTube, Facebook.

Key Features:

Traackr offers influencer finder, CRM, reporting & analytics, focusing more on strategic influencer management rather than the breadth of features.

Onalytica vs. Traackr: 

Traackr positions itself differently by focusing on strategic influencer management with an emphasis on analytics and CRM. Unlike Onalytica, Traackr might not offer as broad a feature set, particularly in influencer gifting and affiliate marketing, catering to users with specific strategic needs.

4.  CreatorIQ

<img src="CreatorIQ-software.png" alt="CreatorIQ software landing page">

Services Offered:

CreatorIQ offers both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

CreatorIQ offers a comprehensive set including influencer finder, CRM, outreach, reporting & analytics, gifting, and content collection, alongside affiliate marketing.

Onalytica vs. CreatorIQ: 

CreatorIQ mirrors Onalytica in offering a wide range of features but adds value with agency services. However, it seems that there's limited public information on specific functionalities, which could make it challenging for potential users to fully understand its advantages over Onalytica without deeper research.

5. Later (formerly Mavrck)

<img src="Later-software.png" alt="Later software landing page">

Services Offered:

Later also provides both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Later excels with influencer finder, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing, boasting integration with TikTok Creator Marketplace and boasting robust content scheduling capabilities.

Onalytica vs. Later:

Later distinguishes itself through its TikTok Creator Marketplace integration and a strong focus on content scheduling, a feature not specifically mentioned for Onalytica. This positions Later as an attractive alternative for brands prioritizing content strategy and TikTok collaborations.

6. Grin

<img src="Grin-software.png" alt="Grin software landing page">

Services Offered:

Grin offers a SaaS platform but does not provide agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Grin focuses on influencer finder, CRM, automated outreach, reporting & analytics, influencer gifting, content collection, and affiliate marketing.

Onalytica vs. Grin:

Grin differentiates itself with a strong focus on eCommerce brands, integrating closely with platforms like Shopify. While it offers a comparable range of features to Onalytica, Grin's search functionality, based on requesting lists from one of the largest influencer databases, provides a unique approach to influencer discovery.

7. Tagger

<img src="Tagger-software.png" alt="Tagger software landing page">

Services Offered:

Tagger offers a SaaS platform without agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Tagger boasts influencer finder, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing.

Onalytica vs. Tagger

Tagger, recently acquired by Sprout Social, offers a comprehensive suite similar to Onalytica but stands out with its strategic integrations and analytics capabilities. This acquisition suggests potential for enhanced social media management features that Onalytica might not focus on.

8. Aspire

<img src="Aspire-software.png" alt="Aspire software landing page">

Services Offered:

Aspire offers both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Aspire provides influencer finder, CRM, outreach, reporting & analytics, influencer gifting, content collection, and affiliate marketing.

Onalytica vs. Aspire :

Aspire, with both software and agency services, is great for brands looking for a bit more support in their campaigns. Its slight limitation in outreach customization might be a deciding factor for companies comparing it with Onalytica, which may offer more tailored outreach solutions.

9. Klear

<img src="Klear-software.png" alt="Klear software landing page">

Services Offered:

Klear focuses on its software platform.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Klear shines with its influencer finder, CRM, outreach, reporting & analytics, influencer gifting, content collection, and affiliate marketing, along with social listening and the ability to set filtered alerts.

Onalytica vs. Klear:

Klear stands out with its social listening capabilities, allowing brands to monitor and analyze influencer content in real-time, a feature that may not be as developed in Onalytica. Its comprehensive feature set, combined with social listening, offers a powerful tool for brands prioritizing real-time engagement and monitoring.

10. Influencity

<img src="Influencity-software.png" alt="Influencity software landing page">

Services Offered:

SaaS platform only.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Influencity is strong in influencer finder and reporting & analytics, but lacks automated outreach and influencer gifting, focusing on search capabilities at par with larger databases.

Onalytica vs. Influencity:

As a newer player, Influencity offers competitive search capabilities and analytics, positioning it as a strong option for brands focused on deep data insights. While it may not offer the full suite of features found in Onalytica, its affordability and powerful search functionalities make it an appealing alternative for budget-conscious brands or those prioritizing data-driven influencer discovery.

Finding the Best Onalytica Alternatives: A Conclusion

In the search for the best Onalytica alternatives, platforms like Influencer Hero, Upfluence, Traackr, CreatorIQ, and Later emerge as formidable options, each with unique strengths. Whether it's comprehensive platform coverage, specialized services for eCommerce, or the blend of software and agency support, these alternatives offer tailored solutions to meet diverse influencer marketing needs. Ultimately, the right choice hinges on aligning platform capabilities with your brand's specific goals, ensuring a strategic fit that maximizes your influencer marketing impact.

FAQs
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