Heepsy vs Social Cat vs Influencer Hero: Features, Pricing and Key Differences
The key differences between Social Cat, Heepsy, and Influencer Hero lie in how each platform approaches influencer marketing. Social Cat focuses on simple campaign creation, influencer applications, and product seeding, without advanced analytics or automation. Heepsy specializes in influencer discovery with powerful filters, audience authenticity checks, and bulk outreach, but requires higher-tier plans for sales tracking and Shopify integration.
Influencer Hero offers a full end-to-end solution with advanced discovery, automated outreach, multi-step CRM boards, gifting automation, reporting, and affiliate management, making it the strongest option for brands looking to scale efficiently.
This article will compare Social Cat, Heepsy, and Influencer Hero to help you determine which platform best aligns with your influencer marketing goals.
Heepsy vs Social Cat vs Influencer Hero Comparison
Feature
Social Cat
Heepsy
Influencer Hero
Influencer Discovery / Database
Database of opted-in Instagram & TikTok creators, filtered by niche, engagement rate, gender, audience size, and location. Focuses on micro and nano influencers.
~50M influencers globally with advanced filters (keywords, demographics, authenticity, engagement). Includes lookalike search and detailed audience insights.
Large multi-platform database (Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X, Twitch) with advanced filters, fake follower detection, lookalikes, and Chrome extension for real-time insights.
Core Focus
Simple campaign creation, applications, product seeding, and relationship management for small brands.
Influencer discovery, analytics, and bulk outreach with optional Shopify sales tracking.
All-in-one platform combining discovery, automated outreach, CRM workflows, gifting automation, affiliate tracking, and reporting for scaling teams.
Best For
Small to medium-sized brands wanting an easy, affordable way to run gifting or UGC campaigns with minimal complexity.
Brands and agencies focused on data-driven discovery and email outreach, especially for affiliate-style campaigns.
D2C brands and agencies managing high-volume influencer programs needing automation, multi-platform support, and ROI tracking.
Campaign Management & CRM
In-app messaging, basic CRM features, application review, and product seeding workflow. Not ideal for large-scale management.
Lists, kanban-style pipeline, and reporting. Strong for tracking outreach stages but lacks deep automation or full gifting workflow.
Complete CRM: tracks outreach, gifting, contracts, deliverables, UGC, payments, and affiliate codes. Includes automated sequences and predictive AI.
Customer Support
Email support (Essentials), priority support on higher plans.
Helpful support with optional onboarding calls; more personalized support on higher tiers.
Dedicated onboarding, account manager, live chat, and in-platform help desk included across plans.
Heepsy and Influencer Hero both provide extensive influencer databases, with Heepsy offering around 50 million profiles, advanced filters, authenticity checks, and lookalike search for targeted discovery.
Influencer Hero goes further with multi-platform discovery, fake follower detection, lookalikes, brand-follower identification, and a Chrome extension for live creator insights. Social Cat also includes an influencer database, but it focuses on opted-in Instagram and TikTok creators, mainly micro and nano influencers, making it a better fit for gifting and UGC-driven collaborations rather than large-scale discovery.
2. Core Focus
Heepsy specializes in influencer discovery and analytics, giving brands deep filtering tools, audience insights, and bulk email outreach for research-heavy workflows. Social Cat’s core focus is simple, structured campaign workflows—creator applications, product seeding, and in-platform messaging—designed for small brands that want ease and clarity without complex automation.
Influencer Hero functions as a true all-in-one platform, covering discovery, automated outreach, CRM pipelines, gifting management, affiliate tracking, content collection, and advanced performance analytics.
3. Best For
Heepsy is best for brands and agencies that rely on data-driven influencer research and need powerful search filters, email outreach, and optional sales tracking. Social Cat is ideal for small to medium-sized brands running straightforward gifting or UGC campaigns that don’t require deep analytics or large-scale CRM tools.
Influencer Hero is best suited for D2C brands and agencies managing multi-platform campaigns who need automation, integrated CRM workflows, gifting logistics, affiliate program management, and ROI tracking in one centralized system.
4. Campaign Management & CRM
Heepsy includes list management and kanban-style tracking but lacks deeper campaign automation, gifting workflows, or an advanced CRM, often requiring external tools for outreach and campaign execution.
Social Cat offers built-in messaging, application review, and a product seeding workflow, but its CRM capabilities are basic and not designed for managing large volumes of influencers. Influencer Hero stands out with a complete CRM for tracking communication, contracts, gifting, deliverables, UGC, affiliate codes, payments, and automated email sequences—making it a full end-to-end campaign management solution.
5. Customer Support
Heepsy offers general support with optional onboarding calls, but no dedicated account manager on standard tiers. Social Cat provides email support on lower plans and priority support on higher tiers.
Influencer Hero offers dedicated onboarding, a personal account manager, live chat, and a detailed in-platform help desk—making it the most hands-on and proactive support experience among the three.
6. Pricing
Heepsy offers tiered pricing, with higher-tier plans unlocking features like Shopify integration, lookalike search, and sales tracking. Social Cat provides three affordable plans ranging from $99 to $299 per month, making it the most budget-friendly option.
Influencer Hero starts at $649 per month with higher tiers for larger creator limits and advanced features, offering the broadest set of capabilities under one platform.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Heepsy and Social Cat
Heepsy excels in influencer discovery with one of the largest databases and advanced filtering tools, making it ideal for brands that rely heavily on data-driven research and bulk outreach. However, it lacks built-in gifting workflows, advanced CRM capabilities, and full campaign execution features, which means brands often need additional tools for end-to-end management.
Social Cat provides an easy and affordable way for small brands to run gifting and UGC campaigns through creator applications, simple collaboration workflows, and product seeding. But because it doesn’t offer advanced analytics, automation, or multi-platform support, it’s not designed for brands that want to scale beyond a few collaborations per month.
Influencer Hero excels by combining Heepsy’s powerful discovery capabilities with the complete workflow automation that Social Cat lacks. Brands choose it because it allows them to manage everything—from discovery to ROI analysis—within a single platform, making it the strongest option for teams looking to scale efficiently and drive measurable results.
Heepsy Overview
Heepsy is an influencer marketing platform built to help brands quickly find, analyze, and contact creators across the major social platforms. It is especially well-suited for eCommerce and D2C brands thanks to its strong discovery filters, audience insights, outreach tools, and optional sales tracking through Shopify.
The platform is designed to make influencer identification and campaign execution more efficient, giving teams a streamlined way to run data-driven campaigns at scale.
Heepsy Standout Features
Extensive Creator Database: Heepsy provides access to roughly 50 million influencers worldwide, with particularly strong coverage in the US and Europe. Brands can filter creators by keywords, niche, audience demographics, engagement rate, location, and follower range to quickly narrow down the best matches for their campaigns.
Fake Follower & Audience Authenticity Filtering: Heepsy includes an authenticity filter that helps identify creators with predominantly real followers. This tool makes it easier for brands to avoid influencers with suspicious engagement or inflated follower counts.
Advanced Search Filters: The platform includes performance filters, content filters, audience demographics, engagement indicators, lookalike search, and brand-collaboration insights. These filters allow brands to precisely target creators whose audience aligns with their campaign goals.
Shopify Integration for Affiliate Tracking: On the Advanced plan, Heepsy integrates with Shopify (and WooCommerce), enabling brands to generate tracking links, discount codes, and monitor clicks, sales, and conversions tied to influencer activity. This makes it possible to run affiliate campaigns and measure ROI directly inside the platform.
Campaign Lists & CRM Boards: Heepsy offers list creation and a kanban-style CRM board for managing campaign stages such as outreach, approvals, shipping, and payments. Brands can also export influencer data, track media, store campaign content, and generate reports based on tracked posts and metrics.
Best For
Heepsy is best for brands and agencies looking for a discovery-first platform with strong filtering, authenticity detection, and bulk outreach capabilities. It is particularly effective for D2C and eCommerce teams running affiliate or UGC campaigns that rely on email outreach and audience analytics. The platform is also well-suited for small to medium-sized teams wanting reliable influencer data without adopting a complex enterprise solution.
Pricing & Contract Length
There are different plans based on team size and campaign needs:
Free Plan: Lets you explore the discovery feature and preview influencer profiles.
Starter Plan:$89/month — Includes up to 15,000 results, 50 influencer profiles, and 50 outreach emails.
Plus Plan:$249/month — Offers 40,000 results, 1,000 advanced profiles, and 1,000 outreach emails. Adds bulk outreach, contact exports, media gallery, and campaign reporting.
Advanced Plan:$369/month — Includes 60,000 results, 3,000 profiles, and 3,000 outreach emails. Unlocks advanced filters, automated sales tracking, Shopify/WooCommerce integrations, product catalogs, and promo code tracking.
Heepsy offers monthly, 6-month, and annual commitments, with the higher tiers providing the most complete set of features for eCommerce teams.
Pros
Massive global database with precise filtering tools.
Audience authenticity and fake-follower detection.
Bulk outreach with customizable templates and sequences.
CRM boards for tracking campaign stages.
Ability to export influencer and campaign data.
Cons
Fake follower detection is an estimation, not exact.
No AI-generated outreach content.
Sales tracking and eCommerce integrations only available on Advanced.
Lower-tier plans cannot track revenue or conversions.
Outreach volume limits depend on the plan.
Free Tools
Influencer Search Tool: Heepsy offers a free version of their influencer search tool, allowing brands to find influencers based on specific filters like location and engagement.
Fake Follower Checker: Heepsy’s free tool helps brands assess the authenticity of influencer audiences, which is crucial for filtering out influencers with fake followers.
Engagement Rate Calculator: Heepsy provides a free tool to calculate engagement rates, helping brands evaluate potential influencers before reaching out.
If you need more comprehensive features, such as full campaign management and advanced reporting, a paid plan would be necessary.
Social Cat Overview
Social Cat is an influencer marketing platform designed to simplify how small and medium-sized brands connect with creators. The platform focuses on helping businesses collaborate with micro-influencers who can deliver authentic content and product-based partnerships, offering a simple workflow for outreach, communication, and campaign management.
It is built for teams that want to run influencer programs without relying on large databases or complex enterprise features.
Social Cat Standout Features
Influencer Applications & Matches: Social Cat uses a matching system where both brands and influencers can express interest in collaborating. Creators can apply to campaigns, and brands can review matches based on their preferences. This system helps small businesses receive interest from relevant influencers without manually searching through large lists.
Messaging & Communication Tools: The platform includes an internal communication system that allows brands to chat directly with creators. This makes it easier to discuss collaboration details, share expectations, and coordinate content without needing external tools.
Campaign Tracking & Deliverables Overview: Social Cat offers a simple dashboard for tracking pending approvals, collaborations in progress, and completed posts. Brands can monitor the status of each influencer partnership and keep all activity organized in one place.
Influencer Profiles & Performance Indicators: Influencer profiles show important details such as follower count, engagement levels, posting frequency, and previous brand collaborations. This allows brands to quickly assess whether a creator matches their style and campaign goals.
Content Usage Rights Included: All Social Cat plans include full content usage rights, enabling brands to legally reuse influencer-generated posts for their social media, ads, or product pages — a big plus for content-heavy D2C businesses.
Best For
Social Cat is best suited for small and medium-sized brands that want a straightforward, affordable platform to manage micro-influencer collaborations. It works particularly well for brands running product-based partnerships, UGC-driven campaigns, or simple gifting programs without the need for advanced analytics or automation.
Pricing & Contract Length
Social Cat offers monthly subscription plans, allowing brands to upgrade or cancel anytime — no long-term contracts required.
Essentials Plan – $99/month: Up to 5 creators/month, 50 invites, 1 campaign, 1 team member, unlimited content usage, and email support.
Performance Plan – $199/month: Up to 15 creators/month, 250 invites, 3 campaigns, 5 team members, advanced CRM tools, creator reviews, and contract templates.
Pro Plan – $299/month: Up to 30 creators/month, 500 invites, unlimited campaigns, 10 team members, priority support, and access to premium features like “Replace Matches” and “Top Brand Badge.”
Pros
Easy-to-use interface ideal for beginners.
Their matching system reduces the need for manual outreach.
Direct messaging keeps communication centralized.
Clear deliverable tracking for ongoing campaigns.
Influencer profiles provide helpful at-a-glance insights.
Cons
Limited analytics compared to full-scale influencer platforms.
No advanced automation workflows for outreach or reporting.
Not designed for large teams running high-volume campaigns.
Fewer integrations than enterprise-focused tools.
Free Tools
Fake Follower Checker: Verify influencer authenticity before collaboration.
Engagement Rate Calculator: Measure influencer engagement to ensure a good fit for your campaigns.
Campaign Planning Tools: Free resources to help you structure and plan your influencer campaigns.
Influencer Hero Overview
Influencer Hero is a comprehensive influencer marketing platform tailored for D2C and eCommerce brands, providing all the tools necessary to manage influencer campaigns from start to finish.
The platform integrates influencer discovery, outreach, campaign management, affiliate tracking, UGC collection, and payouts, enabling brands to run performance-driven influencer strategies. With seamless integrations to Shopify, WooCommerce, and Amazon, Influencer Hero ensures that brands can track real-time, measurable results from their influencer collaborations.
Influencer Hero Standout Features
450M+ Creator Database with Verified Contacts: Influencer Hero gives brands access to a global database of over 450 million creators across Instagram, TikTok, YouTube, and more. Each profile includes verified contact details, engagement data, and audience insights. For D2C brands running high-volume outreach or international campaigns, this ensures efficient scaling without needing third-party tools.
Automated Outreach & Influencer CRM: Manage outreach sequences, follow-ups, and relationship tracking in one place. The integrated CRM lets brands categorize influencers (gifted, paid, affiliate, etc.), store communication history, and track deliverables — ideal for brands managing hundreds of creators simultaneously.
Affiliate Tracking & Discount Code Management: Built for eCommerce performance marketing, Influencer Hero allows brands to generate custom affiliate links and discount codes while tracking influencer-driven sales in real time. This data-driven approach helps marketers identify top-performing influencers and optimize ROI.
UGC & Content Management: Brands can store, tag, and reuse influencer-generated content directly inside the platform. This is particularly valuable for Shopify, Amazon, or WooCommerce sellers who repurpose UGC in ads or product pages for higher conversion.
Analytics & Post-Tracking Dashboard: Influencer Hero provides real-time campaign analytics — tracking impressions, engagement, sales, and ROI across platforms. For performance-driven marketers, this enables precise reporting to measure the direct impact of influencer partnerships on revenue.
Best For
Influencer Hero is best for Shopify, WooCommerce, and Amazon D2C brands looking to scale influencer and affiliate programs with built-in automation, tracking, and integrations — all without enterprise-level pricing or complexity.
Pricing & Contract Length
Based on sales and demo data, Influencer Hero offers the following plans:
Standard Plan: $649/month – includes influencer discovery, outreach, CRM, and affiliate management.
Pro Plan: $1,049/month – adds advanced automation, UGC library, and expanded platform integrations.
Business Plan (Enterprise): $2,490/month – includes multi-store management, API access, and full customization.
Contracts are monthly or annual, with savings available for annual commitments.
Final Thoughts on Heepsy vs Social Cat vs Influencer Hero
When comparing Heepsy, Social Cat, and Influencer Hero, it becomes clear that each platform serves a very different stage of influencer marketing. Heepsy and Social Cat are strong in niche areas but lack the full end-to-end workflow that many growing brands need.
Influencer Hero stands out as the most complete solution of the three. It provides influencer discovery, automated outreach, CRM, product seeding workflows, affiliate tracking, content collection, and performance analytics — all in one platform. Unlike Heepsy and Social Cat, Influencer Hero supports the entire campaign lifecycle from discovery to ROI measurement, making it ideal for D2C and eCommerce brands looking to scale their influencer programs efficiently.
If you're looking for a tool that streamlines your influencer marketing workflow, scales with your brand’s growth, and provides measurable results, book a free demo with Influencer Hero today to see how it can elevate your influencer marketing strategy.
FAQs
Is Influencer Hero suitable for Shopify and Amazon brands?
Yes. Influencer Hero integrates directly with Shopify, WooCommerce, and Amazon, allowing automatic affiliate tracking, code generation, and sales attribution. This makes it a stronger fit for eCommerce brands than Heepsy or Social Cat, both of which offer limited or no integrated performance tracking.
Can I track influencer performance using these platforms?
Heepsy offers engagement and audience metrics but does not provide full campaign analytics. Social Cat focuses more on collaboration management than ROI tracking. Influencer Hero delivers the most complete performance insights, including post analytics, affiliate link performance, discount code data, and automated reports.
Why do brands prefer Influencer Hero over Heepsy and Social Cat?
Brands choose Influencer Hero because it consolidates every part of influencer marketing — discovery, outreach automation, CRM, product gifting, affiliate tracking, and performance reporting. Heepsy focuses mainly on discovery, and Social Cat focuses on matchmaking, while Influencer Hero provides a full, scalable system built for brands that want measurable results.
What is the main difference between Heepsy, Social Cat, and Influencer Hero?
Heepsy specializes in influencer search and audience data. Social Cat helps small brands connect with micro-influencers through a simple collaboration workflow. Influencer Hero combines both approaches and adds automation, analytics, CRM, affiliate tracking, and UGC management, making it a complete all-in-one platform.
What makes Influencer Hero different from other influencer marketing platforms?
Influencer Hero stands out by offering the full influencer marketing stack in one place. While Heepsy focuses on data and Social Cat focuses on simple collaborations, Influencer Hero brings everything together — from discovery and automated outreach to CRM, gifting, affiliate campaigns, and performance analytics — making it ideal for brands ready to scale without juggling multiple tools.
