Modash vs Sprout Social vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Modash, Sprout Social, and Influencer Hero is what each platform emphasizes and how complete the workflow is. Modash is laser-focused on influencer discovery, performance tracking, and Shopify-style gifting & affiliate execution (especially for e-commerce brands).
Sprout Social offers broader social media management plus embedded influencer tools, making it more of an “all-round social hub” with influencer overlays. Influencer Hero’s positioning (from your internal docs plus competitive research) is as a true end-to-end influencer marketing platform, combining discovery, outreach automation, CRM, content licensing, affiliate & payment tools, and multi-platform integrations in one suite.
In this article, we’ll dive deep into Modash vs Sprout Social vs Influencer Hero, exploring their features, pricing, use cases, pros, and cons—so you can pick what fits your brand best.
Modash vs SproutSocial vs Influencer Hero Comparison
Feature / Capability
Modash
Sprout Social (Influencer)
Influencer Hero
Discovery & Database Depth
Very deep influencer database (~250M+ creators) with filters by niche, location, engagement, and fake follower detection.
Good discovery tools enhanced with AI search and brand-fit scoring, but database coverage is smaller compared to Modash.
Large influencer database with advanced filters by industry, audience demographics, and historical performance, plus integrations with first-party brand data.
Campaign / Content Tracking & Analytics
Offers detailed campaign tracking for views, clicks, sales, and content performance with automated reporting.
Strong analytics suite across social platforms, allowing brands to monitor campaign performance and ROI; also supports boosting influencer content as ads.
Unified dashboard to track influencer content, conversions, affiliate sales, and performance metrics across all connected platforms.
Native Shopify integration that supports gifting, promo code creation, and affiliate sales tracking.
Limited e-commerce integrations; focuses more on campaign performance and social listening than direct gifting or affiliate features.
Deep integrations with Shopify, WooCommerce, and Magento. Built-in gifting, affiliate tracking, coupon creation, and UTM link monitoring for D2C brands.
Influencer Relationship & Workflow / CRM
Offers influencer relationship management tools, allowing users to track conversations, briefs, and performance history.
Includes influencer CRM with outreach, contracting, and content approval workflows for team collaboration.
Comprehensive influencer CRM with automated outreach, contract templates, follow-ups, content approval, licensing, and multi-platform management.
Payments, Payouts & Monetary Flows
Supports influencer payments in multiple currencies, with invoicing and tax compliance features.
Does not include native payment or payout management; payments are handled externally.
Built-in payment system with automated payouts, commission tracking, and global tax compliance support for creators.
Brand Safety, Vetting & AI Filters
Includes fake follower detection, audience credibility checks, and content audit tools.
Uses AI-driven vetting for brand safety, content risk detection, and past partnership reviews.
Allows brands to set custom safety criteria, with automated risk scoring and filtering of creators based on brand-specific guidelines.
1. Discovery & Influencer Database
Modash stands out for its massive creator database of over 250 million influencers, offering precise filtering by audience, niche, and engagement authenticity. Sprout Social’s discovery feature is smaller in scale but uses AI to surface relevant creators based on brand alignment. Influencer Hero balances both depth and data quality, connecting brands with vetted creators and allowing for advanced filtering and audience insights across multiple platforms.
2. Campaign Tracking & Analytics
Sprout Social leads in cross-channel analytics, letting brands monitor both organic and influencer-driven performance within one dashboard. Modash focuses more narrowly on influencer campaign metrics such as reach, clicks, and conversions. Influencer Hero combines these capabilities with affiliate tracking and sales attribution, making it ideal for D2C brands that want a clear link between influencer posts and actual revenue.
3. E-commerce & Affiliate Integrations
Modash’s direct Shopify integration makes it a go-to for smaller e-commerce brands that rely on gifting and affiliate code tracking. Sprout Social, while strong on reporting, offers limited e-commerce workflows. Influencer Hero provides deeper integrations with Shopify, WooCommerce, and Magento, enabling brands to send products, generate discount links, and track sales automatically — a big plus for growing D2C stores.
4. Influencer Relationship Management (CRM)
All three platforms include some form of influencer management, but the scope differs. Modash focuses on tracking communication and campaign progress, while Sprout Social offers structured workflows for outreach and approvals. Influencer Hero goes further by including automated follow-ups, contract templates, and legal documentation, helping marketing teams manage large-scale collaborations more efficiently.
5. Payments & Payouts
Payments are where the biggest differences emerge. Modash supports multi-currency payments and invoicing, which works well for international collaborations. Sprout Social lacks a built-in payout system — payments typically happen off-platform — whereas Influencer Hero includes an automated payment engine with commission tracking, tax handling, and scheduling, streamlining the entire payout process.
6. Brand Safety & Vetting
Modash and Sprout Social both offer influencer vetting and fake follower analysis, with Sprout adding AI-based brand safety tools. Influencer Hero provides customizable vetting options, letting brands set their own rules for acceptable influencer behavior or content risk. This flexibility makes it suitable for larger D2C brands that require stricter compliance and brand protection.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Modash and Sprout Social
Influencer Hero is best for brands that want a unified, end-to-end influencer marketing stack with deep Shopify/e-commerce integration and built-in payouts. Modash is often a better pick for brands focused heavily on influencer discovery and campaign tracking (especially for smaller D2C brands), and Sprout Social works well when your priority is combining social media management + influencer insights in one dashboard.
Here’s how the choice often breaks down in practice:
Shopify / E-commerce brands: Many D2C brands prefer Influencer Hero because you can send products, generate promo codes, track affiliate conversions, and pay influencers — all within the same system — eliminating the need for third-party tools.
Discovery-first users: If you primarily want to find new creators at scale, Modash may beat the rest because of its large influencer database and strong filtering for micro & niche audiences.
Social + influencer overlap: If your team is already using Sprout Social for organic content, inbox, social listening, etc., then adding Sprout’s influencer module can feel more seamless — you see your social and influencer metrics in one spot.
Ultimately, brands often choose Influencer Hero over Modash or Sprout Social when they’re ready to scale influencer operations and want to consolidate their stack — replacing five or six tools (discovery, payments, affiliate tracking, CRM, reporting) with one platform.
Modash Overview
Modash is an influencer marketing platform built to help brands discover, vet, manage, and monitor creators across social channels (Instagram, TikTok, YouTube). Its core purpose is to reduce friction in influencer workflows — from discovery and outreach to content tracking and payments — especially for e-commerce and direct-to-consumer brands.
Modash Standout Features
Here are five features that make Modash stand out — especially when considered from the perspective of e-commerce, growing D2C brands, and scaling influencer operations:
Deep Influencer Discovery & Profiling: With access to a database of over 250 million creators across Instagram, TikTok, and YouTube, Modash offers rich filters (niche, engagement, location, growth rate, audience interests) and detailed profile analytics like average views, demographics, and fake follower checks.
Auto Content Tracking & Campaign Analytics: Modash can automatically detect campaign posts (even Stories) without requiring influencers to sign up. It aggregates metrics such as impressions, link clicks, discount code redemptions, engagement, and earned media value.
Integrated Gifting, Promo Codes, & Affiliate Payouts: Especially valuable for e-commerce brands, Modash allows for sending free products, generating promo or affiliate codes, and paying creators via affiliate models — simplifying the workflow from gifting to conversion.
Influencer Relationship Management (CRM + Outreach Integration): The platform includes relationship management tools (statuses, notes, tags), Gmail/Outlook sync for outreach, and tracking of past collaborations to give context before contacting.
Built-in Payment & Tax Support: Modash supports issuing payments to creators in multiple currencies, handling invoicing, and automating tax-related tasks depending on the region to reduce admin overhead.
Best For
Modash is best for D2C and e-commerce brands (from startups to mid-size enterprises) that want powerful influencer discovery, campaign tracking, and affiliate workflows — without needing to stitch together multiple standalone tools.
Pricing & Contract Length
Essentials Plan: $299/month, or approximately $199/month if billed annually. Includes 2 team members, analysis of up to 300 influencer profiles, 150 email unlocks, tracking for 100 influencers, unlimited content collection, and discount code support.
Performance Plan: $599/month, or approximately $499/month if billed annually. Includes 5 team members, analysis of up to 800 influencer profiles, 400 email unlocks, tracking for 250 influencers, fan discovery, exports, and disclosure alerts.
Enterprise Plan: Custom pricing. Includes higher usage limits, SSO, custom domains, API access, and advanced payment capabilities.
Pros
Comprehensive influencer discovery with one of the largest creator databases available.
Automated campaign tracking and content compliance.
Integrated gifting, affiliate, and payment features reduce the need for third-party tools.
Built-in CRM helps teams centralize influencer communication and collaboration.
Flexible billing (monthly or annual) with scalable plans for growing brands.
API access and enterprise features for advanced customization.
Cons
Entry-level pricing ($299/month) can be costly for early-stage startups.
Some features like payments or API access are limited to higher plans.
May feel like an additional silo if you already use a full social media suite.
Occasional variances in estimated reach versus actual analytics.
Lacks advanced collaboration and creative asset management features compared to larger enterprise platforms.
Free Tools
Free Influencer Search Tool: Modash offers a free preview of its influencer database (350M+ creators) where you can search and filter across Instagram, YouTube, and TikTok.
14-Day Free Trial: Full access to Essentials or Performance plans for 14 days with no credit card required.
Sprout Social Overview
Sprout Social is an enterprise-level influencer marketing and social analytics platform designed for large brands and agencies that need powerful creator discovery, campaign management, and reporting capabilities. It helps teams handle everything from influencer outreach and content approvals to Shopify-integrated gifting and affiliate tracking — all within one centralized dashboard. The platform’s main purpose is to give brands total visibility and control over influencer collaborations while maintaining brand safety and performance transparency.
Sprout Social Standout Features
Brand Fit Score: An AI-powered scoring system that measures how well a creator aligns with a brand’s goals, audience, and values based on custom criteria.
Brand Safety Filters: Automatically flags or excludes creators who have mentioned sensitive or risky topics (e.g., drugs, alcohol, violence), helping maintain brand reputation.
Content Approval Workflows: Influencers can upload and submit draft posts for approval directly within the platform, ensuring content consistency before it goes live.
Competitive Benchmarking & Reporting: Provides deep analytics such as earned media value (EMV), engagement trends, and competitor comparisons — including which creators competitors have worked with.
Shopify & PayPal Integrations: Connects directly with Shopify for product gifting, code tracking, and affiliate attribution, while PayPal integration enables seamless creator payouts.
Best For
Sprout Social is best for enterprise teams, agencies, and established D2C brands that need end-to-end influencer campaign management, advanced analytics, and direct integrations with tools like Shopify and PayPal.
Pricing & Contract Length
Base Plan: $1,599 per user/month (12-month minimum contract)
Additional Users: $600 per seat/month
Example: 2 users cost approximately $2,200/month (~$26,400/year)
No monthly plans available — annual commitment required
Pros
Advanced discovery filters (age, region, engagement benchmarks, and brand safety)
AI-powered Brand Fit Score for better creator alignment
Built-in content approval workflows and deep EMV reporting
Competitive benchmarking and exportable reports (PDF, PNG, JPEG)
Shopify and PayPal integrations for seamless gifting and payouts
Strong brand safety tools for risk-free influencer selection
Cons
High entry price ($1,599/user/month) with a 12-month minimum commitment
No monthly billing option
Limited clarity around bulk email outreach capabilities
No built-in UGC rights management — must be handled via contract
Lacks AI visual search (unlike Modash’s “describe a vibe” tool)
Free Tools
Sprout Social does not offer any permanent free tools.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing software designed for D2C and eCommerce brands that want to manage influencer campaigns at scale — from discovery to outreach, CRM, gifting, and performance tracking. The platform combines AI-powered automation, real-time analytics, and deep eCommerce integrations with Shopify and WooCommerce, allowing teams to run influencer, affiliate, and UGC campaigns in one place. It’s built for brands that care about ROI and want to transform influencer marketing into a measurable revenue channel rather than a manual process.
Influencer Hero Standout Features
1. AI-Powered Influencer Discovery: Influencer Hero’s advanced search filters and AI matching tools help brands find ideal creators based on demographics, engagement rate, audience quality, and even brand-following behavior. Perfect for Shopify brands and D2C marketers who want to identify high-performing influencers faster and with better accuracy. 2. Automated Outreach & Smart CRM: The built-in CRM automates outreach and follow-ups using AI-personalized email sequences that feel one-to-one, saving teams hours each week. This feature is ideal for brands managing hundreds or thousands of influencer collaborations without losing track of communication or deliverables. 3. Shopify & WooCommerce Integrations: Influencer Hero directly integrates with Shopify and WooCommerce, enabling brands to automate gifting, shipment tracking, and affiliate link management. For eCommerce teams, this means you can track every product sent out and measure its direct impact on sales and ROI. 4. Real-Time Reporting & ROI Tracking: The platform offers comprehensive dashboards that display clicks, affiliate conversions, content performance, and ROI per influencer. This is essential for marketing managers and agencies who need to prove results and optimize spend based on performance data. 5. Creator Storefronts & Application Pages: Influencer Hero allows brands to create branded storefronts and application pages where influencers can feature products or apply to join campaigns. This is a powerful tool for UGC-focused D2C brands, enabling long-term collaborations and consistent sales from creator-driven content.
Best For
Influencer Hero is best for eCommerce and D2C brands using Shopify or WooCommerce that want to scale influencer and affiliate campaigns efficiently — combining automation, analytics, and CRM tools into one integrated system.
Pricing & Contract Length
Influencer Hero offers monthly subscription plans with flexible options to fit different business sizes — no long-term contract required.
Standard Plan – $649/month: Up to 1,000 creators, includes all core features such as AI discovery, CRM, outreach, and analytics.
Pro Plan – $1,049/month: Up to 5,000 creators, ideal for growing D2C brands managing multiple campaigns.
Business Plan – $2,490/month: Up to 10,000 creators, includes advanced automation and reporting for enterprise-scale teams.
Custom & Agency Plan – Custom pricing: Tailored features and creator limits for large brands or agencies.
Pros
All-in-one influencer marketing suite (discovery, CRM, analytics, and payments).
Deep Shopify and WooCommerce integrations.
AI-powered automation for outreach and campaign management.
Advanced performance tracking with ROI dashboards.
Excellent customer support with dedicated onboarding and account managers.
Cons
Higher price point compared to entry-level tools like Social Cat.
Broad feature set may require onboarding time for smaller teams.
Free Tools
Influencer Hero offers a wide range of free influencer marketing tools. Among them, you will find:
Final Thoughts on Modash vs Sprout Social vs Influencer Hero
When comparing Modash, Sprout Social, and Influencer Hero, the biggest differences come down to accessibility, pricing flexibility, and all-in-one functionality. Modash stands out for its strong influencer discovery capabilities and content tracking features, making it ideal for growing D2C brands. Sprout Social, on the other hand, caters more to enterprise teams with a focus on advanced analytics, reporting, and brand safety — but its high cost and annual-only contracts make it less practical for most eCommerce startups or mid-sized businesses.
Influencer Hero combines the best of both worlds — offering powerful influencer discovery like Modash, robust campaign management similar to Sprout Social, and additional built-in tools for outreach, payments, gifting, affiliate tracking, and post-performance analytics. It’s an all-in-one platform that integrates seamlessly with Shopify and provides flexible monthly pricing, making it a better fit for both startups and scaling D2C brands. If you’re looking for a complete influencer marketing solution that saves time, reduces tool overload, and delivers measurable ROI
Ready to see how Influencer Hero can scale your influencer campaigns?Book a free demo todayand experience the difference firsthand.
