Founded in 2015, Incast has swiftly positioned itself as a leader in the influencer marketing sector, with strategically located offices in Los Angeles, Sao Paulo, and Miami. The agency employs a team of 36 skilled professionals dedicated to forging powerful connections between brands and influencers by leveraging innovative strategies and the latest technology. Incast's expertise in crafting tailored influencer campaigns is complemented by advanced technological solutions that ensure impactful brand engagements and measurable outcomes.
Incast offers a comprehensive suite of services designed to empower brands in the digital landscape:
Incast excels at helping brands connect with social media influencers who can authentically promote their products or services to a targeted audience.
The agency provides robust tools for all aspects of campaign management, from the initial creation of campaign briefs to the detailed tracking and reporting of campaign performance.
Incast encourages collaboration between brands and influencers to produce content that genuinely engages the target audience.
Clients receive detailed analytics on various aspects of their campaigns, including influencer reach, engagement, and overall return on investment (ROI).
Utilizing advanced data-driven algorithms, Incast matches brands with the most suitable influencers based on detailed criteria like target audience, content niche, and engagement metrics.
Incast sets itself apart by integrating artificial intelligence (AI) and machine learning (ML) into its platform. This technology enables Incast to efficiently match brands with the most relevant influencers, optimizing engagement and maximizing ROI. The use of AI and ML ensures that each campaign is not only tailored to the specific needs of the brand but also dynamically adapted to changes in consumer behavior and market trends.
Incast is not just a marketing agency but a technology innovator in the influencer marketing space. The company's proprietary platform is specifically designed to enhance the efficiency and effectiveness of influencer marketing campaigns. It features:
For precise influencer-brand matching and predictive analytics.
For streamlined operations and real-time campaign tracking.
Providing actionable insights that drive decision-making and campaign refinement.
In addition to proprietary software and tech enablement, agencies frequently utilize third-party software to streamline various aspects of campaign management, ranging from influencer identification and outreach to content tracking and performance analysis. This practice enables agencies to reduce time and resources, allowing them to offer competitive pricing. Commonly used tools include Influencer Hero, Grin, and CreatorIQ. With Influencer Hero, agencies and brands can effectively identify influencers using the influencer finder feature, manage campaigns through influencer CRM, track content with the content library, and much more.
Incast's client portfolio showcases its broad appeal across diverse industries, working with esteemed companies such as Heineken, Rappi, Amazon, and BMW. These high-profile clients reflect Incast’s ability to adapt and deliver tailored marketing solutions that resonate across different sectors. Partnering with such prominent names demonstrates Incast's capacity to manage substantial, influential campaigns that align with each brand's unique market position and business objectives.
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Incast's diverse clientele spans multiple industries, including retail, automotive, food and beverages, and technology and electronics. This wide-ranging expertise allows Incast to tailor its approach to meet the unique marketing needs and challenges of each sector.
Incast maintains a minimum budget requirement of $5,000, ensuring that each campaign receives the focus and resources necessary to achieve substantial impact. While details on the minimum contract length are not specified, the commitment to quality and performance is evident in every project undertaken by Incast.
Despite its success and innovation, Incast has received mixed reviews, evidenced by a low rating of 0.5 on Clutch. Potential clients are encouraged to consider both the agency's extensive capabilities and areas for improvement as reflected in client feedback.
Incast embodies the fusion of cutting-edge technology and innovative marketing, transforming the landscape of influencer marketing with its sophisticated platform and strategic approach. Whether you're aiming to launch a new product, boost brand awareness, or connect with a new segment of consumers, Incast provides customized solutions that deliver tangible outcomes.
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