Influencer Database

Access the most comprehensive influencer marketing database using detailed filters, including location, audience demographics and much more.

Best Influencer Database

"It is like Google and ChatGPT combined, but for influencers"


Using our influencer marketing database you can find influencers using detailed location filters such as country, city and state.

Influencer Demographics

Filter our influencer database based on gender, age, ethnicity and much more or filter based on their audience. E.g. find influencers with >65% female following.


Searching for influencers based on content has never been easier. Simply type in an ideal influencer profile and receive a list of thousands of similar profiles.

Detailed Influencer Insights

Use our detailed analytics to increase your ROI

Fake Follower Analysis

Identify fake followers and mass followers to get a better understanding of your reachability for sponsored posts

Audience demographics

Filter through our social media influencer database to analyse gender split, age distribution, location (country, state, city) and much more

Sponsored posts

Access recent sponsored posts and analyse the performance KPI's e.g. likes, comments.

Influential Customers

Influencer who already know your brand are 8X more likely to collaborate


Find influencers which already follow your Instagram page


Find influencers which have signed up on your newsletter


Find influencers which have previously purchased from you

Social media coverage

Our social media influencer database covers all major platforms

Instagram Influencer Database

Use our Instagram influencer search capabilities to work with your favourite Instagram influencers.

TikTok Influener Database

Use our TikTok influencer search capabilities to work with your favourite TikTok influencers.

Youtube Influencer Database

Use our Youtube influencer search capabilities to work with your favourite Youtube influencers.

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FAQ & Competitor Comparison

What is an influencer database?

An influencer database is a digital repository or platform that catalogs information about influencers across various social media platforms. These databases typically provide detailed profiles that include metrics such as follower count, engagement rate, niche or industry, and past collaboration performance. This information helps brands and marketers to find and connect with influencers who align with their campaign objectives and target audience.

How do influencer databases work?

Influencer databases typically work by aggregating data from social media platforms and other public sources to create comprehensive profiles of influencers. This might include data analysis tools and algorithms that help to categorize influencers by industry, reach, engagement, and other relevant factors. Marketers and brands can then use search functions and filters within the database to identify potential influencer partners who fit their campaign criteria.

What are the benefits of using an influencer database?

The primary benefits include saving time and resources in finding the right influencers, gaining access to detailed analytics and metrics to inform your choice, and facilitating better match-making between brands and influencers. Using a database can also enhance campaign planning efficiency and potentially increase ROI by ensuring a good fit between the influencer's audience and the brand's target market.

Are there any free influencer databases?

Yes, there are free influencer databases, but they may offer limited access or features compared to paid versions. Free databases might provide basic search capabilities and some influencer insights but often require a subscription or payment for full access to analytics, more extensive search filters, and deeper insights into influencer performance and audience demographics. Examples of free influencer databases are Influener Hero, Modash, InBeat or Heepsy.

How do I choose the right influencer database for my needs?

Choosing the right influencer database depends on several factors including your budget, the scale of your influencer marketing campaigns, the platforms you're targeting (e.g., Instagram, YouTube, TikTok), and specific features you need, such as advanced analytics or industry-specific data. It's crucial to evaluate the database’s usability, the relevancy of its data, user reviews, and whether it offers a trial period to thoroughly assess its capabilities before making a commitment. Influencer Hero for example provides one of the most sophisticated Influencer databases allowing you to use detailed filters such as location, size audience demographics and much more.

What exactly is an influencer marketing platform?

An influencer marketing platform is a digital tool or software that facilitates collaboration between brands and influencers. It streamlines the process of finding, connecting with, and managing influencers for marketing campaigns. These platforms typically offer features such as influencer discovery, campaign management, and performance analytics.

Why are influencer marketing platforms important for brands?

Influencer marketing platforms are important for brands because they provide access to a vast network of influencers, enabling targeted audience reach and engagement. These platforms streamline campaign management processes, offer valuable data insights for optimization, and help brands scale their influencer marketing efforts effectively.

What are some key benefits of using influencer marketing platforms?

Using influencer marketing platforms offers several benefits, including streamlined campaign management, access to comprehensive analytics for data-driven decision-making, scalability, and cost-effectiveness. These platforms also facilitate efficient communication and collaboration between brands and influencers, ultimately driving better campaign results.

What challenges should brands consider when using influencer marketing platforms?

While influencer marketing platforms offer numerous advantages, brands should be aware of challenges such as maintaining transparency and authenticity, finding the right influencers for their brand, balancing creative freedom with brand guidelines, and effectively measuring ROI. Addressing these challenges through careful planning and strategy can help maximize the success of influencer marketing campaigns.

How do influencer marketing platforms help in reaching a targeted audience?

Influencer marketing platforms allow brands to search for and collaborate with influencers who have audiences that align with their target demographics and interests. By leveraging these platforms, brands can ensure that their marketing messages reach the right audience segments, leading to increased engagement and conversions.

How Influencer Search helps Brands

Influencer search tools are pivotal for brands looking to optimize their digital marketing strategies. They help brands identify and connect with influencers whose audiences align with their target market, ensuring that marketing efforts reach the most receptive viewers. These tools offer deep insights into influencers' demographics, interests, engagement rates, and more, enabling brands to make informed decisions and tailor their campaigns for maximum impact. By utilizing influencer search tools, brands can save time and resources in scouting potential partnerships, streamline their outreach, and measure the effectiveness of their campaigns. Ultimately, these tools empower brands to enhance their visibility, credibility, and overall performance in the digital space by leveraging the influential power of key individuals.

What are the unique features of influencer hero search

With the Influencer Hero Influencer finder tool you can use detailed filters to find exactly the influencers you want to partner with. You can access the following influencer filters: locations & languages, follower range, engagement rate, bio keywords & hashtags and growth rate. For audiences you can filter based on: locations (city, state, country), demographics (age, gender), fake followers, languages, interests. To find influencers in a certain content category you can use lookalikes to quickly find relevant influencers. In short the Influencer Hero Influencer finder tool makes it easy for brands to quickly find relevant influencers and increase ROI. Besides the search Influencer Hero offers all the tools needed to manage your influencer program end to end. Starting from automated outreach using drip campaigns, a CRM to manage campaigns, affiliate marketing, UGC collection to reporting and analytics.

Does Influencer Hero's search engine help find influencers on all social media channels?

Influencer Hero's search engine stands out as a versatile tool for brands looking to find influencers across various social media channels. While it boasts detailed search capabilities for Instagram, YouTube, and TikTok, allowing precise filtering by demographics, interests, and engagement metrics, its functionality doesn't end there. Influencer Hero also includes a unique filter for platforms like Facebook, Twitch, and Pinterest. This feature enables brands to identify influencers who maintain a presence on these additional platforms, thus broadening the scope of potential collaborations. Although the in-depth filters are primarily concentrated on the top three platforms mentioned, the added filter offers an invaluable asset for brands aiming to connect with influencers who have a multifaceted social media presence, enhancing cross-platform marketing strategies.

Instagram influencer finder

Influencer Hero's Instagram Influencer Finder boasts advanced search capabilities, enabling precise influencer discovery through detailed filters—including location, engagement, demographics, and content themes. This specificity ensures brands can accurately target and connect with influencers aligned to their marketing goals.

TikTok influencer finder

Influencer Hero's TikTok Influencer Finder features specialized search capabilities for pinpointing ideal influencers, utilizing filters for engagement, follower demographics, and niche content areas. This targeted approach helps brands effectively locate TikTok influencers that match their campaign objectives with precision.

Youtube influencer finder

Influencer Hero's YouTube Influencer Finder offers tailored search functionalities, allowing brands to find ideal partners through filters on viewership, engagement, content type, and audience demographics, streamlining the process of matching with YouTube influencers that resonate with their marketing aims.

What are the different filter capabilities of Influencer Hero influencer finder?

Influencer Filters

  • Locations & languages
  • Follower range
  • Engagement rate
  • Bio keywords & hashtags
  • Growth rate

Audience Filters

  • Locations (city/country)
  • Demographics (age/gender)
  • Fake followers
  • Languages
  • Interests


In conclusion, Influencer Hero emerges as a comprehensive and dynamic influencer marketing tool, adept at bridging the gap between brands and the perfect influencer partners. Its finely tuned search capabilities, particularly in sifting through influencers based on specific locations and languages, equip marketers with the precision required for targeted campaigns. Moreover, the platform's versatility across major social media channels ensures that regardless of where a brand's audience resides—be it Instagram, TikTok, or YouTube—Influencer Hero can facilitate meaningful connections, markedly enhancing campaign relevance and maximizing ROI. In essence, Influencer Hero stands as an invaluable asset for brands aiming to navigate the intricate influencer marketing landscape with ease and efficacy.

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