Pet influencer marketing has become one of the most effective ways for brands to build trust, drive authentic engagement, and generate real business impact—especially as pet owners increasingly value credibility, welfare, and genuine recommendations. If you’re a DTC founder, pet brand, or marketer searching for the right pet influencer agency, the challenge isn’t finding options—it’s choosing a partner that truly understands how to activate pet creators, manage animal talent responsibly, and scale campaigns without losing authenticity.
The right pet influencer agency can help you move beyond one-off gifted posts by building structured, repeatable programs. These programs support product launches, generate high-quality UGC at scale, and drive performance across social, paid media, and ecommerce channels—while ensuring proper vetting, compliance, and animal welfare.
In this article, we’ll explore the best pet influencer marketing agencies, breaking down their key services, unique strengths, notable clients, and the types of brands they work best with—so you can identify the right partner for your growth goals.
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
The Dog Agency is known for pioneering structured pet influencer talent management at an enterprise level. The agency specializes in representing fully vetted, high-profile celebrity animal accounts and select pet industry professionals, creating a trusted bridge between brands and animal talent. It is widely recognized for setting industry standards around professionalism, compliance, and animal welfare in influencer marketing. The Dog Agency is also uniquely positioned at the intersection of influencer marketing, entertainment, and large-scale brand activations.
Recognized by Vogue as “the first—and really, only major—management company for social media celebrity animal clients,” The Dog Agency pioneered professional pet influencer talent management. Its emphasis on vetting, structure, and brand-safe execution makes it a go-to partner for enterprise brands and entertainment companies.
The Dog Agency operates through proprietary talent vetting and management processes rather than a self-serve platform. Campaigns are managed manually through direct coordination between brands and talent, supported by PetCon infrastructure and long-standing industry partnerships that enable large-scale activations.
The Woof Agency is known for being built exclusively for pet brands, combining marketing expertise with genuine industry insight from pet parents themselves. The agency focuses on helping established pet companies scale through brand-led strategy, performance marketing, and influencer activation.
It is particularly strong in translating pet consumer behavior into campaigns that drive both awareness and conversions. The Woof Agency positions itself as a strategic growth partner rather than a transactional influencer agency.
The Woof Agency stands out by combining deep pet industry expertise with a brand-architecture mindset. Its team of pet parents brings firsthand understanding of the audience, enabling more authentic messaging and scalable growth for established pet brands.
The agency leverages a paid media and performance marketing tool stack alongside internal content production and campaign management systems. Influencer campaigns are managed manually, with direct coordination between brands and creators rather than through a self-serve platform.
NC Media is known for running high-velocity influencer programs focused on scale, attribution, and measurable ROI. The agency specializes in affiliate, gifting, and UGC-driven campaigns designed to generate hundreds of collaborations per month.
It operates as an extension of in-house teams, providing execution-heavy support for brands that need speed and volume. NC Media is particularly recognized for turning influencer marketing into a predictable performance channel rather than an experimental one.
NC Media operates on a “Marketing-as-a-Service” model, acting as a dedicated external team for brands that need volume and speed. Its ability to manage 200–400+ collaborations per month makes it ideal for brands prioritizing scale and measurable outcomes.
The agency is powered by Influencer Hero as its primary technology partner, using the platform for creator discovery, outreach, affiliate tracking, and campaign analytics. This tech stack enables data-driven workflows, high-volume creator management, and clear attribution across influencer programs.
Petsfluence is known for its highly personalized, hands-on approach to pet influencer marketing within the European market. The agency places strong emphasis on authenticity, sustainability, and long-term brand alignment rather than automation-heavy workflows. It combines influencer marketing with animal casting and community building to create deeper brand connections. Petsfluence is particularly recognized for supporting eco-conscious pet brands and mission-driven campaigns.
Petsfluence differentiates itself through a boutique, relationship-driven model that prioritizes quality over scale. Its focus on sustainability, authenticity, and careful vetting makes it especially suitable for values-led European pet brands.
Petsfluence operates a proprietary influencer database and campaign management system supported by in-house auditing and scoring tools. Campaigns are managed within the platform while maintaining a strong manual oversight layer to ensure quality and alignment.
ReelPaws is known for combining pet industry marketing expertise with in-house, professional-grade production capabilities. The agency excels at executing campaigns that require live animals, high-quality video, and commercial-grade photography. It is frequently chosen by established pet brands that need production reliability and animal-handling expertise. ReelPaws also stands out for its experience across film, television, digital, and live-event environments.
ReelPaws offers a rare blend of marketing strategy, influencer access, and professional animal production under one roof. Its in-house studio and animal expertise reduce execution risk for complex pet campaigns.
The agency leverages its proprietary animal talent and influencer database alongside RP Studio, a fully equipped production facility. Post-production, analytics, and campaign workflows are managed internally to support high-quality delivery.
StreetDog Marketing is known for its boutique, passion-driven approach to pet marketing. The agency prioritizes storytelling, brand voice, and customized execution rather than standardized campaign models. It works closely with pet businesses to build strong digital foundations and long-term growth. StreetDog Marketing is especially appealing to brands that value creativity and hands-on collaboration.
StreetDog Marketing delivers fully customized marketing solutions built around each brand’s story. Its boutique structure allows for deeper collaboration and creative flexibility.
The agency relies on internal content creation, social media management, and digital branding workflows. Influencer and campaign execution is managed manually rather than through a proprietary platform.
Urban Paws is known as the leading animal talent agency in the UK, bridging influencer marketing with professional animal casting. The agency specializes in working with trained, welfare-certified animal talent for high-stakes productions.
It has deep experience across film, television, advertising, and brand campaigns. Urban Paws is trusted for projects where compliance, training, and safety are non-negotiable.
Urban Paws combines influencer marketing with fully licensed animal handling, making it uniquely positioned for regulated and high-visibility campaigns. Its welfare-first approach builds trust with major brands and production teams.
Campaigns are managed manually through direct brand–talent matchmaking, supported by booking systems and compliance frameworks aligned with UK animal welfare regulations.
The Pets Agency is known for managing micro and nano pet influencers through a structured, welfare-first platform. The agency focuses on pet accounts rather than owner-led profiles, ensuring authentic pet-centric content. It carefully vets both influencers and brands before collaboration. This makes it well suited for brands seeking controlled, brand-safe influencer programs.
The Pets Agency combines platform-based campaign management with strict vetting and welfare standards. Its focus on micro and nano pet influencers enables authentic storytelling at scale.
Campaigns are managed through a proprietary platform that handles influencer applications, vetting, and execution, supported by internal logistics and welfare workflows.
Dogfluence is known for being a dog-exclusive influencer marketing platform built for scale and precision. The platform enables brands to target dog influencers by breed, size, age, and product relevance. It supports both direct bookings and campaign-based sourcing. Dogfluence is particularly attractive to brands seeking high volumes of UGC and efficient campaign execution.
Dogfluence combines a niche-only focus with AI-driven campaign creation, allowing brands to scale efficiently without sacrificing relevance. Its dog-only network ensures highly targeted reach.
The platform leverages AI-powered campaign builders using OpenAI models, secure escrow payments, and integrated campaign management tools within its proprietary system.
Paw Point Marketing is known for its lead-generation-focused approach to pet marketing. The agency emphasizes bookings, customer acquisition, and retention rather than pure awareness. It has built a repeatable system refined over decades of execution. Paw Point is particularly strong for service-based pet businesses seeking measurable ROI.
Paw Point Marketing offers a performance guarantee, promising 60 additional bookings in 90 days or the next month free. This results-driven model appeals to growth-focused pet service businesses.
The agency uses data-driven marketing systems, SEO and paid media tools, and a proprietary in-platform system to manage influencer campaigns with vetted creators end to end.
Pet influencer marketing has become a highly effective growth channel for brands that prioritize authenticity, trust, and community-driven engagement. Unlike traditional influencer campaigns, pet-focused collaborations rely heavily on credibility, animal welfare, and genuine product fit—making the choice of agency especially important.
The agencies featured in this article reflect how diverse the pet influencer ecosystem has become, ranging from celebrity pet talent managers and production-first agencies to platform-driven solutions and performance-focused growth partners.
There’s no one-size-fits-all option, but comparing agencies side by side makes the decision far easier. To streamline your search, you can browse different types of agencies—covering influencer marketing, social media, paid media, and more—inside our agency directory and find partners based on their services, industry focus, and expertise for your next campaign.
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