Upfluence vs Influencity vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Upfluence, Influencity, and Influencer Hero lies in their focus and flexibility. Upfluence caters primarily to established eCommerce brands on Shopify and Amazon, emphasizing ROI tracking and customer-to-creator conversion. It’s powerful but comes with a high price tag and long-term commitment. Influencity offers broad influencer discovery through public data and advanced analytics but lacks real-time communication tools and deeper eCommerce integrations.
Influencer Hero, on the other hand, is built specifically for D2C brands that want an all-in-one solution to find, manage, and pay influencers at scale—with flexible pricing, AI-powered workflows, and automation across discovery, outreach, CRM, gifting, and ROI tracking.
In this article, we’ll compare Upfluence, Influencity, and Influencer Hero in detail—covering their features, pricing, strengths, and weaknesses—so you can decide which platform best fits your brand’s influencer marketing strategy.
Upfluence vs Influencity vs Influencer Hero Comparison
Features
Upfluence
Influencity
Influencer Hero
Influencer Discovery
Database of 12M+ influencers with advanced filters (location, niche, engagement, interests). Includes audience demographics, suggested price, and content insights.
Access to 15M+ influencers using public data (no opt-in), with AI keyword matching, hashtags, and lookalikes.
Advanced AI-assisted discovery with fake follower detection, lookalike suggestions, and a Chrome extension for real-time imports.
CRM & Campaign Management
Built-in CRM for outreach, tracking, and affiliate management; includes automated emails and performance tracking.
Visual CRM similar to Trello with tagging, segmentation, and list organization.
AI-powered CRM designed for scaling campaigns from 10–10,000 influencers, with smart automation for communication and deliverables.
eCommerce Integrations
Deep Shopify and Amazon integrations for tracking sales, affiliate links, and influencer ROI.
Shopify only integration for gifting and affiliate code tracking (no WooCommerce or Amazon support).
Integrates with Shopify, WooCommerce, and custom eCommerce setups via scripts for gifting, tracking, and payouts.
Automation & Outreach
Automated bulk and drip email sequences powered by Jace AI, the in-platform campaign assistant.
Basic automated outreach with templates; AI email assistant only available in the Business plan.
Full AI workflow automation from discovery to outreach—personalized at scale with smart templates and predictive analytics.
Tracking & Reporting
Tracks sales, clicks, reach, impressions, and engagement via Shopify/Amazon integrations.
Manual and automated tracking with campaign forecasting and exportable reports (PDF, Excel, CSV).
Real-time performance dashboards showing ROI per influencer, affiliate sales, and UGC performance, exportable for stakeholders.
1. Influencer Discovery
Upfluence gives access to a massive database of 12M+ creators with audience and pricing insights, while Influencity relies on public data (15M+ profiles) with AI keyword and hashtag-based matching. In contrast, Influencer Hero combines AI-assisted discovery with fake follower detection,lookalike recommendations, and a Chrome extension, allowing marketers to find and import creators directly while browsing Instagram, TikTok, or YouTube.
2. CRM & Campaign Management
Both Upfluence and Influencity offer campaign management tools, but their workflows are more manual. Upfluence centralizes communication and affiliate tracking, while Influencity’s Trello-like CRM organizes influencers by lists and tasks. Influencer Hero stands out with its AI-powered CRM, built to handle campaigns from 10 to 10,000 creators — automating follow-ups, deliverable tracking, and performance updates for large-scale D2C operations.
3. eCommerce Integrations
Upfluence integrates with Shopify and Amazon, making it ideal for established eCommerce brands focused on sales attribution. Influencity supports Shopify only, limiting flexibility for brands using other platforms. Influencer Hero supports Shopify, WooCommerce, and even custom stores via script integrations, letting teams manage gifting, affiliate tracking, and payouts across multiple online stores.
4. Outreach & Automation
Upfluence uses Jace AI to automate drip campaigns and outreach, while Influencity offers basic automation with templates (AI assistant only in higher-tier plans). Influencer Hero provides fully automated AI workflows from discovery to outreach, using smart templates that personalize each message at scale — saving time while keeping communication authentic.
5. Tracking & Reporting
Upfluence focuses heavily on ROI metrics with real-time tracking through Shopify and Amazon integrations. Influencity provides manual and automated post tracking (as a paid add-on) and exportable performance reports. Influencer Hero delivers real-time dashboards with ROI per influencer, affiliate sales, and UGC performance — giving D2C marketers instant insight into campaign returns.
6. Pricing & Flexibility
Upfluence’s pricing starts at $1,276/month, tied to annual contracts with limited flexibility. Influencity starts at $3,816/year but adds extra costs for features like tracking. Influencer Hero offers monthly plans starting at $649, with scalable contact limits and no commissions — making it more accessible for startups and growing D2C brands.
7. Platforms Supported
Upfluence supports the widest range of networks, including Twitch and Pinterest, while Influencity limits outreach to Instagram, TikTok, and YouTube. Influencer Hero bridges the gap with eight supported platforms — from Instagram and TikTok to Snapchat and Facebook — providing greater cross-platform flexibility for brands running multi-channel influencer campaigns.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Upfluence and Influencity
Influencer Hero is the best choice for brands that want a complete end-to-end influencer marketing solution — from discovery to payout — without paying enterprise prices. With direct Shopify, WooCommerce, and Amazon integrations, automated outreach, and real-time ROI tracking, it’s built for D2C brands that need fast execution and measurable results.
Upfluence is a solid option for large enterprises with dedicated marketing teams and long-term budgets. It’s powerful but expensive, with limited flexibility and annual-only contracts, which makes it less ideal for growing brands or startups. Influencity offers a modern interface and strong analytics but lacks depth in eCommerce tracking and multi-platform outreach. It’s more suitable for agencies managing awareness campaigns rather than sales-driven collaborations.
Influencer Hero stands out as the most complete, flexible, and cost-effective solution, giving brands everything from influencer discovery to automatic affiliate payouts — at nearly half the cost of Upfluence or Influencity.
Upfluence Overview
Upfluence is an all-in-one influencer marketing software designed to help brands and agencies manage influencer discovery, outreach, and campaign tracking in one place. Its platform is tailored for enterprise and mid-sized eCommerce brands, offering deep data analytics and advanced integrations — especially with Shopify and Amazon — to connect influencer efforts directly to sales.
Upfluence Standout Features
Shopify and Amazon Integrations: Upfluence directly integrates with Shopify and Amazon, allowing D2C and eCommerce brands to track influencer-driven sales, coupon code usage, and ROI. Brands can even identify influencers among their existing customers for more authentic partnerships.
AI-Powered Influencer Discovery: With a database of over 12 million verified creators, Upfluence lets users apply advanced filters (location, audience demographics, engagement rate, and pricing) to find the perfect match for their brand. This feature is ideal for enterprise teams managing large influencer pipelines.
Influencer Relationship Management (IRM): Upfluence’s built-in CRM centralizes all influencer communications, contracts, and deliverables in one dashboard. Teams can manage outreach, approval workflows, and affiliate links without leaving the platform — perfect for scaling agencies and established marketing departments.
Jace AI Automation: Upfluence’s Jace AI assistant helps automate outreach, manage drip campaigns, and create campaign reports. This saves time for busy marketing teams while maintaining personalized communication with each creator.
Multi-Platform Support: The platform supports major channels like Instagram, TikTok, YouTube, Twitch, Pinterest, and X (Twitter), allowing brands to run cross-platform campaigns and track performance under one system.
Best For
Upfluence is best for large brands and agencies that want a data-driven, enterprise-grade influencer marketing solution integrated with Shopify or Amazon. It’s ideal for teams focused on long-term influencer relationships and measurable eCommerce ROI.
Pricing & Contract Length
Upfluence offers custom pricing based on brand size and requirements, but general estimates include:
Essential Plan: ~$1,276/month (billed annually)
Advanced Plan: Custom pricing for large-scale campaigns and multi-brand teams
Premium Plan: Tailored enterprise plan with dedicated support and integrations
Contract Type: Annual only — Upfluence does not offer monthly plans or free trials.
Pros
Advanced influencer database with AI-powered search filters
Shopify and Amazon integrations for direct sales tracking
Built-in CRM for influencer relationship and content management
Supports multiple social media platforms
Detailed analytics and campaign reporting for enterprise teams
Cons
Expensive for startups or smaller D2C brands
No free trial or monthly payment option (annual contracts only)
Steeper learning curve compared to simpler tools
Limited flexibility for smaller teams with low influencer volume
Free Tools
Based on research, Upfluence does not offer any free tools or freemium versions. Access to the platform requires an active paid subscription with an annual contract.
Influencity Overview
Influencity is an influencer marketing platform focused on data-driven influencer discovery and analytics. It allows brands to search, evaluate, and organize creators across multiple social platforms, offering in-depth metrics on audience authenticity and content performance. Unlike Upfluence, Influencity emphasizes flexibility and visualization — making it a fit for teams that prioritize insights and campaign organization over eCommerce integrations.
Influencity Standout Features
Advanced Influencer Discovery & AI Search: Influencity gives users access to a 15M+ influencer database, searchable via AI keyword filters, hashtags, audience interests, and engagement metrics. It’s a great fit for agencies and brands focusing on content fit and audience match, rather than direct ROI attribution.
Custom Influencer Lists & CRM: The platform allows brands to create custom influencer lists, complete with performance metrics, content previews, and contact management. The Trello-style CRM makes it easy for D2C marketers to track collaboration stages visually, from outreach to contract signing.
Campaign Management Dashboard: Influencity offers a drag-and-drop campaign dashboard where brands can manage deliverables, deadlines, and payments. Each campaign can be assigned KPIs, budgets, and influencer deliverables, helping teams stay organized without needing external spreadsheets.
Audience Authenticity & Demographics: The platform provides audience-level analytics including age, gender, location, and fake follower detection — particularly useful for brands targeting niche markets or running local influencer campaigns.
Report Builder & Data Export: Influencity’s automated Report Builderlets users create performance summaries and export data into shareable reports, ideal for internal teams or agencies managing multiple clients.
Best For
Influencity is best for marketing agencies, mid-sized brands, and data-focused teams that want powerful discovery and analytics tools without needing deep Shopify or Amazon integrations. It’s particularly suited for awareness and content-driven campaigns.
Pricing & Contract Length
Based on the demo data, Influencity’s pricing is structured annually:
Basic Plan: $3,816/year – limited users and discovery tools
Professional Plan: $9,588/year – adds AI search filters, campaign management, and more CRM functionality
Business Plan: $16,428/year – full access to analytics, automation, and reporting
Enterprise Plan: Custom pricing for large teams and multi-market campaigns
Contract Type: Annual only – No monthly plans available. Add-ons: Post tracking and reporting are optional paid modules.
Pros
Large influencer database (15M+) with AI-powered search
Flexible and visually intuitive CRM
Strong audience authenticity analytics
Ideal for data-driven decision-making
Customizable report builder for agencies and brands
Cons
No direct Shopify or WooCommerce integrations
Lacks built-in outreach automation or influencer payments
Post tracking is a paid add-on, not included in base plan
Annual-only contracts limit flexibility for startups
Free Tools
Influencity does not offer free tools or a freemium version. However, brands can request a personalized demo before subscribing to explore the interface and analytics dashboards.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform built specifically for D2C brands and eCommerce teams that want to manage the entire influencer workflow in one place — from discovery and outreach to affiliate tracking, UGC management, and automatic payouts. Unlike Upfluence and Influencity, which focus on enterprise analytics or discovery alone, Influencer Hero combines every feature marketers need into one streamlined dashboard, helping Shopify, WooCommerce, and Amazon sellers scale their influencer programs faster and more cost-effectively.
Influencer Hero Standout Features
All-in-One Influencer Workflow: Influencer Hero unifies discovery, outreach, CRM, affiliate tracking, and automatic payouts in one platform. This allows D2C teams to handle everything — from finding creators to paying them — without switching tools or managing multiple integrations.
UGC Content Library: The platform includes a built-in UGC content library that automatically collects and organizes influencer posts, stories, and videos in real time. Brands can filter content by performance, platform, or influencer, making it easy to repurpose top-performing UGC for ads, social media, or email marketing. This feature is particularly valuable for Shopify stores that rely on creator content for paid campaigns.
eCommerce Integrations (Shopify, WooCommerce, Amazon): Influencer Hero offers native integrations with Shopify, WooCommerce, and Amazon, allowing brands to connect sales directly to influencer campaigns. Every sale made through a discount code or affiliate link is tracked automatically, helping teams measure ROI per influencer.
AI-Powered Discovery & Outreach: The AI-assisted discovery engine lets brands filter influencers by niche, audience, location, engagement, and fake followers — and then automate personalized outreach at scale. This saves hours of manual work for growing D2C brands managing hundreds of collaborations each month.
Automated Affiliate Tracking & Payouts: Influencer Hero automatically tracks affiliate performance and processes payouts directly to creators once sales are verified. This ensures transparency, builds trust, and eliminates the manual back-and-forth typically required in influencer partnerships.
Best For
Influencer Hero is best for Shopify, WooCommerce, and Amazon brands that want a complete influencer marketing system — not just a database. It’s ideal for D2C teams, startups, and mid-sized eCommerce companies looking to manage influencer campaigns, track ROI, and repurpose UGC all in one place.
Pricing & Contract Length
Based on demo and sales data, Influencer Hero offers flexible monthly and annual pricing options:
Starter Plan: $649/month – for small D2C teams and startups managing under 100 creators
Pro Plan: $1,290/month – for growing brands that need full automation, analytics, and integrations
Business (Enterprise) Plan: Custom pricing – designed for larger teams handling thousands of influencers and complex affiliate programs
Contract Type: Monthly or annual — brands can scale up or down anytime. No commission fees or hidden costs.
Pros
True all-in-one platform covering every step from discovery to payout
Direct Shopify, WooCommerce, and Amazon integrations
Built-in UGC content library for campaign and ad reuse
AI-powered automation for outreach, CRM, and tracking
Flexible monthly pricing with no long-term lock-ins
Excellent fit for D2C and eCommerce brands focused on ROI
Cons
Currently more optimized for D2C brands than agencies managing multiple clients
Requires initial setup to connect eCommerce store and tracking
Final Thoughts on Upfluence vs Influencity vs Influencer Hero
When comparing Upfluence, Influencity, and Influencer Hero, it’s clear that each platform serves a different type of brand. Upfluence is best suited for large enterprises that want deep eCommerce integrations and have the budget for long-term annual contracts. Influencity, on the other hand, focuses on analytics and influencer discovery — ideal for agencies or data-driven teams that value insights over direct sales attribution. Both tools are powerful in their own right but often require multiple add-ons or external systems to manage a campaign from start to finish.
Influencer Herostands out as the most complete and flexible option for D2C and eCommerce brands. It combines influencer discovery, automated outreach, CRM, affiliate tracking, and a UGC content library — all in one platform that integrates seamlessly with Shopify, WooCommerce, and Amazon. With its AI automation, real-time ROI tracking, and a wide range of free influencer marketing tools, Influencer Hero offers unmatched value for brands that want to run influencer campaigns efficiently and profitably.
Ready to see how Influencer Hero can streamline your influencer marketing? Book a free demo today and discover how easily you can scale your next campaign.
FAQs
What is the main difference between Upfluence, Influencity, and Influencer Hero?
The main difference lies in focus and usability. Upfluence targets large enterprises with complex influencer databases, Influencity focuses on data and analytics, while Influencer Hero combines every feature marketers need — from discovery and outreach to ROI tracking and payouts — into one easy-to-use, all-in-one platform built specifically for D2C brands.
Which platform offers the best value for D2C and eCommerce brands?
Influencer Hero clearly offers the best value. With affordable monthly pricing, full Shopify, WooCommerce, and Amazon integrations, and complete automation across the entire influencer workflow, it gives growing eCommerce brands everything they need to scale without enterprise-level costs.
Does Influencer Hero have a UGC content library?
Yes. Influencer Hero includes a powerful UGC content library that automatically collects, organizes, and stores influencer-generated content in real time. Brands can easily reuse top-performing videos, posts, and stories for ads and organic campaigns, saving both time and budget.
Which tool is best for agencies?
Influencity is suitable for analytics-heavy agencies, but Influencer Hero remains a better choice overall since it combines discovery, outreach, CRM, and reporting in one place — helping agencies save time and deliver measurable results for their clients.
Can I use these platforms with Shopify?
All three platforms integrate with Shopify, but Influencer Hero takes the lead with its multi-store compatibility, offering seamless integrations not only with Shopify but also WooCommerce and Amazon, enabling direct tracking of influencer-driven sales and discount code performance.
.png)
